The Logistics Point
May 2020 Issue #4
The Big Supply Chain Homecoming
Could the coronavirus be the end of just-in-time? Organisations will want more control and will bring back production.
6
11
14
Warehouse demand still strong despite virus
Port of Hamburg beyond the
The Logistics Point, Issue 4 -mega Mayships 2020
17
Startups - born and reborn again
A note from the editor Going back home! The supply chain will never be the same after the current crisis. Already managers are looking into how they will have to rewrite the rules and adapt to an environment where goods are scarce. The result could be moving production closer where it can be controlled. The big question is how will all of this affect the global economy. Nick Bozhilov, nick@thelogisticspoint.com
4
6
Logistics and Data - The Big Unknown Big Data and AI could transform the industry, but are we ready for it?
The Big Supply Chain Homecoming Organisations want more control so just-in-time might not be anymore.
11
Warehouse demand still strong despite virus More automated warehouses and fewer offices in the future.
14
Port of Hamburg is looking beyond the mega ships The port sees future growth in ports and out of harbour borders in hinterland traffic.
17
The circle of a startup - born and reborn What does it take to set up a startup?
20
Seamless travel depends on data sharing Can MaaS companies convince customers to share their data?
22
Top articles from past editions Most read articles in previous editions.
The Logistics Point, Issue 4 - May 2020
Series : Smart Ports
3
News from the web The best from www.thelogisticspoint.com.
com
In this edition
2
The Best from
The Logistics Point.com Reverse logistics: turning mindsets around Reverse logistics in the fashion industry can be successful but there are many things to consider. After the coronavirus is gone, many could find that going digital was not the best strategy. Some digital channels are operating on a higher capacity due to the coronavirus outbreak. As deliveries are still being made there is a chance for some retailers to grow. Continue reading here...
Logistics jobs transform as firms go digital The need for temporary and contract labour in the UK’s logistics sector has increased, while many permanent vacancies have been cancelled. Wayne Brophy, director at Cast UK, a leading recruitment consultancy in Supply Chain, says very few of their clients are looking to fill permanent jobs at present due to the Covid-19 outbreak. Continue reading here...
The Logistics Point interviews on Nick Fox, Supply Chain expert in the fashion industry. Supply chains are completely interrupted in the current crisis and companies are looking into their sustainability more. It, however, has more than one face, argues Nick Fox, supply chain expert in the fashion industry. On the economic side resilience is being tested every day, but the planet has reached a level of sustainability not seen in a long time. ‘It is interesting how quickly the effects were seen and how much they are,’ Fox says. Watch the full interview here...
The Logistics Point, Issue 4 - May 2020
3
Logistics and Data The Big Unknown Data in logistics is everywhere but that
Data in storage
doesn’t make it easier for companies to
To be competitive logistics organisations will
access it and analyse it. Many logistics
need to build a good pool of data they can
providers struggle when it comes to IT
base operations on.
infrastructure and words like Big Data and AI (Artificial intelligence) could sound scary to
Many firms lack such a pool, and find it hard
managers.
to even start gathering it. Meanwhile, some might have the data about what is happening
As the industry transforms and adapts to the
in their supply chains, but not the ability to
need for more digitalisation, it will also need
process the information correctly.
to learn how to operate with technologies that provide more visibility and operability.
‘Different companies have a lot of data, but don't use it because they feel
‘Many logistics companies struggle with last mile deliveries and the data they collect,’ says Niko Polvinen, COO & Co-founder, Logmore, IT startup providing monitoring tools for different industries. ‘In recent years
analytics takes too much time,’ continues Polvinen. ‘Either way, they don't even know their real weak spots without collecting and using data.’
it is important to follow the full journey of a delivery, including order receivings.’
Delivering for all Companies should remember there isn’t one solution that could fit all. ‘You can't go wrong with elements like reliability, transparency, and efficiency,’ argues Polvinen.
With the right tools, processes can be optimised, bottlenecks recognised and fixed. Is the answer Big Data then? ‘On itself, Big …….
The Logistics Point, Issue 4 - May 2020
4
Getting global 150+ quality management teams across food, pharma, and electronics industries use Logmore’s data logging service to monitor and control quality of goods in their supply chains. Recently the Finish startup has successfully closed a 4.5 million euros Series A equity investment round. The round was led by NordicNinja VC (FIN) in partnership with Icebreaker VC (FIN), Trind Ventures (EST), Tekton Ventures (USA), and Jaakkoo-Taara (FIN). The funding will help the company to progress into the global market. The expansion will enable even better support to the wide variety of quality management teams in need of condition monitoring. Data doesn't do too much. Analytics, either
Light infrastructure
manual or automated with AI, is what makes
The solution only needs a smartphone or a
Big
Polvinen.
laser reader instead of gateways. Using a
‘Surprising occurrences recorded in Big Data
patented dynamic QR code for data storage
can be used for insurance purposes as well.’
and
AI can be useful for recognising patterns, if
infrastructure-less and much faster data
you have enough data. There's a lot of data
collection and retrieval.
Data
powerful,’
explains
collection
allows
both
an
on pretty much everything these days, but the data needs to be relevant as well. In
The cloud solution can be integrated to
logistics, most companies lack that relevant
external services as well. Anyone can scan
data from many points during transportation.
the QR code to upload the data, but only people with specific user rights, usually the sender, can access that collected data.
Niko Polvinen Niko Polvinen is Logmore’s COO & Co-founder. He is responsible for the sales and business development regarding all the data logging services Logmore offers. Polvinen has experience in multiple companies where he held positions in marketing and sales. He is passionate about helping businesses reduce wastage throughout their supply chains and this has led to co-founding the startup.
The Logistics Point, Issue 4 - May 2020
5
Point Live :
CORONAVIRUS REPORT
The Big Supply Chain Homecoming Supply chains are transforming faster than
Behind all these numbers there is another
before and more companies will look more at
story of a transforming logistics’ market.
resilience than efficiency. This could mean that many processes will be brought back
Many companies have seen an increase
closer to where firms can control them. What
in one part of the business with a
would that mean for the global economy?
decrease in another area at the same time.
The coronavirus pandemic has changed the way organisations look at their supply chains and people, and will have a lasting impact on the global economy. It is still unclear how everything that is happening will affect trade
All this adds to the overall pressure the industry is experiencing when it comes to labour. Large firms have started to move people around so they can fill in gaps.
and globalisation but experts from all sectors are trying to understand the present and the future.
Shifting habits As coronavirus has forced people to work at home it is possible to see a shift in the need
According
to
the
Office
for
Budget
Responsibility (OBR) different areas will be hit differently. For transport and storage there
is
an
expected
35%
drop.
Manufacturing and construction will see a fall of 55% and 70% respectively. Wholesale and retail will see a drop of 50%.
for warehouses and the way they are built. One of the outcomes could be reducing the office space in warehouse buildings as people are sent home. Warehouses are likely to become more automated and firms will evaluate the spendings on labour. ……….
The Logistics Point, Issue 4 - May 2020
6
All together For the first time since the Great Depression advanced economies, emerging markets and developing economies are in recession. For this year, growth in advanced economies is projected at -6.1 percent. Emerging market and developing economies with normal growth levels well above advanced economies are also projected to have negative growth rates of -1.0 percent in 2020, and -2.2 percent, if you exclude China. Income per capita is projected to shrink for over 170 countries. All advanced economies and emerging markets and developing economies are expected to partially recover in 2021.
Companies
are
worried
about
their
More to fall
employees and cashflow, explains Kevin
In the UK the OBR has published a report,
Sneader at McKinsey. In addition it is
outlining what the impact on the economy
expected that supply chains will migrate
could be. The OBR thinks real GDP could
closer to where organisations can control
fall 35 percent in the second quarter, but
them. ‘When things are far away, a lot can
bounce back quickly. Unemployment could
happen between here and there. I think
rise by more than 2 million to 10 per cent in
businesses are going to bring a lot back
the second quarter, but then decline more
where they can control it,’ said Sneader.
slowly than GDP recovers. In addition public ……………..
The Logistics Point, Issue 4 - May 2020
7
sector net borrowing is expected to increase by £218 billion in 2020-21 relative to the
Economic support The UK government has provided support but some say that it is still unclear how to
March Budget forecast.
access the support, what it means and when This means that borrowing will reach £273 billion or 14 percent of GDP.
it will be available.
It is then
expected to fall back closer to previous
Wayne Brophy, director at Cast UK, leading recruitment consultancy in Supply Chain,
forecasts in the medium term.
says many clients have taken advantage of That would be the largest single-year deficit
the government scheme.
since the Second World War, the OBR
However, he echoes the opinion of other
explains.
business leaders saying it is still unclear how companies can access the funds. Initially banks were slow to respond to the needs of firms but they have now started to relax rules. Brophy explains that such events
Click to watch
were not surprising as the coronavirus outbreak happened quickly and there are still many unknowns. The country …………..
Falling Indicators UK companies have already seen a sharp decline in their turnover. A survey by the Office for National Statistics (ONS) shows that half of firms report lower than expected turnover, while a quarter had already reduced staffing levels. In March new car registrations have fallen 44 percent. If compared to Italy and Spain, where lockdown was brought in earlier, the UK is still performing better, but OBR thinks it is just a matter of time before the country sees the real impact. 950,000 new claims for universal credit were made just in the last half of March, which suggests unemployment is rising fast.
The Logistics Point, Issue 4 - May 2020
8
Construction Construction sites in the logistics sector have been affected by the coronavirus as many had to close down and rely on stock that could quickly run out. Some businesses still operate but have reduced the number of employees, and others await government support. How resilient the construction industry is will depend on how long the lockdown is in place. The short term expectations are that there will be enough materials, but if the period of restriction is longer then companies will quickly run out and lose materials with a shorter lifespan.
has not operated under such conditions
This is a downgrade of 6.3 percentage
before and it will take time for institutions to
points from January 2020, a major revision
clarify details and processes.
over a very short period.
According to Nick Fox, supply chain expert,
There
the help is the right thing to do but there is a
continents. Developed economies will find it
balance. ‘They have been very measured
harder to recover, whereas developing
and they can’t just hand money out,’ he
markets will be able to stabilise faster.
are
some
differences
between
explains. ‘Policymakers are providing unprecedented
‘Western countries are already highly
support to households, firms, and financial
indebted.’
markets, and, while this is crucial for a strong
recovery,
If the crisis continues for six months it is
uncertainty
about
possible to see a whole different economic
………………….
there what
is
considerable
the
economic
impact as European governments would be unable to cover payments.
Global Depression The International Monetary Fund - IMF, has predicted that the crisis will be as bad as the Great Depression. The global growth in 2020 will fall to -3 percent.
The Logistics Point, Issue 4 - May 2020
9
landscape will look like when we emerge from this lockdown,’ said Gita Gopinath, from the IMF.
The
fund
managing
director,
Kristalina
Georgieva, said: ‘Just three months ago, we expected positive per capita income growth in over 160 of our member countries in 2020.
Today, that number has been turned on its
urges its members to take actions sooner
head: we now project that over 170 countries
rather than later and try to protect their
will experience negative per capita income
economies as much as they can.
growth this year.’
The fund has also added that the reality Into the Unknown The global growth is expected to rebound in 2021 to 5.8 percent. The IMF warns that this will be less than what was expected before
could be much worse and for the first time in history economists work with epidemiologists.
the virus with loss of 9 trillion dollars in GDP. The All of these predictions are seen as a baseline scenario and do not take into account what could happen if the virus continues to spread for longer. The IMF ………………...
industries
hardest
hit
are
retail,
hospitality, transport, and tourism. Emerging markets and low-income nations are at high risk. The IMF has decided to approve immediate
debt
service
relief
to
25
members. It could be expected that more such decisions will be made.
Looking forward The worst case scenario would be large numbers of redundancies and lack of economic activity, because the capital has been spent. ‘The nearest thing to think of is the post-war environment in the UK,’ believes Nick Fox. On the other side a best case scenario would be a v-shape recovery where demand returns quickly and people have a more optimistic attitude and are ready to get back to work and consume as before the crisis.
The Logistics Point, Issue 4 - May 2020
10
Warehouse demand still strong despite virus Construction in the logistics sector has been
A lot of suppliers are closed at the moment
affected by the coronavirus as many have
and this creates another challenge for the
had to close down and are now relying on
industry. Contractors are trying to have 3-4
materials that could quickly run out.
weeks worth of materials on-site, but that is expected to run out soon. The bigger
Will Cooper, Roger Bryant, and Will Laing,
contractors are able to leverage on suppliers
from Savills, say it is too early to see the full
and make sure their sites are prioritised but
picture.
this does not eliminate the problem of limited
Some
businesses
are
still
operational but have reduced the number of
resources.
employees, and others await government Brexit preparations
support.
‘Many companies put measures in place Will Cooper, Head of Development Project
because of Brexit and are using them to
Management in the Building & Project
respond
to
Consultancy team at Savills, explains that
Cooper.
How
work is continuing cautiously. ‘If we assume
industry is will depend on how long the
that the lockdown will not continue for long,
lockdown is.
Covid-19 resilient
challenges,’ says the
construction
some projects could be delayed by about six to eight weeks,’ he says.
The short term expectations are that there will be enough materials, but if the
As of 2nd of April 42% of confirmed speculative development construction sites
period of restrictions is longer than anticipated, firms will quickly run out.
have been put on pause while developers try to understand how Covid-19 will impact them.
Will
Laing,
Logistics
Analyst,
Commercial Research, at Savills, adds that of the 5 million sq. f. of warehouse space being speculatively developed, 1.4 million sq
‘Construction
projects
have
paused
because people cannot work in close to one another,’ adds Roger Bryant, Associate Director, Building & Project Consultancy, at Savills. ……………………………………...
ft will roll into in to Q4 2020 and beyond. …...
The Logistics Point, Issue 4 - May 2020
11
The Logistics Point, Issue 4 - May 2020
Bryant believes there is also an issue with
Laing adds that demand has not suffered
labour, especially for smaller contractors
because of the virus, with 3 million sq ft of
who are trying to find a solution. Some of
new requirements since the 16th March;
them have asked employees not to go to
furthermore, there is almost 3 million sq ft
work, and others are taking advantage of the
under offer and upwards of a million sq ft
government scheme to support struggling
exchanged subject to planning.
businesses.
‘The short term negative effects of the virus have not removed the long term market demand,’ Bryant says. It is too early to say if contractors will be forced to close because they have run out of cash. Cooper thinks the biggest challenge with the government scheme is that it is unclear when money will be paid. Long term expectations Cooper says that the industry will probably rethink its reliance on just-in-time supply chains and we could see an increase in demand. ‘Contractors will be trying to catch up with the jobs that were delayed, and on top of that there will be new projects coming through,’ Cooper explains.
More warehouses One of the outcomes could be reducing the office space in warehouse buildings as people more frequently work from home. Additionally,
warehouses
are
likely
to
become more automated, with the pandemic acting as a driving force for many.
Net Zero construction 13
Companies in the logistics industry are most worried about how they will be able to respond to the UK’s government pledge for NetZero. A lot of developers in the industry are trying to work out what net zero carbon means for them. ‘There isn’t a consistent definition,’ Bryant explains. He believes that the need for more sustainable buildings will only grow.
The Logistics Point, Issue 4 - May 2020
13
Series : Smart Ports
Port of Hamburg is looking beyond the mega ships The Logistics Point has contacted large ports from all around the world to find out how Smart Ports work. Hamburg Port Authority share their projects that aim at improving the traffic flow in and around the port, as well as help reduce pollution, congestion and the link between the port and the city. And the conclusion is that Hamburg wouldn’t be Hamburg without its port.
What isisaa‘smart port’ andand howhow will itwill improve What ‘smart port’ it
with dynamically controlled traffic lights is to be tested. It would be ideal if traffic lights
the service you provide? improve the service you provide?
could actively contribute to traffic flowing as
Our world is constantly changing in ever more speed. Likewise, the concept of
smoothly as possible. A traffic light, for example, treated buses preferred.
smartPORT is constantly being developed and adapted. Being a smartPORT for the Hamburg Port Authority (HPA) means that we try to ensure that tomorrow’s technology is in place in our port to provide solutions for
Or recognizes that several trucks are approaching and switched to green, so tons of heavy vehicles are not first slowed down, and then again set in motion.
upcoming and ever changing challenges. Another project is the Port City Model. This
What ‘Smart Port’ projects do you
project’s aim is to develop a tool that
currently work on?
simplifies
decision-making
in
the
optimization of port processes. Third project HPA is working on projects related to innovation,
port-city
technologies.
relation
Currently
and
the
..
future project
Green4Transport as an innovative transport project in the Port of Hamburg is in the starting blocks. Here, for the first time in the area of the Port of Hamburg, the intelligent networking of vehicles with each other and
Click to watch
...
The Logistics Point, Issue 4 - May 2020
14
is BIM (Building Information Modelling), which gives us the possibility to plan and maintain the port’s infrastructure by using digital twins.
How can large and small ports deal How can large and small ports deal with the
with the challenges brought
challenges brought up by digitalisation?
up by digitalisation? Digitalisation is the latest mega trend in the logistics industry. With all its facets it can help us to solve future challenges, such as the
compatibility
environment,
if
of we
transport
and
the
not
use
the
only
developments, but actively shape them and use
these
technologies
sensibly
and
We cannot, and do not wish to, keep on expanding the road, rail and waterway network.
What biggest obstacles to growth Whatare arethe the biggest obstacles to for the industry? growth for the industry?
responsibly. We are on the right track here. Instead of further developing ship sizes, future growth potential lies in ports and out
How isthe therole role ports changing How is of of ports changing in
of harbor borders in hinterland traffic. Closer
today’s insecure and volatile in today’s insecure and volatile
cooperation, in particular with regard to data
macroeconomic environment?
macroeconomic environment?
exchange and the training of employees
Hamburg wouldn’t be Hamburg without its port. It creates jobs, provides income security and spurs economic growth in the
along the logistics chain, will enable us to achieve significantly more efficiency in the further transport to the recipient in the future.
entire region. Our common goal should therefore be to The port area covers roughly ten per cent of the area of the city. Due to the port’s location right in the heart of the city the Hamburg
create the basis for a faster door-to-door transport of goods through better networking of all partners.
Port Authority (HPA) faces two major challenges: the close vicinity of the port to residential areas and the high volumes of
How of of thethe movement to Howcan canports portsbebepart part protect the environment? movement to protect the environment?
economic and transit traffic. The existing infrastructure
facilities
must
be
used
intelligently and efficiently as space is limited.
We saw the opportunities IT offers early on and have developed a long-term strategy that is aimed at establishing the Port of ……...
The Logistics Point, Issue 4 - May 2020
15
Hamburg a smartPORT. For us, “smart� refers
to
the
intelligent
exchange
of
information to increase the quality and efficiency of the port as an important link in the supply chain – taking account of both economic and ecological aspects. A special focus of the strategy lies on infrastructure, traffic flows and trade flows. The strength of the network is that we work What isisthe of world What theimportance importance of world ports ports working together? working together? Global cooperation is a key for the solution of future development. For that reason, the global network chainPORT was initiated by the Port Authorities of Hamburg and Los Angeles in April 2016. chainPORT is a
together across borders to find solutions for the future. We have successfully continued on this path in the area of cybersecurity, and it is precisely ..in this global challenge that we can greatly benefit from our joint know-how. Members are committed to the exchange of knowledge, innovation and to the promotion of strategic topics.
multilateral partnership of the world leading ports with the aim of leveraging the latest developments in technology and realizing the vision of a smart, interconnected and digital port ecosystem.
Currently chainPORT is supported by the member ports of Antwerp, Barcelona, Busan, Felixstowe, Indonesia, Montreal, Panama, Singapore,
Shanghai,
Shenzhen
and
Rotterdam.
Port of Hamburg Around 8,000 ship calls per year, almost 300 berths and a total of 43 kilometers of quay for seagoing vessels, more than 2,300 freight trains per week, four state-of-the-art container terminals, three cruise terminals and around 50 facilities specialized in handling roro and breakbulk and all kinds of bulk cargoes, along
16
with about 7,300 logistics companies within the city limits. 135.1 million tons of cargo crossed the quay walls of Germany's largest seaport in 2018. That included around 8.7 million standard containers (TEU). Hamburg is accordingly the third largest container port in Europe and in the 19th place on the list of the world's largest container ports.
The Logistics Point, Issue 4 - May 2020
16
The circle of a startup born and reborn The world is a startup land. It seems that
first startup developed medical devices to
today everyone sets up a startup with the
extract
promise and expectation to turn the world
movements.
information
from
the
body
sensorised
insole
upside down. But how do you start a startup? This question is one that Paulo
Kinematix
created
a
Ferreira dos Santos, an entrepreneur from
connected to a small chip-like device that is
Portugal, tries to answer.
attached to the footwear. It was able to monitor runners’ feet behaviour on the
‘I have been running businesses since I was
ground and then send in real-time the
in my late 20s,’ Paulo Ferreira dos Santos
information to smartphones or smartwatches
says. He is the CEO of a Portugal based
for a further analysis and provide an adapted
mobility startup Ubirider.
training plan to improve running form.
His company wants to provide a digital platform, named Pick, connecting travellers and mobility operators to provide real-time information to guide them on how to attract more users and deliver better experience.
The startup operates internationally and has already signed deals in Portugal, Spain and the UK. ‘I want to share my knowledge,’ Paulo explains as we talk about how
The device was small and comfortable
startups are born, when they die and are
and it didn’t stop people from running
reborn again.
and walking as they normally do.
‘I have always loved combining technology and design and delivering an amazing user experience,’ the entrepreneur explains. His
The product was targeted to any kind of athletes, from amateurs to professionals, …... …..
…………………….
The Logistics Point, Issue 4 - May 2020
17
who wanted to know how they moved and
requirements
improve the whole body movement or give
phase. There is also a large difference
ideas on future training techniques. Why did
between the places where investments are
it not work out?
done. ‘This means we need to be much
during
the
bootstrapping
better than startups located in London or Investor insight ‘There
were
Paris,’ Paulo tells.
very
little
possibilities
of
investment in such a small country as
Portugal is an example of how good
Portugal so we had a public venture
startups
capitalist,’ Paulo explains. Unfortunately the
entrepreneur
investor’s thoughts changed with the change of the political wind. The startup had to deal with multiple new leaders at the venture
struggle. the
According country
to
has
the good
startups but the investment rate is not high. The size of the domestic market is a hurdle.
capital company in about two years.
The entrepreneur didn’t give up but learnt some important lessons. He decided to keep the team and engaged them with a new project that will see them create Ubirider and the Pick platform for easy mobility.
‘Most
of
the
design
and
technology
principals are the same as the old business. We might not have a hardware but we explore the power of the smartphone. Seems very different but it is not so different,’ assure Paulo.
startups is not easy for early-stage startups as venture capitalists and business angels want tougher market or user engagement entrepreneurs
have
more investors to address, but possibly bigger
challenges
………….
it is big enough and investment is just around the corner. For us, we need to be international from the moment we start,’ the
international
The current investment environment for
means
British market for the first two years because
founder of Ubirider explains. Developing
The size matters
proofs.“This
‘If you are in London you can focus on the
in
achieving
their
relationships
is
where
the
leading team needs to focus their attention.
Moving forward Ubirider wants to address many common problems that the MaaS industry faces. ‘I have no doubt that the number of cars in cities will reduce enormously,’ says Paulo. …. …………...
The Logistics Point, Issue 4 - May 2020
18
A common problem many MaaS companies are trying to solve is create a more detailed picture of not only where people get on but where they get off. Pick has such capabilities and is designed to deliver a full visibility of end-to-end journeys.
Knowing the flow of passengers will be a key factor to define vehicle frequency, stop location and building a more sustainable and
he explains. ‘And the machine is so user
efficient network where people can move
friendly that the cleaning lady has to help
seamlessly
people.’ Different cities have different needs.
between
suburbs
and
city
centres. Smaller ones have an advantage in some Building sustainability
ways as a full
scale solution can be
Improving movement will mean changes to
implemented much faster.
the way people think and not look for a solution that fits all. At this point in our
In their home country though they often need
conversation Paulo is keen to show me an
to convince those responsible for transport
example of friction.
to embrace a more digital experience.
A photo taken in Portugal where a large queue of tourists is waiting to buy a ticket from a vending machine. ‘I can pay by credit card but I still need to stay on the queue,’
Paulo Ferreira dos Santos Paulo has a degree in Computer Science and a masters in Innovation and Technological Entrepreneurship. Paulo explains he enjoys working as a startup entrepreneur as they are more challenging than traditional business models. ‘When I feel depressed, I go to the office. I have been very lucky,’ he finishes.
The Logistics Point, Issue 4 - May 2020
19
Seamless travel depends on data sharing companies
personalisation beyond what exists today.
have invested heavily in their technology, but
With machine learning, apps will know what
the major challenge will be convincing
works
customers and authorities that data sharing
explains. Such efforts, however, take years.
Mobility-as-a-Service
(MaaS)
best
for
all
customers,’ Ashley
will lead to improvements in journeys around the world.
One of the challenges for MaaS firms is the scale they need to operate on, in order to get
As customers become more aware of what
the relevant amount of data.
is happening with their personal information online, they want more visibility and control. Ashley Murdoch, Corethree CEO, believes people understand that by sharing their data, they can get better service.
The company is one of Europe’s largest mobile ticketing and data insight providers, which works with small and large transport operators and authorities.
Corethree has an advantage to many other players as it has the experience and proven
Ashley realises the importance customers
scalability
put on their data but says that MaaS
m-tickets sales in January 2020. In this way
providers need not gather any personal
it could work with big data and look deeper
information. All data is in aggregated format
into what the trends are and how people
and is not identifiable.
move.
Different mindset
‘The main goal of people is to move and they
Is this enough to convince travellers? It is
do not have to understand how every local
hard to say, as MaaS is still in its infancy. ‘In
transport
future, there needs to be a level of
…………………………………………………...
…………..
………………………..
The Logistics Point, Issue 4 - May 2020
required,
hitting
system
130
million
works.
20
He says current transport networks are built
things that MaaS needs to be able to do.
in a way that is confusing for travellers with
The technology is cheap and according to
different
Ashley this could enable cost savings from
companies
operating
multiple
schemes and apps.
transport companies that will cascade down to the customer in terms of cheaper fares
Echoing what many other experts from the
and better service.
industry believe, Ashley talks about the need to bring everything under one roof. This
‘Going down the route of something like
doesn’t mean the company wants to see
this means that companies are not
everyone using just one payment method.
spending
Many solutions fit all.
inclusiveness, one of the original ideas public
on
ticketing
machines, the costs are falling, and
The conversation with Ashley shifts to social
behind
thousands
transport.
tickets can be cheaper,’ he is keen to underline.
Smartphone
penetration has made possible many of the ...
Corethree
has
Coretickets,
which
recently allows
launched operators
to
quickly incorporate m-ticketing into their networks. People scan a small NFC (Near Field Communications) tag before they board a vehicle or at the stops.
This enables the ticket and also the tracking of the journey. In this way companies get valuable information not only where the person boarded but where they got off, as well as their continuous journey.
Ashley Murdoch Ashley has extensive experience in technology sales & marketing and drives the business opportunity created from the integration of mobile and data. Before founding Corethree, he spent four years as European Marketing Manager at Sony Professional Europe and later Fortune Brands’ European General Manager for Digital, developing and launching digital technology solutions into Europe.
The Logistics Point, Issue 4 - May 2020
21
The Logistics Point Archive Cohabitation - the new frontier for warehousing Warehouses are a cornerstone for logistics but according to Ian Henderson, some landlords are too rigid to see the opportunities ahead of them. The Logistics Point talked to the expert to find out what the future of warehousing is and how collaboration brings value to all. Continue reading here...
UK’s logistics: Falling competitiveness and soaring optimism Elizabeth de Jong, Director of Policy at Freight and Transport Association (FTA), talks to The Logistics Point about its Logistics Report, what happened in 2019 and what the business organisation’s members expect to happen in the following decade. Despite the many challenges ahead the overall mood is optimistic. Continue reading here...
Zero waste logistics is possible
An interview with Pénélope Laigo who is sustainable performance and environmental development manager with FM Logistic with experience in delivering
multiple
projects
on
sustainability
and
environment
transformation, as well as green IT projects. Continue reading here...
The Logistics Point, Issue 4 - May 2020
22
Thank you!
Thank you for reading and to all of the
If you like this please let others know so we
amazing people who were happy to be
can build readership and get you more great
interviewed.
content.
Feel free to forward this to people
Never miss anything by connecting on
g it.
who you think might enjoy reading it.
@LogisticsPoint
TheLogistics Point
Did you received a forwarded copy?
Instagram @thelogisticspoint
Register to get the next edition in your inbox.
Google+
https://www.thelogisticspoint.com/magazinedownload
Is this still a thing?
To contact Nick Bozhilov nick@thelogisticspoint.com (+44) 7856386677
All articles Š The Logistics Point 2020 and cannot be copied without consent. Photos by Logmore, Ubirider, Cast UK, Corethree, HPA, as well as extra photos from Unsplash, specifically users: KOBU Agency, Kendall Henderson, Andy Li, Franck V., Austin Distel, Rocco Dipoppa, Artur Tumasjan, John Cameron, Ben Garratt, Macau Photo Agency, Katie Moum,Alex Scott Blake, EJ Yao. Issue 4 - May 2020 The Motoc, Logistics Point,
