GO WEST
Back in 1948, the Rover company came up with the idea of building a roadworthy tractor to boost export sales. As its 70th anniversary approaches, Land Rover still exports the vast bulk of its output. But down in Somerset, there’s a restoration specialist whose overseas sales ratio can beat anyone’s… WORDS: GRAHAM SCOTT PICTURES: ARKONIK
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and Rover is currently exporting something like 80% of everything it builds. That’s a vast number, and it illustrates just how much demand there is from all around the world for vehicles with a green oval on their bonnet. As we know, however, there are two sets of Land Rover buyers. One of them shells out big for new vehicles: the other, still frequently shelling out big, buys parts, accessories and older vehicles, some of them restored to as-new condition or better. This is one of the better ones. And it illustrates that when it comes to exporting Land Rovers, Land Rover itself isn’t the only company that’s rather good at it.
LAND ROVER YEARBOOK 2pp Arkonik.indd 28
07/11/2017 17:27