Ideal Cut diamond. Invented by Tolkowsky.
Math has never been so beautiful.
Over 90 years ago, the Tolkowsky family invented the Ideal Cut diamond. Mathematically designed to maximize the return of light, it forever changed the way we look at diamonds. And the Tolkowsky family has continued to perfect it. Come see the results of nearly 100 years of perfection at Kay Jewelers today. To learn more, visit kay.com/tolkowsky.
Every kiss begins with Kay.速