The Logistics Point Magazine May 2020

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The Logistics Point

May 2020 Issue #4

The Big Supply Chain Homecoming

Could the coronavirus be the end of just-in-time? Organisations will want more control and will bring back production.

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11

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Warehouse demand still strong despite virus

Port of Hamburg beyond the

The Logistics Point, Issue 4 -mega Mayships 2020

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Startups - born and reborn again


A note from the editor Going back home! The supply chain will never be the same after the current crisis. Already managers are looking into how they will have to rewrite the rules and adapt to an environment where goods are scarce. The result could be moving production closer where it can be controlled. The big question is how will all of this affect the global economy. Nick Bozhilov, nick@thelogisticspoint.com

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Logistics and Data - The Big Unknown Big Data and AI could transform the industry, but are we ready for it?

The Big Supply Chain Homecoming Organisations want more control so just-in-time might not be anymore.

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Warehouse demand still strong despite virus More automated warehouses and fewer offices in the future.

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Port of Hamburg is looking beyond the mega ships The port sees future growth in ports and out of harbour borders in hinterland traffic.

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The circle of a startup - born and reborn What does it take to set up a startup?

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Seamless travel depends on data sharing Can MaaS companies convince customers to share their data?

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Top articles from past editions Most read articles in previous editions.

The Logistics Point, Issue 4 - May 2020

Series : Smart Ports

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News from the web The best from www.thelogisticspoint.com.

com

In this edition

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The Best from

The Logistics Point.com Reverse logistics: turning mindsets around Reverse logistics in the fashion industry can be successful but there are many things to consider. After the coronavirus is gone, many could find that going digital was not the best strategy. Some digital channels are operating on a higher capacity due to the coronavirus outbreak. As deliveries are still being made there is a chance for some retailers to grow. Continue reading here...

Logistics jobs transform as firms go digital The need for temporary and contract labour in the UK’s logistics sector has increased, while many permanent vacancies have been cancelled. Wayne Brophy, director at Cast UK, a leading recruitment consultancy in Supply Chain, says very few of their clients are looking to fill permanent jobs at present due to the Covid-19 outbreak. Continue reading here...

The Logistics Point interviews on Nick Fox, Supply Chain expert in the fashion industry. Supply chains are completely interrupted in the current crisis and companies are looking into their sustainability more. It, however, has more than one face, argues Nick Fox, supply chain expert in the fashion industry. On the economic side resilience is being tested every day, but the planet has reached a level of sustainability not seen in a long time. ‘It is interesting how quickly the effects were seen and how much they are,’ Fox says. Watch the full interview here...

The Logistics Point, Issue 4 - May 2020

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Logistics and Data The Big Unknown Data in logistics is everywhere but that

Data in storage

doesn’t make it easier for companies to

To be competitive logistics organisations will

access it and analyse it. Many logistics

need to build a good pool of data they can

providers struggle when it comes to IT

base operations on.

infrastructure and words like Big Data and AI (Artificial intelligence) could sound scary to

Many firms lack such a pool, and find it hard

managers.

to even start gathering it. Meanwhile, some might have the data about what is happening

As the industry transforms and adapts to the

in their supply chains, but not the ability to

need for more digitalisation, it will also need

process the information correctly.

to learn how to operate with technologies that provide more visibility and operability.

‘Different companies have a lot of data, but don't use it because they feel

‘Many logistics companies struggle with last mile deliveries and the data they collect,’ says Niko Polvinen, COO & Co-founder, Logmore, IT startup providing monitoring tools for different industries. ‘In recent years

analytics takes too much time,’ continues Polvinen. ‘Either way, they don't even know their real weak spots without collecting and using data.’

it is important to follow the full journey of a delivery, including order receivings.’

Delivering for all Companies should remember there isn’t one solution that could fit all. ‘You can't go wrong with elements like reliability, transparency, and efficiency,’ argues Polvinen.

With the right tools, processes can be optimised, bottlenecks recognised and fixed. Is the answer Big Data then? ‘On itself, Big …….

The Logistics Point, Issue 4 - May 2020

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Getting global 150+ quality management teams across food, pharma, and electronics industries use Logmore’s data logging service to monitor and control quality of goods in their supply chains. Recently the Finish startup has successfully closed a 4.5 million euros Series A equity investment round. The round was led by NordicNinja VC (FIN) in partnership with Icebreaker VC (FIN), Trind Ventures (EST), Tekton Ventures (USA), and Jaakkoo-Taara (FIN). The funding will help the company to progress into the global market. The expansion will enable even better support to the wide variety of quality management teams in need of condition monitoring. Data doesn't do too much. Analytics, either

Light infrastructure

manual or automated with AI, is what makes

The solution only needs a smartphone or a

Big

Polvinen.

laser reader instead of gateways. Using a

‘Surprising occurrences recorded in Big Data

patented dynamic QR code for data storage

can be used for insurance purposes as well.’

and

AI can be useful for recognising patterns, if

infrastructure-less and much faster data

you have enough data. There's a lot of data

collection and retrieval.

Data

powerful,’

explains

collection

allows

both

an

on pretty much everything these days, but the data needs to be relevant as well. In

The cloud solution can be integrated to

logistics, most companies lack that relevant

external services as well. Anyone can scan

data from many points during transportation.

the QR code to upload the data, but only people with specific user rights, usually the sender, can access that collected data.

Niko Polvinen Niko Polvinen is Logmore’s COO & Co-founder. He is responsible for the sales and business development regarding all the data logging services Logmore offers. Polvinen has experience in multiple companies where he held positions in marketing and sales. He is passionate about helping businesses reduce wastage throughout their supply chains and this has led to co-founding the startup.

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Point Live :

CORONAVIRUS REPORT

The Big Supply Chain Homecoming Supply chains are transforming faster than

Behind all these numbers there is another

before and more companies will look more at

story of a transforming logistics’ market.

resilience than efficiency. This could mean that many processes will be brought back

Many companies have seen an increase

closer to where firms can control them. What

in one part of the business with a

would that mean for the global economy?

decrease in another area at the same time.

The coronavirus pandemic has changed the way organisations look at their supply chains and people, and will have a lasting impact on the global economy. It is still unclear how everything that is happening will affect trade

All this adds to the overall pressure the industry is experiencing when it comes to labour. Large firms have started to move people around so they can fill in gaps.

and globalisation but experts from all sectors are trying to understand the present and the future.

Shifting habits As coronavirus has forced people to work at home it is possible to see a shift in the need

According

to

the

Office

for

Budget

Responsibility (OBR) different areas will be hit differently. For transport and storage there

is

an

expected

35%

drop.

Manufacturing and construction will see a fall of 55% and 70% respectively. Wholesale and retail will see a drop of 50%.

for warehouses and the way they are built. One of the outcomes could be reducing the office space in warehouse buildings as people are sent home. Warehouses are likely to become more automated and firms will evaluate the spendings on labour. ……….

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All together For the first time since the Great Depression advanced economies, emerging markets and developing economies are in recession. For this year, growth in advanced economies is projected at -6.1 percent. Emerging market and developing economies with normal growth levels well above advanced economies are also projected to have negative growth rates of -1.0 percent in 2020, and -2.2 percent, if you exclude China. Income per capita is projected to shrink for over 170 countries. All advanced economies and emerging markets and developing economies are expected to partially recover in 2021.

Companies

are

worried

about

their

More to fall

employees and cashflow, explains Kevin

In the UK the OBR has published a report,

Sneader at McKinsey. In addition it is

outlining what the impact on the economy

expected that supply chains will migrate

could be. The OBR thinks real GDP could

closer to where organisations can control

fall 35 percent in the second quarter, but

them. ‘When things are far away, a lot can

bounce back quickly. Unemployment could

happen between here and there. I think

rise by more than 2 million to 10 per cent in

businesses are going to bring a lot back

the second quarter, but then decline more

where they can control it,’ said Sneader.

slowly than GDP recovers. In addition public ……………..

The Logistics Point, Issue 4 - May 2020

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sector net borrowing is expected to increase by £218 billion in 2020-21 relative to the

Economic support The UK government has provided support but some say that it is still unclear how to

March Budget forecast.

access the support, what it means and when This means that borrowing will reach £273 billion or 14 percent of GDP.

it will be available.

It is then

expected to fall back closer to previous

Wayne Brophy, director at Cast UK, leading recruitment consultancy in Supply Chain,

forecasts in the medium term.

says many clients have taken advantage of That would be the largest single-year deficit

the government scheme.

since the Second World War, the OBR

However, he echoes the opinion of other

explains.

business leaders saying it is still unclear how companies can access the funds. Initially banks were slow to respond to the needs of firms but they have now started to relax rules. Brophy explains that such events

Click to watch

were not surprising as the coronavirus outbreak happened quickly and there are still many unknowns. The country …………..

Falling Indicators UK companies have already seen a sharp decline in their turnover. A survey by the Office for National Statistics (ONS) shows that half of firms report lower than expected turnover, while a quarter had already reduced staffing levels. In March new car registrations have fallen 44 percent. If compared to Italy and Spain, where lockdown was brought in earlier, the UK is still performing better, but OBR thinks it is just a matter of time before the country sees the real impact. 950,000 new claims for universal credit were made just in the last half of March, which suggests unemployment is rising fast.

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Construction Construction sites in the logistics sector have been affected by the coronavirus as many had to close down and rely on stock that could quickly run out. Some businesses still operate but have reduced the number of employees, and others await government support. How resilient the construction industry is will depend on how long the lockdown is in place. The short term expectations are that there will be enough materials, but if the period of restriction is longer then companies will quickly run out and lose materials with a shorter lifespan.

has not operated under such conditions

This is a downgrade of 6.3 percentage

before and it will take time for institutions to

points from January 2020, a major revision

clarify details and processes.

over a very short period.

According to Nick Fox, supply chain expert,

There

the help is the right thing to do but there is a

continents. Developed economies will find it

balance. ‘They have been very measured

harder to recover, whereas developing

and they can’t just hand money out,’ he

markets will be able to stabilise faster.

are

some

differences

between

explains. ‘Policymakers are providing unprecedented

‘Western countries are already highly

support to households, firms, and financial

indebted.’

markets, and, while this is crucial for a strong

recovery,

If the crisis continues for six months it is

uncertainty

about

possible to see a whole different economic

………………….

there what

is

considerable

the

economic

impact as European governments would be unable to cover payments.

Global Depression The International Monetary Fund - IMF, has predicted that the crisis will be as bad as the Great Depression. The global growth in 2020 will fall to -3 percent.

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landscape will look like when we emerge from this lockdown,’ said Gita Gopinath, from the IMF.

The

fund

managing

director,

Kristalina

Georgieva, said: ‘Just three months ago, we expected positive per capita income growth in over 160 of our member countries in 2020.

Today, that number has been turned on its

urges its members to take actions sooner

head: we now project that over 170 countries

rather than later and try to protect their

will experience negative per capita income

economies as much as they can.

growth this year.’

The fund has also added that the reality Into the Unknown The global growth is expected to rebound in 2021 to 5.8 percent. The IMF warns that this will be less than what was expected before

could be much worse and for the first time in history economists work with epidemiologists.

the virus with loss of 9 trillion dollars in GDP. The All of these predictions are seen as a baseline scenario and do not take into account what could happen if the virus continues to spread for longer. The IMF ………………...

industries

hardest

hit

are

retail,

hospitality, transport, and tourism. Emerging markets and low-income nations are at high risk. The IMF has decided to approve immediate

debt

service

relief

to

25

members. It could be expected that more such decisions will be made.

Looking forward The worst case scenario would be large numbers of redundancies and lack of economic activity, because the capital has been spent. ‘The nearest thing to think of is the post-war environment in the UK,’ believes Nick Fox. On the other side a best case scenario would be a v-shape recovery where demand returns quickly and people have a more optimistic attitude and are ready to get back to work and consume as before the crisis.

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Warehouse demand still strong despite virus Construction in the logistics sector has been

A lot of suppliers are closed at the moment

affected by the coronavirus as many have

and this creates another challenge for the

had to close down and are now relying on

industry. Contractors are trying to have 3-4

materials that could quickly run out.

weeks worth of materials on-site, but that is expected to run out soon. The bigger

Will Cooper, Roger Bryant, and Will Laing,

contractors are able to leverage on suppliers

from Savills, say it is too early to see the full

and make sure their sites are prioritised but

picture.

this does not eliminate the problem of limited

Some

businesses

are

still

operational but have reduced the number of

resources.

employees, and others await government Brexit preparations

support.

‘Many companies put measures in place Will Cooper, Head of Development Project

because of Brexit and are using them to

Management in the Building & Project

respond

to

Consultancy team at Savills, explains that

Cooper.

How

work is continuing cautiously. ‘If we assume

industry is will depend on how long the

that the lockdown will not continue for long,

lockdown is.

Covid-19 resilient

challenges,’ says the

construction

some projects could be delayed by about six to eight weeks,’ he says.

The short term expectations are that there will be enough materials, but if the

As of 2nd of April 42% of confirmed speculative development construction sites

period of restrictions is longer than anticipated, firms will quickly run out.

have been put on pause while developers try to understand how Covid-19 will impact them.

Will

Laing,

Logistics

Analyst,

Commercial Research, at Savills, adds that of the 5 million sq. f. of warehouse space being speculatively developed, 1.4 million sq

‘Construction

projects

have

paused

because people cannot work in close to one another,’ adds Roger Bryant, Associate Director, Building & Project Consultancy, at Savills. ……………………………………...

ft will roll into in to Q4 2020 and beyond. …...

The Logistics Point, Issue 4 - May 2020

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The Logistics Point, Issue 4 - May 2020


Bryant believes there is also an issue with

Laing adds that demand has not suffered

labour, especially for smaller contractors

because of the virus, with 3 million sq ft of

who are trying to find a solution. Some of

new requirements since the 16th March;

them have asked employees not to go to

furthermore, there is almost 3 million sq ft

work, and others are taking advantage of the

under offer and upwards of a million sq ft

government scheme to support struggling

exchanged subject to planning.

businesses.

‘The short term negative effects of the virus have not removed the long term market demand,’ Bryant says. It is too early to say if contractors will be forced to close because they have run out of cash. Cooper thinks the biggest challenge with the government scheme is that it is unclear when money will be paid. Long term expectations Cooper says that the industry will probably rethink its reliance on just-in-time supply chains and we could see an increase in demand. ‘Contractors will be trying to catch up with the jobs that were delayed, and on top of that there will be new projects coming through,’ Cooper explains.

More warehouses One of the outcomes could be reducing the office space in warehouse buildings as people more frequently work from home. Additionally,

warehouses

are

likely

to

become more automated, with the pandemic acting as a driving force for many.

Net Zero construction 13

Companies in the logistics industry are most worried about how they will be able to respond to the UK’s government pledge for NetZero. A lot of developers in the industry are trying to work out what net zero carbon means for them. ‘There isn’t a consistent definition,’ Bryant explains. He believes that the need for more sustainable buildings will only grow.

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Series : Smart Ports

Port of Hamburg is looking beyond the mega ships The Logistics Point has contacted large ports from all around the world to find out how Smart Ports work. Hamburg Port Authority share their projects that aim at improving the traffic flow in and around the port, as well as help reduce pollution, congestion and the link between the port and the city. And the conclusion is that Hamburg wouldn’t be Hamburg without its port.

What isisaa‘smart port’ andand howhow will itwill improve What ‘smart port’ it

with dynamically controlled traffic lights is to be tested. It would be ideal if traffic lights

the service you provide? improve the service you provide?

could actively contribute to traffic flowing as

Our world is constantly changing in ever more speed. Likewise, the concept of

smoothly as possible. A traffic light, for example, treated buses preferred.

smartPORT is constantly being developed and adapted. Being a smartPORT for the Hamburg Port Authority (HPA) means that we try to ensure that tomorrow’s technology is in place in our port to provide solutions for

Or recognizes that several trucks are approaching and switched to green, so tons of heavy vehicles are not first slowed down, and then again set in motion.

upcoming and ever changing challenges. Another project is the Port City Model. This

What ‘Smart Port’ projects do you

project’s aim is to develop a tool that

currently work on?

simplifies

decision-making

in

the

optimization of port processes. Third project HPA is working on projects related to innovation,

port-city

technologies.

relation

Currently

and

the

..

future project

Green4Transport as an innovative transport project in the Port of Hamburg is in the starting blocks. Here, for the first time in the area of the Port of Hamburg, the intelligent networking of vehicles with each other and

Click to watch

...

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is BIM (Building Information Modelling), which gives us the possibility to plan and maintain the port’s infrastructure by using digital twins.

How can large and small ports deal How can large and small ports deal with the

with the challenges brought

challenges brought up by digitalisation?

up by digitalisation? Digitalisation is the latest mega trend in the logistics industry. With all its facets it can help us to solve future challenges, such as the

compatibility

environment,

if

of we

transport

and

the

not

use

the

only

developments, but actively shape them and use

these

technologies

sensibly

and

We cannot, and do not wish to, keep on expanding the road, rail and waterway network.

What biggest obstacles to growth Whatare arethe the biggest obstacles to for the industry? growth for the industry?

responsibly. We are on the right track here. Instead of further developing ship sizes, future growth potential lies in ports and out

How isthe therole role ports changing How is of of ports changing in

of harbor borders in hinterland traffic. Closer

today’s insecure and volatile in today’s insecure and volatile

cooperation, in particular with regard to data

macroeconomic environment?

macroeconomic environment?

exchange and the training of employees

Hamburg wouldn’t be Hamburg without its port. It creates jobs, provides income security and spurs economic growth in the

along the logistics chain, will enable us to achieve significantly more efficiency in the further transport to the recipient in the future.

entire region. Our common goal should therefore be to The port area covers roughly ten per cent of the area of the city. Due to the port’s location right in the heart of the city the Hamburg

create the basis for a faster door-to-door transport of goods through better networking of all partners.

Port Authority (HPA) faces two major challenges: the close vicinity of the port to residential areas and the high volumes of

How of of thethe movement to Howcan canports portsbebepart part protect the environment? movement to protect the environment?

economic and transit traffic. The existing infrastructure

facilities

must

be

used

intelligently and efficiently as space is limited.

We saw the opportunities IT offers early on and have developed a long-term strategy that is aimed at establishing the Port of ……...

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Hamburg a smartPORT. For us, “smart� refers

to

the

intelligent

exchange

of

information to increase the quality and efficiency of the port as an important link in the supply chain – taking account of both economic and ecological aspects. A special focus of the strategy lies on infrastructure, traffic flows and trade flows. The strength of the network is that we work What isisthe of world What theimportance importance of world ports ports working together? working together? Global cooperation is a key for the solution of future development. For that reason, the global network chainPORT was initiated by the Port Authorities of Hamburg and Los Angeles in April 2016. chainPORT is a

together across borders to find solutions for the future. We have successfully continued on this path in the area of cybersecurity, and it is precisely ..in this global challenge that we can greatly benefit from our joint know-how. Members are committed to the exchange of knowledge, innovation and to the promotion of strategic topics.

multilateral partnership of the world leading ports with the aim of leveraging the latest developments in technology and realizing the vision of a smart, interconnected and digital port ecosystem.

Currently chainPORT is supported by the member ports of Antwerp, Barcelona, Busan, Felixstowe, Indonesia, Montreal, Panama, Singapore,

Shanghai,

Shenzhen

and

Rotterdam.

Port of Hamburg Around 8,000 ship calls per year, almost 300 berths and a total of 43 kilometers of quay for seagoing vessels, more than 2,300 freight trains per week, four state-of-the-art container terminals, three cruise terminals and around 50 facilities specialized in handling roro and breakbulk and all kinds of bulk cargoes, along

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with about 7,300 logistics companies within the city limits. 135.1 million tons of cargo crossed the quay walls of Germany's largest seaport in 2018. That included around 8.7 million standard containers (TEU). Hamburg is accordingly the third largest container port in Europe and in the 19th place on the list of the world's largest container ports.

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The circle of a startup born and reborn The world is a startup land. It seems that

first startup developed medical devices to

today everyone sets up a startup with the

extract

promise and expectation to turn the world

movements.

information

from

the

body

sensorised

insole

upside down. But how do you start a startup? This question is one that Paulo

Kinematix

created

a

Ferreira dos Santos, an entrepreneur from

connected to a small chip-like device that is

Portugal, tries to answer.

attached to the footwear. It was able to monitor runners’ feet behaviour on the

‘I have been running businesses since I was

ground and then send in real-time the

in my late 20s,’ Paulo Ferreira dos Santos

information to smartphones or smartwatches

says. He is the CEO of a Portugal based

for a further analysis and provide an adapted

mobility startup Ubirider.

training plan to improve running form.

His company wants to provide a digital platform, named Pick, connecting travellers and mobility operators to provide real-time information to guide them on how to attract more users and deliver better experience.

The startup operates internationally and has already signed deals in Portugal, Spain and the UK. ‘I want to share my knowledge,’ Paulo explains as we talk about how

The device was small and comfortable

startups are born, when they die and are

and it didn’t stop people from running

reborn again.

and walking as they normally do.

‘I have always loved combining technology and design and delivering an amazing user experience,’ the entrepreneur explains. His

The product was targeted to any kind of athletes, from amateurs to professionals, …... …..

…………………….

The Logistics Point, Issue 4 - May 2020

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who wanted to know how they moved and

requirements

improve the whole body movement or give

phase. There is also a large difference

ideas on future training techniques. Why did

between the places where investments are

it not work out?

done. ‘This means we need to be much

during

the

bootstrapping

better than startups located in London or Investor insight ‘There

were

Paris,’ Paulo tells.

very

little

possibilities

of

investment in such a small country as

Portugal is an example of how good

Portugal so we had a public venture

startups

capitalist,’ Paulo explains. Unfortunately the

entrepreneur

investor’s thoughts changed with the change of the political wind. The startup had to deal with multiple new leaders at the venture

struggle. the

According country

to

has

the good

startups but the investment rate is not high. The size of the domestic market is a hurdle.

capital company in about two years.

The entrepreneur didn’t give up but learnt some important lessons. He decided to keep the team and engaged them with a new project that will see them create Ubirider and the Pick platform for easy mobility.

‘Most

of

the

design

and

technology

principals are the same as the old business. We might not have a hardware but we explore the power of the smartphone. Seems very different but it is not so different,’ assure Paulo.

startups is not easy for early-stage startups as venture capitalists and business angels want tougher market or user engagement entrepreneurs

have

more investors to address, but possibly bigger

challenges

………….

it is big enough and investment is just around the corner. For us, we need to be international from the moment we start,’ the

international

The current investment environment for

means

British market for the first two years because

founder of Ubirider explains. Developing

The size matters

proofs.“This

‘If you are in London you can focus on the

in

achieving

their

relationships

is

where

the

leading team needs to focus their attention.

Moving forward Ubirider wants to address many common problems that the MaaS industry faces. ‘I have no doubt that the number of cars in cities will reduce enormously,’ says Paulo. …. …………...

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A common problem many MaaS companies are trying to solve is create a more detailed picture of not only where people get on but where they get off. Pick has such capabilities and is designed to deliver a full visibility of end-to-end journeys.

Knowing the flow of passengers will be a key factor to define vehicle frequency, stop location and building a more sustainable and

he explains. ‘And the machine is so user

efficient network where people can move

friendly that the cleaning lady has to help

seamlessly

people.’ Different cities have different needs.

between

suburbs

and

city

centres. Smaller ones have an advantage in some Building sustainability

ways as a full

scale solution can be

Improving movement will mean changes to

implemented much faster.

the way people think and not look for a solution that fits all. At this point in our

In their home country though they often need

conversation Paulo is keen to show me an

to convince those responsible for transport

example of friction.

to embrace a more digital experience.

A photo taken in Portugal where a large queue of tourists is waiting to buy a ticket from a vending machine. ‘I can pay by credit card but I still need to stay on the queue,’

Paulo Ferreira dos Santos Paulo has a degree in Computer Science and a masters in Innovation and Technological Entrepreneurship. Paulo explains he enjoys working as a startup entrepreneur as they are more challenging than traditional business models. ‘When I feel depressed, I go to the office. I have been very lucky,’ he finishes.

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Seamless travel depends on data sharing companies

personalisation beyond what exists today.

have invested heavily in their technology, but

With machine learning, apps will know what

the major challenge will be convincing

works

customers and authorities that data sharing

explains. Such efforts, however, take years.

Mobility-as-a-Service

(MaaS)

best

for

all

customers,’ Ashley

will lead to improvements in journeys around the world.

One of the challenges for MaaS firms is the scale they need to operate on, in order to get

As customers become more aware of what

the relevant amount of data.

is happening with their personal information online, they want more visibility and control. Ashley Murdoch, Corethree CEO, believes people understand that by sharing their data, they can get better service.

The company is one of Europe’s largest mobile ticketing and data insight providers, which works with small and large transport operators and authorities.

Corethree has an advantage to many other players as it has the experience and proven

Ashley realises the importance customers

scalability

put on their data but says that MaaS

m-tickets sales in January 2020. In this way

providers need not gather any personal

it could work with big data and look deeper

information. All data is in aggregated format

into what the trends are and how people

and is not identifiable.

move.

Different mindset

‘The main goal of people is to move and they

Is this enough to convince travellers? It is

do not have to understand how every local

hard to say, as MaaS is still in its infancy. ‘In

transport

future, there needs to be a level of

…………………………………………………...

…………..

………………………..

The Logistics Point, Issue 4 - May 2020

required,

hitting

system

130

million

works.

20


He says current transport networks are built

things that MaaS needs to be able to do.

in a way that is confusing for travellers with

The technology is cheap and according to

different

Ashley this could enable cost savings from

companies

operating

multiple

schemes and apps.

transport companies that will cascade down to the customer in terms of cheaper fares

Echoing what many other experts from the

and better service.

industry believe, Ashley talks about the need to bring everything under one roof. This

‘Going down the route of something like

doesn’t mean the company wants to see

this means that companies are not

everyone using just one payment method.

spending

Many solutions fit all.

inclusiveness, one of the original ideas public

on

ticketing

machines, the costs are falling, and

The conversation with Ashley shifts to social

behind

thousands

transport.

tickets can be cheaper,’ he is keen to underline.

Smartphone

penetration has made possible many of the ...

Corethree

has

Coretickets,

which

recently allows

launched operators

to

quickly incorporate m-ticketing into their networks. People scan a small NFC (Near Field Communications) tag before they board a vehicle or at the stops.

This enables the ticket and also the tracking of the journey. In this way companies get valuable information not only where the person boarded but where they got off, as well as their continuous journey.

Ashley Murdoch Ashley has extensive experience in technology sales & marketing and drives the business opportunity created from the integration of mobile and data. Before founding Corethree, he spent four years as European Marketing Manager at Sony Professional Europe and later Fortune Brands’ European General Manager for Digital, developing and launching digital technology solutions into Europe.

The Logistics Point, Issue 4 - May 2020

21


The Logistics Point Archive Cohabitation - the new frontier for warehousing Warehouses are a cornerstone for logistics but according to Ian Henderson, some landlords are too rigid to see the opportunities ahead of them. The Logistics Point talked to the expert to find out what the future of warehousing is and how collaboration brings value to all. Continue reading here...

UK’s logistics: Falling competitiveness and soaring optimism Elizabeth de Jong, Director of Policy at Freight and Transport Association (FTA), talks to The Logistics Point about its Logistics Report, what happened in 2019 and what the business organisation’s members expect to happen in the following decade. Despite the many challenges ahead the overall mood is optimistic. Continue reading here...

Zero waste logistics is possible

An interview with Pénélope Laigo who is sustainable performance and environmental development manager with FM Logistic with experience in delivering

multiple

projects

on

sustainability

and

environment

transformation, as well as green IT projects. Continue reading here...

The Logistics Point, Issue 4 - May 2020

22


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All articles Š The Logistics Point 2020 and cannot be copied without consent. Photos by Logmore, Ubirider, Cast UK, Corethree, HPA, as well as extra photos from Unsplash, specifically users: KOBU Agency, Kendall Henderson, Andy Li, Franck V., Austin Distel, Rocco Dipoppa, Artur Tumasjan, John Cameron, Ben Garratt, Macau Photo Agency, Katie Moum,Alex Scott Blake, EJ Yao. Issue 4 - May 2020 The Motoc, Logistics Point,