2020 Trend Predictions
“The flavoured gin trends are there for all to see and we expect significant growth in this area next year with our belief Whitley Neill will continue to drive this category as it has done in other markets already. In Australia this may also be driven by the Spritz movement which we see continuing to grow and we are also very excited to see the Gin and Soda movement grow.” Lawrence Williamson, Managing Director, Halewood Australia
“Whilst we know that the ‘better for me’ category will continue to grow, we will also see popular categories become “Craft is still driving growth in the overall beer category with consumers aged 20 to 39 continuing to favour quality over quantity. While Pale Ale still represents 50 per cent of
is traditional Bourbon drinkers, who are beginning
show good growth and we expect that to continue
to experiment with
into 2020. Emerging flavours like Gose will gain further
Rye Whiskies.”
Asahi Premium Beverages
“Rosé continues to be a key driver of growth across the wine market. Looking
RESEARCH & INSIGHTS
free sector, where we have recently introduced McGuigan Zero.” Jeff Howlett, General Manager Australia and New Zealand, Australian Vintage Limited
20 | National Liquor News
A perfect example of this
and brands. IPAs and Summer Ales are continuing to
traction in the coming summer.”
about the opportunities in the alcohol-
adapt to market trends.
craft beer, consumers are shifting into emerging styles
Scott Hadley, Chief Commercial Officer,
forward to 2020, we are also excited
more dominant as they
John Kollaras, Managing Director, Kollaras & Co