Issue 95 own company. Furthermore, they shared the so-called ‘revolutionary approach’ to elevate The Malta Chamber to an unprecedented level. It was precisely this openness and honesty that got me intrigued and triggered an incredible feeling which is somehow hard to put into words. In short order, I soon discovered that this feeling reflected the drive that the Malta Chamber had embarked on a few months earlier and which I happened to ironically report and communicate as a news reporter and presenter! Until then, as an outside observer, I was observing the relentless work of the new leadership and the revitalised team to renew a sense of purpose and create a new identity for the Malta Chamber to ensure ongoing relevance for the future in a rapidly-changing reality. This drive, enthusiasm, transformation, and longterm vision, matched perfectly my personal and professional ambitions. The following meetings including with some of my new colleagues supported this view and helped me better understand and appreciate the real value of the Malta Chamber and why it was indeed the most effective and respected apolitical voice of Maltese businesses in Malta, Europe, and beyond. During my journey of selfdiscovery, I discovered what mattered most in life. Those values are honesty, loyalty, respect, and commitment. Incidentally, I discovered that these are also the underpinning values shaping the journey of self-discovery of the Malta Chamber. Sharing the same
vision and purpose is pivotal but having a clear and effective communications plan to communicate it is equally important. The Malta Chamber has been an outstanding source of strength and solutions during an incredibly challenging time in our history. Like entrepreneurs, the Malta Chamber never stood shy. Instead, it is more proactive, dynamic, and forward-looking. It is becoming the undisputed thought-leader in all matters impacting business and our wellbeing. The 59 tangible recommendations put forward in the ‘Economic Vision for Malta 2020-2025’, the recommendations for good governance, public procurement, Brexit, the need for business re-engineering, and the COVID-19 assistance to businesses, are some of the most remarkable achievements over the past few months. As we seek to build on these achievements and on the Malta Chamber's reputation as the most effective organisation, I’m very excited to start using my experience, skills and resources to ensure that our key messages are communicated effectively. Our ultimate aim is to transform and modernise the communications arm of the Malta Chamber to develop integrated strategies and data-driven campaigns that influence the public debate, promote and elevate issues pertinent to the business community and drive value to all our members. More specifically, as Malta is slowly restarting its economy after a rather lengthy partial shutdown, the Chamber will execute a fast-moving and farreaching communications strategy to better articulate the challenges of the business community, reach out to businesses and chart a path forward to help businesses in Malta return to work safely and sustainably. The pandemic made us go digital or otherwise go dark! The Malta Chamber is embracing this digital transformation and aims to build a more effective, agile, and well-articulated digital strategy. Our social media platforms are critical to helping us have immediate feedback from our members and all stakeholders. In this regard, our digital marketing strategy will be more structured and one combining creativity. I will reserve more details on our communication plan and innovative initiatives for another article. Together with the formidable team at the Malta Chamber, we will aim to reinforce the long-standing reputation, credibility and trust of our organisation for the benefit of our members. As hope is surging, I take on this creative and demanding role with a profound sense of service while hoping that my creativity, digital know-how, and the ability to communicate and connect people will help the Chamber thrive on and exceed the expectations of our business community.
Keith Demicoli is a multi-award winning broadcaster and communicator. Until recently he was well known for his regular hosting of TVM News. He regularly moderates and presents high-profile events. He’s a locally based contributor for BBC, France24, and Euronews. He trained at the BBC Academy, London, and is an alumni of the 'US International Programme for Journalists'. He holds a Masters Degree in European Law, Economics, and Politics from the University of Malta.
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