Treasury Wine Estates
SUPPLIER
TWE’s year of celebration and innovation In an ever-changing industry landscape, Treasury Wine Estates’ Managing Director ANZ Peter Neilson is looking forward to new opportunities in the wine category.
The highlights of 2019 had Treasury Wine Estates (TWE) and
Peter Neilson Managing Director ANZ Treasury Wine Estates
its brands celebrating success, innovation and milestones. Peter
TWE wins big at ALIA
Neilson, TWE Managing Director ANZ, was pleased with these
“It’s fantastic and genuinely humbling to be recognised by
achievements and how they’ve been received by industry and
our peers and the wider industry at an event such as the
consumers alike.
Australian Liquor Industry Awards.
One of the significant highlights was Penfolds celebrating
“I’ve always said that I believe the strength of our
175 years of winemaking heritage. Neilson said: “To mark the
brands lies in their diversity. We’re fortunate enough to be
anniversary, we released Special Bin 111A Clare Valley Barossa
custodians for some of Australia’s leading labels – from
Valley Shiraz 2016 – a new, rare Penfolds wine, which has quickly
those with rich histories with wines that continue to pay
captured the attention of critics and collectors alike.”
homage to the origins of the Australian wine story, to our
Another new product was a cross category infusion of wine and spirit, the Squealing Pig Rosé Gin, the first of its kind in Australia. The “brand’s playful nature, paired with the quality
newer and emerging brands which ensure we’re engaging new consumers to the category. “The success at last year’s awards is also a reflection
and expertise it’s renowned for,” also represent a significant
of the hard work and dedication of our entire team and
opportunity for TWE in 2020.
I’m hopeful we’ll uphold these levels of achievement as we
“I’m looking forward to building on the success of new releases
head into 2020.”
such as Squealing Pig Rosé Gin, with a focus on blurring category lines (the emergence of cross-category beverages), led by quality and considered innovation,” Neilson said. But first, as TWE prepares for the 2020 vintage, Neilson said the immediate focus will be “to continue working with partners to find solutions in this ever-changing landscape, that deliver on consumer needs and customer and internal expectations. “As Australia’s leading producer of wine, we feel it’s incumbent on us to be at the forefront of driving category growth and with our amazing portfolio of brands and a focus on premiumisation we are well equipped to do so.” Such a strategy worked well for TWE in 2019, with several of its products well positioned to capitalise on the biggest wine trends of the year, proven by the fact that six Australian Liquor Industry Awards (ALIA) categories were taken out by TWE. “Whether it was through phenomenal growth in varietals
in market [according to IRI data] with our Squealing Pig Spritzed Rosé and Spritzed Pinot Grigio.” From a business perspective, throughout 2020 there will be increased emphasis on sustainability, and creating long term value for TWE and the wider industry. As a wine producer, TWE is
such as rosé, or through spritzed offerings and wine in cans, there
intrinsically linked to natural and human resources, making this
is no denying that refreshment continues to be a key factor for
an extremely important factor for them.
consumers in their enjoyment of wine,” Neilson said. “Canned wine as a category and the role that convenience plays
Neilson said: “As an industry, we all have the opportunity to positively contribute to the environment and our communities. This
is another trend that showed growth in 2019. At TWE we’re proud
will look different for every company based on size, product and
to have the number one and two canned wine products currently
location but there’s always more we can do.”
70 | National Liquor News
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