You and What Army? Ever heard some "macho" guy telling someone they were going to beat the tar out of them only to have the intended "victim" give a retort like, "Yeah? You and What Army?" Well, I'm going to pose that question to you. Who's going to build your business? You and what army? We talked about the importance of playing the numbers game with MLM and affiliate programs. Only a small percentage of the distributors under you are going to have the motivation to really make something out of their business, and you really can't control that. Motivation comes from within. So, it's your job to do three things. One, make sure that EVERY dealer feels they have your full support and all the resources they need to make their business a success. Two, make sure that even the dealers that don't make alot of money will still stick with you, because you've got a superior/unique product. Three, make sure you sign enough dealers into your group that you've got at least 100 "heavy hitters" who'll "go after it". But, since you never know who are going to end up being your heavy hitters, you always want to make sure that every dealer you sign up feels that you'll provide everything they need to succeed with their new business. The point is, provide all the resources you can to your dealers and sign up as many of them as possible, because it's all about the numbers. The more dealers you have in your group, the better chance you have of making some really good money with your new business. Thus, having a solid way to generate a steady stream of new leads is paramount to growing your new business. Make sure that the MLM company and sponsoring group you sign up with have programs in place to help you generate leads effectively and efficiently.
You Won't Build MLM Wealth Without Automation The only way to really generate a good income with an MLM company is to build a large organization of dealers and customers. However, with a large organization comes administration headaches. Customer service. Technical expertise. Business building resources. The list goes on. The larger your group gets the more you're going to need automated methods to tackle many of the administrative tasks that will befall you. I urge you to go back and re-read the automation chapter of this book because, if you want to make money with MLM, you will HAVE to automate your business.
MLM Growth Comes Through Duplication
All the MLM "Gurus" will tell you that without duplication, your MLM downline will never grow large enough, fast enough for you to make any real money ... and they're right.
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