Foreword
Jacob Bilabel
Founder of the Green Music Initiative
Europe is burning. The financial crisis seems to devastate our societies at a pace no one would have thought of some years ago. All over the world people are gathering to stop this system from destroy ing our countries and our solidarity. It’s not easy talking about climate change these days. Nonetheless, I am sure, the changing climate is a sympton of the cause that lies at the very heart of the problem: The illusion that industrial growth is endless, that resources are limit less. And that we can carry on forever with ‚business as usual’.
How can we accelerate moving our societies towards this dream? The social change challenge is a complex one. It demands a thorough understanding of what’s going on around us as well as cooperation between science, politics, consumers, business and civil society alike. It is therefore essential to build a common language around the challenges we face, the options we have and the life we want to live as individuals and as a society. In this regard we should develop a new Low Carbon Culture. There is no time to lose, but so much to win for all of us.
I started my career in the managment of the biggest major in the music industry. At the time, people could already foresee what digitisation would mean for the busi ness. But most of us decided to believe in the fairytale I mentioned: nothing would be big enough to shake our world, we would not need to change our way of doing things. We can now see what effect this denial has had on today’s music industry. I regularly meet people who don’t elieve in climate change at all. It’s the b same kind of mentality I witnessed in the music business ten years ago. The more nihilists I meet, the less I care about changing their minds. Instead I ask them the following questions: How do you want to live in the future?
green music bbq 2012
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