Over 550 Clinics Now Participating in Initial Visit Booking

As of October 1, 552 clinics have activated Carbon Bookings and enrolled to participate in the Initial Visit Booking (IVB) Pilot Program and offer new patients the opportunity to pre-schedule their Initial Visit for a specific day and time. This marks a 36 percent increase in participating clinics since August 31.

• August 1: 403 clinics

• September 1: 473 clinics

• October 1: 552 clinics

IVB Clinics Continue Outperforming Non-IVB Clinics

Although September was a down month for New Patients overall, there is still a clear difference in year-over-year New Patient performance between IVB clinics and non-IVB clinics.

It is important to note that September 2024 included one additional Sunday which was a key driver in the overall negative numbers. Still, IVB clinics saw less impact to overall New Patient totals than those clinics not participating in IVB.

Updates and Refinements Continue

The Joint and OTT have partnered on continuous refinements to the operational process and the Carbon Bookings software based on feedback gathered from franchisees, clinic teams and patients.

Most recently, the OTT team completed an update designed to strengthen the connection between Carbon Bookings and Carbon Referrals. Now, the lead form for referrals automatically redirects to the booking landing page for clinic locations with both services.

Progress continues on a Google Calendar integration that will automatically create the event in a clinic’s Google calendar. This upgrade will offer clinic teams more efficiency and user-friendly functionality, and OTT anticipates that it will be available in the coming weeks.

Program Success Goes Beyond Increased New Patient Totals

Before introducing the program to clinics across the system, extensive work was done to ensure a firstclass experience for patients and the WCs who would be managing the bookings.

The IVB Pilot Program was structured to solicit ongoing feedback from both clinic teams and patients. The CSC distributed post-visit surveys to patients and held roundtables for WCs and doctors during the initial phases of the program.

Through these interactions, a full scheduling process - from new lead to booked initial visit – was created with a full elearning module and job aid for WCs as well as live trainings and a fact sheet for franchisees. The process has been refined over time using realtime feedback from patients and the field.

The result is a successful pilot program with over half of the system participating and confident, prepared WCs who can provide their patients with a positive experience.

Ready to Join?

Don’t miss out on the opportunity to join over half of the system in the IVB Pilot Program!

Any open clinic may participate in the IVB Pilot Program.

• Activations occur on the 1st and 15th of every month.

• There is a $50 per month subscription fee for Carbon Bookings, a feature in Carbon that facilitates the scheduling process. NOTE: Clinics that activate on the 15th of the month will be charged for a full month.

Franchisees who would like to enroll one or more clinics in the IVB Pilot Program must submit:

• OTT’s Carbon Bookings Sign-Up Form

• Carbon Bookings Work Order

Additional information can be found in the Initial Visit Booking Pilot Program Fact Sheet on FranConnect.