top listing would be a descriptive link to the $2 advertiser's website. Something like: "Website Design Services: We're the Best" which would link to the advertiser's website at "bestwebsitedesign.com". Then, under that would be the listing for the $1.97 advertiser, and below that the $1.85 advertiser. If a person clicks on the $2 advertiser's link, the advertiser would be charged $2 by Yahoo. The nice part about this is that he/she only pays for traffic coming to their site specifically looking for website design. However, a more targeted phrase which might result in more actual clients would be "website design service" which clearly indicates that the searcher is looking for someone to do the work, as opposed to "website design" which might be used to simply search for design ideas for the Do It Yourselfer. At any rate, that is slightly off topic. The point of this section is simply to indicate that there are easy ways for you to determine the demand (customers) AND supply (competition) for just about any product you might consider offering. If demand is low and supply is high, that is not likely to be a product you want to offer. However, if you find that demand is high and supply is low for a particular product niche, that might be just the area you want to get involved in. For instance, demand is high for organic fertilizers right now and is only going to grow over the next decade or so. Moreover, although supply is pretty high (lots of organics out there), our product is priced lower than most competing fertilizers. So, there is good demand for our product, and we can differentiate our product from the rest by showing that it is not only effective, but also less expensive than most. This makes for an easier sale. Similarly, for the oil, many people are starting to look toward extending their oil drains, now that OEMs like GM are starting to move that direction. In addition, synthetic oils are gaining more popularity among general consumers and synthetic oil sales are climbing steadily (projections show that trend should continue). Customers are now looking for more convenience in their vehicle maintenance schedules and 25,000 mile oil changes alleviate alot of routine maintenance. So, since no other major oil manufacturer is offering a 25,000 mile oil, we can set ourselves apart as one of the only products that is meeting that particular consumer demand. In addition, since our technical specifications are better, we can easily point to these as proof of superior quality. Now, even though demand is currently very high for Nutritional Supplements and there will pretty much always be a demand for Telecommunications Services, supply is VERY high for both (MANY other companies are offering similar products and services). So, why these two? Well, for one, the nutritionals are offered through the same dealership as the oil and fertilizer, so it came in the deal. But, these are a good add-on, because all of my oil and fertilizer customers are exposed to the nutritional line as well. If they are already happy with the other products, and believe we produce high quality products, often they will be likely to try the nutritionals. These are simple sales for quality products that generate additional commissions for me without any significant additional effort. The telecommunications services are an add-on that I specifically chose because of the multi-level structure of my business. I have alot of dealers under me, all of which need long distance or cellular or conference calling or internet, etc. This is another simple add-on (that
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