A guide book to the ins and outs of interning in the fashion industry, written by an intern for the intern Emma Griffiths
is it A pocket sized book on interning in the fashion industry Informal and chatty Easy to read Balance of text and visuals Notebook style Three sections: before, during & after a placement Featuring interviews with interns & established people in the industry Not definitive, more a summary
What Inspired me
Personal experience Competitive industry Market research Lack of information Current topic
Did i do it
why
Very current Gap in market Need in the industry Help interns & employers Use my experiences Have something that showcases my skills
That design
That name Play on words Instantly relatable Words associated with interning in fashion
Inspired by Parisian Chic & The Goddess Experience Easy to read balance of imagery and text Sketchbook style Relaxed and informal
Who is it aimed at
did i collaborate with
Illustrator Photographer, Make-Up Artist & Model for shoot
Young girls 16-21 Interested in working in fashion but don’t know where to start Looking for something simple and easy to digest Feel daunted and don’t know where to look
did i interview
Andy Jones - Freelance Writer Harriet Walker - Independent Writer Yolanda De’One - Fashion Student Harriet Davey - Intern Jessica Jenner - PR Assistant Josh Harrison - Interned Abroad Stacey Ford - Marketing Assistant Alex Blythin - Social Media Assistant
How Did i get content Own experiences & diaries Market research Interviews University Help Online articles
did i present it 7X7 inch small square book High quality ‘eggshell’ texture paper Can write on with ease but doesn’t ruin image quality Perfect bound Glossy cover
“I think there are a lot of interns that feel very entitled. They think we owe them something. Good ones come through though. You really notice them� Grace Coddington