B RO K E R B U S I N E S S Opinion
It’s a family affair… for everyone
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eople’s financial lives are more complicated than ever. As well as pu ing pressure on the everyday person, this also puts pressure on both mortgage and protection advisers and financial planners, who are expected to deliver a first-class service across a huge and growing number of financial sectors. One way of meeting this challenge is to join an adviser network, such as Rosemount Financial Solutions (IFA). While the majority of networks in this space provide the expected level of support, training, compliance services and access to a wider range of products and services as standard, we believe that we differ from our peers in several key areas, particularly in our values, which stem from a positive view of the advice sector.
Like family One value that we thread through every one of our actions is to treat people how they wish to be treated – and that goes for clients and advisers. We believe that building trust, mutual respect, and strong relationships with everybody we deal with not only ensures the best immediate results, but leads to long-term repeated business, too. This long-term thinking is vital in our industry. Every one of our clients will go through major life changes – good and bad – and we want our advisers to be there providing help at every step, from the purchase of a first house and the sometimes difficult protection conversation that follows, to se ing up a solid retirement plan. As part of this commitment to spreading long-term and family values, I make a point of inviting everybody in the business, along with their families, to summer barbecues at my house. I take a lot of pride in ge ing to know each of our staff members on a deeply personal level.
While many financial advisories might focus on just one type of product, such as mortgages, we make a point to approach financial planning in a truly holistic manner. This ties into our long-term approach mentioned above. We recognise that changing life circumstances demand different products, services and plans. That’s why our offering encompasses investments, retirement, estate planning, insurance, protection, and more.
We want our advisers to be there providing help at every step, from the purchase of a first house and the sometimes difficult protection conversation that follows, to setting up a solid retirement plan” This o en means mortgage brokers engaging with financial planners to ensure that all the needs of our clients are being served. Because we are completely independent, all of our advisers can offer truly unbiased advice and the best products from any bank and building society.
Facilitating growth Working with us means access to regular masterclass events on all aspects of running a business, mentors, and personalised guidance. Our advisers are split into regional peer groups for local support, and we offer marketing and website expertise. We understand and act on the fact that
AHMED BAWA is chief executive officer at Rosemount Financial Solutions (IFA) Ltd
as your business grows, so does your need for support. An example of how this plays out is the fact that it’s not unusual for us to partner with sole traders writing £25,000 to £30,000 a year, only to see them write £250,000 within the next three or four years. This focus on our advisers can be seen in the fact that, unlike some larger networks which might have one member of staff assigned to 80 advisers, we have one member of staff dedicated to four advisers. This ratio upholds the sense of community and trust that permeates throughout the business.
Acquisition and recruitment Acquisition and recruitment strategy is an additional key part of our business. As well as hiring advisers, we look to buy entire businesses, too – this allows us to bring experienced people who don’t wish to work as directly authorised (DA) brokers into the fold. This helps create a diverse team with a wide range of expertise to be er serve our clients, and which our entire business can draw from.
The next step for advisers For mortgage and protection advisers and IFAs who wish to take their cra to the next level – and do so knowing they have a proven support system backing them up the whole time – joining a network is an essential move. Our focus on personalised care and holistic financial planning, our commitment to ongoing development, and our deeply held values of treating everyone how they wish to be treated makes us the obvious first choice. ● November 2023 | The Intermediary
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