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and also meant we could work and live locally” Rhonda told us. We asked about her experience as a fashion buyer and retailer. “Mum has had Charisma Fashions in Orewa for a long time and I worked there for many years, learning the finer points of buying and fashion retailing and the importance of really good customer service,” Rhonda said, “and I have brought that experience and quality customer service to Siren.” The clothes racks in Siren are filled with a huge variety of clothing and accessories to match. However, as Rhonda pointed out, “The range has to be very diverse, as we only carry a few of each style and type, thereby ensuring that each customer is pleased with their choice of good quality, different clothes and affordable local labels like Lemon tree, Vassalli, Charlo, Augustine and Seduce – we don’t have lots of the same, like a department store or some of the other chain retailers.” Siren is online on Facebook, and the web too. “It’s how many people browse and buy nowadays,” Rhonda added. The Siren store in the new Silverdale Mall is a very pleasant space to be in and you may even find Russell serving from time to time, helping with retailing when he’s not busy with the key business management role he fulfils while Rhonda manages the buying and marketing. We enjoyed very much meeting such a pleasant and knowledgeable local business owner and are sure that you will, too.
Local people, from local families and with local knowledge, who start new local businesses, are worth getting to know – and Rhonda Clark ticks all the above boxes. She and Russell, both her business and long-time life partner, have opened the very modern Siren ladies’ fashion boutique in the new Silverdale Mall. Together they have created a very classy, different and affordable ladies’ fashion store that is bright and inviting. Rhonda, a keen walker and runner, grew up on the farm in one of the older families in the Silverdale neighbourhood as a ‘proper barefoot Kiwi kid’, attending the old Silverdale Primary School and Orewa College. “I’ve seen so much growth in the Silverdale area over the years and with the new Mall going up and Millwater growing by the day, Russell and I decided that this new vibrant area would be a great spot for our business
AND Open Saturday morning Orewa Medical Plaza, 8D Tamariki Ave, Orewa Phone: (09) 426 5437 www.orewamedicalcentre.co.nz
Philip Thornton
Contemporary Hand Made Jewellery
•Silverdale Village Market •Coatesville Market •Puhoi Farmers Market Phone: 0800
424246
southwindsilver@gmail.com www.southwindsilver.com
