FASHION
affordable collections for the whole family
KIABI, the affordable fashion brand for all the family has just arrived in Malta. iabi, a French design and retail company, in partnership with Hudson, officially opened its doors in Malta at Qormi on 6 March. This clothing store is present with 451 outlets in nine countries including France, Spain, Italy, Portugal, Russia, Belgium, the Netherlands, Morocco and now Malta. Seen as a leader in terms of brand awareness, price and image in France’s retail sector, Kiabi has built its success on affordable collections for the whole family. The brand new concept store located in Qormi, next to Lidl, boasts an open-plan layout with a surface area covering more than 1000 sq. metres built over two levels. Kiabi in Malta includes collections for men, women and children, including maternity, plus sizes, babies and toddlers, lingerie and accessories with new stock renewed weekly. “The Kiabi concept store is one of a kind in Malta due to its focus on value and vast selection of clothing, accessories and sizes,” said Ritianne Grech, Brand Manager of Kiabi Malta. “At Kiabi the customer is guaranteed big value at small prices, with a vast range of apparel for the whole family to enjoy from newborn to adults, for all shapes and sizes,” she added. Kiabi has been in operation for 35 years and now attracts 20 million customers to
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FIRST MARCH 2014
its stores worldwide. It markets 200 million articles per year. As a result, the brand has established itself as the leading clothing and value specialist in France, achieving sales of 1.9 billion dollars in 2012. In other countries, where awareness of the brand is being strengthened, Kiabi is speeding up the deployment of points of sale. Kiabi was founded in Lille, France in 1978 on the basis of a simple concept: to produce fashion to suit all tastes and budgets. With this concept, Kiabi revolutionised the world of textile retailing at the end of the 1970s. The company has built its success on expertise in fashion and retailing, as well as a firm commitment to sell fashionable products with excellent value for money for the whole family. Hudson is a leading, award-winning retailer, distributor and representative of global brands in Africa, Italy and Malta. Nike, New Look, Timberland, Converse, Tommy Hilfiger, Esprit and Kiabi are some of the key brands currently managed by the group. The group’s head office is located in Mriehel, Malta with supporting offices in Italy, Libya and Algeria.
To celebrate its opening in Malta, Kiabi is running a competition on Facebook offering visitors the chance to win a €100 voucher. For more information visit www.facebook.com/kiabi.malta. The store opening hours are Mon to Thu from 9am to 7pm and 9am to 8pm on Friday and Saturday