THE NATION FRIDAY, MAY 3, 2013
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Sensodyne for Rapid Action
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HE oral cavity(mouth) is a medium for activities of different micro-organisms which interact with food. The end product of these interactions between the microbes and food is offensive odour. In order to combat or at least manage this odour effectively, there are a wide range of toothpastes in the market. Most of these brands of toothpastes are even strengthened with supplementary elements. But then, mouth odour is just one of the problems confronting most people. Another nagging problem facing the average toothpaste user is hypersensitivity of teeth. For those with sensitive teeth, daily tooth-brushing is like going to war. And this is because a mere brush on their teeth leads to bleeding, with blood gushing out of their mouth as if they are in a boxing ring. This kind of condition, according to dentists is known as ‘Dentine hypersensitivity.’ According to the World Health Organisation (WHO), one out of three people have hypersensitive teeth. To most of these people especially in Nigeria, living with hypersensitive teeth is nature’s burden, a cross they have to bear throughout their lifetime. This need not be so. As a leading healthcare and beverage manufacturing firm has offered succour to them with the introduction of a new toothpaste product for hypersensitive teeth into the Nigerian market. GlaxoSmithKline Consumer Nigeria Plc., a world class research driven organization, has launched a new variant of its Sensodyne Toothpaste – Sensodyne Rapid Action. The fastacting 60 seconds Sensodyne Rapid Action was unveiled to dentists at an expert launch held in Lagos recently. Sensodyne Rapid Action is formulated to offer relief within 60 seconds to consumers who are experiencing sensitive teeth. With more fluoride, more mint and less abrasion, the new variant provides rapid relief from the discomfort of sensitive teeth. For individuals with dentine sensitivity who desire quick and easy solution, the new Sensodyne Rapid Action offers relief when massage directly onto the exposed sensitive dentine. It also provides the benefits of ordinary daily toothpaste including all-round protection, cleaning and freshness. Speaking at the unveiling, the Managing Director, GSK Consumer Nigeria Plc., Mr Chidi
Okoro said: “So many people are not aware of the available treatment options and are also under the perception that treating sensitive teeth can be a time consuming process. “However, with this Sensodyne rapid action variant’, many will immediately experience quick and effective teeth sensitivity relief in the most practical way.” Dentine hypersensitivity is a common problem affecting one out of three people, yet many do not actively address it. People develop sensitive teeth when the soft, inner core of the teeth, becomes exposed. This can happen due to factors such as abrasion from tooth-brushing, acid erosion which dissolves the enamel or tooth grinding that causes the enamel to worn away leading to sensitivity. On the authenticity of the claim, Global Clinical Director for Sensitivity and Acid Erosion, GSK, Dr. Steve Mason said “Sensodyne toothpaste has been clinically proven to relief the pain of teeth sensitivity with continuous use. Sensodyne should be used as regular daily toothpaste for people with dentine sensitivity. It also contains fluoride which protects against cavity formation.” Expatiating on symptoms associated with dentine sensitivity, Mason explained that “sensitive teeth may be experienced by people for the ages of 20 and above and if left untreated, it can infringe the enjoyment of certain food and drinks. That is why people adopt all sorts of methods to avoid the pain of sensitivity, but the simplest solution is to use a brand of toothpaste such as Sensodyne Rapid Action that is specially designed for sensitive teeth.” Sensodyne was first marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. In addition to being a global brand, with over 52 years of proven pain relief heritage, Sensodyne is the first brand with its core equity built on dentist’s recommendation and it is the most frequently recommended in the desensitizing toothpaste category. Presently other variants of Sensodyne toothpaste available in Nigeria includes: Sensodyne Extra Fresh, Sensodyne Total Care F and Sensodyne Gentle Whitening. GSK Consumer Nigeria Plc. is one of the world’s leading research-based consumer healthcare companies committed to improving the quality of human life by enabling people to do more, feel better and live longer.
• From left: Medical Director, GlaxoSmithKline (GSK) Anglophone West Africa, Dr. Bode Adesoji; Dean, Faculty of Dental Sciences, College of Medicine, University of Lagos, Prof Godwin Arotiba; Managing Director; GSK Consumer Healthcare Nigeria, Mr Chidi Okoro and Sales Director, GSK, Vaibhav Bhanchawat at the unveiling of Sensodyne Rapid Action in Lagos.
LG stirs smart phones segment
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HE global demand for smartphones, which boast web connectivity, high resolution touch-screen displays and access to application stores is at an all time high. In Nigeria the case is not different as it is highly sought after by individuals ranging from corporate executives to housewives who feel the need to be at the top of their game. This is what informed the introduction of the L series II smartphones by LG Electronics, a global leader in mobile communications. The L series II consists of the L7 II, L5 II and the L3 II. These uniquely designed mobile devices redefine elegance and performance in an amazing number of ways. All aimed at the budget-conscious consumer, the new Android Jelly Bean phones offer significant improvements on the previous models, including new, rounded and friendly design aesthetics. Overall, they are irresistibly beautiful as well as undeniably brilliant. Speaking on this landmark achievement, General Manager, Mobile Communications, LG Electronics West Africa operations, Mr. JS Yoo, said: “LG has a history of pushing the envelope when it comes to style and L Series II builds on this heritage of design innovation. By evolving the sophisticated style and premium features of the original L Series, its sequel is expected to continue the popularity of the L Series around the world.” Key features that are present in the L series II phones include the Quickmemo which allows users to use their fingertips to take down and then share handwritten ideas on their phone; Quick Button enable users customize the quick launch of apps like the camera, browser or music player, using a hot key. Safety Care lets users programme 3 optionsemergency call forwarding, phone non-usage notice, and my location notice- in the event of an emergency; and the Dual SIM function will benefit those that use their phones for both business and personal reasons, in order to ensure both worlds are kept separate. The True IPS (In-Plane Switching) display reveals colors that are true to nature. This occurs because the pixels are aligned so densely, images remain crisp and clear, even when zoomed in. Without over-saturation or eyestrain, you can enjoy accurate colors, sharp text, and dazzling images. All three L Series phones are designed in ways that make users feel as incredible as they look. The striking layouts are progressive, timeless, and inlaid with life-enriching innovations. The most-classy in the line-up - the L7 II has a 1GHz dual-core processor, 4.3-inch touch screen, 8 Mega Pixel (MP) cameras on the rear with an LED flash; and a 2,460mAh battery which is one of its major strengths, as it is expected to last at least two days without needing a recharge. A sharp improvement from the 5-megapixel camera
By Jimi David
and 1700mAh battery that existed in the previous version from last year The L5 II which comes with a refined designed is a bit bigger, with a 4-inch 800 x 480 display and 1,700mAh battery. It has the same 1GHz dual-core processor as the L7 II, but is still compact and bijou. L5II’s 4.0" display provides superior readability and a spacious viewing experience. It transforms typing and operating the user interface into an easy and enjoyable process with a larger keyboard and expansive screen. In terms of style it is opulently styled with a smart lighting with home button LED and an IPS (In-Plane-Switching) display for optimal viewing; it has a strong resolution that guarantees reproduction of true to nature colours. The L5 II contains a battery capacity of 1,700mAh with SIO+ technology, which makes it a high-density battery, maximizing consumer usage time while contributing no additional bulk. The smallest of the pack is the LG L3 II. It has a 3.2-inch 320 x 240 display, 1GHz Single-core; HSDPA (High-Speed Downlink packet Access) 7.2. Regarding camera, it has a 3.MP FF 0 and a 1,540mAh battery, and is pretty per functionary to be fair. It has a screen resolution of 800 x 480 pixel. With the introduction of the LG L series II phones, LG Mobile has once more indicated its readiness to maintain its proven reputation for producing innovative mobile devices with ultimate speed and functionality that will empower consumers in ways they have never thought possible.
*Editor - Wale Alabi *Consulting Editors - Rarzack Olaegbe, Sola Fanawopo * Correspondent-Jimi David * Business Development - Kenny Hussain * Legal Adviser - Olasupo Osewa & Co Brandweek is powered by Brandz Republic Consulting and published every Friday in THE NATION newspaper. All correspondence to the editor - 0808.247.7806, 0805.618.0040, e-mail: korede2000@gmail.com © All rights reserved.