5 ways to attract the next generation of talent

By Jen Farrell, director of agent and customer research, Liberty Mutual and Safeco Insurance

Tell stories of the meaning and purpose behind your agency.Both millennials and Gen Z want to work for companies with strong values and purpose. Because helping people is at the core of what independent insurance agencies do, you can easily about the work you do and how you help your community Leverage social media to tell these stories and connect with younger job seekers

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Build workplace cultures that prioritize employee well-being.The high levels of uncertainty, stress and burnout over the past two years have shifted what employees want and expect out of a workplace. A study by Gallup found that employees times more likely to advocate for their company as a place to work2

4. Invest in career development opportunities. Younger generations are highly entrepreneurial and ambitious Additionally, according to a recent Liberty Mutual®and Safeco® report3. Harnessing that ambition can be a win-win for agencies looking for perpetuation plans. But to attract and keep this next generation of leaders, agencies need to show how they invest in

Embrace diversity, equity and inclusion.Gen Z is the most diverse generation in history, and they expect the companies they work for to support diversity, equity and inclusion (DEI) initiatives In fact, according to a survey by hiring platform Monster, 83% of Gen Z candidates said a company's commitment to DEI is important when choosing a job4 Agencies that embrace DEI will be better positioned to attract top candidates