3 minute read
FROM THE CORNER OFFICE
President and CEO, Sanjiv Razdan
Dear Franchisees and The Joint Community,
I am excited to introduce myself to you as your new President and CEO, and to become part of this extraordinary company. The Joint Chiropractic has a remarkable reputation, and it’s clear that the passion, dedication and talent of each of you are helping to drive its success.
I also want to acknowledge Peter for leading the brand through some very significant growth and milestone events. I know many of you were on that journey with him. You’ve come a long way and I am grateful for the inheritance of progress thus far.
In my short time here, I realize that there are several stories behind our patients, DCs, and our internal team members that led us all to chiropractic. I want to share my story with you too. A couple years ago, I was prioritizing my health and working with a personal trainer. While lifting weights, I pulled my back out. Like many, I went to see my primary physician, but nothing fixed the pain. I then decided to go to a chiropractor, and within several weeks, I was healed, with no drug interventions. I was so happy it worked and instantly developed a personal respect for the chiropractic profession.
As I step into this role, I want to underscore my approach to the business at hand. In keeping with our mission, we will double down on elevating patient care, strengthen clinic economics, drive innovation across all aspects of our business and invest in nurturing culture and people capability. DCs are critical to providing effective and affordable chiropractic care and we have to do more to create a “why would you want to work anywhere else” environment.
I’m eager to hear from stakeholders from across our franchise community. Over the next 100 days, I will not only listen and learn but also undergo an intense business immersion. My intent is to spend time in various market regions and clinics across our franchise and corporate system. I’ll also be engaging with patients, franchisees, RDs, DCs, WCs, the Corporate Field Team and the CSC Team, as well as investors and the Board.
I am committed to better understand your work, challenges and goals. Our collective knowledge and efforts will help shape the path forward, and I’m confident that by proceeding together, we’ll achieve incredible results.
I would like to highlight the Chandler, Ariz. team from The Joint Chiropractic – Chandler - Ahwatukee, on their friendly greeting this past Friday. I stopped by unannounced which did not phase Dr. Cady Logan, D.C, Dr. Megan Ping, D.C. and Wellness Coordinator Donni Baker. I appreciate this gracious team for spending time with, and embracing, me!
Thank you all for welcoming me so warmly. I am ready to work alongside you and look forward to what we will accomplish together. Let’s make this next chapter our best yet!
Together we serve,
