IHA Fall/Winter 2019

Page 16

16 Hair Authority Fall/Winter 2019

Looking Ahead... HairUWear Sees Unlimited potential HairUWear has been a pioneer in personal marketing and the company continues to set an enviable pace. In this second article, we continue our discussion with CEO, Michael Napolitano and explore the vision, creativity and force behind HairUWear.

Authority: Today, hair additions are no longer a cover up, they’re about lifestyle. How do you see the future? Michael Napolitano: I see unlimited potential, but we must continue to take the initiative. Celebrities are walking the red carpet and the media is quick to point out the dresses from Valentino, the makeup from Bobby Brown and the valuable jewelry the stars are wearing - but they never talk about the hair. That’s a huge void and one we need to fill. When we do that, people will begin to talk about - and copy - those styles and we will set new trends.

Michael Napolitano, CEO

We are already part of these events. For example, Jennifer Lopez had “Great Lengths” in her hair at the Met Gala, but nobody knew about that. The same thing goes for other stars on the red carpet at the Oscars. Most of the stars at events like these have added length or extra volume in their hair and they look fabulous, but no one knows. We can do the same thing for any woman, celebrity or not. Authority: How do you bring hair out of the closet? Michael Napolitano: We’re very big on the social media scene. We have a lot of followers. Including a worldwide community of hairdressers. When we post something, we routinely get 2000 likes and our videos get 100,000 views? Authority: Do you create provocative designs to show you are on the cutting edge of fashion like the automobile industry that shows off “concept cars”? Michael Napolitano: We may do this sometimes in editorial features that we share with the industry, but we typically try to feature material that’s more relatable to the consumer. That said, we can certainly create that ‘runway’ hair. if you want to talk about cutting edge, take a look at the opening show our team did the for AHA show. That was really avant-garde. Wow! Take a look too at our images that Modern Salon puts in their magazine. Then there are our videos. Once they’re on social media, we get worldwide recognition. We’re very focused when we put things out. If it isn’t cutting edge, it can’t be released. Everything has to be perfect. Our Chief Marketing Officer, Michael Ferrara, will tell you what a psychopath I was when he first came to the business five or six years ago

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