The Logistics Point
November 2020 Issue #10
LEGO’s Control Tower of Success
LEGO, the Danish toy manufacturer, used a Control Tower to secure its operations during Covid-19. Carsten Rasmussen, LEGO’s CEO, shares more at Gartner Supply Chain 2020.
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Top disruptive supply chain technologies
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Procurement beyond Covid-19
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Manufacturing
IT & Software
Our Achievements
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Editor's note
Digital Hungry The supply chain is hungry for digital solutions that can solve its problems. Covid-19 served as an accelerator to many trends and digitising logistics operations has never been more important. Companies want to know everything and are not happy with solutions that give them only half of the picture. But what are the costs? Are supply chains really ready to become fully digital? This edition of The Logistics Point explores how leading manufacturing companies and experts used digital technologies during the first months of the world pandemic. LEGO used a Control Tower to gain a full visibility over its network. But even for companies like the Danish manufacturer everything starts with the team. People need to be ready to embrace digital tools. Unfortunately not many organisations provide the needed training and just a few of all supply chain specialists feel comfortable using advanced digital systems. It is hard to say what the future holds for the supply chain but logistics needs to act fast if it wants to attract the most talented without whom the digital transformation of the sector will never happen. Nick Bozhilov nick@thelogisticspoint.com
The Logistics Point, Issue 10 - November 2020
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In this edition How LEGO used a Control Tower against Covid Carsten Rasmussen, LEGO’s CEO
6
Refocusing supply chains to what really matters Sandra MacQuillan, EVP & CSCO, Mondelēz International
10
Technologies that will reshape logistics Scott Price, President, International, UPS
12
Covid-19: The impact of the rise in online sales By Martin Palmer, Supply Chain Consultant, Logistics UK
15
Ports look to create digital ecosystems David Yeo, founder and Group CEO of Innovez One
17
Sustainable Procurement Beyond Covid-19 Top procurement organisations share secrets in a new ebook
19
Buying components online? Here are 7 things you need to know Sourceability shares best practices in procurement
20
Smart automation can help accelerate the shipping process Gavin Warwick, SmartFreight’s Partner Manager Ireland The Logistics Point, Issue 10 - November 2020
24
Harmonising the supply chain through automation Pawan Joshi, executive vice president, E2open
28
Is logistics ready for the next big thing? Nick Bozhilov, Editor-in-chief, The Logistics Point
30
The right talent strategy for logistics Caroline Chumakov, Principal Analyst at Gartner Inc
32
Logistics looks to close the talent gap Susan Boylan, Director Analyst at Gartner Inc
34
‘Mini Yellow’ robots deliver the right package LiBiao’s ‘Mini Yellow’ is cost-efficient and flexible alternative
The Logistics Point, Issue 10 - November 2020
36
How LEGO used a Control Tower against Covid Carsten Rasmussen, LEGO’s CEO Navigating Covid-19 has been a challenge
crisis to steer the ship through the storm,’
for organisations all over the world. LEGO,
Rasmussen says. ‘Make sure the ship gets
the
used
out safe and do not start making strategic
separate
changes because the likelihood of making a
themselves from peers during recent turns.
wrong decision is very high.’ The company
At
adopted
Danish
toys
unconventional
the
manufacturer,
approaches
Gartner
Symposium/Xpo
2020 -
to
Supply
EMEA
Chain
a
one-team
mindset
where
Carsten
everyone worked together and helped each
Rasmussen, LEGO’s CEO, shares some of
other. ‘Our first priority was the safety of our
these actions.
employees,’ LEGO’s CEO explains. ‘Every day we look at if there is anything we could
When the first signs of Covid-19 became
do better than we did yesterday.’
clear LEGO was quick to respond. The large Danish toy manufacturer firstly secured the safety of its staff. The next thing the firm did
Demand boom
was to create a Control Tower that can look
LEGO experienced a demand boom for its
at the whole supply chain and all its
products when the pandemic happened. ‘All
components and judge where bottlenecks
of a sudden we had a capacity constraint
and opportunities lay. This was followed by
and a flying demand,’ Rasmussen continues.
creating a Town Hall where top managers
‘This is a fantastic challenge to …..
would
discuss
all
options
and
further
developments every day and keep up to date with the latest news.
Rasmussen says that his team focused on their long-term goals with the idea that they should
not
panic
and
make
strategic
changes in the organisation during the initial months of the Covid-19 pandemic. ‘What is very important to me as a leader is during a ... The Logistics Point, Issue 10 - November 2020
6
“Make sure the ship gets out safe and do not start making strategic changes because the likelihood of making a wrong decision is very high.
”
have but it requires speed, focus and good
also what will follow next. For Rasmussen a
execution.’ As
the
huge part of the company work is in the area
company saw its e-commerce channel grow
of sustainability. ‘Even during Covid-19 we
fast. Things have now normalised and since
have been heavily working on our long-term
June the company is running in full capacity
priorities. One of them is sustainability.’
with
other
sectors
but with an increased focus on health and safety. All of these efforts paid back and the
In the coming years the company will invest
company recorded 14% sales growth in all of
$400 million in many different projects in
its markets and 7% growth in revenue.
their factories, CO2 emissions and more.
→
…... Over the summer LEGO evaluated its actions and what it had learnt during the
Covid Support
crisis. Now it is looking at how it wants to
One of LEGO’s engineers brought the
adapt to the new world and what needs to be
idea of manufacturing protective visors for
changed. ‘Speed and agility here is key,’ the
hospitals in Denmark to the managing
company’s CEO explains. ‘What we learnt is
team. The work took three weeks and saw
that our strategy is absolutely relevant.’ He
the delivery of 50,000 of these visors into
continues by saying that the company will
the Danish health system. The company is
put a bit more focus on certain elements like
still producing the visors in four factories
e-commerce where they want to make
and delivering half a million of them to
deliveries faster. A new pillar in the strategy
hospitals around the world. It has made a
was added that looks at resilience.
$50 million donation to Covid relief funds and donated 250,000 LEGO sets. In
Beyond Covid
addition it gave 4000 masks in the Czech
LEGO’s strategy is focusing not only on what
Republic.
happened during the pandemic but …….
The Logistics Point, Issue 10 - November 2020
7
“The e-commerce customers we work with have been exceptionally busy and many of them say they experienced peak volumes throughout the summer lockdown.
”
clearly seeing a lot more people coming to the market. Our application numbers are at all-time high. We have also found that the
experienced for, in order to find a position
best candidates already in jobs are very
with a good business. Clients are also
reluctant to move. On the other hand, it is a
looking to employ candidates who they
buyer’s market and clients are unwilling to
wouldn’t usually be able to attract, and rather
compromise on their wish-lists.
than looking to upskill an existing team member
(as
they
would
have
done
Candidates usually move for a 10-15%
previously in the candidate-driven market
increase on their existing salary, but in this
before the pandemic) they are now taking on
market, they are willing to take a role for the
more
same amount or perhaps even slightly less
recruitment process is also a lot quicker, with
because they are out of work or facing
remote
redundancy. They are also prepared to take
onboarding too resulting in much shorter
on roles that they are over-qualified or
timescales.
experienced
interviewing
professionals.
and
The
sometimes
→
……….
Graduates intake Graduate intake has slowed as companies are now able to find highly-skilled individuals that can add value to a business from day one. Additionally, it is difficult for them to teach graduates when there are so many social distancing restrictions and a large proportion of office-based roles now being done from home. The appetite to recruit more junior peopletoand themtrends up hasinreduced as firms can now Register now to get advanced access thetrain latest 8 / experienced people find better value hiring more skilled procurement! on lower salaries.
REGISTER HERE The Logistics Point, Issue 10 - November 2020
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“Even
during Covid-19 we
have been heavily working on our long-term priorities. One of them is sustainability.
” Carsten Rasmussen, LEGO’s CEO.
The company wants to completely get rid of the single use plastic in its supply chain. They have designed a new packaging which will be 100% recyclable. New elements will also be produced out of biodegradable materials.
advanced analytics to understand its supply chain better. Factories look at how they can use robotics and machine learning to improve operations. Rasmussen believes that Smart Robotics will play a huge part in the future of the company but says there
Other parts of the long-term strategy include Industry 4.0 and digital investment. The
won’t be a single technological solution that will impact their operations the most. ✷
company has invested particularly in the area of demand and forecasting and uses …...
Read previous editions
October
September
The Logistics Point, Issue 10 - November 2020
August
July 9
Refocusing supply chains to what really matters Mondelēz
is one of the most well-known
Crisis advantage
companies on the market. Their Covid-19
‘We used the crisis to accelerate what we
response stepped on a few pillars that
wanted to change in our supply chain,’
assured business continuity and adequate
MacQuillan says about the move to simplify
response to consumers’ needs.
supply chain operations. The company is going to have a 25% reduction in its stock
‘We spent a lot of time making sure that we
keeping
units
(SKUs).
New
product
have safety protocols and PPE for our staff,’
development also saw a decrease of 25%.
says Sandra MacQuillan, EVP & CSCO,
By doing these changes the firm was able to
Mondelēz International during the virtual
rapidly respond to the changes in demand.
Supply Chain USA, organised by Reuters. ‘We extended that to their families and made
Mondelēz
has
been
looking
at
how
sure people understand what they need to
e-commerce will affect their business for a
do in work and outside it.’ According to
few years now but Covid-19 brought a very
MacQuillan that helped the company to
rapid shift to online ordering. ‘We needed to
protect its business and created a business
refocus to make sure that we have the
continuity.
……….
The company found that consumers went back to products and brands that they recognise and felt comfortable with. ‘We saw a shift away from our less known brands and back
to
those
like
Oreo,’
MacQuillan
explains. That clearly put a strain on the supply chain as the company had to switch its portfolio almost overnight. Mondelēz worked on simplifying its portfolio and
10
focusing on the products that customers knew the most.
The Logistics Point, Issue 10 - November 2020
Sandra MacQuillan, EVP & CSCO, Mondelēz International
10
Mondelēz International Mondelēz International empowers people to snack right in over 150 countries around the world. It is one of the largest snack companies in the world with global net revenues of $25.9 billion and net earnings of $3.4 billion in 2018. They make and sell primarily
snacks,
including
biscuits
(cookies, crackers and salted snacks), chocolate, gum & candy as well as various cheese & grocery and powdered beverage products. They have operations in more
MacQuillan says Mondelēz’s strategy starts
than 80 countries and employ around
from the consumer and goes all the way
80,000 in our factories, offices, research &
back to the producer. A nonnegotiable part of
development
the
facilities
and
distribution
activities around the world.
strategy
is
sustainability
and
the
pandemic has not affected the commitment to use the resources in the best possible way. ✷
products at the right place but we haven’t changed our strategy,’ explains MacQuillan. Additionally, the supply chain had to look at what were the consumers’ similarities and differences on and off-line and how they can be reached through marketing campaigns and better operations.
“We
used
the
crisis
to
accelerate what we wanted to change in our supply chain.
The Logistics Point, Issue 10 - November 2020
”
11
Technologies that will reshape logistics The future of logistics is based on exciting
opinion
we
will
see
a
move
from
new technologies. What are they and how
intercontinental operations as a proportion
will they reshape the industry? From drones
compared to regional.
to autonomous vehicles and all the way to humanoid robots.
Sensor technology ‘To me the technology that has moved the
When we look at innovation we need to talk
fastest is that around sensor technology,’
about two parts. Firstly, technology is
UPS’ president continues. For networks that
disrupting the industry as a whole. ‘What we
run on high reliability like healthcare you
are finding is that our customers are looking
need to have a network within your network.
to us, particularly SMEs, to help them punch
Reaching that goal happens only by using
above their weight,’ explains
Scott Price,
the correct technology and sensors appear
President, International, UPS at the virtual
to be what the industry is using the most at
Supply Chain USA, organised by Reuters
the moment.
Events. Price believes the only way logistics can do that is through using technology.
Another technology that will cause huge disruption according to Price is drones. Such
Secondly, for decades the manufacturing
machines can be a critical component in last
floor has been very fluid around the world
mile delivery and act as a game changer.
and because of this companies were more
UPS is one of the large logistics companies
comfortable extending the length of their
...
→
supply chains. The last 12 months have presented a huge shift in the way business is done. ‘We are entering into a period where companies are evaluating if they can have such an extended supply chain away from the point of consumption and still be prepared for disruption,’ Price says. In his …...
The Logistics Point, Issue 10 - November 2020
“UPS would like to equip its vehicles so drivers can load and unload at certain points and then use drones for last mile deliveries.
” 12
Sustainability has been on everyone minds but many companies seem to still believe there is a way around it. For HP, the global provider of hardware, the aim is to transform their entire business to drive a more efficient, circular and low carbon economy and enable customers to reinvent the future through the sustainable
portfolio
of
products
and
services.
“88% of Millennials want employers to contribute to social or ethical causes,” said Volker Schmitz, Head of Global Logistics, HP, during the virtual Supply Chain Europe Conference, organised by Reuters Events. HP has a high focus on sustainability as it ranks America’s number 1 most responsible company. The organisation is committed to the idea of making profit by sustainable initiatives and production. For that reason the company looks at how it can produce more efficiently and what it takes to be more responsible through their whole supply chain.
It
invests
in
researching
and
manufacturing products that have a longer life and can be easily recycled and reused.
Good for everyone HP has one of the largest private networks
Volker Schmitz, Head of Global Logistics, HP.
….. The Logistics Point, Issue 10 - November 2020
13
“We
are entering into a period
where companies are evaluating if they can have such an extended supply chain away from the point of consumption and still be prepared for disruption.
”
hat is actively engaged in the area and is conducting
trials
where
they
Scott Price, President, International, UPS
deliver
medications from pharmacies straight to consumers’ doors. UPS is trailing autonomous trucks on major Price admits that the solution could only
US
motorways
and
delivering
with
work for suburban and rural areas and a
autonomous vehicles between its stores.
different solution might be needed for cities
Humanoid robots could be part of the last
where a lot of people live together.
mile delivery too. We can expect some meaningful results in the next five to eight
UPS would like to equip its vehicles so
years. ✷
drivers can load and unload at certain points and then use drones for last mile deliveries. Additionally, the company is also putting focus on point-to-point deliveries by small aircrafts.
Underappreciated ‘Autonomous
vehicles
are
underappreciated,’ believes Price and adds that most people are focused on the passenger point of view but such vehicles can be used in logistics too.
The Logistics Point, Issue 10 - November 2020
14
Covid-19: The impact of the rise in online sales By Martin Palmer, Supply Chain Consultant, Logistics UK
For many organisations, the COVID-19
these companies have had to change, which
outbreak has been difficult, with those in
has been challenging for those not already in
hospitality perhaps suffering the most. In
the
other areas of the economy, the pandemic
communication expectations have also risen
has led to a surge in sales with online sales
to a point where exceptional standards are
46.8% higher than at the beginning of
increasingly seen as the norm.
online
space
as
service
and
lockdown (ONS). The
practical
implications
for
all
the
The supermarkets that have been catering
businesses riding the online sales boom has
for all our food needs are unsurprisingly
been to cope with the increased number of
seeing increased sales as food consumption
orders being picked and the extra space that
has switched to in-home. Perhaps the most
this requires. These effects are magnified by
significant change has come from the surge
the
in online sales. While growth in this area was
workplace but also the impact of managing
already strong in the UK, the acceleration in
the flow of the operations whilst keeping
the sector during this period may have
COVID-19 compliant.
need
to
socially
distance
in
the
changed the way we shop forever. This has benefited businesses already in this space
Businesses have also been impacted by the
but has been more challenging for those
change in delivery channels to smaller, more
who had to adapt quickly and who continue
..
→
to need to develop their online offering at pace.
One of the biggest changes for businesses has been the need to move more of their procurement online.
What had been a
consumer led online surge is now impacting the business world too.
The suppliers to
‌...
The Logistics Point, Issue 10 - November 2020
15
as we move toward the festive period peak?
“The
practical implications
for all the businesses riding the online sales boom has been to cope with the increased number of orders being picked and the extra space that this requires.
”
One thing is for sure, the organisations that react quickly and have the built-in flexibility and agility to deal with these fast-moving changes will be those that emerge on the other side of this period stronger than when they went into the crisis. ✷
For more information on Logistics UK’s Supply Chain Consultancy (SCC) service,
frequent orders often moved by the parcel carriers
who
themselves
are
already
operating at Christmas peak levels. These changes are leading organisations to review their
operating
processes
and
please visit
logistics.org.uk/services/supply-chain-co nsultancy
layouts
constantly to ensure the best possible
Logistics UK
efficiency levels. In some cases, this will not be enough as capacity will be the final
Logistics UK (formerly FTA) is one of the
constraint.
UK’s
leading
business
groups,
representing logistics businesses which There has been a huge rise in the uptake of
are vital to keeping the UK trading, and
warehouse stock as businesses look to
more than seven million people directly
ensure that they have enough capacity to
employed in the making, selling and
meet demand.
moving of goods. With COVID-19, Brexit,
With many organisations
reporting that they are already running at
new
technology
and
other
disruptive
Christmas peak levels, what will this mean
forces driving change in the way goods
….
move across borders and through the supply chain, logistics has never been more important to UK plc. Logistics UK supports, shapes and stands up for safe and efficient logistics, and is the only business group which represents the whole industry, with members from the road, rail, sea and air industries, as well as the buyers of freight services such as retailers businesses
and
manufacturers
depend
on
the
whose efficient
movement of goods. The Logistics Point, Issue 10 - November 2020
16
Ports look to create digital ecosystems As essential infrastructure facilities, ports
Maritime Organisation and port authorities
play a major role in the supply chain. That is
are more interested in implementing digital
why it is vital they are at the forefront of
systems
innovation. Digitising maritime and port
operational processes.
that
transform
traditional
operations is not an easy task as there are many complex systems and processes.
Holistic view
Where do you start and what do you need to
According to Yeo, port authorities should
look for? David Yeo, founder and Group
consider whether it is more beneficial to
CEO of Innovez One, shares with us how
create
maritime digitisation works.
outsource it to someone who has a more
a
digital
platform
in-house
or
holistic view. The maritime sector has many Despite technology developing quite rapidly,
vendors who have the know-how and can
most ports still rely on manual processes to
advise not only about how to use technology
plan. ‘When we started our work in 2004
but also what is the right technology fit for a
devices and messaging platforms were not
specific port operation. ‘You can lower the
ready,’ explains Yeo. ‘However, the industry
risk of implementation by finding the right
as a whole has not changed very much in
partner,’ Yeo continues.
terms of the adoption of technology with circa 80% of the market lacking in much
The industry is looking to form networks
needed digitalisation’ During the last five
between ports so they can exchange data
years, the maritime industry has started to
seamlessly while protect their interests.
implement innovative ways of operating
……...
more rapidly. Covid-19 played the role of a
“AI is definitely a rising star
wake-up call for everybody. There seems to be much greater urgency in adopting digital platforms in recent years. Advancements in Artificial Intelligence (AI) and Internet of Things
(IoT)
meant
the
International
→
because other sectors have reported a lot of success with it.
”
………….
The Logistics Point, Issue 10 - November 2020
17
However, companies need to focus on how they can train their staff and educate them on how to protect their privacy.
Talent’s capacity Ports are turning to specialists who can help them navigate all new technologies. When we talk about data exchange, which is seen as an established technology, many ports David Yeo, founder and Group CEO of Innovez One
This means ports and technology vendors
might find the right talent inside their organisations.
will focus on the issue of standardising the language of data exchange. ‘We see this
For newer technologies like AI and IoT, ports
being discussed and looked at,’ Yeo says.
will have to seek help as they are still
The next step will be how data can be used
evolving, and it might be hard to grasp
to optimise ports’ costs. ‘AI is definitely a
everything that is happening. For smaller
rising star because other sectors have
and medium-size ports having the right
reported a lot of success with it,’ Innovez
people might be the biggest challenge. ✷
One founder explains. IoT is also advancing and will be part of ports’ strategies in the
Innovez One
near future.
Founded in 2004, Innovez One has been Security
delivering expert port software solutions
‘I think one of the biggest problems will be
for the world’s busiest ports, and towage
security,’ Yeo says when commenting on
operators.
what ports should look for in digital solutions.
technology and AI models to optimize and
The more digital operations become the
solve complex last-mile port- and pilotage
greater the risk of cybercrime is. ‘The
challenges, delivering efficiencies that
weakest link for digital platforms is the
save significant costs, time and improve
people that use them,’ Yeo explains. ‘They
the sustainability of port operations - such
might choose very weak passwords or share
as pilotage, pilotage transport (logistics)
them with someone else.’ To a certain
and towage. Innovez One has engineered
degree
and developed its proprietary software, the
technology
can
enforce
better
The company uses digital
behaviour by suggesting a change of
marineM
platform
password every month.
optimize
critical
that
helps
maritime
users
resource
allocations for their operations.
The Logistics Point, Issue 10 - November 2020
18
Sustainable procurement beyond Covid-19 Procurement is more than just ordering
Supply chains however had to keep moving
materials and products and with Covid-19 it
and delivering vital materials all around the
has become the focal point of many
world. Was it not for the dedication of the
organisations. What is the sector most
thousands
worried about? How will it respond to the
worldwide things would have been even
increased demand for cost-cutting?
harder.
supply
These
chain
challenging
professionals
times
have
brought a new sense of importance to procurement
as
it
is
now
finally
Sustainability is on everybody’s mind these
acknowledged as a core competency of
days but what does it actually mean and how
companies. ✷
does it refer to your organisation? These are
REGISTER NOW FOR ADVANCED
questions many managers in procurement
ACCESS!
are asking themselves and this e-book will look at how the world of procurement plans to answer them. During the last year the way companies
operate
has
changed
as
consumers had to stay at home and many of the things we once enjoyed became too dangerous.
→
“The Logistics Point is teaming up with some of the best procurement companies around the world to bring light over the state of procurement post-Covid.
”
The Logistics Point, Issue 10 - November 2020
19
Buying components online? Here are seven things you need to know Wherever a company is in a product
If a marketplace isn’t delivering on all of the
lifecycle, stability and reliability of component
above - it isn’t delivering the convenience
supply is vital. But this isn’t always simple to
that led you to e-commerce in the first place.
achieve.
Geopolitical
events,
tariffs,
unprecedented global pandemics and other supply
chain
issues
can
all
impact
operations and customers.
2. Does it streamline the supply chain? Covid-19 businesses
has to
increased optimize
the
need
efficiency
for and
productivity, including around component But
how
do
you
choose
the
right
sourcing.
e-commerce marketplace to achieve the assurances you need around component
A marketplace should do more than simply
supply? Here are eight areas to consider
list components. As well as stripping back
before you place an order.
the traditional sourcing process of writing numerous
1.
RFQ’s,
reviewing
pricing,
Is it truly a one-stop-shop?
contacting individual suppliers and finalizing
With so many vendors and components
shipments - it should provide the logistical
available, you need a straightforward way of
flexibility to schedule multiple deliveries and
finding exactly the right ones for the product.
pace out invoicing to keep the production
Does your e-commerce marketplace enable
line moving and control the bottom line.
you
to
research
a
wide
variety
of
components, and compare features, prices, lead times, compliance information and more, all in one place?
Crucially, can you subsequently purchase components from multiple vendors on a single order?
The Logistics Point, Issue 10 - November 2020
20
It is essential to find a e-commerce site with a robust BOM tool that plugs into ERP and API systems and, ideally, Orcad integration to
support
the
engineers
themselves.
Anything less, and more work is being created down the line.
3. Demand full traceability Price will inevitably be a factor when choosing components. But you’ll also be interested
in
product
quality,
supplier
reliability and levels of service to avoid any issues in the future.
Many ‘grey market’ e-commerce sites fail to provide
this
level
of
detail
and
puts
companies at risk of letting down the end-user with an inferior product.
Detailed traceability is essential for robust quality assurance and compliance. So does your
e-commerce
marketplace
give
meaningful insights into these areas? What are its criteria for allowing a supplier onto its marketplace and can full product traceability
4.
Does
it
genuinely
break
down
geographical boundaries? Ordering from different countries can be fraught with risk. Customs bottlenecks, ……...
→
be provided?
For each product, expect the details of the manufacturer, where it was produced, how it was packaged and transported, and whether there is sufficient demand to safeguard its long-term viability. For example, can you see the names and locations of all supply chain intermediaries?
A platform that does this leg work on your behalf is a valuable ally in your drive to produce high-quality products efficiently and reliably.
The newest trends in procurement! The Logistics Point, Issue 10 - November 2020
21
“Price will inevitably be a factor when choosing components. But you’ll also be interested in product quality, supplier reliability and levels of service to avoid any issues in the future.
”
changes to import or export regulations, paperwork issues or misdirected shipments can all delay a project and increase costs.
Choose an e-commerce marketplace that
Also, what is the process when a component
addresses these challenges by ensuring
fails: how are repairs and replacements
compliance with the import and export laws
handled?
of each region to ensure timely shipping and avoid any unnecessary extensions to a
6. Does it provide a feasible plan B if a
products’ time-to-market.
component isn’t available? Component shipment delays can have a
5. What warranties and support options
huge impact on device manufacturers, at all
are there?
stages of the product lifecycle. Unavailability
While price, shipping time, quality and
...
reliability of supply are all an essential consideration - after-sales care is also paramount. If things go wrong, you want to know you’re covered.
Check
whether
your
e-commerce
marketplace offers its own warranty on all the products it distributes and if the length of the warranty provides the necessary peace of mind. The industry standard is just one year - but up to three years is possible.
The Logistics Point, Issue 10 - November 2020
22
of components can potentially be ruinous to a project and damaging to a brand.
You
need
components.
a
backup In
plan
many
for
critical
cases,
simply
cross-referencing the part number won’t alleviate the supply problem. Instead, seek an e-commerce marketplace that can find you component alternates that are both suitable and ready to ship in time to meet deadlines.
At Sourceability, we have developed our e-commerce marketplace, Sourcengine, to help purchasers to find their component
7. Choose the right platform for your
sourcing balance.
needs Lastly, remember that not all component distributors take the same approach. Some will favor the big volume deals and give these customers extra attention - meaning those working through their early research and development phases - buying in smaller and less consistent amounts - can be left at the wayside.
With worldwide shipping, more than 2,600 traceable
suppliers
available
via
a
state-of-the-art BOM platform, in excess of 550 million datasheets, ERP integration and a three-year warranty on all components, it is designed to support the needs of today’s buyers, processes
by
making more
their
robust,
purchasing
efficient
and
cost-effective. ✷ This is why it is vital to seek an e-commerce marketplace that provides tools to match the specific needs of a project and business.
“Component shipment delays can have a huge impact on device manufacturers, at all stages of the product lifecycle.
”
The Logistics Point, Issue 10 - November 2020
23
Smart automation can help accelerate the shipping process Supply chain managers are having to rethink
means not only are they demanding multiple
their
ongoing
transport options, but also real-time updates
rollercoaster for retailers, as physical footfall
of the location of their goods within the
is driven down even further due to the
delivery journey, from time of despatch.
Covid-19 virus while online stores have seen
Customers have no interest in navigating
purchases soar as consumers have let their
through multiple transport provider websites,
fingers do the walking over keyboards.
but companies need to have access to those
strategies
due
to
the
providers in order to offer an appealing The impact of the public health crisis has
choice of shipping options – from same day
had
to “free” on less urgent items.
a
significant
knock-on
effect
on
warehouses, which generally work best when there is predictability of demand.
Innovative shipping software solutions, like
Whereas high street shops had goods
that offered by SmartFreight®, can help
delivered, say, 60 items to a pallet to be
logistics
displayed in-store, now those items need to
options all on one platform, such as free
be
shipping
shipped
separately
to
multiple
operators
and
streamline
personalised
delivery
tracking
to
destinations. Shipping overheads will thus
reinforce branding. Moreover, they can help
increase exponentially.
warehouses to meet expectations on the delivery options selected.
Logistics operations need to be even more flexible and slick enough to cope with the fluctuations that these unprecedented times will bring – and having automated systems in place will make a significant difference in managing volatility and uncertainty.
Consumers
are
not
shy
to
choose
companies that offer instant fulfilment. This ….
The Logistics Point, Issue 10 - November 2020
24
Freight handlers also need to understand the intricacies of the customer journey and be clear on the role they’re playing in creating that experience, be it positive or negative, when delivering goods. This could be at home or globally, including any future challenges due to the UK’s split from the European Union – and unexpected global SmartFreight’s Partner Manager Ireland, Gavin Warwick
SmartFreight
threats such as Covid-19.
We don’t know what Brexit is actually going
SmartFreight
to bring - but the likelihood is it’s going to
specialises in multi-carrier LTL and parcel
increase the paperwork and possibly costs
shipping solutions. Customers include
for moving goods across borders. The
blue-chip
message
Founded
in
1997,
organisations
such
as
3M,
from
SmartFreight’s
Partner
Yamaha, Mazda, Hyundai, Seiko, Epson
Manager Ireland, Gavin Warwick, is that
and Pandora Jewellery, as well as 100s of
optimising your transport solutions can help
transport and logistics providers such as
businesses cope with both known and
DHL, DPD, Parcelforce, Royal Mail TNT
unforeseen circumstances.
and Yodel. The firm provides its clients with an agnostic optimisation selection
He said: “Businesses should be making
from their chosen transport providers,
themselves
shipping by price/service/delivery time or
operations can handle unexpected changes.
CO2 footprint coupled with client branded
Logistics managers can plan for a spike in
end-end
final
sales due to events like Black Friday, Cyber
transport provider invoice reconciliation.
Monday and Christmas but Covid-19 took
Headquartered in Sydney with distribution
everyone by surprise. Brexit should be a
networks in New Zealand, South Africa,
largely planned change.
tracking
visibility
and
Ireland and the UK. Multi award-winning SmartFreight is now part of the WiseTech Global Group, a leading developer and provider of software solutions to the logistics industry worldwide.
more
“Centralising
to
ensure
→
everything to
speed up fulfilment through automated processes will help control stock levels – being in the know will ease the pressure.
The Logistics Point, Issue 10 - November 2020
flexible
” 25
“We don’t know yet exactly what it will bring. However, any potential changes in taxation, customer information and border regulations when shipping to the EU will be updated automatically for all the carriers on our portal. That’s our job, saving businesses the hassle, time and effort of doing it themselves and ensuring parcel tracking is kept up to date more rapidly.” at a store that had limited delivery options or How Brexit pans out is currently anyone’s guess
but
having
optimised
transport
solutions can help manage peaks and troughs in demand – keeping on top of stock levels and offering multiple transport options are really key factors for dealing with unpredictable cycles.
a difficult returns process, while 42% would pay extra for an expedited delivery option. Having
access
to
multiple
transport
providers gives far greater and speedier choice than putting all your eggs in one basket. Building in a level of customer control effectively aligns a retailer’s or supplier’s brand with high quality service
Centralising
everything
to
speed
up
delivery.
fulfilment through automated processes will help control stock levels – being in the know will ease the pressure. One solution may be to simplify the offering – the same item in only five colours instead of 10, for example, to reduce the risk of being lumbered with excess stock. Another option is to investigate dropshipping – taking the orders but having the order shipped directly from the supplier to the customer’s door.
Meanwhile using smart shipping software solutions can also boost customer uptake. A Capgemini 2020 survey revealed that 37% of online consumers would decline to shop ….
The newest trends in procurement! The Logistics Point, Issue 10 - November 2020
26
Retailers are recognising that while the customer
experience
starts
on
our
keyboards, it’s the direction of travel of their brand beyond the order confirmation page that matters - continuing right up until the doorbell sounds and a flutter of possession and excitement is felt, to the second when,
shipment can be encapsulated, and drivers
finally, that parcel is physically placed in the
use their smartphone to scan labels at every
recipient’s hands.
stage of the journey.
Pertinent to this dilemma is recognising that
The benefits of implementing smart shipping
customers want visibility of their purchased
software that can empower the consumer,
items. This means they are demanding
and introducing platforms that enable the
real-time updates of the location of their
retailer to manage the consumer whilst
goods within the delivery journey, from the
assisting the retailer-shipper relationship, is
time of despatch. Innovative technologies
without question invaluable. Brand marketing
such as SmartFreight® Tracker can closely
is anchored in understanding the value
monitor each shipment via a web portal or
proposition and how this trickles down
phone app, regardless of transport provider
through the supply chain. The businesses
used. They allow customer service teams
that can demonstrate this at scale will have a
and customers to see the location of a
greater chance of survival.
shipment
from
creation
to
delivery. A
company branded email is sent to the
The shopping environment is becoming
customer
perennial – even the fashion industry is
containing
a
hyperlink
to
a
branded web portal where they can check
having
the
unpredictable. Shifting consumer buying
progress
of
their
shipment
on
a
computer, tablet or smartphone.
seasonless
collections
–
and
behaviour is impacting on all logistics businesses, retailers and warehouses, so
This is a system that addresses operational
they need to have the mindset that change
challenges the logistics industry faces and is
can in fact be beneficial for business.
sympathetic to customer expectations. It has been designed for transport providers to
The last word goes to Gavin Warwick:
capture shipment tracking events. Using an
“Change has come and will keep coming –
app, the real-time picture and status of a
are you ready?”✷
…...
The Logistics Point, Issue 10 - November 2020
27
Harmonising the supply chain through automation The complexity of modern supply chains
“Without the right technology, companies
means they face multiple constraints at the
find themselves stuck with silos of data and
same time. Firstly, numerous enterprises
disconnected functional processes.”
must
be
connected
successfully
for
operations to move smoothly. In addition,
A truly collaborative supply chain utilizes
there are multiple point solutions, ERP
real-time
systems and a myriad of Excel files floating
connections
with
across internal and partner operations. To
downstream
parties
ensure
Otherwise,
success,
companies
need
to
data
obtained all
through upstream
in
companies
direct and
the
network.
make
decisions
embrace a new approach to supply chain
based on old information and are unaware of
planning and execution, leveraging a single
what is truly happening in their supply
operating platform (with a network and apps)
chains. According to Joshi the market is
along with automation to deal with the
forcing people to move away from traditional
volume and complexities.
approaches and focus more on agility and automation.
“There is a better way to negotiate today’s supply chain complexities. Brand owners
The landscape
continue to experience the shift from a
The current system landscape is highly
traditional manufacturing role to being an
fragmented with a patchwork of multiple
orchestrator of its complex global supply
solutions
chain, leveraging outsourced production,
recognises that it will not change overnight
logistics and distribution partners,” said
…..
Pawan Joshi, executive vice president of
“Disruptive
product
management
E2open, end-to-end
a
and
provider supply
strategy
for
of
cloud-based
chain
management
software used by global companies across a wide range of industries.
are
very
diverse.
Joshi
events, like the
pandemic, create a new realisation that the time has come to think about supply chain management in a more automated and end-to-end way
The Logistics Point, Issue 10 - November 2020
that
” 28
and providers of digital technologies will have
to
be
able
to
operate
in
this
environment and create a path forward that can work out the complexities.
An important first step is the ability to integrate with any existing system at any node in the network and feed its data into E2open. When data is collected it needs to be synchronised and harmonised so each
Pawan Joshi, executive vice president, E2open
system refers to the same element in a similar manner. “When you have multiple
Automated systems can be used 80% of the
tiers in the supply chain with thousands of
time and any time there is an exception they
products, you can’t rely on humans to make
will flag it up to the human who is
the decisions on every transaction on every
responsible. There will always be problems
product, technology needs to do that,” Joshi
that applications cannot solve and humans
says.
need to jump in. “Disruptive events, like the pandemic, create a new realization that the
For Joshi the biggest challenge brand
time has come to think about supply chain
owners face is the complexity of their
management in a more automated and
networks. ‘Historically, the way companies
end-to-end way,” Joshi concludes.
would deal with that is by storing excess stock
across
their
entire
network,’ he
Barriers
explains. ‘Platforms like ours streamline
Joshi says that the single reason that could
overall operations and let the most talented
prevent
people focus on what is really challenging.’
organisations
harmonisation
enterprises
are are
is
the
structured. divided
in
way
Modern different
departments that have little to no knowledge
“Without
the
right
technology, companies find themselves stuck with silos of data and disconnected functional processes.
The Logistics Point, Issue 10 - November 2020
”
of what the rest of the organisation is doing. Until companies get over that model and embrace a single end-to-end worldview they might struggle to produce the needed results. Fortunately, technology can help bridge this gap. ✷
29
Is logistics ready for the next big thing? By Nick Bozhilov, Editor-in-Chief, The Logistics Point
Logistics has long been talking about the
This puts the industry at a crossroad and
next big innovation that will reshape the
according to professionals in the sector
industry. It might be Internet of Things,
logistics will need to look beyond cutting
Blockchain or even Covid-19 lockdowns.
costs. With everything that is happening right
Industry experts, however, are careful when
now it is hard to imagine that companies
they look at all of them. For one, many are
would be willing to invest that much in
sceptical that change is in the air because
innovation.
human behaviour has proven again and
fragmented the sector is. There are millions
again to be really hard to transform. A recent
of small and medium size firms who do not
chat I had with an industry expert made me
have the economies of scale to implement a
wonder if logistics is ready for the next big
solution for their customers. It just doesn't
innovation.
make sense!
The question is where innovation will come
In addition, some industry experts say that
from. Would shippers demand an industry
the competition between larger players also
wide change or would 3PLs invest? The
puts a barrier in front of innovation. If one
answer is not that straightforward and there
implements an exciting new solution the
are a few reasons. Firstly, we need to look at
others can’t just use it and admit they were
shippers and what they are willing to do.
not as good.
Another
problem
is
how
Most of them are primarily focused on their own products, which is understandable, and do not wish to engage with competitors in case they lose their edge. This means they usually demand a technological change only for their own service. 3PLs on the other hand have low margins and cannot invest in projects they don’t know the return value of.
The Logistics Point, Issue 10 - November 2020
30
“With
everything
that
is
happening right now it is hard to imagine that companies would be willing to invest that much in innovation.
” Nick Bozhilov, Editor-in-Chief, The Logistics Point
What happens is that the top logistics
how well some of them embrace the full
providers each come up with a variant of the
value chain. For some, current software
solution that neither follows nor lags behind,
providers are focused primarily on the high
but sometimes it doesn't excite either. But
volume and high value products which
many argue there is a need for collaboration
leaves smaller companies behind. It is hard
between small and large companies if
to automate a warehouse where a single
logistics wants to innovate.
3PL serves 20 different customers all with different requirements.
Despite all of that it is not as if there aren’t any exciting new ideas out there. Startups
At the end, logistics providers will have to
come up with fresh products and solutions
find the balance between continuing their
that can solve many problems. The more
operations
sceptical logistics professionals question
changing world. ✷
and
innovating
in
an
ever
…...
Read previous editions
October
September
The Logistics Point, Issue 10 - November 2020
August
July 31
The right talent strategy for logistics The time employees are ready to spend in
Talent strategy
one role is shortening. Millennials (born
The first step to a successful talent strategy
between 1981 and 1996) are less likely to
is to evaluate if the company has the right
stay in the same role for as long as the
people at the right place. Chumakov says
generations before them. At the same time
that employees need to be able to leverage
employees in logistics and supply chain find
digital tools and be fluent with advanced
it hard to define what their next role will look
systems.
like and if it will be part of their current organisation.
In addition it is also important to have people who are ready to adopt new skills and
92% of employees in logistics and supply
technologies and are not stuck in their ways.
chain believe they have the right skills for
Being able to understand what their place in
their next role but only 75% of them are
the organisation is and how it impacts other
aware of what it might be. According to
functions is becoming more critical.
Caroline Chumakov, Principal Analyst at Gartner Inc, organisations need to put more focus on their people. Some firms are recognising that and put their workforce as part of the top 5 priorities with 19% of CEOs saying they plan to invest more in their people.
Putting
more
focus
on
employees’
development cannot be underestimated as 47% of people in the supply chain say they would seek new opportunities outside their organisations. Most firms are not ready for
Caroline Chumakov, Principal Analyst at Gartner Inc
the loss of talent and knowledge this will cause.
The Logistics Point, Issue 10 - November 2020
32
Finding the right people is a challenge, especially when organisations are looking for individuals who can adapt and innovate successfully. HR departments must be able to clarify where they can look for particular skills and tie up different functions with the way they recruit for them.
Additionally, it is advisable to have a clear view on what each role needs to know and how skills can be developed to best benefit it. Having a clear idea of what experience you are looking for in future employees will save a lot of time and headaches during the recruitment process.
The
onboarding
approach
must
be
consistent and well-designed. Start with the outcomes you want to achieve and make a roadmap with priorities. Don’t focus on too many things at a time and choose one or two most important outcomes. Finally, ask your employees how you are doing and what they
Own the process Chumakov
advises
need. Knowing where you stand and what managers
to
take
ownership of the recruitment process for their teams and promote courses and schemes
that
improve
knowledge.
needs to improve will give you a competitive advantage when looking for new team members.✷
An
important step in finding the right people is to focus on your core competencies and look for the individuals who can deliver them.
“The
first
step
to
a
successful talent strategy is to evaluate if the company has the right people at the right place. Employees need to be able to leverage digital tools and be fluent with advanced systems.
” The newest trends in procurement!
The Logistics Point, Issue 10 - November 2020
33
Logistics looks to close its talent gap It has long been talked in logistics that the
Tacit knowledge
sector
crisis.
According to Boylan logistics is slow to
Managers are scratching their heads and
capture tacit knowledge from Boomers as it
trying to find the best solution that will equip
is built overtime. 37% of Boomers say they
their organisations with the knowledge they
have shared less than half of what they
need in an environment that doesn’t favour
know with the generations that will take over
logistics. As older generations retire many
their jobs after retirement. More worryingly
are worried the industry will be left with a
21% say they have shared none of their
huge gap when they need highly-skilled
expertise. What can be done to change that
professionals the most.
trend and how can logistics attract young
is
experiencing
a
talent
people? ‘Only 8% of young people see logistics as an attractive industry to work in’, says Susan
The answer to that question is not as
Boylan, Director Analyst at Gartner Inc. The
straightforward as many would hope. One
statistics get more worrying when we turn
solution
our attention to the widening gap between
Boomers to part time hours where they focus
the people who exit logistics and those who
more on sharing what they know with
come in.
younger colleagues. According to experts
could
be
slowly
transitioning
such a tactic will benefit everyone. In the US alone 10,000 Boomers (the generation born between 1949 and 1964) retire every day, leaving a large know-how hole. By 2029 all of them would have left the workforce. Experts expect to see a lack of talent entering the industry which will result in fewer well-equipped leaders in a sector where Boomers hold 56% of all managerial roles.
The Logistics Point, Issue 10 - November 2020
34
good work life balance, and companies that see corporate social responsibility as a core function.
According to Boylan logistics will need to showcase its smart working environment and how it champions diversity and career progression. It is not a secret that the industry has an image problem and many Susan Boylan, Director Analyst at Gartner Inc
see working in logistics as being stuck in a
More experienced employees will feel valued
dirty, old warehouse throughout the day. The
as they coach younger generations. Young
real world cannot be more different. In
people
addition,
would
learn
more
shadowing
managers
era
employee
organisation
exclusivity is over. Young people are more
its
valuable
to
working
on
of
to
understand
retain
the
have
someone with greater experience and the will
that
would
knowledge base. Creating a program where
open
contracts
or
as
younger employees can work as second in
freelancers, sharing knowledge between
command will ensure a good transfer of
organisations all the time. Leaders will be
knowledge.
forced to understand that one person might work for their competitor at the same time.✷
This alone, however, will not be enough, as before
young
people
get
to
shadow
someone they need to find the opportunity in
Digital dexterity
generations
A growing worry for experts in the logistics
choose companies, not the other way
sector is how well educated employees
around,’ Boylan explains adding that for
are when it comes to digital technologies.
many firms in the logistics sector this might
Only 19% of firms have equipped their
sound strange. By 2025 75% of the global
workers with skills that will allow them to
workforce will be made by Millenials (born
prosper in the new digital world. Even
between 1981 and 1996). This calls for a
younger generations feel underprepared
rapid rethink of current talent strategies.
with only 1 in 5 saying they are skilled
logistics
appealing.
‘Young
enough and there is enough training being Value proposition
provided.
Younger generations come with different value propositions. They want a flexible working place and are seeking diversity, …….. The Logistics Point, Issue 10 - November 2020
35
‘Mini Yellow’ robots deliver the right package LiBiao’s ‘Mini Yellow’ autonomous mobile
‘Mini Yellow’ autonomous mobile robot
robot technology is bringing flexibility and
(AMR) technology designed and supplied by
scalability to some of the busiest parcel
LiBiao.
sorting hubs in China. Will Europe adopt this innovative,
low
CapEx
approach
to
sortation?
LiBiao’s ‘Mini Yellow’ range was developed as a cost-efficient and flexible alternative to the high CapEx fixed tilt-tray and cross-belt
In 2019 China’s express parcels market was
conveyor-based sortation systems that have
valued at US$100 billion. Driven by the
traditionally been used within many busy
growth of e-commerce across the country,
parcel and e-commerce operations.
this figure was up by more than 8 per cent in the previous 12 months and the sector is
The ‘Mini Yellow’ system is a fraction of the
expected to sustain double-digit increases
cost of a typical cross-belt or tilt tray
for the foreseeable future.
conveyor and because ‘Mini Yellow’ robots are more compact than other AMRs currently
To put these numbers into some kind of
on the market, they require less space within
perspective,
billion
which to operate – a sortation system can be
packages will be delivered across China this
set up in one-fifth of the floor area needed by
year – that equates to 52 deliveries for every
a conveyor to achieve the …..
a
staggering
74
man, woman and child living in this vast territory.
To keep pace with this rapidly expanding sector, a number of China’s most significant internet retailers and logistics operators have embarked upon extensive modernisation programmes
at
their
most
strategically
significant hubs that have seen traditional sortation methods replaced by …..
The Logistics Point, Issue 10 - November 2020
36
“A
number of China’s most
significant internet retailers and logistics operators have embarked upon extensive modernisation programmes at their most strategically significant hubs.
”
same parcel throughput statistics. The time needed to complete an installation is also notably shorter than what is necessary when building conveyor-based sorting solutions.
STO Express is another Chinese logistics business benefiting from ‘Mini Yellow’ robots.
Furthermore, with no fixed infrastructure requirements, the modular ‘Mini Yellow’ system is scalable and offers complete flexibility: additional robots can be introduced as and when they are needed and the technology is fully portable – meaning systems can be switched between sites if
Based in Shanghai, STO is one of China’s leading courier companies and provides domestic and international express delivery solutions to a diverse group of customers. At STO’s
facility
in
Tianjin
there
are
approaching 500 ‘Mini Yellows’ in operation. The ‘bots deliver a sorting capacity of 22,000 parcels per hour and occupy a floor area
required.
measuring
slightly
over
2,350
square
metres. ✷ JD.com – one of two massive internet retailers
that
dominate
China’s
online
shopping market by both transaction volume and revenue – rolled out LiBiao’s ‘Mini Yellow’ system at its MaChong sorting centre in 2016. In an area of just 1084 square metres, a fleet of 200 robots can sort some 9,000 parcels every hour at the MaChong hub.
The Logistics Point, Issue 10 - November 2020
37
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If you like this please let others know so we
amazing people who were happy to be
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interviewed.
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Feel free to forward this to people
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All articles Š The Logistics Point 2020 and cannot be copied without consent. Photos by: LEGO, UPS, Gartner, SmartFreight, LiBiao, Logistics UK, MondelÄ“z, E2open, Innovez One; and Unsplash users: Yogendra Singh, Austin Distel, rupixen.com, Stefan Cosma, Dylan Gillis, Saulo Mohana, Gabrielle Henderson, Tim van der Kuip, Norbert Kundrak, Markus Spiske, Sergey Zolkin, Marvin Meyer, CHUTTERSNAP, Tri Eptaroka Mardiana, Nigel Tadyanehondo, Hello I'm Nik đ&#x;Žž, The Logistics Point, Issue 10 - November 2020
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