INSTYLE November-December 2021

The Magazine for the Hairdressing Professional

November/December 2021

CASA STUDIO AN ABUNDANT LIFE

CONFIDENCE NEVER LOOKED SO GOOD

35 YEARS AT THE HELM OF HAIR

DYNASTY

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INEDIT

EDITORIAL

Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher craig@intermedia.com.au EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki apezeshki@intermedia.com.au CONTRIBUTORS Justin Herald Stacey Mary Page Hannah McCann Lisa Feleppa NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Adrian Tipper SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected

by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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B

irthdays are something since the beginning of 2020 that many of us would like to get a refund on, perhaps just a few years back anyway. Whether in lockdown or not we’ve all felt like we’ve gone a little backwards in terms of progress and celebration, but to end the year, and trust me it was a stretch just a month after an extended lockdown, we felt it was only right to acknowledge our 35th year in publishing. With the year feeling like it had sailed away for many of us amidst confusion and denial about what our coming months may look like, we all emerged with a real sense of enthusiasm for being together again.

This brings me to the theme of our birthday shoot and issue: Dynasty. To me Dynasty sums up the hairdressing industry and how we operate definitively and courageously. Through the meaning of Dynasty comes a succession and timeline of people who play and have played a prominent role in business or through a rich family history of hairdressing. Hairdressing is like family and the passing down of icons through generations.

Even while travel has been a challenge, in comparison our industry has pivoted a lot better than many through online education and regular staff empowerment sessions. I’m still so humbled that we managed a day where some of our favourite hairdressers shared the studio – you could see on all of their faces that it’s this energy that our hairdressers thrive on today. Our issue of Dynasty and continued dedication through a challenging year also points to our push for reliability and consistency with, six issues a year still being published through the untethered territory of the last few years – something that INSTYLE has always been known for. With an eye to the future of hair, fashion and collaboration we have published not one but two session shoots including an extended session shoot with Dyson at an iconic Sydney location, a round table business discussion with leading Sydney salon owners and a little refresh back on just how far INSTYLE has come in its 35 year tenure and the content we have regularly produced in 35 years at the helm of hair.

To celebrate being around for 35 years we must pay respect to the individuals, brands and artists that make up what we do, so thanks to those who have helped make this job possible for us year after year. One thing I really want to make note of is just how proud I am of our team who have time and time again had to work far beyond what most people would consider, to help create this product that continues to become more complex as challenges increase and new ventures and business opportunities open up.

I thank the brands from bottom of my heart that jumped in and helped support our birthday session shoot last minute – even if it may not have been in the proposed budget at the end of a very financially draining year, we value your agility and understand it’s been a tough time for all.

I am also taken aback at this milestone by the fact that three of our staff, myself, Shannon and Jo, have clocked up almost 50 years of experience in the industry on INSTYLE. In my books this is the true celebration of our birthday issue - our dedicated team of resources that while challengingly small has continued to put this product across print and online ahead of some of their own needs and wants, to continue to show up for the industry.

Next time you go to work to do what you do I think it’s important to think about how many people in our industry have showed up, shared ideas, gone to an event, supported someone else, written submissions, press releases, business plans and helped to set people on their path and just how much of this is done for free. How many times a full day at an event does not come with a day rate or the expectation of anything in return. These are the true heroes of our industry. If the last few years have taught us anything it’s how to separate authenticity from enterprise because many of us have not lined our back pockets yet have continued to show up for the industry. In my opinion these are the true luminaries and the only reason we are still here 35 years later.

See you in 2022!

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

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CONTENTS 32

ON THE COVER 46 49 62 94

INSTYLE 35 Years Session Dynasty GTX-EXO by Andis Dina Broadhurst

REGULARS 12 70 76 77 78 79 86 88 90 91 96 97 98

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UPfront Industry Happenings INhair Product Launches The Edit Emma Hayes The Edit Mikey Forster Hannon My Way Peter Thomsen My Way Ashleigh Croker INbeauty Cult Products INbeauty Beauty News INsalon Tools and Accessories INhealth Wellness Products INbusiness The New Normal INbusiness Customer Service INbusiness Zero Cost EFTPOS

ONSTAGE 20 22 24 25 26

64

Freedom Day De Lorenzo Digital ASPYA Conference Kao Virtual Experience Oscar Oscar Education Hair Festival 2022

FEATURES 28 32 60 64 66 68 80 82 83 84 89 92

Dyson Hair Round Table Session Empire by Dyson Georgiemane Salon Profile Lasorella Salon Profile Botanica by Collective Space Salon Profile Lujo Hair and Makeup Academic Salon Study Lumi10 by Joico David Higgins for L’Oréal Professionnel RPR Cool & Grounded by Comfortel ALFAPARF MILANO

49x 86

Peter Thomsen for Showpony

ANGELO SEMINARA REVEALS THE HAIR EVERY WEAR COLLECTION

Industry Happenings

GOLDWELL GLOBAL AMBASSADOR and international editorial hair legend Angelo Seminara has revealed his latest inspiring collection, titled HAIR EVERY WEAR, at the recent Kao Salon Virtual Experience.

The collection was based on Angelo’s curiosity of nature and the wilderness, harnessing the romance, emotion and creativity of this sphere.

As such, the collection is a series of daring, three-dimensional looks that pair colours that are rooted in natural tones, such as green, blue, russet, amber, and yellow, with tactile textures and architectural designs. The group of images highlights Angelo’s inspiring vision for the future personified in mossy green and corn silk hues.

The images are illuminated with laser beams and imprinted with colorful handprints and feature futuristic sensorial textures with hair knotted, knitted, wrapped, flocked and twisted to enhance dimension. The collection includes both wet and dry textures, shiny and matte finishes, with dark and light tones.

The versatile collection is unified by its sense of sheer artistry, natural themes and the innovation that Angelo Seminara is globally renowned for.

Hair: Angelo Seminara, Goldwell Global Ambassador Photographer: Txema Yeste Makeup Artist: Laura Dominique Stylist: Niccolo Torelli Hair Colour: Angelo Seminara and Takashi Kurokawa using Goldwell Color

UPFRONT

OZ HAIR & BEAUTY SUPPORTED BY HIGH PROFILE INVESTORS FAMILY-OWNED AUSTRALIAN BUSINESS Oz Hair & Beauty is announcing their partnership with a myriad of prominent investors specialising in e-commerce, retail and haircare, further elevating its position in the market. The company has capitalised on online retail sales through the pandemic, and these business changes will only further its significant growth.

The partnerships will evolve the business to a sophisticated omni-channel retailer, with expert service teams delivering an enhanced customer experience that includes tailored advice and an expansion of brand, product and category offerings, with plans for natural experiential hair and beauty showrooms in the future.

Oz Hair & Beauty was founded ten years ago by brothers Anthony and Guy Nappa, emerging with a loyal customer base and a turnover of more than $40 million. Last year the businesses added more than 100

brands and doubled its customer base as consumers turned more to online retail through the pandemic.

“Attracting investors of this calibre is a great milestone for us but is really just the beginning. We see great opportunity in our market and the added experience, support and capital will really help us to pursue these opportunities,” Anthony said.

“What also really appealed to us about this partnership was the fact we have secured their support while enabling our family to retain control of the business as majority shareholders. Family values are in our DNA, represented by our personal relationships with our suppliers. We are about growing brands together for the long-term in the spirit of true partnership and collaboration.”

The investment group is led by Edison Growth Fund, which has experience across a range of sectors including premium spirits and specialist allied health care

KAO SALON DIVISION ANZ ANNOUNCES LEADERSHIP CHANGES KAO SALON DIVISION HAVE made some important changes to their ANZ leadership roles, with Rita Marcon announced as the new General Manager of Kao Salon ANZ Hub, where she will lead the team in sales, marketing and education across Australia and New Zealand, utilising over 20 years of experience in leadership positions in education, marketing and commercial planning.

Other changes in the leadership team include shifting roles for Chris Hudson, who has been appointed to the position of Country Manager, Australia. Chris has been leading the Australian Sales and Customer Service team since October 2018 and will now lead sales organisation and will assume responsibility for the Field Education Function with increased responsibility across the business.

Amy Pisconeri has received the title of Associate Director, Education for the ANZ Hub, expanding on five years with Kao Salon Division and extending her skills in education and commercial expertise to to the New Zealand team.

Alex Zuban has been appointed to the position of Associate Director, Commercial Strategy & Marketing where she will now lead the ANZ Hub Salon Channel Strategy and Marketing team.

She has been with the business since September 2017, most recently holding the position of Marketing Manager within Kao Salon Division. www.kaosalondivision.com

services. Co-investors BBRC, which works with Universal Stores, Lovisa, Dusk, Mr Vitamins and Bared Footwear, and Accent Group CEO Daniel Agostinelli, who supports brands including Vans, Glue Stores and Style Runner, are also on board.

Also joining the team is industry expert Ward Gauvin, who will become Oz Hair & Beauty’s executive chairman.

“The quality of the investors assembled is testament to both what Anthony, Guy and their team have achieved to date, and the size of the future opportunity. The investor group brings together some of the best retailers in the country, enabling Oz Hair & Beauty to benefit from a deep capability and experience in managing brands, driving customer loyalty and building high-growth omni-channel retail businesses,” said Edison Growth Fund representatives Shaf Dewani and Michael Thompson. www.ozhairandbeauty.com

SHOWPONY HAIR EXTENSIONS DELIVER TRAINING ACROSS EUROPE AND UK AUSTRALIA’S SHOWPONY BRAND of hair extensions continues to expand globally, with the product available in international salons and now Showpony Founder Stephanie Mason and Master Extensionist Jake Williams delivering hair extension training and support to distributors and salons across UK, Ireland, Scotland, Sweden, Norway, Italy, Denmark, Croatia, Poland and Belgium, with more countries to launch in 2022.

The education tour was sparked by the recent launch of Showpony Italia, beginning what will be a big few months for the brand internationally. Jake will bring his expertise as a hairdresser and educator to teach topics of application, cutting and styling techniques to stylists at launch events and brand collaborations.

“With a premium range of products to suit a variety of hair types, we encourage salons to think beyond just adding length, but to use extensions to add volume, fill in gaps and to add noncommittal colour in as little as 15 minutes,” Jake said. “Through our travels so far, we’ve seen a keen interest in creating natural, beautiful looks for their clients using the power of partials to create non-committal highlights and colour.” www.showponyaus.com.au INSTYLE 13

UPFRONT

DYSON UNVEIL NEW PRUSSIAN BLUE AND RICH COPPER COLOURWAY FOR THE FESTIVE PERIOD DYSON HAIR HAVE launched a new and limited-edition Prussian Blue and Rich Copper colourway exclusively for the 2021 festive season.

In this new colourway, the rich copper accents emphasise the core Dyson engineering within each tool, including the circular aperture of the Dyson Supersonic™ hair dryer and the flexing copper plates of the Dyson Corrale™ straightener.

The new colourway is available in all Dyson Hair technologies, including the beloved Dyson Corrale™ straightener, Dyson SupersonicTM hair dryer and Dyson Airwrap™styler. Each tool is paired as part of a gift set with a selection of accessories, including a matching presentation case and Dyson-designed brush and comb. Complimentary debossing and gift-wrapping options extend the value.

In the gift sets, the Detangling Comb has been engineered with wide, polished teeth to easily detangle wet and dry hair with minimal friction while the large Paddle Brush is built with air-cushion suspension for scalp comfort and smooths hair during blow drying. www.dyson.com.au

COMFORTEL HAIR BRUSH CLEANER WINS AT INTERNATIONAL GOOD DESIGN AWARDS SALON FURNITURE BRAND COMFORTEL HAS won for design and innovation at the International Good Design Awards, as announced in October during 2021 Good Design Week.

The brand won the Good Design Award Best in Class Accolade in the Product Design category, recognising the Presto Salon Hairbrush Cleaner for its modern design.

The annual Good Design Awards is Australia’s oldest and most prestigious international awards focusing on design and innovation with ceremonies dating back to 1958. The 2021 Good Design Awards saw 933 submissions, which was a record number.

The Presto was designed specifically for the salon industry as an electric hair brush cleaner that makes it easy to remove hair from hair brushes, turning this manual task into a faster, more thorough and more hygienic process. This builds on Comfortel’s overall ethos to free creativity in the salon, offering greater efficiency that allows service and artistry to flourish. www.comfortel.com.au

AUSNZ HAIRDRESSERS NOMINATED AT 2021 FELLOWSHIP IMAGE OF THE YEAR AWARDS

KMS HAIRPLAY MOLDING PASTE CELEBRATES 25 YEARS

THE 2021 FELLOWSHIP Image of the Year Awards have announced their finalists, including those who have been nominated in the new category of International Image of the Year.

In this category, celebrated Australian Hairdressers Dee Parker Attwood, Jacky Chan, Jamie Furlan and Sam James, as well as multi-award winning New Zealand hairdresser Danny Pato, have been nominated.

“This year we had another record amount of entries entered into our Image Awards and with two new categories, Afro and International, it was a very hard job for all our judges,” said Chancellor Ashleigh Hodges. “As always, it’s a great way for our members to showcase their incredible work and I look forward to celebrating the winners in December at The Luncheon and Awards.”

The prestigious UK Awards have been in operation since 1993, heralding the best in UK and now global hair and highlighting important industry talents as facilitated by the Fellowship for British Hairdressing. Winners will be announced at a luncheon on December 6.

HAPPY 25TH BIRTHDAY TO cult hair product KMS HAIRPLAY Molding Paste, which innovated the market when it first launched in 1996 and continues to be one of the brand’s best selling products. KMS is celebrating the product milestone by honouring a product that’s been so key to the company.

“I’ve used KMS HAIRPLAY Molding Paste for the last 20 years,” said Ali Holmes, Co-Owner of Wildlife Hair SOGO in Surry Hills. “Its amazing pliability means you can use KMS HAIRPLAY Molding Paste on short and sharp styles to long and curly hair.

This makes it an absolute hero product in the salon and in my kit.

My way to use it is on curly hair. The curl definition you get is just amazing. I love that this is its secret identity, as it’s not what this product is known for.”

The savvy product provides texture, a natural finish, organic shine, moisture and malleable hold and controls medium to coarse hair types, ensuring timeless style. A blend of Grape Seed Oil, Peppermint, PVP and Carnauba Wax combine to deliver this style, shaping capability and care. www.kmshair.com.au

14 INSTYLE

UPFRONT

HAIR-3RS LAUNCHES WEBSITE EDUCATING HAIRDRESSERS TO HELP VICTIM SURVIVORS OF FAMILY VIOLENCE A NEW WEBSITE has launched that will offer salon professionals across Australia access to critical training and resources that can help them to help clients who may be experiencing this abuse, under the title HaiR-3Rs – AKA recognise, respond and refer.

The organisation behind HaiR-3Rs, Eastern Domestic Violence Service (EDVOS), has been facilitating family violence training in Victoria for three years, with this new online addition extending this education further and opening this access up to hairdressers across the country. This education is especially critical during the pandemic, where these problems can worsen even further.

The HaiR-3Rs program was created in 2018 to give salon professionals the skills to safely guide people experiencing family violence to professional help and support, building on a relationship that often sees hair and beauty professionals as the first to hear of or notice signs of violence. The online program will be delivered as a live three-hour training session, which will teach salon professionals to recognise these signs, responds to disclosures of violence and refer clients on to specialist services.

This education is imperative and can prove life saving.

“Training completely changed my life and was an eye-opener for me. It changed the way I think about family violence, and how

I approach clients needing help. HaiR-3Rs is at the forefront of the movement for better, safer lives for women in Australia, and I encourage every salon professional to become part of that future,” said Adrian Panayiotis, owner of Delilah Hair Studio and HaiR3Rs ambassador.

The website allows anyone in Australia working in hair, beauty and personal care services to book into a HaiR-3Rs training session and delivers resources to support these professionals post-training.

It also has information on specialist services and a directory on where victim survivors can find their local HaiR-3Rs trained salon.

This essential education program is supported by key industry bodies including the Australian Hairdressing Council and the ARA Hair and Beauty and Hair Stylists Australia. www.hair3rs.org.au

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Congratulations INSTYLE, wishing you the happiest 35th birthday!

UPFRONT

HEADHUNTERS HAIR STUDIO CELEBRATES 30 YEARS HAPPY BIRTHDAY TO Headhunters Hair Studio, which is celebrating three decades in the industry as a leading salon in Western Australia.

Headhunters Hair Studio is based in the Perth suburb of Wembley and was founded by renowned stylist Donna Greyson, who has driven it from strength to strength, predicated on a passion for beautiful, healthy and wearable hair created with top-tier services by a highly trained professional team.

Donna started the salon in Geraldton when she was 22, eventually moving to Perth in 2003, all under the same salon name, and bolstering the business through local marketing, competition success, brand conferences and networking that saw her learn and grow in the industry.

“I then was lucky enough to buy my own property in 2016 in Wembley. After many months of planning and designing my new premises, we moved there in May 2017. We

have never looked back; we have gained so many new clients and managed to retain most of our clients from Subiaco,” she said.

Thirty years of success can also largely be attributed to Donna’s commitment to evolve and develop her team’s skills with ongoing consistent training and education, for both herself and her team, as often facilitated through Goldwell and Intercoiffure.

The team are specialists in colour, colour techniques, cutting techniques for all hair lengths as well as event hair, and continue to grow through the community connection afforded to them by social media in recent times.

Within this long history, the salon has partnered with Goldwell and Kao for its whole run, with the partnership becoming a pivotal facet of the business.

“I’ve been with Goldwell for 30 years.

Everyone I have come in to contact with over the years from the CEO to marketing, reps and technicians are nothing but friendly and willing to get to know me and my business,” Donna said. “They have always made me feel included and like a friend, not just a client. The connection I have had with many of the Goldwell team over the years has been so important to my relationship with the company.” www.headhuntershairstudio.com.au

ARTÉGO DEBUT BEAUTY FUSION WELCOME THE NEW Beauty Fusion by Artégo, an innovation that is the first on the market to offer Permanent, Demi Plus and Gloss Colour, as a multifunctional protective colour. It is also made with 99 per cent organic natural ingredients in a series of technologies, hues, Oxymilk developers and boosters that hit the market as a game changing launch.

Comprised of components including Organic Olive Oil and Organic Zanthalene, which combine for properties of shine, nourishment, scalp soothing and cosmetic results, the technology is the product of extensive research and science as fused with these natural elements for optimal performance. Coconut Derived Surfactant and Thurio Spring Thermal Water also help with uniform colour application and for protective qualities.

The comprehensive range includes a specialised shade for men, natural and bold options, pastel blonde hues, up to five levels of lift, 100 per cent grey coverage and personalised service options. www.myartego.com.au

16 INSTYLE

HAIRHOUSE PUTS OUT RECRUITMENT CALL FOR NEXT GENERATION OF HAIRDRESSERS ICONIC HAIR AND beauty institution Hairhouse is on the hunt for their next generation of creatives, including hair stylists, hair and beauty advisors and body piercers.

Recruits who train as a Hairhouse Stylist receive complimentary cutting, colour and styling training from industry leaders and brands, with additional online resources and extensive product education. The company bolsters these careers through a sense of inimitable community and creative opportunities, built in annual awards and competition platforms, industry recognition and events.

Other benefits for Hairhouse employees include staff discounts, monthly complimentary products, and short and long-term incentive programs and bonuses, as well as sales incentives and comprehensive education resources. It also offers work flexibility, a focus on leadership and management development and professional mentorship and coaching. www.hairhouse.com.au/join-the-team

ZORBA HAIR AND PC HAIR SALONS JOIN KAO SALON DIVISION FAMED QUEENSLAND SALON dynasty Zorba Hair and PC Hair Salons have made a big announcement to their over four-decade salon journey, partnering with the Kao Salon Division. The business is led by Peter Kotis and his daughters Anna and Kaliopi, becoming something of an institution in hair.

“We’re thrilled to welcome Zorba Hair and PC Hair Salons to Kao Salon Australia. Peter Kotis is one of our industry’s pioneers,” said Justin Anderson, General Manager Kao Salon Division Australia. “Zorba’s commitment to hairdressing excellence spans more than 41 years and with Peter’s daughters now heavily involved, the business will continue to grow into the future. We look forward to supporting Zorba Hair and PC Hair Salons both creatively and commercially in this next phase of their growth and business success.”

“I established the business always focusing on loyalty and care, the two philosophies that have made our business thrive for so many years. These are the same two attributes I see with Kao Salon Australia. A family that highlights loyalty and shines with care,” Peter said. “We truly feel that the Kao Salon Division in Australia is an amazing representation of what a partnership should be. Our families align and we feel privileged to be a part of such a wonderful group of people and products.”

The family business stretches across Queensland, with Zorba Hair based in Westfield Carindale and two PC Hair Salons in Westfield Garden City and Westfield Chermside. www.zorbahair.com.au

INTERCOIFFURE AUSTRALIA ANNOUNCE PHOTOGRAPHIC COMPETITION WINNERS CONGRATULATIONS TO THE winners of the 2021 Intercoiffure Australia Photographic Competition, who were announced on social media in both Senior and Junior categories within this worldwide hairdressing fellowship and community.

“The Intercoiffure Board is thrilled with the number of entries considering the amount of disruption caused by COVID lockdowns around the country,” National Fashion Director, Terrina Brown said. “Members entered one image for consideration but could enter a category as many times as they liked.

The esteemed judging panel consisted of 2021 AHIA Creative Australian Hairdresser of the Year, Dee Parker Attwood, 2021 AHIA Creative New Zealand Hairdresser of the Year, Danny Pato, Austrian hairdresser and Intercoiffure Mondial President, Peter Pfister and industry icon Benni Tognini. Celebrity hairdresser Joey Scandizzo was also on standby as tie-breaker judge.

Congratulations to Overall Winner Virginia Hill of Miles Wilson Hairdressing VIC, who also won Senior Avant Garde, Senior Femme Style Cut winner Shannon Whyte of Head Hunters WA, Senior Homme Style winner Teresa Italiano of Cut Loose Hair Design WA, Senior Editorial winner James Calabria of Franco of Canberra ACT and highly commended Senior Colour Technician Alison Matthews, Individual Hair Care NSW. Well done as well to Junior Editorial winner Cody Nash of Franco of Canberra ACT, Junior Homme winner Jacinta Tapner, Individual Hair Care NSW and highly commended Junior Avant Garde Jacinta Tapner, Individual Hair Care NSW.

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UPFRONT

AVEDA COLLABORATES WITH 3.1 PHILLIP LIM FOR 2021 HOLIDAY COLLECTION INVITE LIMITED-EDITION HAIR accessories into your salon, housed in gift packaging that celebrates botanical beauty and an overall ethos of the purposeful spirit of giving with Aveda. The brand has collaborated with 3.1 Phillip Lim on their 2021 holiday collection.

A significant focus was the elements used, which included organic cotton and recycled PET and FSC-certified paper, both of which are high-quality and sustainability driven for these thoughtful sets.

The collection is comprised of a hair towel wrap, carrying bag, detangling comb and special-edition gift packaging, all anchored in design by the striking collaboration prints. The artwork featured on these accessories was designed in collaboration with botanical artist Sophie Parker, renowned for her use of fresh-cut botanicals as the canvas for her hand-painted art.

These festive accessories and designs are paired with a variety of beloved Aveda collections in pre-made gift sets. The accessories are also available individually for customised gifting opportunities. www.aveda.com.au

DISCOVER THE NEW CHRISTOPHE ROBIN LUSCIOUS CURL COLLECTION A COMPLETELY NEW range from Christophe Robin is hitting salon shelves, with a new line of nourishing, moisturising, defining and frizz-taming treatments for touchable and shapely curls, waves and coils, titled the Luscious Curl Collection.

The series of two rituals are tailored to different hair types and uniquely blend superfood ingredients, sensorial textures and beloved fragrances for expertly crafted consistent curl codes to be enjoyed by all the senses.

This series offers two separate categories that reflect the dedicated care regimen needed for unique curl types. Curly and wavy hair with a relaxed ‘S’ pattern need lightweight hydration, gentle care, curl enhancement, hold and frizz taming, while very curly and coily hair types with a ‘Z’ shape can be susceptible to breakage and require deep hydration for maximum softness and strength. www.mcmimports.com.au

CONVICT CUTTERS CELEBRATES 30 YEARS FAMOUS SALON CONVICT CUTTERS, a name that pays artistic homage to its Tasmanian locale, is celebrating 30 years in the industry. In its 30 years of operation, the salon has become one of Launceston’s most awarded and well-known spaces, after being founded by Rob Matthews in 1991.

“I’m so proud of Convict Cutters and where we started.

Opening in the midst of a recession was my biggest milestone.

I was committed to something that everyone said would fail. I saw the opportunity and I followed my dad’s words of advice and encouragement and I gave it a go,” Rob said.

“Our vision statement was set at the very beginning. It was to establish Convict Cutters in Australian Hairdressing and to build a great reputation for quality service and innovation among clients and other hairdressers. We strive to always be one step ahead of our competitors with better education and working standards for our staff. This is something I firmly believe in.”

In those 30 years there have been a myriad of milestones, as Rob undertook the role of Goldwell Guest Artist for 15 years and with awards including Australian Hair Fashion Awards (AHFA) Tasmanian Hairdresser of the Year, and placing top 10 in the Australian Hair Expo Awards for Hairdresser of the Year. The team also won International Hair Stylists Society Australia (I.H.S) Salon Team of the Year.

Education is another core facet of the salon, and Rob has always been passionate about mentoring emerging talent. Convict Cutters co-owner Georgina Limb started out on the salon floor 20 years ago as an Apprentice, progressing to Art Director, Salon Manager and finally to business partner, showcasing the power of mentorship through the business.

A vital aspect of the business has been its 30 year affiliation as a Kao Salon Partner, which has been essential for creative inspiration, business support and education resources.

18 INSTYLE

“The Kao Salon Division is so proud of Rob’s commitment and success in the industry, including his years as a Goldwell Guest Artist. We’re thrilled to celebrate 30 years and look forward to supporting Convict Cutters as the business continues to grow and evolve,” said Rita Marcon, General Manager Kao Salon Division ANZ. “The support from the Kao Salon Division and the access to colour technicians and product education has helped me set and maintain exceptional standards for the salon. I also loved my time as a Goldwell Guest Artist for 15 years, the cut and colour workshops and Look and Learn demonstrations was hugely rewarding and pivotal for my development and career,” Rob added. www.convictcutters.com.au

LUXURY KERATIN

EMPLOYERS CAN MANAGE THE VACCINATION PROCESS FOR STAFF WITH VAX CENTRAL VAX CENTRAL HAS LAUNCHED as Australia’s first public health initiative that assists employers in managing the vaccination process for staff. Released by Op Central, a leading operations, training and compliance management software company, the new technology is essential in facilitating the professional vaccination effort.

The platform manages the process of gathering, protecting and reporting the data associated with staff vaccinations. The simple and comprehensive service is suited to both employers and employees, focusing on ease and security.

“Vax Central provides businesses with a secure, user-friendly solution to upload, store, and report their vaccination data,” said Op Central founder and CEO Josh Cairns.

“It takes less than ten minutes to set up a company-branded portal and just 60 seconds for a staff member to activate their account and upload their vaccination certificates, minimising administrative time for everyone.”

The tailored platform allows businesses to customise their portal with company branding, set up their data management settings and import their staff using a common CSV file. All data uploaded in the service is stored and processed in Australia and is subject to the country’s privacy and data protection laws. Businesses using Vax Central retain 100 per cent ownership of their data before, during, and after their use of the platform. It also offers data visibility control settings, including customised limited access, so businesses can set who views the vaccination data. www.vaxcentral.com.au

WEDO/ PROFESSIONAL LAUNCH ECO-ETHICAL BRAND IN AUSTRALIA AND NEW ZEALAND WEDO/ PROFESSIONAL IS THE latest sustainable professional haircare brand to hit Aussie shelves. weDo/ products are Vegan Society Certified and Cruelty-Free International approved, made with recycled and recyclable packaging and natural origin ingredients to improve the condition of hair, body and planet.

The brand has partnered with Plastic Bank, which helps to fight ocean plastic while alleviating poverty removing eight plastic bottles from the ocean with every one weDo/ product sold. It uses recycled plastic for packaging, looking at 120T of plastic to be removed this year.

The products use natural origin ingredients, including macadamia oil, sustainably sourced from Australia and upcycled from the food industry, which provides nourishment and boosts manageability of hair. They also use murumuru and cupuacu butters, which are used to moisturise and nourish the hair fibre. These ingredients are ethically sourced from the Amazon rainforest and are only harvested for the amount needed with a benefit-sharing program in place for the local community supported by the ingredient supplier.

To celebrate the launch of this new eco-ethical brand in Australia and New Zealand weDo/ Professional hosted an intimate virtual event with ambassador and singersongwriter Julia Stone. weDo/ Professional has also partnered up with Clean Up Australia, one of the countries biggest environmental organisations, to continue to create change together through ongoing projects and campaigns. www.wedoact.com

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ONSTAGE

GRAND

OPENING

O

n October 11 and 22 respectively, NSW and VIC left lockdown as they both hit the 70 per cent vaccination double dose rate, as vaccination numbers sharply climb and restrictions continue to ease.

They were celebratory days as salons in Sydney opened after three and a half months of closure and Melbourne came out of its sixth lockdown, wracking up the days for what has been reported as the longest cumulative lockdown in the world.

News crews piled into salons, waiting lines stretched around blocks and salons even opened at midnight to mark the occasion. It is estimated consumers spent a combined $5 million on hair services on just October 11 in Sydney alone. Lockdown continues to teach how vital professional hair is to consumers, and these reunions were further examples of that significance.

We spoke to a handful of prominent salon owners and hairdressers about what these days meant to Sydney and Melbourne hair salons, within the weeks that salons opened.

20 INSTYLE

AFTER C0MING OUT OF LONG, DIFFICULT AND, AT TIMES, HISTORIC LOCKDOWNS IN OCTOBER, MELBOURNE AND SYDNEY SALONS CELEBRATED THE MILESTONE AND REFLECTED ON WHAT THEIR RESPECTIVE FREEDOM DAYS MEANT, WRITES SHANNON GUSS. SYDNEY Alan Buki, Alan Buki Hair

It was an almost surreal experience to finally open and welcome clients after 106 days of lockdown! We decided to not wait a minute longer than legally allowed to and opened for trade at 12:01am on October 11. My staff and I worked a 21-hour marathon to meet client demand. It was an exhilarating experience and so rewarding to hear the feedback and see the genuine happiness on the faces of our clients.

Tom Cole, Tom Cole Hair

After constant uncertainty and being closed for so long, considering my new salon was only open for three months before the last lockdown, it has been incredibly tough on my new business and new team. We are just so excited to be able to offer appointments

again. One of my head stylists Dane is booked out until after Christmas.

Terri Robertson-Kirkwood, Robertson-Kirkwood

As I write this we have just opened at 7am this morning. We had a busy two weeks making sure the salon was ready, but more importantly that the team knew the procedures and protocols. We did not sleep well last night, with a mix of excitement and a little anxiety, The feeling of being in the salon, with music on and the team so happy to see each other and the clients’ joy as they walked in the door, has been exciting and emotional.

The reality of working in a mask again has kicked in and we had someone pop in for retail, which took time with sign in and proof of vaccination. It has been a long four months and there was a

ONSTAGE

“My staff and I worked a 21-hour marathon to meet client demand. It was an exhilarating experience and so rewarding to hear the feedback and see the genuine happiness on the faces of our clients.”

ALAN BUKI

together again. It felt great doing what we love and creating beautiful hair again.

We’ve been blessed with our clients and the gratitude in which they shared with us today. Today we must say was truly a day to be grateful for.

Elio Notarianni, Stylish Notts Hair Design

Opening up for me is about the freedom, as that’s what life is about, living life to the fullest! Three months of not seeing my valued clients has given me this adrenaline in getting back to work for 13 days straight doing what I love, and putting smiles back on their faces, which is what has made my business what it is today. We are hopefully putting the lockdown behind us and moving on.

MELBOURNE Jacky Chan, Oscar Oscar Salons

feeling of “let’s get at it”, but four months has created questions of “are we ready?

Are we safe?”. I am exhausted and it’s only 2pm.

It’s going to take more moral support to get the team through the next few weeks than when we were in lockdown, but we are back and doing what we love.

After such a long lockdown I was super excited to be back in the salon and just to be able to utilise my skills and profession to provide a service that gave back to the public with that special feel good feeling.

At the same time there was also a slight anxiety going back into the businesses with all the new Government guidelines that we will have to comply with and organise our appointments around, however all our guest have been supper grateful and patient. It’s truly a blessing.

Lisa Muscat, é SALON

Today was such an incredible day, beyond what we could have imagined. The vibe was amazing and the team and clients were just so happy and excited to be

Tom Donato, Xiang Hair

After a tumultuous 18 months of Groundhog Day we’re back! Half broken and half pumped more than my entire forty-four year career, it’s time to pick up where we left off. The anxiety levels are through the roof and the questions were rolling over and over through my mashed brain as we anticipated going back to work.

We love our chosen craft and we love our amazing team. It’s all systems go from here, slower and more mindful than the previous lockdowns. Hopefully it’s the last time our lives and businesses will be disrupted whilst we navigate through the next phase.

Tom White, Same Same But Different Salon

The feeling of returning to the salon has been mixed emotions of happiness, joy and uncertainty. Clients are overwhelmed and appreciative and I get the sense they really understand our craft and I believe they’ve developed an understanding of our profession a lot more.

Opening up means everything! We finally have our purpose back. A life without purpose is just existence, and who wants to just exist?

People are just happy for us that we can trade again. The support has been phenomenal. The amount of love shown to us is the reason we do what we do. With the dark times we have all faced, it gives you a sense of validation and conviction knowing people rely on you for that slice of happiness. Even the people we can’t get on until December are just grateful they have an appointment. They are well drilled in coming out of lockdowns here in Melbourne.

Michael Piastrino, Ibiza Hair

Nathan Armagnacq, Oscar Oscar Salons

Being able to re-open has been a blessing in many ways. As a business owner, to see my amazing team again but also being able to look after all our clients. Being closed for two months has allowed us to focus a lot more on our education platform, which will launch in the USA in 2022.

It’s a huge relief to open up for many of our guests as they didn’t realise how their overall mental health was attached to how they feel about their hair! Sentiment is high right now with good vibes and everybody is laughing and happy. It’s a great time to be in the salon.

Travis Bandiera, Royals Hair

My job, since the day I have started it, has fuelled me with an unbelievable amount of drive. Throughout this lockdown I was definitely tested mentally, however the moment the roadmap to the end of lockdown was in sight I have been absolutely thriving. The huge task of opening sounded overwhelming but it has been an awesome task and I am so excited to get back on the floor, to see my beautiful teammates and catch up with my amazing clients!

Our clients love how we have put them first in every way possible from the selection of cold drinks that I import from Italy, to the post-service calls each client receives a few days later to make sure they’re keeping well and they were 100 per cent satisfied. Satisfaction is something I strive for. It’s either 100 per cent in or nothing.

Dejana Abouzeid, M.O.H & Co

INSTYLE 21

ONSTAGE

ASPYA ONLINE DE LORENZO TOOK THEIR ASPYA FESTIVITIES TO ZOOM, ALLOWING THEIR SALON PARTNERS TO BE INSPIRED THROUGH THE SCREEN AND IN BRANDED SLIPPERS.

D

e Lorenzo hosted their 20th annual ASPYA Conference online, trading out their usual in-person festivities for an informative, inspirational and light-hearted evening spent over 90 minutes on Sunday October 24 on Zoom, where over 250 guests attended.

Hosted by Rob Carlton and Joint Directors, Chris and Anthony de Lorenzo, guests enjoyed the requisite bubbly and branded slippers as delivered by the brand, and were treated to an important line up of industry speakers. Rob and Chris opened the night, thanking guests and sponsors and highlighting the family culture that underscores the De Lorenzo community.

International speaker and productivity, mindfulness and motivation expert Chelsea Pottenger opened the sessions by giving her three tips to managing stress through the busy season, with breathing exercises and self-care techniques. This paved the way for insights she will give as part of the National De Lorenzo Roadshow in March 2022, where she will work with salons personally.

Industry legend Brad Ngata presented on the all-new Hotel de Lorenzo Spring Summer 21/22 campaign, bringing one of the looks to life on the screen and speaking to techniques, products and concepts essential to this editorial creation.

Sandy Chong, CEO of the Australian Hairdressing Council and Director of Suki Hairdressing, shared her industry insights on the pandemic, employment, community and current salon structures, with the AHC as an ever-present connector to bring the industry together.

22 INSTYLE

Pete Davies, CEO of AMPJar, gave information on a new social media initiative, created from the feedback gained through the 2020 De Lorenzo Roadshow and with more details to come in early November. The new platform incorporates a referral system, product sharing database and software to embolden salons with these relevant insights in an app format, as specially offered to ASPYA members.

Business leader Faye Murray delivered the final session, discussing the festive season, particularly incentive ideas for staff, promotions for clients, training staff in this retail sector and Christmas Greeting messages. She also launched a new Christmas Gift Promotion for De Lorenzo, comprised of Santa Stocking Wash Bags with special edition sized products and a complimentary gift.

Chris and Anthony followed these sessions by acknowledging the highs and lows of the past two years and teasing bold plans for 2022, with an overall focus on resilience, strength and continued emphasis on the Australian industry.

They also announced the conference’s annual award recipients, including those who have celebrated five, ten, fifteen and twenty years of membership with ASPYA, the Hall of Fame and the brand’s Sustainability Recognition Program. Congratulations to these salons, listed below.

The evening ended with a musical number by Joanne Hall, De Lorenzo Account Manager and lead singer of South Australian band ‘The Rumour’, and the announcement of the 2022 conference in Sydney. We’re looking ahead to the festive season and 2022 with mental fortitude, business tricks and the inspiration of these speakers to propel the whole De Lorenzo community.

See all the award recipients at www.styleicons.com.au

ONSTAGE

VIRTUAL KAO THE KAO SALON VIRTUAL EXPERIENCE SHOWCASED TWO DAYS WORTH OF TALENT FROM ALL AROUND THE WORLD, WITH PRESENTATIONS, EDUCATION AND AWARDS.

O

ver October 3 and 4, an array of inspiring sessions hit screens with the Kao Salon Virtual Experience 2021, offering 48 hours of bold hair artistry. With technical and creative education in colour, cut and style, and the Global Creative Awards Evening, this was a weekend dedicated to hair at its very best.

“Hosting the Kao Salon Virtual Event for the second year allowed us to showcase even more of what Kao Salon Division has to offer salons and stylists, from the artistry of our Kao Salon Family to our strong focus on sustainability. In addition, the first ever Global Creative Awards proved that stylists around the world are ready to create inspiring images again, proving that despite the times we live in, Creativity Never Stops,” said John Moroney, VP Creative & Communication.

Hero Artist Sessions filled the agenda, with global performances from such inspiring groups and presenters as Goldwell Global Brand Ambassador and editorial hair legend Mario Krankl from Austria, who showcased a collection of couture looks that offered textural depth and dimension, as well as Madrid’s world-renowned X-Presion group. Their collection blended ultramodern shapes

with graphic colour patterns, putting on a total display of innovative, Avant Garde hair art.

Other sessions included stylist Glenn van Dijke and colourist Fatos Sezgin, AKA We-R, from Amsterdam, who shifted their usual editorial, runway and education focus to an elegant, minimalist collection for the event. Geoganic, from Belgium and renowned for colour and precision cuts as led by owners Thomas Laslo and Loredana Danese, presented bold geometric cuts with muted gemstone colours.

The Visionaries Artistic Team, a boundary-breaking team of creative from Poland, showed their innovation in form, shape, texture, and colour with a presentation inspired by the elements.

Mazella & Partners – or M&P – is an internationally famous training institution anchored by fundamental techniques and true hair creativity, with headquarters in the French Riviera, and their presentation here was an extravaganza of colour and shape.

Oribe also presented at the virtual event, as directed by US-based Oribe Global Educators Mandee Tauber and Christian Ceja-Compin. The show explored harmony of shape, proportion, and texture, with a wearable quality as well.

The event also included Academy Sessions, with Kao Academy Milan, Kao

We-R

Visionaires Show

Academy Rhein-Main, Kao Academy New York and Kao Academy Hong Kong educating. Under the mantra of #creativityneverstops, individual artists also showed their skills in cut, colour and style.

An event highlight was in its special interest panels, which revolved around Leadership, Innovation, Salon Business and Sustainability, with a specific focus on the future. Sustainability was a theme throughout the event, with global salons recognised in the awards evening as well for their contribution in this sector.

“We have chosen three salons from around the world who have demonstrated clear leadership in their salon business with regard to environmentalism and sustainability. We want to recognize their efforts and leadership and make them “lighthouses” that other salons can follow in their own sustainability journey,” said Dr. Elmar Mussenbrock, Kao Salon’s Director of Sustainability.

The Global Creative Awards Evening was a pinnacle event, unveiling the new Angelo Seminara Collection, titled Hair Every Wear, and announcing the Global Creative Awards Winners live from the virtual studios. Congratulations to the medallists!

For more information visit www.kaosalondivision.com

NEW TALENT COLORIST OF THE YEAR:

SALON TEAM OF THE YEAR:

GOLD: HARLEY LIU, EROS Hair Styling from Taiwan SILVER: BRITT STURING, Twins Hair & Beauty from Netherlands BRONZE: CHLOE NG, Mainstage Hairdressing from China

GOLD: HAIRSTUDIO INFINITY from Netherlands SILVER:K-HANS from Taiwan BRONZE: NEW WAVE HAIR from United Kingdom

EDITORIAL COLORIST OF THE YEAR:

MEN’S HAIRSTYLIST OF THE YEAR:

GOLD: SVETLANA ZAYTSEVA, Laimalux Academy from Russia SILVER: CARLOS ALVARES, Trademark Salon from United States BRONZE: C ASEY COLEMAN, CHAIR Studio from United Kingdom

GOLD: RENAT MURZAHALEIEV, HDRM Salon from Ukraine SILVER: L YDIA WOLFE & JACK MEAD, Jack & the Wolfe from United Kingdom BRONZE: RUSTAM MIRASOV, Samedy from Russia

AVANT GARDE STYLIST OF THE YEAR:

SALON SUSTAINABILITY LEADERSHIP:

GOLD: SEAN CHIU, M Plus Salon from Hong Kong SILVER: SHI-HAN ZHOU, EROS Hair Styling from Taiwan BRONZE: M ARCELA BLECHOVÁ, Salon TOP from Czech Republic

Europe: SIMON and SOPHIE WEBSTER, Simon Webster Hair, United Kingdom.

Asia: SCOTT LEE, FOUR Hair Concept, Taiwan North America: CHRISTIE BAZEMORE, dandelion Salon, USA

24 INSTYLE

ONSTAGE

OSCAR LIVE

OSCAR OSCAR SALONS TOOK TO THE STAGE AT THE GAMBARO HOTEL BRISBANE TO INVIGORATE AND ELEVATE THE INIMITABLE OSCAR OSCAR COMMUNITY IN PERSON, WRITES CAMERON PINE.

I

n a first for the luxury salon brand through challenging times, more than 100 staff and salon partners from across nine Oscar Oscar Queensland salons came together on September 14 to celebrate a night of inspiration.

The Oscar Oscar salon brand is one of the fastest growing salon groups in Australia, brought together by a culture beyond luxury service that extends to all of their stylists being experts in their field across all hair services, regardless of the trend.

Adam Macintosh, Oscar Oscar Salons Education Manager, first hit the stage alongside General Manager of Oscar Oscar Salons Tracey Hughes, taking colour services from a day to day basis but pushing them further with customised ontrend cocktails leading into a ‘ fruit basket’ of inspiration.

“Merging some pre done colour we’ve got a real fruit basket of inspiration, from peaches and apricots, to kickers in Shades EQ gloss – it’s about finding the focal point of the guests colour and focusing on that,” Adam said. “It’s the first thing the client sees in the mirror so that’s where we start, it’s not about going to town on the colour without creating your true focal point.”

An education philosophy that’s intrinsically linked to a higher level of guest service runs through the veins of every Oscar Oscar salon, whether it’s back to the best products or hand-crafted skill from a strong company foundation, sharing work on stage is as essential as this group’s focus on continued growth and success.

To ensure the night triggered growth and insight among all attendees, there were live demonstratiosn on models with pre-done models showcasing different looks. The looks were perfectly balanced with fashionable and directional techniques. Every corner of the hairdressing genre across the collective of a dozen models showed truly unique hair statements. Attendees included all Melbourne and Sydney salons from their vast network. These teams joined via Zoom.

Taking on Tracey's quintessentially technical approach, she explained her love of haircuts, using small sections and varying angles.

“I really truly believe even though you are doing something super creative, you need to have a map in your mind with your

haircut first and plan it out by knowing what techniques you are using and how you are executing them,” Tracey said.

Justin McLachlan came to the stage with a wet to dry look on a long hair model working on an elevated fringe section with a more disconnected yet creative look. Chloe Paparella and Danny Lu presented more fashion trend driven work, inspired by the Oscar Oscar fashion week collaboration and some of the latest trends.

Working with ghd, Redken, Shu Uemura and their very own product label, Wilde by Oscar, it was all about getting the most out of these luxury leading ranges.

According to brand founder and iconic hairdresser Oscar Cullinan, Brisbane will always be the benchmark as the hometown of Oscar Oscar Salons. It’s where the brand started on the mall more than 25 years ago!

“Wilde, our product line, is now my passion. I love and adore all of my salon partners, some of whom I have worked with for more than 30 years. Together we are all part of the piece to being the best at what we do. I’m so proud to have all of you at this event considering now in a broken world and a broken country at the moment. There is something about your nature of every single one of you here, you see guys, we are fearless. We are a fearless brand and we love and endear fearless people towards us,” Oscar said.

For more information visit www.oscaroscar.com.au INSTYLE 25

Shop. Learn. Compete. Connect

26 INSTYLE

ONSTAGE

TICKET THE HAIR FESTIVAL COUNTDOWN IS ON AND TICKETS ARE OFFICIALLY ON SALE. BOOK IN NOW FOR THE HUGE 2022 EVENT AND LOOK FORWARD TO AN ABSOLUTE HAIR HIGHLIGHT IN JUNE.

H

air Festival 2022 is on its way and tickets are now on sale for what will be the must-attend hairdressing event on the calendar. The inaugural event takes place over the Queen’s Birthday long weekend from June 12 to 13 at Sydney’s iconic Carriageworks venue and promises to be a weekend for and by the hair industry.

Tickets are available for purchase for special offer prices, alongside open registration for the free to attend MarketPlace. In addition, tickets can be purchased for REALtalk Business Forum, Festival Education Sessions and the party event Hair Festival Wonderland via www.hairfestival.com.au.

This all-new hair industry weekend will act as a meeting point and beacon for our salon community, showcasing the renowned solidarity

and spirit in hairdressing after the separation and difficulties of 2020 and 2021.

Hair Festival can be followed on social media at @hair_festival on Instagram and HairFestiv alAustralia on Facebook, where breaking news and announcements, as well as community competitions for luxury prizes, are already updating. Additional speakers, Hair Festival events and brand partnerships will continue to be announced in the coming weeks.

Book your tickets now to shop, learn, compete and connect next June as our salon community comes back together on a weekend that’s always belonged to hair. Your pathway to education, networking opportunities, competitions, innovations and more awaits.

For more information visit www.hairfestival.com.au INSTYLE 27

ROUND TABLE

Kylie Cruickshank, Renya Xydis and Peter Thomsen

THE MENTORS

Kelly Morgan

WE WERE INCREDIBLY FORTUNATE TO SHARE A TABLE AND A LAUGH WITH INDUSTRY TRAILBLAZERS FOR THE FIRST AND LAST INSTYLE ROUND TABLE OF 2021. THROUGH GENUINE CONNECTION AND SHARED VALUES WE DISCOVERED THE SELFLESS SPIRIT OF INSPIRING OTHERS IS ONE VALUE HAIRDRESSING CONTINUES TO HOLD CLOSE TO ITS HEART.

T

he objective of the INSTYLE round table is to bring salon owners together to discuss topics that help elevate and improve their business performance and share innovative concepts and ideas with the industry. With our muse as Dyson and innovation, all guests shared a common ground for empowering others and long-lasting success, but just how do they do it, and what does it feel like after a four month Sydney lockdown and border closures?

The objective of the round table is to inspire younger generations and the general industry to not just be better creatively but better business people and better leaders. We discussed concepts of Business Management, Marketing, Operations, People Management, Leadership and Culture, but most of all, the ingenuity and opportunity created by each guest who has expanded, downsized, upsized and shifted their way through an industry that they call home. We delved into the Yin and Yang of the business and the pleasure and what it is that makes us all show up every day.

Beyond this palpable passion and warmth that comes from sharing a room in a very digital and post-COVID (hopefully) world –smiles and the presence of physical touch were by the bucket load, and the main aim of this round table activity was to discuss how change and innovation helps drive their salon businesses and teams forward, aided by product innovations like the new Dyson Flyaway Attachment for the Dyson Supersonic Hair Dryer and how they assist a professional salon environment, team growth, motivation and, most of all, results. However, with such a room of leaders the conversation took a deep and mature look inward to allowing every guest to be completely vulnerable and share every emotion after a long lockdown. How to approach business 28 INSTYLE

THE TALENT:

Renya Xydis - Dyson Styling Ambassador, Valonz Haircutters.

Peter Thomsen - Dyson Styling Ambassador, Chelsea Haircutters.

Chris Hunter - Dyson Salon Partner, Willomina.

Kylie Cruickshank - Dyson Salon Partner, Judena Hair Bondi.

Kelly Morgan - Dyson National Capability Manager.

Cameron Pine - INSTYLE Editorial and Creative Director.

in a challenging environment and just the potential we have as humans to learn from true connection were just at the surface.

Through deep conversation and authentic standpoints, each participant provided their thoughts and personal experiences with their own business and personal struggles pre, during and post-COVID lockdowns while touching on the future and how we all need to move forward as an industry.

With so many personal stories as clients began coming back into the salon after lockdown we tackled the mixed feelings and the sense of overwhelm from ramping back up to identifying the power of sitting around a table. I encourage us all as an industry to have these raw conversations and from a positive standpoint – it’s here we are reminded of its sheer power of sharing and speaking together in the same room.

ROUND TABLE

BUSINESS TODAY:

TRENDS AND EDUCATION:

CAMERON: How far are post-COVID clients going with getting appointments and transformations? Have their expectations changed? What are you going to do differently?

RENYA: The ones that weren’t really nice are so nice because they want to get in! We can’t really say with COVID restrictions that ‘time’s out for you’ so we extended our opening hours.

CHRIS: We had so many avenues; there’s Facebook, there’s Instagram, there’s Google reviews… it’s a massive job, but the clients being happy is number one so we must take care of them.

PETER: I found our clients are very respectful, because they’ve been through it as well. So, for me, it was just being understanding. I didn’t really have that push or shove.”

RENYA: I’m used to being burnt out. I haven’t done anything for four months, I’m the kind of person that goes backstage and works 20 hours. It’s not that, I’m not that worried.

CAMERON: It’s all about efficiency. Aren’t you better off being efficient in those 4 days, then dragging it out? So, I think it’s about being agile enough to adjust in a salon. You’re still a salon brand, but I mean how do you do that?

RENYA: I thrive on burnout and my team do. A lot of the team do. Our clients come first.

KYLIE: But do your team as well though? Because that’s not an expectation we can have.

RENYA: No, but that’s how I run my salon. Clients love your brand. They love our brand. They will not always understand other share space salons concepts. Already I’ve seen people who’ve been to that concept, not liking it and coming back. I feel like it’s a family here.

CHRIS: We’ve just got to adapt to it.

PETER: I’m not scared. I feel like, you need to adapt every day in business now.

RENYA: We have to sort of have other things like a website, education, you’ve got to start branching off into other things to make your money. So, you do product, you do this, you do that, you have to start thinking of other areas to make money while you’re asleep.

PETER: At the moment there are a lot more people doing online education. So, you’re bringing them in. Now, we can be global.

We’re selling our education in Paris, we could be selling it in Italy, wherever. So we have so many more opportunities after we’ve built our brand, to actually create more income.

RENYA: So, do you think your education is going to be better online, or do you still want to do the old school where you go into the salons, and you educate them?

PETER: Mine’s both. I feel like everyone wants to learn my signature looks. I haven’t done any online education yet, that’s coming in 2022, but I still want to do a personal one when the world opens, because people love that.

RENYA: I like to watch. Do you think there’s a little online, digital fatigue, though? Over the last six months as we went into digital.

KYLIE: I think it’s about different peoples learning styles as well, some people don’t learn that way. They’re maybe more kinesthetic, they need to be there and touch it.

KELLY: Myself and Renya have had conversations about YouTube, and how some of the generation coming through now as hairdressers are coming through YouTube or TikTok. So there is an avenue for digital in this space, but is it the technical skill we need, is it kind of like the grassroots education and hairdressing, or is it just trends?

CHRIS: Having the person with you, the face and the energy, is everything. I’ve never met Pete before, you know. I met him for the first time today, and he’s got the most gorgeous energy. The thing is, I don’t pick up your energy online.

CAMERON: And I think that’s important, you have to continue to provide a pathway regardless of your business model.

Kylie Cruickshank and Renja Xydis

Chris Hunter

Cameron Pine

INSTYLE 29

ROUND TABLE

Peter Thomsen

TECHNOLOGY AND INNOVATION: PETER: Clients themselves are excited to walk in and ask to use the Dyson hair care tools. That’s the first thing they ask. They love it!

They’re actually drawn to it.

RENYA: It’s the detail that Dyson give you, just the thought of the flyaway attachment for the Dyson Supersonic.

KYLIE: I think The Dyson Supersonic Hair Dryer was all about creating that luxury experience for our client. Even the fact that it’s not noisy. 70 per cent of your service is talking about integrity of the hair. So, you have to back that up with a product that helps protect it as much as possible.

CHRIS: The diffuser attachment for the Dyson Supersonic Hair Dryer is next level! We’ve got a few stylists and they do a lot of dry cuts. With the old diffuser attachment we couldn’t get the finish we’re getting now. So, we are using the Dyson Supersonic and the diffuser attachment for cool, textured, shaped kind of hair. It’s really nice to use the Dyson and the diffuser in particular with our salon strengths.

PETER: We’ve sold so many Dyson Supersonic Hair Dryers to men. They love it!

RENYA: I think the Dyson Hair Care tools are an investment. It’s lifelong, so it’s not going to breakdown.

KYLIE: But it’s also a lifestyle thing. It fits in, it’s compact, you can take it away for the weekend. With the Dyson Corrale cordless Straightener, you can take it to work if you’re going out, it’s in the car.

PETER: Put it on a plane - it has an in-flight feature!

CHRIS: Dyson sets the tone. When we come into our salon, the space is so new. We wanted to make sure we had the best of the best. Every station we have a Dyson Supersonic. Every second station we have a Dyson Corrale. As soon as anyone comes in, any client, any staff members, everyone is asking about the Dyson. It really is our premium technology, and I didn’t want anything else.

KYLIE: Especially with the new Dyson Flyaway Attachment for the Dyson Supersonic Hair Dryer people now really understand it’s something completely unique. It’s one thing that most clients struggle with, the brush and the hair dryer. But with the Dyson Supersonic Flyaway attachment, you can just go in like that and they can actually do it. Even Kieran Street’s made a pocket thing just to put the Dyson in and wear backstage to the shows. It’s so important backstage when you know that hair’s dropping doing their two walks, and you have to follow them.

KELLY: So, which is your favorite Dyson Supersonic hair dryer attachment?

RENYA: The styling concentrator, because I’m very big on nozzles. To me, I can twist it, like I can move it as I dry.

30 INSTYLE

Chris Hunter and Kelly Morgan

PETER: It can save time too. I think the fact that you’re not using your round brush you’re using your dryer. You can flatten those little flyaways as you go.

KELLY: Even just in any of the Dyson vacuums, that sense of design goes into other products. So then the team asks, ‘what do you dislike about the hair dryer?’, and they’ll hear that it gets too hot, it’s too noisy, it’s too heavy. So they’ll say ‘okay, so let’s see what we can do. Let’s pop the motor in the handle, let’s make it smaller, but powerful, let’s take the heat down but the velocity up, let’s make it in such a way, when the airflow comes out it actually goes straight onto the hair. It’s not going up here, it’s not going down there, it’s just going where it needs to go’.

PETER: It’s all really important, what you were saying with the inside. It’s also the outside that’s created a culture now. It’s like the iPhone, it has a cult following.

CAMERON: It’s also the excitement around the Dyson brand, I’ve lost track of how many people I’ve seen post of Facebook when buying a Dyson product of any kind, and it’s not every day you can completely trust what you’ve spent your money on. It’s a conversation starter for anyone.

KELLY: We’ve seen that now, with men we’ve seen male grooming as really taking off. So, part of that then has been hair as well. So, you’re right, all of a sudden in the bathroom the partner has bought it, but then the other person’s using it as well.

Whichever sex, it doesn’t matter. I’m picking that up, and I’m using it! We’ve had a lot of males come back with the gentle air; it tends to be cooler on the scalp. So, then we’ve got males who may be thinning, going ‘actually now I can do a style, I can create and it’s not burning the head as well’. So, it’s very versatile.

CAMERON: I think it’s the associations with not picking up a hair dryer, as a male, I’m picking up a Dyson. There’s a difference.

I’m happy to use it because that’s not my girlfriend’s product, it’s a design I like. It’s eliminated that barrier. It’s something that everyone can relate to.

KELLY: When we as Dyson started selling, we knew that it wasn’t just going to be pigeonholed for females. It was kind of like, this is for everybody. Any hair type, any person can use this product to create what they like.

Fast, precise drying.

Rethought for stylists.

With engineered attachments for more versatile styling.

New Flyaway attachment Hides flyaways under longer hair.

For a smooth, shiny finish.

1

Magnetic attachments A complete suite of attachments engineered for different hair types and versatile styling.

Engineered and tested to endure busy salons Made with hardened, long-lasting materials.

Dropped 1,800 times and twisted 300,000 times to ensure durability.

Protects your client’s shine Intelligent heat control measures the temperature over 40 times a second to prevent extreme heat damage – even when styling up close.

Light and balanced design Motor in the handle means better balance and more comfort for all-day use.

Spare filter.

No down time.

Attaches magnetically for quick swaps between appointments.

Compact head for greater precision A shorter head allows you to get closer to your client’s hair and style with more control.

Fast airflow for fast drying The Dyson digital motor V9 generates high-velocity, highpressure airflow for fast drying. Perfect for back-to-back appointments.

Engineered for low noise The powerful motor is acoustically tuned to help create a more pleasant salon ambience.

Professional concentrator Precise, powerful airflow gives you maximum control, enabling you to achieve a diverse range of styles.

Diffuser Mimics natural drying to help reduce frizz and create defined curls and waves.

Washable heavy duty filter Depth-loaded, maximum efficiency, maximum airflow (MEMA) filter captures particles, such as hairspray, to protect fast-drying performance.

3.3m professional length cord Extra reach to work on your client’s hair from any angle.

For exclusive stylist pricing call us on 1800 239 766 ww .dys on.com.au/haircare orw visit dyson.com.au/haircare/stylists /stylists

Wide-tooth comb Helps detangle, shape and lengthen curly or coily hair.

Gentle air attachment Softer, cooler airflow for sensitive scalps.

Helps prevent colour fade due to high heat.

1. To be used on dry, straight hair.

CONJURING A BYGONE ERA OF UNDERSTATED LUXURY WITH MODERN SYMBOLISM, WE UNLEASHED THE INTRINSIC STYLING TALENTS OF DYSON AMBASSADORS RENYA XYDIS AND PETER THOMSEN. THESE TWO HAIR LUMINARIES USED SYDNEY’S CASA STUDIO AND THE ICONIC HARBOUR AS THE BACKDROP TO TRUE HAIR STYLING DISCOVERY.

Hair: Peter Thomsen and Renya Xydis for Dyson Photography: Steven Chee Styling: Cheryl Tan Make up: Mikele Simone Creative Direction: Cameron Pine

SESSION

Atoir bodysuit

INSTYLE 33

SESSION

34 INSTYLE

SESSION

Left to right Joslin dress, Reliqua necklace worn as bracelet, Maria Farro sandals Trelise Cooper dress, Reliqua earrings, Billini shoes Nicola Finetti dress, Reliqua earrings, Billini heels Zara suit and clarks sneakers Atoir dress, Billini shoes

INSTYLE 35

SESSION

Atoir body suit

36 INSTYLE

SESSION

Alice McCall dress

INSTYLE 37

SESSION

Zara bodysuit

38 INSTYLE

SESSION

Aje dress

INSTYLE 39

SESSION

Ronda dress

40 INSTYLE

SESSION

Ronda dress

INSTYLE 41

INPROFILE

RENYA XYDIS AND PETER THOMSEN X DYSON RENYA XYDIS AND PETER THOMSEN ARE NO STRANGERS TO EDITORIAL IN SOME OF THE COUNTRY’S MOST STUNNING LOCATIONS. AGAINST A HEDONISTIC BACKDROP IN TRUE EMPIRICAL SPIRIT THIS DREAM DUO CREATED HAIR MAGIC AT CASA STUDIO IN SYDNEY’S ICONIC VAUCLUSE. THE LATEST DYSON INNOVATIONS MET MAGICAL HARBOURSIDE VISTAS, RESULTING AN EDITORIAL THAT CELEBRATES UNDONE LUXURY. WE TAKE 5 WITH PETE AND REN.

RENYA XYDIS:

What were your go-to Dyson tools on the shoot?

Dyson Supersonic and Dyson Corrale.

How does Dyson complement your approach to hair?

Dyson ensures you maintain the integrity of the hair while creating beautiful styles.

How would you describe your approach to hair?

Think outside the box, I see hair as a work of art.

What do you love most about collaborating on editorial?

I love working in a team environment, sharing ideas and working to create beautiful images with a collective set of minds and skills.

What was your favourite look on the shoot and why?

I loved working with Cynthia Wu – she had soft waves that contrasted the sharp fringe. The juxtaposition works effortlessly!

Who do you most look up to in hairdressing?

I look up to my team, I love seeing their interpretation of colour and cuts. I love Eugene Souleiman and Sam McKnight, having worked with them both on runway, they taught me how to look at hair in a more objective way.

What do you look for in model when doing hair work?

The texture of the hair, the volume and the condition of the hair.

Their skin plays a big part as well - I always want to create a holistic and luminous look.

How did you save time on set with Dyson tools?

The heat technology saves time - having the moisture taken out of the hair without compromising on the integrity of the hair helps me work faster and create shapes that are not compromised.

42 INSTYLE

LOVE IS IN THE HAIR! ♥

INPROFILE

PETER THOMSEN: What is your style in three words?

Lived in, effortless and timeless.

What Dyson tools can’t you live without?

This shoot, the Dyson Supersonic and the Flyaway attachment, for a strong foundation and smooth surface, as well as the Dyson Corrale for creating texture.

How does Dyson complement your approach to hair?

Dyson complements my end result perfectly. All of the Dyson tools make the hair a lot shinier, there’s more elasticity and bounce when styling and they look after the hair with intelligent heat control.

Describe your approach to hair and favourite inspiration at the moment?

I like to approach hair in an organic way where I work with natural textures and suitability to each person. My inspiration right now is textured, but again working with people’s natural texture, changing it up slightly but not forcing too much change.

What do you love most about creative editorial?

The creativity between other stylists, make up artists and photographers, whilst creating a finished look that tells a story and creates a vibe – it’s all about collaboration.

What was your favourite look on the shoot and why?

The textured beach wave on Lydia Reid because it used her natural texture in conjunction with creating more texture, which gave a very organic natural look, which is very much my aesthetic.

Who do you most look up to in hairdressing?

When it comes to looking up to other stylists, it’s very much commercial editorial stylists, for example, someone like Sam Knight who’s very timeless with his work and effortless at the same time.

What do you look for in a model?

Depending on the brief, I look into suitability - either being able to create wild textured hair or shiny hair. I’ll always think about the end result.

How did you save time on set with Dyson tools?

Dyson saves time when it comes to creating slick hair, body and movement.

Dyson technology allows me to work at a much quicker pace. It helps me to save time and achieve the end result sooner – for example the Dyson Corrale is cordless, and the iconic Dyson Supersonic nozzle allows me to deliver quick airflow, which helps me to speed up when I’m under pressure.

Dyson Supersonic with Flyaway attachment

Renya Xydis

Peter Thomsen

IT’S ALL ABOUT SUITABILITY! ♥

INSTYLE 43

REVLON PROFESSIONAL

MAGNETIC M REVLON PROFESSIONAL’S NEW MAGNET RANGE PROVIDES A COMPREHENSIVE ANSWER TO QUESTIONS OF QUALITY DURING IN-SALON SERVICES.

44 INSTYLE

eet Magnet – the savvy new range from Revlon Professional has a prime focus on the quality and condition of hair, elevating in-salon services such as colour, by prioritising and respecting the integrity of hair. The range addresses concerns of the hair’s internal bonds breaking during technical services or due to external aggressors, becoming a well-rounded solution for coloured hair, chemically treated hair and all hair types.

“Our daily challenge when lightening and colouring is being able to meet our customers’ expectations without compromising the condition of their hair,” shared Miquel García, Revlon Professional Global Creative VP. The technology is predicated on an exclusive BondIN System, which prevents, protects and repairs hair from the inside out, to minimise the effects of these aggressors, including pollution, on hair. The protective, rebonding and repairing multistep system offers a multifaceted approach that protects existing bonds, repairs broken bonds and creates new bonds, also creating a 360 degree protective shield around chemically treated hair. This elevates technical services by ensuring the quality of hair, and makes hair three times stronger as well.

The range is fortified with three additional key bonding ingredients Maleic acid, for new structural bonds, Cystine derivatives, to protect and repair hair’s keratin structure and Amide & Amine derivatives, to build additional hydrogen and ionic hair bonds.

It also encompasses three key antiaggressor agents - Chelating agents, to capture metals during technical services, Antioxidants and Moringa, to inhibit freeradicals formed by chemical reactions or UV rays and Shield ingredients that form a protective layer of the hair shaft and scalp, which in turn blocks aggressors and removes the deposits they leave behind.

These innovations also extend into colour, with the new MAGNET BLONDES line, a top-tier lightening range that achieves bold blonde that won’t compromise the client’s hair. The line of three lightening options, from low to medium and high lift of up to nine levels, offers high performance options that fuse with other innovations in the line, such as the Magnet Ultimate Technical Additive, for neutralisation, improved appearance and hair quality.

REVLON PROFESSIONAL

Magnet also provides essential developments in care, with products to complement technical services before, during and after. Before, the RESET with Ultimate Pre-Technical Equalizer enhances porosity and smooths the hair surface, and during the REBUILD with Ultimate Technical Additive captures metals and rebuilds and creates bonds for better results. After, the range is comprised of the REBALANCE with Ultimate Post-Technical Shampoo for hair strength, vibrancy and rebalanced pH levels, and the RECOVER with Ultimate Post-Technical Treatment to reinforce the hair’s internal structure.

The REPAIR with Ultimate Daily Fix & Shield then creates a lightweight screen to block out aggressors such as pollution and UV radiation, while the RESEAL with Ultimate Reparative Melting Balm seals the surface of the hair and reconstructs it without adding weight, offering shine and condition to the mid-lengths and ends.

Magnet is ideal for the salon service menu, offering new ways to colour and care for hair with impressive results within a range of options. The Ultimate Lightening service protects and cares for hair health while lifting and toning, while the Ultimate Color service combines the BondIN System with Revlonissimo to deliver in colour, care and shine. The Ultimate Reconstructing service can also feature on the menu, used to create new bonds and improve the hair condition before or in-between technical services, especially for damaged or sensitive hair.

Revlon Professional partnered with brand ambassador Raquel Saiz to put these technologies in motion, showcasing three colour trends that can be created with ease and efficiency in salon through faster

applications. The commercial and trendy techniques are titled Miranda, Alba and Paula, showcasing half and half and money piece techniques, teasy lights and shadow roots, and baby lights and free hand application techniques, respectively.

Magnet is the new must-have salon technology, making waves with its unique combination of bonding and anti-aggressor ingredients for maximum protection and hair quality-led services, with a comprehensive system that offers products for before, after and during the service in a single range. The technology fuses with creative education that puts these innovations in practical context for the creation of covetable looks in the chair.

There’s so much to love about Magnet

by Revlon Professional – discover the technology now.

For more information visit www.revlonprofessional.com

INSTYLE 45

AT THE HELM OF HAIR INSTYLE HAS TRANSCENDED BEYOND PUBLISHING OVER FOUR DECADES, BUT FIRST, LET’S GO BACK TO THE 80S.

I

t’s not what we say that defines us, it’s certainly not what we promise, but it’s what we do and how we consistently show up year after year. Birthdays are always a time to reflect on where we have come from. Age runs quickly, yet experience runs deeper and usually by the age of 35 we’ve developed basic leadership and adjusted perspective. We have always tried to present the industry with a sense of leadership and a well-balanced sense of information and perspective across each pillar of our industry. Happy Birthday to us!

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46 INSTYLE

The 1990s was a decade of extremes and contradictions.

Australians built bigger and more elaborate homes and drove more expensive automobiles, then worked longer hours to pay for them. We also spent more, borrowed more, and went more deeply into debt to keep up with this ‘modern’ life. Pop culture took flight. Few hairstyles in the 90s were as iconic as Toni Braxton’s pixie cuts and short hairstyles, like the cropped cut and baby bangs she wore for the Tony Braxton album cover.

Straightened, curled, parted to the side, slicked down—Toni showed us there were plenty of ways to style a pixie, and then there was Drew Barrymore. How could we forget her?

C

It was 1986 to be exact when the very first issue of INSTYLE was produced by then owner, Merville Magee.

Often remembered for its materialism and consumerism, the decade also saw the rise of the ‘yuppie,’ an explosion of blockbuster movies and the emergence of cable networks like MTV, which introduced the music video and launched the careers of many iconic artists. In the 80s more was more and hair was larger than life – products, styling, perms and colour – our industry was on fire!

Hairstyles from the 80s are actually quite relevant right now and included the mullet, tall mohawk hairstyles, jheri curls, flattops, and hi-top fades. Amongst women, larger hair-dos, puffed-up styles, permanent waves, and softer cuts typified the glitzy decade.

Congratulation s John Anthony Sa lon, Vic

*Glamour Addic tion *Sensual Stylin g IN Sep_Oct

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BIRTHDAY RETROSPECTIVE

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cuts legacy of . has left a Sassoon anne Wangmann ry Vidal ’, writes Suz revolutiona Hairstyle er lose their cool nev that will

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of g lights the leadin cut by t, one of her hair Mary Quan1960’s, having Images) designer the nt/Getty Clothes scene in Ronald Dumo fashion o by the BritishSassoon. (Phot Vidal

his and, when as apprentice door. But, to be an . them the , you paid showed ged his mind n. Back then money, Cohen Cohen chan ing. Although no Adolph Cohe mother, noth led she had it for his and poo him on for mother revea ed ahead to open Shrimpton was a sham he’d take and said by day he on walk Models Jean ‘Sassoon cuts’, anged sea, ners Sasso rearr Chel man ed and es all for the boy’s up the skies Twiggy sport es’ blunt-cut fring to play footb He liked Beatl bombs “lit t dream was affe’s Quan on’s y while The Sasso ‘Mar the Luftw a unisex at night led. launched whole world boy, while on”, he recal after, the led ts of Lond on revea bob’. Soon the stree e when Sasso h he took notic in whic l oint cut, his five-p symmetrica hair to five res brought the featu highlight points to ington (now But Grace Codd el e). mod of at US Vogu t was director his fines creative considered ide look the cut he r-on-one-s ed, longe -born the slant Hong Kong 1963 for h he he did in for whic y Kwan, hair. actor Nanc than a metre of g more took off just his stylin it wasn’t ng. ever, How hairdressi utionised that revol hippest “the ed creat s. “He Sassoon says Haye London,” nd the salon in arou his salon ressers designed ated t Young haird to ground. isation dedic world the back the p, an organ In 1948, when s around d jazz in the 43 Grou on. , he playe ed Academie ating was infamous ined a ts of Lond of open-plan Eventually he open for a place, gradu He rema joined the had the stree concept .”

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I literally Cruise. ing Tom bit like meet “It was a on’s Bond recalls. man!” er, in Lond time,” he that’s the then for the frst years earli thought, salon 18 ’t unusual breat h. I et the world his first lost my old. It wasn around giant helm opened 26 years were ralia and under a oon had was sit they Aust and to , he Sass , and week combed ressers from Hair Expo in June was 1954 r once a resser of out, back gh s top haird Street. It ey for hairdresse combed est haird style throu on Sydn the great legend, their hair to visit the tain the Mark descended about the life of women , then have lacquer. To main British hair nary”, says ts ng an hour y oon. The red stylis was “a visio brand. “His reminisci dryer for d of heav Vidal Sass LA, inspi Sassoon s the late with a shiel home in that eponymou rollers. But all time, sprayed for the best 9 at his slept in to care for, tor of his ins code on May views to l and easy ed week, they nal creat ive direc still rema who died inter the need tiona ed’ last they train natio of his ld be func ged from ‘Sassoon e.” For that, g effor tlessly gave one hair shou Hayes, inter he emer over, and it at hom Sassoon y was that tary. As that swun the world to see him industry. to look after philosoph documen e styles izing hair shocked rs in the ld be able aintenanc revolution in for a BBC her. “I’m hair cutte Pask in was clients shou – sleek, low-m translated created, y,” he told Barbra Pask down the hall, uts Sassoon ’. Sassoon to keep stead career, he journalist walked h is what good hairc h and wear d his creat ions use it to his early oom and place. Whic to the term ‘was cane. “I his bedr g discussed a; I’m really quite ors is an considere ng on a back into havin rise , sciss and leani g aemi Later with tyles givin leuk ner He gave of hair so frail and after all.”

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A The early 2000s were simpler times, when all it took was a cheese board and wasabi peas to make the world seem like an alright place. From Craig David to Big Brother and the Y2K Millenium Bug there was a lot to take in, we even heard ‘Murder on the Dancefloor’ by Sophie Ellis Bexter and Beyoncé began to emerge – say no more.

We saw ‘piecey’ hair colour, wavy and pinned back hair and the straight look became a thing – thanks even more so to ghd in 2006 when the first straighteners arrived in Australia, the effects this product had on hair trends were significant.

Director Jo Cowan had been working on the magazine, having come across with the previous owners, two staff members who are still with the title today.

YLE 144 INST

JULY 2008 L’Oréal Professionnel were among the first brands to really make way for men with a dedicated men’s range – Homme. Our July August 2008 cover featured here was the beginning of a new era in haircare and men’s grooming and barber products.

Instyle Cover May_June 04

OCTOBER 2001: The very first issue of INSTYLE published by The Intermedia Group (its current owners) was produced. Called the ‘relaunch issue’ it featured Goldwell on the cover.

ICON The passing of a hairdressing legend in 2012, Vidal Sassoon, saw the industry globally celebrate his life and legacy.

We showed our respect with a double page article right after Hair Expo 2012 where hairdressers physically mourned his loss.

6/5/04

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The first issue of INSTYLE that the magazine’s current Editorial and Creative Director, Cameron Pine, worked on. At 194 pages it was a milestone bumper issue for INSTYLE featuring a 17 page advertisement section from Redken promoting their entire colour portfolio. This still today is one of the largest issues INSTYLE ever produced. This issue was also the third year National Sales

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THE RISE OF ONLINE July 2012 also saw technology move from salon computers to apps and mobile software, with the iPhone at the heart of this and the emergence of online education. INSTYLE magazine also launched Styleicons education – a fully subscribed online portal for global education.

THE 10S The 2010s onwards saw technology take off and social media become a normal part of our daily life. We mastered social media for business and in 2009 INSTYLE launched their twice weekly updated website that you all know and love; styleicons.com.au. Shannon Guss, INSTYLE's ADAM current Editor, has overseen online content since 2014.

2010 we saw crocs and wedge sneakers, gladly a trend we by passed.

Fast forward to 2021 and in a lockdown ridden, COVID ROSIE landscape some of us have embraced working from home, work automation and a keener eye to sustainability and efficiency. In a ‘post-COVID’ world we’ve also had to learn to be more efficient with fewer resources and re-assess how we can work smarter. 2021 has seen a move towards 3D design, Cartoon illustrations in design and even NFT characters. The zeitgeist will continue to be heavily influenced by what comes out of Asia.

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INEDIT 6

26 Published by The Intermedia Group ABN 9400 25836 82 41 Bridge Road Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 managing direcTor Simon Grover ediTor Cameron Pine cameron@intermedia.com.au dePuTy ediTor Lauren King lauren@intermedia.com.au journalisT Ashleigh Sharman ashleigh@intermedia.com.au conTribuTors Valorie Reavis, Ian Neubauer, Shitika Anand, Abbey Swinn naTional adVerTising manager Joanne Cowan jdc@zip.com.au ProducTion manager Heidi Glasson arT direcTor Emma Schapel head of circulaTion Chris Blacklock annual subscriPTion INSTYLE is published six times a year subscriPTion Prices (australia rates) 1yr (6 issues) for $64.00 (inc gsT) 2yrs (12 issues) for $102.40 (inc gsT) 3yrs (18 issues) for $134.40 (inc GST) Please make cheques payable to; The Intermedia Group PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected

by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials.

The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2008 - The Intermedia Group Pty Ltd.

48 INSTYLE

From the Editor

I

t might be just me but mid-year is a time when I realize a year that let’s face it, is nearing the tail end. No sooner you are reading this, our suppliers will be strengthening their promotions and working on their collateral for the Christmas period. Mid-year is when product releases are at their peak and the resources available to us are beyond. It’s hard to keep up – you have to be smart, and also have a smart phone – we have entered the era of salon and spa apps for smartphones and savvy businesses are tapping into the increasing time we spend on them to stay ahead.

Looking back on past editions has not only reminded me how fast we move and how innovation can rapidly turn a star product into yesterday’s hero but also brought forward that as an industry we cover everything from how to inspire and approach young staff to some of the most pertinent business issues of our time. Beyond all of this, it’s the small anecdotes for inspiration or through a close affinity with salon owners’ current headspace where the strongest message has always been, or so you tell me. We move so fast that it doesn’t matter how many times I have written this – for you, the reader, I’m only as insightful as my last edition. Just like many humble hairdressers will always strive to constantly give clients the best – ‘I’m only as good as my last haircut’ is a nice reminder amidst a world where everything else seems to be taking over the core fundamentals of good service. All that happens in between is the increasingly cloudy effect of digital disruption (I’m talking about the advent of the online world) for those still reaching for their paper diary.

Moreso than ever in an online forum we seek approval from everyone else for almost everything we do.

The hair industry, while so rewarding and unique, is equally a nature of business where everyone has their eye on what everyone else is doing. A brisk gaze at the competition is healthy and in many ways can keep us on our toes, but not so much is this relevant in a creative field. Our work or style of marketing can be the same but it’s what we do in between that makes the magic.

The moment we stop worrying about what everyone else is doing and focus on ourselves we are much happier. How can we ever be on top of our business when we are constantly waiting for recognition or trying to replicate someone else’s strategy or work?

As we get older we grow more into ourselves, we become more comfortable with who we are, our powers of intuition are stronger and our ego diminishes, or so we’d like to think.

I’m not saying it’s not important to keep a watch over what’s happening elsewhere, in other circles and down the round but we shouldn’t allow it to be a method of validation or let it dictate how we should run our businesses.

The hairdressing world has lost a legend with the passing of Vidal Sassoon – we were all inspired by him.

He was insurmountably unique, he had a vision and he stuck to it at a time when if he copied everyone else or asked for their opinion or approval, he would have inevitably blended into the rinse and set-clad salon walls.

We all need to be inspired by something but make it our own. Ask for approval where you feel you lack vision and take charge of the areas you are certain of and monitor how you’ll succeed. I guarantee your most notable successes and achievements will stem from a passion that is yours, a culture that you created and a business you have taken control of and given 100 per cent of what defines you.

We are creative people. It’s experience through trial and error that defines us. We gain experience anytime, anywhere and doing all the things we love.

We’ve recently launched a complete online education platform – Styleicons Education. This platform of more than 300 classes is designed to follow you wherever you go and grow you into a better person in your own time and without worrying about those around you. It’s this time alone where we are focused on something we love where our brain and bravado take in the most.

So get smart and do things in your own time, your own way and realize the potential of what you love.

Cameron Pine, Editor

www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 13

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JULY 2012 This was INSTYLE magazine’s first foil cover featuring a metallic purple and featuring Redken’s latest Chromatics shades. While the foil doesn’t show through we thought it was still a great opportunity to showcase the futuristic background on this stunning cover image. Considering foil covers only come along once a decade or so - it was fitting to call it out.

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DYNASTY TO CELEBRATE INSTYLE’S 35 YEAR-LONG HERITAGE, WE EMBARKED ON A TRUE FAMILY CELEBRATION OF DYNASTY AND BOLD BIRTHDAY BEAUTY. SMATTERED WITH GOLD, EMERALD AND BRIGHT COLOUR, OUR DEAREST CLIENTS AND HAIRDRESSERS HELPED SHOW US WHAT A BIRTHDAY CELEBRATION LOOKS LIKE TO THEM. 13 HAIRDRESSERS, 8 MODELS AND A WHOLE LOT OF COLOUR AND CHARACTER. IT WAS A PROJECT AS SPECIAL AS OUR BIRTHDAY ITSELF, AND WE NAILED IT. Hair: Mary Alamine (ghd), Jason Fassbender (bhave), Peter Thomsen (Showpony), Brad Ngata (De Lorenzo), Grace Kelly (Original&Mineral), Grant Norton (Oscar Oscar Salons- Prema By Oscar) and Natalie Henry (CPR Hair) Photography: Milos Mylarinik Styling: Livia Tassanyi Make up: Kristyan Low Creative Direction: Cameron Pine INSTYLE 49

SESSION

Jason Fassbender bhave Credits: MESHKI Christina Backless Maxi wrap dress, ZARA gold platform shoes 50 INSTYLE

SESSION

Mary Alamine ghd Credits: ZARA double breasted blazer and wide-leg pants INSTYLE 51

SESSION

Brad Ngata De Lorenzo Credits: ZARA satin halter dress, headpiece by Brad Ngata 52 INSTYLE

SESSION

Peter Thomsen Showpony Hair Extensions Credits: MESHKI Meilani Diamante Mesh mini dress, ZARA gold platform shoes INSTYLE 53

SESSION

Grant Norton Oscar Oscar Salons (Prema By Oscar) Credits: ZARA Satin blazer with bow, and wide-leg pants, ALIAS MAE Mietta satin shoes Hair Asissted by Gigi Piscicelli and Lisa Washburn 54 INSTYLE

SESSION

Grant Norton Oscar Oscar Salons (Prema By Oscar) Credits: ZARA Limited Edition silk shirt and pants, ALIAS MAE River shoes Hair Asissted by Gigi Piscicelli and Lisa Washburn INSTYLE 55

SESSION

Grace Kelly Original&Mineral Credits: ZARA silk dress, ALIAS MAE Mietta satin shoes 56 INSTYLE

SESSION

Natalie Henry CPR Hair Credits: SHIEKE Isabel dress, ZARA diamante shoes INSTYLE 57

ICONS

JASON MARY FASSBENDER ALAMINE It’s an absolute honour to celebrate celebrating 35 years of an industry icon such as INSTYLE so it was go big or go home for me!

ADMIRE

ADMIRE

ADMIRE

I really love Chris Appleton’s work and for hair that’s a little crazy and out there I find Esteban Emmanuel to be super inspiring.

I’m a bower bird of fashion and global trends we see constantly on our feeds and platforms. As we emerge from COVID the sense of optimism and hope that vibrates through our work and life is what I look to.

I went for big, shiny and sexy!

THE BRAND I needed non-stop, no compromise volume to support the look and bhave came to the party with all the tools I needed to achieve the end result.

ON COLLABORATION It’s always great working alongside other creatives from outside of your daily circle, I love seeing what everyone else is up to and I’m always picking up a trick or two along the way.

THE PRODUCT

58 INSTYLE

I created a ‘Fun times energy’ on Lucy. The cute colour and drama with the texture and length adorned with a pussy cat head piece sparked joy.

I feel that Australia has some of the most amazingly talented hairdressers in the world and I look up to so many of them for different reasons. My top two would definitely have to be Daren Borthwick - no-one in this country is a better stylist than him! Then Damien Rinaldo – the perfect balance of hairdresser technicality and editorial taste.

THE HAIR

THE LEGENDS BEHIND OUR 35TH BIRTHDAY SHOOT DELVE INTO THEIR THOUGHTS AND INSPIRATIONS.

For INSTYLE’s birthday shoot I was feeling inspired by the 80s party vibes and what says ‘80s party vibes’ more, than bouncy and defined curls.

BRAD NGATA

bhave Volumising Foam, Gunpowder and Strong Hold hairspray - a simple cocktail that does what it says and goes the distance.

THE HAIR Party hair, fun, defined, textured, bouncy

THE BRAND I couldn’t have achieved this look without the help of the new ghd thin wand. It was super-fast and easy to use and made this look feel effortless to create.

ON COLLABORATION I am inspired by watching others work. You know it’s going to be a good time when you bring hairdressers together especially on a shoot of this scale.

THE PRODUCT Without a doubt ghd’s Curly Ever After, it’s amazing because it allows up to 48 hour curl definition when partnered with their new thin wand. So whether on set, or at a party, I know these curls are going to last!

THE HAIR Good vibes only.

THE BRAND I love being the Brand Ambassador for De Lorenzo for the creative freedom . I’m on board to bring an essence of my brand and they trust me in doing so.

ON COLLABORATION My time slot was the same as Peter Thomsen’s and we have worked together in the past for many years . I’ve always loved Peter’s work and it was great to reminisce and gave me great joy seeing Peter really excel.

THE PRODUCT I have two favourite De Lorenzo products, Sandstorm for the interior at the root for lift, and Granite hairspray on the exterior to detail the texture with hold .

INPROFILE

PETER THOMSEN

I am inspired by the supermodels of the 90s - Cindy Crawford, Claudia Schiffer, Christie Turlington - icons in that era especially when it came to hair for campaigns in the runway .

ADMIRE Sam McKnight is an incredible editorial stylist from the UK who created effortlessly voluminous hair in the 90s on global campaigns and catwalks all across the world. He is a huge influence for me and my work to this day.

THE HAIR The look is effortless, fun, sexy, confident and ready to party.

Showpony Clip In Hair Extensions are fantastic way to create instant volume, texture, fun and dimension when creating this 90s supermodel vibe.

ON COLLABORATION Catching up with other peers in your industry has such a creative element where you can throw ideas back and forth.

The energy for me in a room full of creatives and personalities Is inspiring in itself

THE PRODUCT Showpony Clip In Hair Extensions allowed me to create this look instantly in a very short amount of time with a beautiful blend and so much more density and volume while still looking natural.

GRANT NORTON

Look one was all about working with natural texture, soft texture and movement to add to that party feel. Look two was more some trend inspiration for the party season. Soft waves are so on trend right now, so we created these bespoke waves with high shine.

ADMIRE I relate to beautiful, wearable hair that has been crafted by an artist. There are so many Oscar Oscar stylists internally and also external hairdressers to mention.

GRACE KELLY

As soon as I heard Birthday party, I immediately thought ‘disco curls’!

ADMIRE I’m a big long time fan girl of Renya Xydis

THE HAIR Studio 54 at midnight.

THE BRAND They allowed me to create something polished and partylike with natural texture without being restricted to a brief – very Original&Mineral.

THE HAIR

ON COLLABORATION

Wearable, effortless and relevant for right now!

Being in the presence of the other well respected and talented stylists pushed me to create something beautiful and timeless, like they have time and time again.

THE BRAND At Oscar Oscar beautiful hair is in our DNA, we wanted to create gorgeous, but effortless images because that is what is highly requested in salons.

Reflection and representation is key, we wanted to capture looks that encompass the quintessential Oscar Oscar Bondi guest.

THE PRODUCT Original&Mineral Desert Dry Texture Spray and Rootalicious gave oomph and fly away effect so it looked like she has been at the party for a while.

NATALIE HENRY

With party season upon us I want to bring back the disco from Studio 54 – big hair and structured curls are still some of my favourite things!

ADMIRE James Earnshaw.

THE HAIR Disco Dancing Rewind Revival.

THE BRAND CPR enabled me to start with a clean slate, and also assisted with the textured finish that I achieved with this style CPR Hairspray. It’s one of the most workable yet firm sprays I’ve ever worked with.

ON COLLABORATION As soon as I saw the little gold number on the wardrobe rack I was taken straight back to Studio 54 - my favourite era.

THE PRODUCT CPR Dry Shampoo, a must have for stylists creating photo shoots, weddings or every big night out!

ON COLLABORATION The amount of ideas and personal creative touches that comes from an environment like that is inspiring in itself. It was a great day of opportunity and insight.

THE PRODUCT We worked with our own Oscar Oscar brand, WILDE by Oscar.

INSTYLE 59

INFEATURE

CULT

FAVOURITE GEORGIEMANE HAS RELEASED TWO NEW PRODUCTS INTO THEIR EVER GROWING BRAND, TO MEET THEIR CULT FOLLOWING’S NEEDS DIRECTLY, AS FOUNDER GEORGE PAPURA TELLS INSTYLE MAGAZINE, WRITES ARIANA PEZESHKI.

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ustralian born brand Georgiemane is continuously growing with over 150k followers on Instagram, and their exclusive Georgiemane community group on Facebook reaches over 13,000 members. Nearly two years from the brand’s launch in January 2020, georgiemane is proving itself with not only its sales but quality, performance and local work ethic making it a true market competitor.

With the release of two new products in October 2021, the scalp scrub and antifrizz serum, the brand is on a roll since their initial launch making $6.0 million in revenue to date. Founder George Papura launched his first successful product, titled the 10 minute hair mask, from his lounge room and since then expanded his product range to create simple yet effective and suitable haircare for everyone and their hair needs.

60 INSTYLE

The inspiration behind the brand is at the helm of George’s ethos, “creating a brand that delivers on high quality, effective hair care products that every hair type can benefit from. Rather than having ‘this product is for blonde hair’ or ‘this product is for curly hair’, our products are trialled and tested to suit all hair types.”

Georgiemane’s 10 minute hair mask perfectly encapsulates George’s desire to bring high quality, affordable and effective haircare to life.

“We bring high quality, effective hair care products as a solution for dry, damaged, and/or thinning hair. We believe that all hair can benefit from ingredients that hydrate, repair, and promote growth,” he said.

Now with the release of the scalp scrub, designed to remove dry flakes, product build-up,and excess oil while also promoting hair growth by creating a healthy scalp environment, George said, “all of our hair care products have gone through multiple rounds of subject testing and formulation tweaks in order to perfect them. Our products include natural ingredients that hydrate, repair damage, and promote thicker, longer hair without weighing it down or making the hair and scalp greasy.”

The anti-frizz serum has been designed to control frizz and flyaways whilst

simultaneously protecting your hair against heat damage.

“We have dedicated focus on the chemistry and technical aspects of our formulations to ensure not only that hair is truly repaired from within the hair shaft but also to create a healthy scalp environment for optimal hair growth, and this is exactly why we’re able to confidently guarantee results or give customers their money back,” George shared.

The inspiration behind creating the two new products was initiated by George speaking with customers and learning about the recurring issues they were facing with their hair, namely, scalp and frizz issues. In saying so the brand worked to create these two new products to target these issues for their customers.

“The launch, was a success and the feedback about the new products has been super positive,” George said.

With their biggest months of sales in October 2021 bringing $700,000 in revenue, the brand sold out of stock 6 times and sold out of pre-order 3 times.

Georgiemane is shaping up to have a milestone second birthday in January and more to come from the brand in 2022.

For more information visit www.georgiemane.com

The Blonding Experience.

Live it fully!

Formula free of any animal origin and derived ingredients

Mix 1:2

If going blonde is our salon clients’ greatest desire, let them experience it at its best.

Make it unique, tailor-made and complete with ALFAPARF MILANO, using Color Wear, The Natural Evolution Of Gloss Toner: the line of liquid toners, with patented technology based on Arginine of natural origin, enriched with a restructuring active ingredient, developed for the blonde world.

E: sales@alfaparf.com.au T: 039336 2088 IG: @Alfaparfaus W: alfaparfmilano.com

FREE FROM: ammonia, MEA, silicones and resorcinol ARGININE Patented Technology Restructuring Active Ingredient made from Apple Vinegar Conditioning complex with antistatic effect

COVER STORY

TRIMMED THE NEW GTX-EXO CORDLESS TRIMMER FROM ANDIS OFFERS PEAK PROFESSIONAL PERFORMANCE IN CREATING INTRICATE STYLES.

W

elcome the latest innovation from Andis – the GTX-EXO cordless trimmer, which promises to improve line of sight and elevate capabilities in creating a myriad of difficult fades and trims. The tool offers power and professional innovations you can expect from this leading manufacturer of barbering and grooming tools, all packaged in a sleek and unique tool design.

For professional barbers, a key feature is the crystal-clear slight lines, and this enhanced visibility is complemented by the new GTX-Z Blade for improved performance. The deep tooth blade is preset with an aggressive gap that eliminates the need for zero-gapping, satisfying the needs of barbers by allowing for ultra-close results. The new blade is also coated in a custom gold corrosion-resistant finish.

Another essential highlight is the use of an extremely powerful, high-speed rotary motor that delivers 7,200 strokes per minute with advanced Constant Speed Technology for ultimate blade performance through all hair types. The tool is also enhanced with a long-life lithium battery 62 INSTYLE

that ensures on average 100 minutes of run-time with every charge for true cordless efficiency.

“The GTX-EXO is the perfect solution for pros looking for an unobstructed view of their cuts, all while providing the cordless flexibility everyone already loves from their cordless Andis tools,” said Angie Perino, Andis Education Manager. “No matter if you are cutting a simple fade or an intricate design, the GTX-EXO will deliver the performance you need to bring your vision to life.”

Andis has been innovating in the barber space for almost 100 years, becoming an industry leader in the men’s grooming sector. It pairs these futuristic technologies with a focus on education, becoming the one-stop-shop offering for barbers to truly maximise their talents. The brand offers free online education resources with tips and techniques for barbers of all levels to unlock expertise in the world of men’s hair, elevating the impact of its tools even further.

The GTX-EXO builds on this legacy, becoming the latest must-have tool in men’s hair and taking over the industry with power and precision.

For more information visit www.andis.com

SALON PROFILE

LASORELLA TRANSPORT YOURSELF NORTH TO SUNNY QUEENSLAND AND THE LUXE LASORELLA SALON, WHICH HAS RECENTLY UNDERGONE A DESIGN RE-FIT, WRITES SHANNON GUSS.

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ed by Creative Director Samara Palazzi, LaSorella on the Gold Coast has been in operation for a decade and constantly evolved, from a solo 64sqm space initially, to a 132sqm “luxury sanctuary”, a staff of 13 and the new design. In ethos, it brings both clients and staff into the family, making them feel part of something important and truly considering what care means on every level.

“The overall aesthetic of LaSorella is indulgently feminine, evoking the feeling of a Mediterranean spa,” Samara explained.

“Soft feminine curves inspire not just the commissioned artwork and various arches used for the salon doorways, mirrors and recessed shelving but also the soft curve of the reception desk and many other touch points. With a neutral colour palette of blush tones and soft whites used throughout, we have used different materials like custom cement renders, terrazzo tiling, curved blonde timbers and soft sheer curtains to give the space texture and depth.”

Samara describes the re-fit design specifically as finding “an equilibrium between opulent luxury and functionality”, cleverly using space to suit possible pandemic-era restrictions, and offering areas that prioritise relaxation and community.

“One of the key design features is the designated Basin Retreat. Located away from the main salon floor and encapsulated in floor to ceiling sheer curtains, tranquil music defines this zen zone and is a true escape,” Samara said. “Also, the expansive custom built 8.8m workstation runs centrally through the main working floor of the salon, stepping away from the tradition of placing clients around the perimeter, allowing for an open airy feel, clear access for staff and a sense of connection for the clients.”

64 INSTYLE

“It is our hope that everyone who enters LaSorella feels a true connection with the space and the people who occupy it, and leave feeling more connected to themselves, allowing people to feel truly indulged and pampered.”

SAMARA PALAZZI

SALON PROFILE

The re-fit kept employees front of mind too, with a dishwasher, zip tap, hair vac and custom double back cabinetry that allows seamless access from multiple rooms designed to improve efficiency for staff. This was always going to be a priority for a salon that truly values its team and staff community.

“True to its Italian name, LaSorella translates to My Sister in English and that is really what our team is about,” Samara said. “We are truly fortunate to work with a team that genuinely care about each other. We are there to support each other through all the highs. We celebrate the achievements, the weddings and the birthdays. We commiserate the losses and provide shoulders for the tears. As our workdays can be so busy we try to dedicate time to maintain that connection with each other, with yoga days, breakfast or dinner catch ups, even weekends away. Because we value each other for the vastly different individuals we all are, we have each other’s backs when things get crazy and for this, we are truly grateful.”

While luxury salons are defined by the way they treat clients, something LaSorella takes pride in as well, the salon’s sense of luxury and community is also built by the inimitable way they treat their staff, and how it seamlessly anchors their salon brand in a unique way.

“As we sought to provide balance for our clients, we realised that within our industry a work life balance was really lacking, and we began working on improving this balance for our staff,” Samara explained. “We recognise the importance of time with family and loved ones and have taken steps to allow our staff to work a four day week and have weekends off. Offering clients three late nights still allows times for clients that

require appointments outside of their own work hours. The response from clients has been largely positive with many enjoying the fact that their weekends aren’t taken up with appointments.”

This sense of thought and family of course extends to their clients, who are largely women and suit their service specialties of colour, custom lightening and precision cutting, with the salon team being viewed as blonde and custom colour experts. Clients also seek the salon for a holistic hair experience that combines these services with true care.

“It is our humble opinion that the culture of LaSorella is what truly sets us apart,” Samara said. “It is our hope that everyone who enters LaSorella feels a true connection with the space and the people who occupy it, and leave feeling more connected to themselves, allowing people to feel truly indulged and pampered. The separate zoning of our salon provides ambience when desired, as do the customised meditations. Care has been taken with the finer details

of service. Refreshments are served in custom made pottery, stamped with affirmations and accompanied by homemade treats and angel cards.”

Luxe leads from the services to the products as well, as LaSorella partners with The Haircare Group and uses Lakmé colour ranges such as Collage, Chroma and Gloss, while their retail covers Lakmé Teknia, Evo, Moroccanoil, Olaplex and Color Wow. The salon also stocks KEVIN.MURPHY and uses K18 products.

“Being an Australian family-owned business, The Haircare Group is a great fit for LaSorella. They offer great opportunities to both attend and provide education and the team at Haircare are truly supportive of our salon, our staff and our passions. Our shared values around community and connection make for a perfect partnership,” Samara said.

Giving true thought to design, product, service and their salon family, LaSorella is a case study in how to approach luxury.

For more information visit www.lasorella.com.au INSTYLE 65

SALON PROFILE

BOTANICA A NEW CO-WORKING CONCEPT ON THE GOLD COAST IS OFFERING A HAVEN FOR FREELANCE HAIRDRESSERS AND CLIENTS ALIKE. MEET BOTANICA BY COLLECTIVE SPACE, WRITES SHANNON GUSS.

B

otanica by Collective Space has launched on the Gold Coast, becoming the region’s largest freelance co-working salon space, to embolden independent hairdressers within an inspiring, creative and collaborative environment that fuels artistry, offers convenience, space and amenities to thrive and fuses independence with community.

“Botanica came from visiting salons over time and seeing that hairdressers didn’t have much space to work and be creative,” shared the space’s owner Linda Abboud. “I saw salons which had the bare minimum for staff, including a tiny back room for mixing, laundry and making coffee and next to no storage. I feel that employers need to invest in their employees and freelancers and make the work space more inviting and accommodating.”

66 INSTYLE

“What we have created is a dedicated space with room to move, including a colour room with lockable storage for all tools and trolleys, a lunch room, a separate laundry and a complimentary coffee bar.”

The salon space is seeped in a relaxing ambiance, with an industrial luxe aesthetic built through natural raw elements such as concrete, woods and rattan surrounded in lush greenery.

“The aesthetic offers raw organic surfaces such as concrete and wood with hints of gold detail,” Linda said. “It has concrete floors throughout with a custom front counter and beautifully treated wood for the centre 10m dividing table, with offcuts used for shelving for the organic range of hair care and within the coffee bar area. It also has gold accents including laser cut gold metal lettering for the wall at the reception and simple brushed gold light fittings for the 30 pendant lights at each hair station.”

The main entry door is the first feature clients see when they arrive, standing as a huge custom pivot door that has been chemically treated to create a unique rust weathered finish. The whole space is constructed with a fresh colour balance that offers a sense of light neutrality.

The space is dedicated to freelance hairdressers who want to work to their own schedules and rates, offering them the freedom to create and grow. The ideal partner includes freelance, mobile, home or even salon hairdressers looking for a change, a space, a home or a community to build their own business. While it becomes home for the hairdressers, it’s undoubtedly a haven for clients as well.

“Clients will feel pampered from the moment they walk in being greeted by our friendly, professional concierge staff and shown to one of two relaxing waiting areas,” Linda said. “Our spacious hair stations with large back lit mirrors and laydown cleansing beds with head rests

are guaranteed to make their experience memorable. A complimentary coffee bar is equipped with a professional coffee machine for any coffee requested, treats and sparkling on tap. They will not want to leave.”

Amenities include TheLab, the room for colour mixing with lockable storage for tools and technologies, and the CoffeeBar’s assortment of supplied treats. The space has 30 workstations and eight basins, as well as the Relax Room for the professional hairdressers to unwind. All electricity, free WiFi and a laundry are also included.

“We’re creating a welcoming environment that lets hairdressers express their creativity and utilise the space without feeling like the outsider in a employee dominant salon, as well as providing secure facilities to accommodate their products and equipment, something which can be lacking in smaller salons,” Linda said. “We believe a workplace should be comfortable and aesthetically pleasing with a supportive culture to perform at your best. Botanica is a place to call home.”

For more information visit www.botanicabycollectivespace.com

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26 I L L U M I N AT I N G S H A D E S

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NAKHAIR

SALON PROFILE

A SERENE ENERGY, BRIGHT AESTHETIC AND LUXURY SERVICES AND PRODUCTS COMBINE TO COMPRISE LUJO HAIR AND MAKEUP.

D

iscover a sunny space in Brisbane – Lujo Hair and Makeup offers minimalist salon design, top-tier products and a true sense of calm for its lucky clients.

“To be honest the space kind of came to me, I was approached at the right time saying the space is available and one look at it made my wild little imagination go crazy,” said salon owner Ashleigh Maguire. ”Also, the sense of serenity I felt when looking at the river from such a large open space was so calming, which is exactly what you are after when getting your hair done!”

“The salons style is super minimal, I wanted people to walk in and potentially see their own vision be able to come to life,” she added. “Whether that be for an artist wanting to host education in the space to someone potentially hiring the space for a fashion show. That being said it is still a work in progress. Just like everything, we moved and were hit by COVID about two months later and this put a hold on all the finer details but I still love the space and am excited for the future!”

Ashleigh’s background is in freelance, events and wedding hair and makeup before she opened up her first space, down the road from the current location. The salon grew beyond its space, sparking the move, and now collaborates with a host of esteemed brands to bring its luxury salon business to life.

“For retail wise we use KEVIN.MURPHY, it’s ethically conscious and just a beautiful product. I have never had a complaint from a customer when selling these products, which is what I’m after, hassle free retail,” Ashleigh said. “Also, Anti has just come on board and I love that they are trying to break down social constructs as well as being locally based, which is so important right now especially!”

“For colour we use Milkshake and Redken, they give us the support and results we need in colour,” she added. “In regards to individuals and creatives, I won’t say no to anyone. Provided I can tell you are as passionate about the industry as myself and team, we can collab whenever!”

This bright space is built on that passion, a keen sense of design and the right business mind. Fall in love with Lujo.

For more information visit www.lujostudios.com.au

68 INSTYLE

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Over 98 intermixable shades to keep your inventory low Micro-pigment technology to maximise colour Hybrid colour system for both demi and permanent colour 100% Grey coverage Amazing blonde toning, vibrant reds and rich chocolates Vegan. Cruelty Free Fantastic value 100g tubes with 1:1:5 mixing ratio Technical support & tech hotline Designed in Australia.

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T H E

L AT E S T

S A L O N

AMERICAN CREW Prep & Prime Tonic - 02 8875 9700 DAVROE CURLiCUE Curl Activator and CURLiCUE Hydrating Hair Oil and CURLiCUE Deep Conditioning Rinse - 08 8337 6177 ECHOS Maqui 3 All In One Oil - 02 9666 3611 MALIBU C Scalp Shampoo & Conditioner 02 9666 3611 R+CO BLEU Optical Illusion Smoothing Oil www.randco.com.au EVO Whip it good Moisture Mousse - 1300 437 436 ALTERNA MY HAIR CANVAS Me Time Everyday Shampoo and Me Time Everyday Conditioner and City Slay Shielding Hairspray and Soaring High Volumizing Blowout Mist - 1800 251 887

70 INSTYLE

A R R I VA L S

INHAIR

NATURAL LOOK Purify Exfoliating Scalp Scrub - 08 8300 1999 ​​DAVINES Naturaltech Rebalancing Cleansing Treatment 07 3850 6200 R+CO BLEU Smooth & Seal Blow-Dry Mist www.randco.com.au UNITE 7SECONDS DETANGLER - 1300 403 035

HEADING HERE

ANTI Everyblonde Shampoo - 0416 229 999

CHRISTOPHE ROBIN Luscious Curl Defining Cream and Luscious Curl Conditioning Cleanser - 0427 374 943 BASE Blonde++ Shampoo - 1300 403 035

DECK ACI QUODICIIS ESTIIS AD ERE COREM QUE ET DOLEST, VELECAB PORENDUS - 02 9666 3611 DESIGNME Fab.Me Leave-in-treatment RESSINT QUIANDIST, QUAE NVOLUPTUR ARIO QUE ES EL ET AUTHOR NAME

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R+CO On a Cloud Baobab Oil Repair Shampoo and Baobab Repair Slpashapellaut on Styler - www.randco.com.au eos maio dolupta sit quis ipsanda Et ut es alignatis est quam qui acestiae quam sunt everibus re es diciunt peribus velest, sape cuptatem cori coreribus, aut liberum dolupta eperum re nimus volorere cone corepratese nones et dollor aut hicit ipicitiis voluptate parumque pro aut aut liquo que soleni volendi oremque eum et aut opta in natiasit haribusa ex quam, nonseque n corepratese cdgzb et et offictem licabo. Sequossum volor ra ecatus arias remporibus des simustr uptiunti sendiat mosanto int Ddolor rae. Otassit, elluptatibus de hil et iunti sit quundis simodio oditius volupti strumquid mint aut quo dolum eaque erspide bitatecabo. Elluptae. Ut reptatio eatem quuntia voluptae. Am re et aut hil escia vererumetur, conecatur, mostrum landit velectotatur re lignis int tem et et peditio dempero ea doluptio et vendae.Ebit voluptatio delesci umquid min re quassus, cus corrum, tet faciduci molorrum rae voluptatem eum ut atiaspid magniet venima volestia Ritiur ressum est viduntet que ium volorrum est es alicta velescid ulpa adit et, exceped et fugit etus. si coristiur, volorepercia plaborem hiliqui Equatur? Qui doluptas prepeligenis ad ut dolumqu issincia dit ullam volupta tibusto facium idit, tet eri cus magnat. eosam int.

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Inus si core turibus citisci piciate nat SUBHEAD HERE auditin cidusda nitiis magnat dis sumque Bis et asiniti omnis ilitem aut inctorae nobis doles ut eturerumquas endam qu et autaqui sit essi berum a nos quist eati pudam quo et alit et quatinctemod quam cusaperciis doluptatet quam nimpore vent, rerunt oditat ut acius volorem nihicim autendit, sumquam ulpa volor animus restiberios ra verehen ihilliqui voluptatem quatur accusaeprae sam repratem dolorec quiam et liquamus, incidus. tatium, qui tecabor uptiam sincide latate Olo ommodit et mosam soluptaturem lique rehenti dolora quia nonsequias vidiciam, quunt optat inimusa dolupta aborpostibus pa aut imo cus re, ut offic tempore dicatem. Explam vollaboratis re tem alia cuptur suntet molorepellam nostem di neseriora veligendus estemol ulliquibusda si aperum fugit, undaeperios uptur, ommollo rerspererunt volupit sapedipsam vitatem et facestis id quis Contact details here

SUBHEAD HERE

INSTYLE 71

INHAIR

MY.HAIRCARE Infuse My. Treat Conditioner and Colour Ruby Shampoo - www.my-haircare.com.au BASE Argan Oil Treatment and Curl Defining Cream - 1300 403 035 ALURAM Moisturizing Conditioner - 1800 386 2826 GEORGIEMANE Anti-Frizz Serum and Scalp Scrub - +614 23 213 876 DAVINES Naturaltech Elevating Scalp Recovery Treatment 07 3850 6200 WEDO/PROFESSIONAL Moisture & Shine Conditioner and Moisturising Day Cream and No Plastic Shampoo - www.lookfantastic.com.au ALTERNA MY HAIR CANVAS New Beginnings Exfoliating Cleanser 1800 251 887 UNITE Active Wash and Heat Activator - 1300 403 035 NATURAL LOOK Static Free Smooth Operator - 08 8300 1999 DUNGÜD Dry Cleaner Dry Shampoo Paste and Sideshow Styling Balm - 0404 829 567

72 INSTYLE

OPEN FOR ENTRY

8TH NOVEMBER 2021 ROUND 1 PHOTOGRAPHIC ENTRY DEADLINE

14TH MARCH 2022 ROUND 1 FINALISTS ANNOUNCED

11TH APRIL 2022 ROUND 2 WRITTEN SUBMISSION ENTRY DEADLINE

9TH MAY 2022 GALA AWARDS NIGHT

MONDAY 13TH JUNE 2022

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INHAIR

GOLDWELL Bond Pro Fortifying Shampoo and Fortifying Conditioner and Repair & Structure Spray - www.kaosalondivision.com UNITE Gone in 7Seconds Root Touch Up Medium Brown and 7Seconds Root Touch Up Light Brown and Lé:Play Hairspray - 1300 403 035 TRICHOVEDIC Luxury Heat Shield and Murray River Salt Styling Spray - 02 9489 7776 BABYLISS PRO LimitedFX Gold Clipper & Trimmer Set - 02 9666 3611 CHRISTOPHE ROBIN Cleansing Purifying Scrun and Regenerating Mask - 0427 374 943 ZENZ Oil Treatment Sweet Mint No. 96 - 02 9666 3611 PARLUX ALYON Air Ionizer Tech Hair Dryer Gold - 02 9666 3611

74 INSTYLE

ROGUE BEAUTY

PARIS IN PRAHRAN DISCOVER THE KARLOSE JAMES EXPERIENCE.

K

arlose James Salon, the beloved space of its titular own and renowned hairdresser Karlose James, updated its 2009-born space with a lockdown renovation. Having started his business at the age of 21 after working in Mebourne’s high-end salons, Karlose James’ space became an institution and this creative hub for all things design and style has had a 2021 makeover in-keeping with its luxury ideals.

“My partner Mitch Douiehy and I designed the space, which was a fun project. The renovation aspect certainly presented some challenges,” Karlose said. “During the lockdowns, tradies were hard to source or unable to work and then timelines were often pushed out. Although it was difficult, the positive that came from the delays in process was that I was able to look over the project with more time, in finer details and really give it more energy and care.”

Another aspect propelling the salon in 2021 is a partnership with iconic distributor Rogue Beauty, and their comprehensive suite of care, style and colour products, with the salon specifically shifting to Pulp Riot colour with the debut of the new space.

“With cooler colours being on trend at the moment, Pulp Riot really helped us reach fantastic results whilst achieving natural cool bases.

Their Liquid Demi-Permanent colours have also been so unbelievable for toning by creating sheer, long lasting colour,” Karlose said.

“In brands that I retail, I look for products that work,” he added.

“My all-time favourite collection is Oribe. I love Oribe, not only because it is aesthetically beautiful and it makes the hair feel amazing, but also because I can use it as a prescriptive range to treat problems. Whether it’s scalp concerns, strengthening, moisturising or colour retention, the product sells itself. It does not need to be pushed as the results speak for themselves.”

The luxury aesthetic complements the salon’s approach to toptier service, bringing Karlose’s extensive and prestigious international fashion, editorial, celebrity styling and runway experience to the salon floor and pairing it with a glass of champagne.

“There are so many elements to my job that I love, especially being able to integrate fashion, style and bespoke looks,” Karlose said. “I’m always priding myself in creating bespoke looks for each individual I work on. No two cuts are the same, no two colours are the same. I look at the person and their unique style, their profession and their lifestyle and tailor a look unique to suit them. I also love to encourage some clients to be more daring and step out of their comfort zones, to be the best version of themselves.”

Fusing current contouring and shaping cut, colour and style trends with this personalised approach to service, Karlose James Salon often feels like a little touch of Paris in Prahran, anchored by the luxury products, skills and service approach that define the space.

“For me, it’s more than beautiful hair, it’s about creating an integrated experience of current fashion, healthy hair within a relaxed pampered environment,” Karlose said. “The one thing that I find truly rewarding is making people happy, helping them to feel good about themselves and creating an environment that people want to be a part of.”

Follow @karlosejamessalon and @weareroguebeauty on Instagram.

INSTYLE 75

THE EDIT

EMMA HAYES OWNER & HAIRSTYLIST, C’BA HAIR HOW WOULD YOU DESCRIBE YOUR SALON’S STYLE AESTHETIC? Pretty!

WHAT INSPIRED YOU TO BECOME A HAIRSTYLIST? My beautiful mum would tell you, I was the little girl always doing hair! A natural gift I’ll be forever grateful for.

PICK YOUR POISON? Champagne, of course.

YOUR FAVOURITE INSTAGRAM ACCOUNT? @atticuspoetry - I’m a poetry and creative writing nerd.

IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE? Elon Musk, and I’d make him dinner.

AN ITEM IN YOUR WARDROBE THAT MAKES YOU FEEL THE MOST ‘YOU’?

Oh I love my wardrobe, you should see it! My mum and dad taught me from a young age to always present yourself well and power dress! So I refuse to buy anything that doesn’t make me feel amazing these days.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? A few champagnes and it would be any song! I love a fun time!

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE? Senior hairdressers! It’s the best industry and I don’t know why they aren’t sticking around but I want to be a part of the change.

A QUOTE TO LIVE BY? Do what makes you happy!

DREAM CAR? This is hard, if I’m eating dinner with Elon, it’ll have to be a Tesla! I do like to drive fast.

WHAT HAIR PRODUCT/TOOL ARE YOU LOVING? This is the hardest question for a hairdresser, anything Kérastase hair care, the Dyson Supersonic hair dryer and anything from ghd.

YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? Variety is key in my world, I love colour, I love cutting, I love creating personalised, beautiful hair.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My beautiful black diamond ring that I bought myself after 5 years of owning a business.

76 INSTYLE

THE EDIT

MIKEY FORSTER HANNON CREATIVE DIRECTOR, HORSE MEAT DISCO SALON

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? I’d like to think my style is sporty luxe with a hint of street and a sprinkle of glam.

HOW DO YOU START YOUR MORNINGS? Every morning starts with a long black with a dash of milk. Then either a PT session, a yoga or Pilates class or a walk about New Farm park with my two Italian Greyhounds Rocco and Lola.

HOW DO YOU UNWIND AFTER A DAY AT WORK? A lovely meal with my personal chef (my husband Jonathon) and cuddles with my puppies and a glass of pinot while I catch up on The Block.

PICK YOUR POISON? Super Nanny Goat Pinot noir is my fave, unless I’m in a cocktail mood then usually something with a big heavy Smokey Whiskey. Arnold Palmer’s are also a vibe by the pool in summer.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? System Professional Solar Shampoo and Balance Mask and the Christophe Robin Salt Scrub.

A QUOTE TO LIVE BY? Once you think you know everything, it’s the beginning of the end.

SOMETHING YOU CAN’T LIVE WITHOUT? I absolutely can’t live without my husband and my pets.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Loving the shag trend and loving dimension.

FORECAST FOR A 2022 HAIR TREND? I’m noticing a lot of people are cutting their hair into styles and not just having a trim. I think we are going to see a lot more creativity and people embracing natural texture and movement more.

FAVOURITE INSTAGRAM ACCOUNTS? I could name so many but these came straight to me - @markleeson68, @moniquemcmahoncolour, @lo_wheelerdavis and @lyndalsalmon.

A CAREER HIGHLIGHT? Winning Wella Professionals TrendVision 2020 Colour Specialist for Australia and then coming 3rd globally.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My LV Michael backpack. It has travelled the world with me and I use it every single day.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Freemason’s ‘Love on my Mind’. Every. Single. Time.

INSTYLE 77

MY WAY

ELECT RIC N EXPRESSIO PETER THOMSEN

PROPRIETOR OF CHELSEA HAIRCUTTERS

I really like the overall silhouette. As for the style, to me there’s something off about the colour palette and patterns. I personally like a more simple and chic look. This look, however, definitely comes across as confident and carefree, and an expression of being eclectic but feminine with a dash of effortless style. When it comes to the hair styling and colour, I love the length. It’s not too long but for me is about bringing out the features of the individual. I would definitely layer the hair more and create long curtain bangs with effortless layers. For her colour I would create a face frame that isn’t too strong and keep it blended with a pearly cream dimensional blonde with root stretch sitting on a dark blonde. As for the products, I would use L’Oréal Professionnel Studio Blonde 7 free hand lifting powder hand paint, then of course zone gloss with 8 level root stretch. For the ends, I would use light pearl gold blonde. I would give her a blowdry with the Dyson Supersonic Pro for shine, also using a medium round brush, creating twisted movement. The style won’t be too perfect as I like it to look very lived in, think of a Kate Moss vibe using dry shampoo with hold. I love the L’Oréal Professionnel Tecni.Art range because it never builds up in the hair without any residue. Another one of my favourite products to finish off with is the Tecni.Art Fix Design Hair Spray and there you have it, effortless and chic.

MY WAY

Y L S S E CLUEL ING T A V I T CAP ASHLEIGH CROKER

FOUNDER AND CREATIVE DIRECTOR OF THE SALON BY ASH CROKER

This overall look shows that she’s going for a cool girl vibe, but I feel as though she’s missed the mark a bit with the Christmas colours and hems and cuts of the clothing.

As far as the clothing style goes, I love the shoes I think they are super chic. However, I’m really not a fan of her jeans and the cut. The overall look is giving me ‘Clueless’ movie vibes (especially the blazer), which I love but its not 100 per cent executed. For me, I feel that the colours red and green should not be seen unless it,s Christmas time, exclusively!

For her hair, if she was in my chair, I would firstly add some texture into this colour. With free hand balayage using my favourite clay lightener by L’Oréal Professionnel. I feel like for her face structure she needs some shaping and I would love to bring in a cheeky 70s fringe to give her that cool girl vibe she’s going for.

P THE

POWER OF HAIR

ACADEMIC RESEARCH POINTS TO THE INIMITABLE CONNECTION BETWEEN HAIRDRESSERS AND CLIENTS, THE EFFECT OF THIS MONUMENTAL RELATIONSHIP AND HOW IT CAN BE SUPPORTED GOING FORWARD. 80 INSTYLE

andemic-era lockdowns have seen many people talk about how they have missed their salons, yet discussions have largely focused on appearances. What else do people miss when they cannot visit their hairdresser?

The research of Stacey Mary Page (University of Adelaide) and Dr Hannah McCann (University of Melbourne) shows that an appointment involves a lot more than just hair – salons can be spaces of social and emotional support. Here, they explain that research and the profound impact hairdressers can have.

WHAT CLIENTS REVEAL TO THEIR HAIRDRESSERS The hairdresser-client relationship fosters a unique support system, whereby clients often feel comfortable discussing intimate details about their lives with their hairdresser. This includes topics they may not disclose to others, partly due to various social and psychological barriers in seeking formal help. Interviews with hairdressers in 2019, conducted by Page in Adelaide,showed that clients talk about a huge range of intimate topics.

This includes talking about family, ranging from topics of divorce, the affairs that clients or their partners have had, sexual abuse, child abuse, to domestic and

INFEATURE

If you or a client needs urgent extra emotional support, you can contact Lifeline on 13 11 14.

More on the HaiR-3R’s program, including how to sign up for future training, can be accessed at www.hair3rs.org.au

and undervalued in their role, stating ‘there is more involved in hairdressing than just the hair service’. Hairdressers said that they love their job however, they need and want support around managing the emotional aspects of their job. The lack of training and support has serious implications, because without appropriate support salon workers are at risk of emotional burnout. Clients’ mental and physical well-being may increase from receiving informal support from their hairdresser, however, providing this without training and resources may negatively impact the mental and physical well-being of hairdressers.

FAMILY VIOLENCE TRAINING

family violence. It also includes mental healthdisclosures, about experiencing anxiety, depression and daily stress, and even discussions of suicide. Clients also talk about their personal Identity including disclosures about aging, religious and political views, experiencing homelessness, being part of the LGBTQIA+ community, and struggling financially.

Discussions of physical health were also common, including prescribed medication, using and abusing drugs and alcohol, describing explicit details about their sex life, conversations about being diagnosed with or loved ones having cancer, and dealing with death and funerals. Women’s health discussions included the peril of menstruation and menopause, views on abortion, having miscarriages and the journey of pregnancy.

Hairdressers respond to disclosures by listening and monitoring body language, often treat clients like family or friends, keep confidentiality and remain client focused. Many hairdressers provide advice, yet are often cautious, and some also refer clients on to formal support.

Sometimes hairdressers blur boundaries of their professional role, which may lead to safety issues and repercussions for both client and worker.

The hairdressers interviewed also expressed that they felt emotionally drained

While there is largely no systematic training in place for people entering the industry, recent years have seen the emergence of programs that help salon workers address specific issues with clients, like family violence. One key example of this is the HaiR-3Rs program in Victoria, run by the Eastern Domestic Violence Service (EDVOS). Launched in January 2018, the program has trained hundreds of salon workers to recognise, respond to, and refer clients around the issue of family violence.

In 2019 Dr McCann spent time interviewing salon workers who had completed the HaiR-3Rs training. The aim was to see whether workers found the program useful, or whether it adds extra expectations to an already overburdened workforce. Like Page, Dr McCann found in her interviews that many salon workers feel like makeshift counsellors or therapists, with little support or training for this aspect of the work. As Adrienne (not real name) suggested, “‘I guess for me working in this industry has always felt like you’re a bit of a counsellor anyway because people feel very comfortable and so they open up to you more”.

With respect to the HaiR-3Rs program, overwhelmingly salon workers reported that the training helped them to feel less burdened in their day-to-day jobs, because they were given the tools to know what to do when a client discloses family violence and the appropriate services within the community to refer these clients on to.

The HaiR-3R’s program is ongoing, and other similar programs have launched, like Hairdressers With Hearts (QLD) and Conversations in the Chair (VIC and NSW).

WHAT NEEDS TO CHANGE? There have been some moves to introduce units around family violence in TAFE

courses for new salon trainees, but so far there has been nothing standardised put in place across Australia. While one-off training programs like HaiR-3Rs are great for equipping salon workers with new skills, early training would mean such concepts could be introduced early in people’s careers and in a more widespread fashion.

Importantly however, both Page and Dr McCann’s research shows that salon workers can encounter many difficult conversations with clients beyond the issue of family violence. This suggests that there is an opportunity – indeed a need – to connect workers early on with a range of community services, who may be able to provide advice on how to manage disclosures ranging from mental health concerns to terminal illness and grief, and everything in between. While many salon workers develop excellent social skills from years of being on the job, there may be great benefits for workers and clients alike in introducing these social skills early on.

Stacey Mary Page is currently working on her PhD at The University of Adelaide’s School of Psychology, Faculty of Health and Medical Sciences.

Her published research is based on hairdressers providing informal care to their clientele. Investigating the topics clients tell their hairdresser, how hairdressers respond to client disclosures and how hairdressers feel about being social supports for their clients. Stacey’s PhD research aims to explore hairdressers’, barbers’, and clients’ perspectives on social support, including benefits of wellbeing and risks of emotional burnout. Stacey would like to advocate and create training for hairdressers to effectively deal with the role of supporting clients safely and ethically. Stacey is a qualified hairdresser and make-up artist, providing a unique insider perspective to research in this area. Stacey is also a board director for The South Australian Hair and Beauty Industry Association (SAHBA). You can find out more at researchers.adelaide.edu.au/profile/ stacey.page Dr Hannah McCann is a Senior Lecturer in Cultural Studies at The University of Melbourne. She is currently working on a project exploring the relationship between salon workers and their clients, and the implications that the emotional side of salon work has for the industry.

For more information visit www.beautysalonproject.com INSTYLE 81

INFEATURE

PERFECT

TEN

JOICO’S NEW LUMI10 DELIVERS PERMANENT HAIR COLOUR IN JUST THOSE TITULAR TEN MINUTES, PUTTING MORE CLIENTS IN CHAIRS AND MORE MONEY IN THE CASH REGISTER.

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elcome Lumi10 from Joico, a new super speedy permanent hair colour range that offers 100 per cent grey hair coverage, post-colour shine, luminous, long-lasting results and permanent hair transformations in just ten minutes, and it’s here in Australia as of November 2021.

The professional hair colour is comprised of fast-acting highperformance pigments and deep conditioning ingredients for rich, glossy colour, becoming the next iconic staple in the Joico Lumishine collection, renowned for creating two times the shine.

“Lumi10 offers the most perfect grey coverage in the shortest amount of time, while still producing the highest level of beautiful shine,” shared creative colourist, Jade Spink, of Elite Hair & Beauty in New South Wales. “Lumi10 couldn’t have come at a better time. With clients wanting to spend less time in the chair, we are able to complete hair services in under an hour and create stunning results.”

Each hue in the Lumi10 range is preblended and easy to formulate for efficient colour development. The salon savvy range is made up of 15 carefully selected shades that suit most re-touch clients, opening up your salon menu to be used in touch-up 82 INSTYLE

services, for lightening and brightening or total grey coverage.

For salons, this creates a more flexible schedule where colourists can speed up the hair colour process, accommodate late arrivals and walk-ins and fit more clients into salon chairs overall. This will lead to higher profits for the salon, and also allow for upselling with a quick, quality hair colour transformation that can be added to other services, even for the most time-poor clients. Clients on their lunch break, looking for last minute services and everyone from busy mothers to modern men can benefit from the new technology and express add-on services.

The brand is presenting a playful ’10 Clients, 10 Minutes’ campaign that characterises the clients that can enjoy a lightening, instant shadow root, on-the-go retouch or other service, all available with the range. Walk-In Wanda, Grey-Denial Debra and Cautious Cassie are just some of the client types ideal for this lowmaintenance, easy and sellable service type.

Elevate your service menu, expand your clientele and update your colour technology with fast, quality, innovative colour that maximises your salon potential and its bottom line, with Joico Lumi10.

For more information visit www.joico.com.au

INFEATURE

LOOKING AHEAD WE SPOKE TO DAVID HIGGINS, MANAGING DIRECTOR, L’ORÉAL PROFESSIONAL PRODUCTS DIVISION (PPD) AUSTRALIA & NEW ZEALAND, ABOUT HOW THE COMPANY HAS HANDLED THE DIFFICULTIES OF THE LAST TWO YEARS, AND HOW IT WILL CONTINUE TO ELEVATE THE INDUSTRY THROUGH 2022.

INSTYLE: How is L’Oréal PPD continuing to lead the industry?

David Higgins: L’Oréal Professional Products Australia is continuously striving to create the beauty that moves the world.

Firstly, with brands; L’Oréal Professionnel, Kérastase, Redken, Pureology, Biolage, Matrix and Shu Uemura Art of Hair, we continue to lead our hairdressing industry with constant innovation, consumer education, creativity and support for our clients and consumers. This year, innovation was at the forefront for L’Oréal Professionnel providing the industry with a world first, Metal Detox.

The patented technology detoxifies the hair by neutralising metals inside the fibre, to ensure 100 per cent reliable colour results*. The Metal Detox launch to the market was supported with a 360 degree campaign celebrating the empowering hairdresser and client relationship. Redken continued to support their salons with the iconic ‘Do You Shades EQ?’ consumer education driver, with a major activation as haircare partner of Afterpay Australian Fashion Week.

L’Oréal Australia has also taken great responsibility in leading our industry in sustainability. ‘L’Oréal For The Future’ is our global mission for accelerating our transformation towards a model respecting planetary boundaries and reinforcing our commitments to both sustainability and inclusion. Within this mission, we will lead product developments to be environmentally sustainable and educate our salons on how they can be sustainable, ensuring all brand collaborations adhere to eco-design principles.

We will demonstrate that companies can be part of the solution to some of today’s most pressing environmental and social challenges, contributing to change outside of their business.

IN: How has L’Oréal PPD supported salons and hairdressers specifically through the pandemic?

DH: The last two years have been some of the toughest for our hairdressing industry. With the global pandemic forcing businesses to close, re-evaluate and pivot in adversity, I wanted to ensure that our clients and consumers could rely on us and feel supported during these uncertain times. For businesses affected in those states faced by extended lockdown, L’Oréal Australia worked closely with our business owners to offer support where we could.

The division made the conscious decision to extend credit terms with our clients, to ensure we can provide support for business owners when applicable. For our business and clients alike, the wellbeing of employees and mental health importance was a key priority throughout the pandemic. We provided upskilling on digital tools and techniques to help them keep connected with their clients and continue to promote their salon business.

With the world turning to virtual and digital learning, the launch of L’Oréal Access was a great initiative to ensure that all brands were able to connect with their clients and continue world class education trainings. With all facets of the business operating digitally, we continued to support salons with the introduction of the L’Oréal Digital Academy, which covers all things digital in a clear, simple, actionable way.

L’Oréal also wanted to provide the business support to anticipating re-opening protocols and managing the crazy rush of returning clients, as well as offer the opportunity to earn income by selling retail in lockdowns.

IN: How will L’Oréal continue to support salons through 2022?

DH: Last year L’Oréal Australia began renovating our Victorian Academy at the St Kilda Road Head Office. 2022 brings the Professional Products Division an exciting new academy space that will be truly unique to the industry and a hub for hairdressers across the country. It’s a world first innovationdriven space that will continue to raise the bar for education, digital innovation and eventing. 2022 will see even greater technical, business and digital education training - global and local content delivered through our education hub, and all education and salon brands will be animating bigger than ever to drive consumer traffic into salons!

IN:How has L’Oréal partnered with other parts of the industry, such as INSTYLE, to better the industry?

DH: INSTYLE Magazine has been at the core of hairdressing trade media for 35 years, supporting L’Oréal Professional Products in all aspects. PPD has had a wonderful relationship with INSTYLE through its inception to now 35 years strong. INSTYLE have remained a key partner in all brand activations, marketing campaigns, exclusive product news, events and media coverage.

With countless INSTYLE front covers, back covers and leading feature inclusions, the opportunity for our clients to work with INSTYLE and feature their craft in trade means a lot to our business. A few great examples of working together centre around our industry-lead activations such as L’Oréal Professionnel Style & Colour Trophy, Matrix Collective, Redken’s Get Inspired and covering the anticipated return to Australian Fashion Week.

We support and collaborate with industry bodies such as the Australian Hairdressing Council, who strive to build a sustainable and thriving industry, which in the future can celebrate regulation that legislates quality standards of the profession. L’Oréal in other markets globally, are leading the evolution of higher education with university standard qualifications providing graduates with a career choice that marries the creative and the commercial skills needed to run a successful business. Our dream in Australia is to explore similar opportunities, so watch this space.

IN: What is the one strong message that L’Oréal wants to tell the market?

DH: Our partners are at the heart of everything we do.

We continue to strive for revolutionary product innovation, industry first sustainability standards, consumer-centric campaigns and continuously pushing the industry, showcasing Australia’s best hairdressers. *Optimised colour uptake with no impact on lift.

INSTYLE 83

INFEATURE

EYE ON RPR RPR HAIR CARE IS AN AUSTRALIAN FIND IN EVERY SENSE OF THE WORD, HOUSING BRANDS THAT CENTRE ENVIRONMENT, LANDSCAPE AND TECHNOLOGY TO CAPTURE OUR COUNTRY’S ESSENCE IN TOP-TIER CARE.

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e’re putting the spotlight on RPR Hair Care, a national distributor grown by Rebecca and Andrew Ganim over decades in the industry, and partnering with such beloved brands as RPR, SALON ONLY, MYCOLOUR and AMIPLEX. A sense of national pride,

84 INSTYLE

environmental consciousness and consideration of quality are all values that connect these brands and propel the company forward. All brands under the RPR Hair Care umbrella are cruelty free and environmentally friendly.

“Australia is well known for its pure environment, abundance of quality ingredients and outdoor lifestyle. Our products are enriched with natural botanical extracts and blended with the latest science to ensure that hairdressers can be confident with the results.” Rebecca said.

“We are grateful to our beautiful, loyal RPR community. We aim to always offer personal friendly service and always have a reliable supply of colour and basin products. Whether it be in the back room, at the basin or finishing a blowdry, RPR has products for every hairdressing need,” Andrew added.

The products housed under RPR Hair Care are unified under qualities of high performance, ethical production, the use of natural botanical actives and their ability to add value and be financially beneficial to salons. Hero products and technologies include the MYCOLOUR advanced reconstructing colour system, for longevity of colour and shine through shades, using a hybrid system that incorporates trusted grey coverage, top-tier toners, trending hues and

a supporting suite of peroxides, bleach and accessories, making it a salon favourite.

The RPR ULTIMATE BLONDE LIGHTENING CREAM is another literal highlight, protecting the hair and scalp with up to nine levels of lift, while the RPR HAIR BOOSTER and REJUVENATE MY HAIR are specifically for hair growth and strong hair. The whole RPR range is bolstered by plant actives, vitamins, UV filters and proteins for a hair spa experience.

SO MAGIC is a saviour in style, as a styling treatment that supports blow dries, offering 28 benefits, such as smooth, glossy finishes, while being paraben and sulphate free with Australian Native Botanical Extracts.

“As a family-owned Australian business, we believe in personal friendly service and high-quality products that won’t hurt the hip pocket. Our products are developed for the unique Australian environment as the UV and water is very difference to Europe and the USA. Our products are designed to protect against colour fade and nourish and repair hair to encourage healthy hair growth,” the pair said.

Discover RPR Hair Care and their distinctly Aussie, eco-conscious and professional approach to hair care, then join the family.

For more information visit www.rprhaircare.com.au

@georgiemane

wwgeorgiemane.com w.georgiemane.com

INTRODUCING

GEORGIEMANE’S NEW PRODUCTS

Say goodbye to flakes, product build-up, and excess oil with the scalp scrub. Fight frizz and flyaways with the lightweight anti-frizz serum.

Achieving smooth, radiant, and flawless locks is as easy as georgiemane!

For wholesale enquiries, contact George +61 423 213 876 or email george@georgiemane.com

INBEAUTY

ELIZABETH ARDEN Eight Hour® Cream Skin Protectant - www.elizabetharden.com.au DERMALOGICA Retinol Clearing Oil - www.dermalogica.com.au TOM FORD Black Orchid Parfum - www.davidjones.com GUINOT Anti-Ageing Lift Summum Serum - www.allbeauty.com/au SISLEY PARIS Phyto-Teint Nude - www.sisley-paris.com.au LA MER Crème de la Mer - www.cremedelamer.com.au 86 INSTYLE

INBEAUTY

y c a g e L CULT FAVOURITE BEAUTY PRODUCTS THAT NEVER GO OUT OF STYLE.

ELLA BACHÉ Hydra Hyaluronic Cellular Serum - www.ellabache.com.au ESTÉE LAUDER Advanced Night Repair - www.esteelauder.com.au TIFFANY & CO. Rose Gold Eau de Parfum - www.myer.com.au DIPTYQUE Baies Candle - www.mecca.com.au COSMETICS 27 Baume 27 Bio-Energising Cell Repair Balm - www.mecca.com.au MEDIK8 Brightening Powder Cleanse - www.adorebeauty.com.au SKINCEUTICALS Silymarin CF - www.skinceuticals.com.au AMOUAGE Ashore - www.libertineparfumerie.com.au INSTYLE 87

INBEAUTY

Skin + Caffeine

Introducing Biossance Squalane + Caffeine Toning Body Cream. The deeply hydrating body cream is powered by caffeine and niacinamide to visibly tone skin. Paired with moisturising sugarcane-derived squalane the ingredients join forces to nourish skin and restore elasticity for a sculpted, toned look. The rich yet weightless texture melts into skin instantly, leaving skin soft but never greasy or sticky. www.sephora.com.au

Cedar Violet Inspired by the golden-hued forests of the Adirondack Mountains, AERIN introduces Cedar Violet – a celebration of the great outdoors on a crisp autumn day. Distinctively exuberant, this woody floral fragrance radiates from within, conjuring the powerful magic of the forest at the break of autumn.

With notes of Violet Leaf, Virginian Cedarwood and Amber, Cedar Violet transports senses to the sundappled woods of upstate New York. www.myer.com.au

Sleep Wrinkles Away Kiss your frown lines goodbye with Dr. Harris AntiWrinkle Sleep Mask, a world-first, anti-ageing silk sleep mask, clinically proven to reduce wrinkles.

Created by Dr. Steve Harris, London’s leading non-surgical aesthetic doctor, this is an effective treatment eye mask for wrinkles and is also perfect to calm any nerves. In a clinical trial, users saw an improvement in wrinkles after just 15 minutes. The mask is made of silk and pain-free to wear while sleeping, also promoting emotional relaxation by 67 per cent. Using 2R Technology™ (muscle relaxation and emotional relaxation), the Dr. Harris Anti-Wrinkle Sleep Mask targets dynamic wrinkles, using carefully placed silicone dots to stimulate mechanoreceptors – the tiny little nerve endings in your face. www.currentbody.com.au

88 INSTYLE

First L’Occitane Green Store in the world

L’Occitane marked a major milestone in their sustainability journey with the reopening of their Westfield Bondi Junction Boutique to be the first ever L’Occitane Green Store in the world. L’Occitane worked closely with the Green Building Council of Australia, the nation’s most renowned organisation in green building, to have the boutique recognised as a fully functional; 5-star Design Review rated certified Green Store. Such a qualification recognises a standard of excellence in sustainable and environmentally conscious design, construction and operation an incredibly rare achievement in the retail space – to date only 19 per cent of the 3,000 plus buildings certified by the Green Building Council of Australia are retail. au.loccitane.com

SkinCeuticals’ Hydration Hero The H.A. Intensifier is a triple action corrective serum clinically tested to amplify skin’s hyaluronic acid levels.

This unique formula contains a high concentration of pure hyaluronic acid, as well as proxylane™, and botanical extracts of liquorice root and purple rice to support and protect skin’s hyaluronic acid levels. These key ingredients work to supplement, stimulate and prevent damage to the skin’s natural hyaluronic acid levels and deliver immediate and longterm hydration, helping improve the appearance of firmness, smoothness, and plumpness. www.adorebeauty.com.au

Bomb Shadow The game-changing Bomb Posse Mega Mix & Match Eyeshadow Palette snappable eyeshadow palette is now available in a limited edition Mega size featuring 12 reimagined nudes all inspired by Fenty Beauty’s iconic Gloss Bomb shades Fenty Glow (rose nude), Fu$$y (dusty pink) and Hot Chocolit (rich brown). This versatile palette lets you play with a range of looks from subtle every day to show-stopping glam for all skin tones. Bomb Posse is packed with matte, shimmer and metallic finishes that are loaded with rich, smooth and blendable colour with a longwear and crease resistant formula. www.sephora.com.au

KATRINA GALLO @katrinagallohair

INFEATURE

TRENDING SALON STYLE

Cool &

grounded

THE SALON MOOD IS MINIMALIST, CASUAL, YET ELEGANT, WITH A COLOUR SCHEME THAT MIXES COOL AND WARM TONES. NATURAL LOOKING MATERIALS COME INTO PLAY, EVOKING EMOTION THROUGH THE RAW BEAUTY OF TEXTURE AND TACTILITY. THINK UNCOMPLICATED DESIGN, COMBINED WITH TEXTURED BLACKS AND GREY WITH ACCENTS OF WARMER TEXTURED MATERIALS LIKE TIMBER.

YOUR SALON DESIGN STYLE

a cooler colour palette that champions textures as the design focus

WORDS & STYLING LISA FELEPPA

Zippy Textured Black Wash Lounge with Black XL Basin

POLLY & STONE @pollyandston

Roxanne Salon Chair in Textured Black Upholstery

Nero Round Salon Mirror Black Diamond Bench

Textured Black Salon Stool

DESIGNER TIP !

te finishes Use raw, mat fects to add ef ed ur xt te and ral appeal tu na depth and BlackBird Textured Black Barbers Chair

Cool & Grounded Salon Look by Comfortel

Taylor Reception Desk JOEY SCANDIZZO SALON @ joeyscandizzosalon

SALON PURPOSE @salonpurpose

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture.

For more inspiration on salon design ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.

INSTYLE 89

THE KABUKI COLLECTION BY FOIL ME Foil Me are debuting another artful collection in January 2022, by way of the Kabuki Collection, an elegant and sophisticated foil offering. The Foil Me ranges are curated from a desire to help colourists have an easier and more enjoyable experience in salon.

The Foil Me brand is synonymous with creation and innovation.

Visit www.foilme.com.au or call 0423 403 899

HH SIMONSEN HAIRDRESSING BRUSHES HH Simonsen’s famed hairdressing brushes bring premium innovation and remarkable luxury to both salons and retail market. With a keen eye for understanding both professional style and consumer needs, HH Simonsen’s innovative luxury for hair is the result of decades of experience as professional hairdressers. Co-founders Claus Nissen and Lisbet Simonsen are dedicated to the craft of hairdressing, still today practising as hairdressers, and teaching internationally. That’s why HH Simonsen aims to heighten the level of the industry with shared skills and tools. Sustainability and social responsibility are also an integral part of the brand.

Visit www.datelinecity.com or call 02 9666 3611

INNOLUXE TREATMENT RANGE

MERMADE HAIR PRO WAVER CUTIE 22MM Waves that are (almost) too cute to handle, the new CUTIE from Mermade Hair comes in a lively lilac colourway and forms seamless 22mm waves without leaving any harsh lines. Featuring a triple barrel design with advanced ceramics means you don’t need to compromise time to get on-trend Mermade waves. With a 60 second heat up time, multiple temperature settings, automatic turn off timer and 2.5m swivel cord – Mermdae Hair makes it easy for you to create the waves of the moment!

Visit www.hairhouse.com.au

SILVER BULLET MOBILE RECHARGEABLE STRAIGHTENING IRON Silver Bullet’s Mobile Rechargeable Straightening Iron is a 30mm ceramic coated plates, fast heat-up, 4 heat settings and PowerMax lithium batteries, for use anywhere and everywhere.

Once fully charged via the USB cable, the Silver Bullet Mobile provides up to 45 minutes of continuous styling. Delivering the same Silver Bullet result you’ve come to love but in a cordless straightener for your absolute styling freedom.

The Silver Bullet Mobile Rechargeable Straightening Iron features full-sized 30mm ceramic coated plates and four heat settings ranging from 160°C up to 230°C, making it suitable for all hair types and styling needs.

Visit www.silverbullethair.com.au or call 02 9666 3611

90 INSTYLE

THE LATEST TOOLS, TERMS AND TECHNOLOGY

Get ready for the professional hair colour revolution and an innovation that will change the way stylists and clients approach colour services. INNOluxe is an incredibly powerful, instantly effective protein repair solution that provides truly limitless creative possibilities. Featuring Aminobond Complex, a unique compound of low-weight proteins and natural fruit extracts, which is delivered directly into the context to restore and strengthen the hair by rebuilding hair bonds during and after the colour or chemical process. INNOluxe can be used with every colour line, lightener, perm, chemical straightener or relaxer, and provides even greater repair with keratin services.

Visit www.smithscollectivebrands.com.au or call 03 9583 1575

RPR ULTIMATE BLONDE LIGHTENING Lifts up to 9 levels for quick, clean and bright blondes. With nourishing Vegetable Proteins, Antioxidants and Kaolin Clay to restructure and protect hair. RPR Ultimate Lightening Cream is amazingly versatile for unlimited creative lightening techniques including open air, free-hand Balayage. It is quick and powerful for maximum levels of lightening even on pre-coloured hair.

It has a creamy workable consistency while many other super lighteners on the market are powders. Powders tend to swell the hair more. RPR Ultimate Cream Lightener offers stability and protection with minimal swelling, and it won’t dry out.

It has been created to be gentle on the hair and scalp and promotes hair health and shine for perfect blonde brilliance.

Visit www.rprhaircare.com.au

INHEALTH

1.

INHEALTH 1. VIDA GLOW ANTI-G-OX BERRY You may be familiar with the original AntiG-Ox that launched in 2020 (a multi-award winning formula), and now Vida Glow is introducing Anti-G-Ox™ Berry flavour.

Anti-G-Ox™ Berry is a supercharged daily antioxidant supplement packed with multi-essential nutrients to help protect skin against the ageing effects of stress, UV light, environmental pollution, sleep disruptors and dietary choices. Created to defend the body against damaging environmental and lifestyle factors that trigger premature ageing. In order to effectively slow and prevent the visible signs of ageing, it’s essential to treat and strengthen the causes of ageing at a cellular level. Designed for life-on-the-go, the unique effervescence power increases adsorption and can be taken straight on the tongue – or mixed in water. www.davidjones.com.au

2. EFA ULTRA Formulated with a powerful blend of plantbased essential fatty acids (EFAs), seaweed extract, vitamins, minerals and amino acids, EFA Ultra encourages healthy skin, hair and nails. EFA Ultra features omega 3, 6, 7 and 9 and more than 190 nutrients and bioactive substances all entirely sourced from plant-based ingredients. Coconut oil, mekabu seaweed extract, sea buckthorn and evening primrose work to soothe and nourish the body, increase water levels in the skin and improve its structural integrity and barrier function. www.dmkskin.com.au

3. THE COLLAGEN ELIXIR WelleCo’s latest ingestible beauty innovation, The Collagen Elixir, is a bioavailable marine collagen-infused powder to enhance real beauty-through-wellness. The powerful blend of sustainably sourced marine collagen peptides with natural vitamin C, hyaluronic acid, silica and digestive enzymes helps to hydrate and support from within, for healthy, radiant skin. The Collagen Elixir

is WelleCo’s new supercharged blend that contains the highest dose (compared to competitors) of collagen from wild-caught fish, without the fishy taste. www.welleco.com.au

2.

4. BEAUTY BITES Healthy Edible Collagen Snack Bars, Beauty Bites, are a healthy snack bar containing collagen for healthy skin, hair and nails, with only 2.8 grams of sugar or less than 1g of sugar, prebiotics and probiotics for gut health and vitamin C and E for skin hydration and elasticity. They are 100 per cent natural, non-GMO and glutenfree bite-size healthy snacks giving you collagen and vitamins your body needs. www.krumbledfoods.com

3.

5. MOOD BOOST TEA MOOD is carefully crafted by tea experts with ingredients that specifically enhance your mood, with all proceeds going directly to charities working on the frontline of youth mental health. Since its launch in February, MOOD has funded two batyr school programs in NSW and focused on reducing stigma, seeking help and prioritising personal wellbeing. MOOD is caffeine-free, made with natural ingredients and comes in premium pyramid (non-GMO, biodegradable) teabags. www.mood.org.au.

4.

6. SAMSUNG GALAXY WATCH4 The newly relaunched Samsung Health app together with Galaxy Watch4 is the most holistic health and wellness companion Samsung Galaxy has ever brought to market. To experience this in action, Samsung partnered with Barry’s Bootcamp for an event to super charge health, fitness, and wellness goals. Guests were led through one of Barry’s classes where the Samsung Health app and Galaxy Watch4 tracked fitness efforts and helped attendees benchmark their fitness goals. www.samsung.com/au

5.

6.

INSTYLE 91

INFEATURE

SUCCESS STORY

ALFAPARF MILANO’S INDUSTRY-LEADING STEPS FORWARD IN SUSTAINABILITY, ARTISTRY AND INNOVATION ARE ALL DRAWN FROM THEIR LARGER VALUES TO CONSTANTLY GROW.

A

LFAPARF MILANO has a ‘dream big’ ethos, which saw a company started from the single ingredient of Semi di Lino as idealised by founder Roberto Franchina sprouted into the Italian success story it has been since the 80s. ALFAPARF MILANO is still one of the only privately owned multi-national manufacturing companies, and is proud of its contribution to the professional salon space.

ALFAPARF GROUP offers premium products and tools for hairdressers, with the Semi di Lino line promoting customisation to cater to every client, with unique, high-performing formulations that allow hairdressers to mix and match in care and with their award-winning colour Pigments, to address specific issues and requests in the salon. Recent launches, such as the vegan friendly Color Wear Gloss Toner, add to this product dynasty. Color Wear makes use of a naturally derived and patented Arginine alkalizing agent, and is free from ammonia, MEA, resorcinol and silicones.

ALFAPARF MILANO innovates beyond its products, truly hearing hairdressers in what they need and catering to it, and providing a range of additional services as well that truly elevate salon business.

This includes their extensive educational program, which focuses on a variety of technical, professional and managerial aspects, in collaborations with hairdressers from around the world.

The brand also has a proud commitment to sustainability and social responsibility, which has seen them undertake actions aimed at reducing CO2 emissions and use recycled and recyclable materials and ingredients from renewable and certified sources.

92 INSTYLE

ALFAPARF GROUP has been included among the 150 best Italian companies as a LEADER OF SUSTAINABILITY. The research was carried out by Statista for Il Sole 24 Ore and was based on the analysis of the sustainability reports published in 2020, investigating three macroareas: environmental, social and corporate governance.

For each area 35 KPIs have been identified and on the basis of these only 150 of the 1200 companies analysed are present in the final list, published in Il Sole 24 Ore on April 29th. In another important milestone, on 7 October, the Global Procurement office received #TheProcurementAwards2021 award, in the “Ethical and Sustainable Purchasing” category, for the “Evolution of the Green” project.

This was a prestigious award assigned to the brand by a technical jury made up of the Procurement and Supply Chain Directors of major companies to reward the contribution of purchases in achieving ethical and sustainable results, linked to people or the environment.

ALFAPARF MILANO continues to be significant to the hairdressing industry, propelling hairdressers forward with innovation, inspiration, ethics and creativity.

For more information visit www.alfaparfmilano.com

Ultimate straightening.

Unbelievably soft, smooth hair.

The Ultimate Colour Formula Breakthrough innovative COLOUR-in-CORE Technology providing excellent colour with long lasting results.

Colours are arranged in 7 shade categories with 39 colours ranging from level 3 to level 13, each with a clear colour tone.

Simple to use with stunning results.

ASIAN COLOR FES

S P R I N AG E Luxury haircare for retail and in salon use

Haircare gentle on the hair and scalp with a refreshing mint fragrance

Ideal for creating the coolest colours

EKI is the official Australian distributor of Shiseido Professional and Arimino Hair Products For further information or an in salon training-demonstration-consultation, please call 02 9719 1414 or visit www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047 Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047

INBUSINESS

DISTINCTIVELY DINA HER DISTINCTIVE GLOSSY PRINTS WITH AN ARTISAN TOUCH ARE HANGING IN SOME OF AUSTRALIA’S MOST FASHION SAVVY HOMES. DINAʼS LIFE AS AN ARTIST HAS EXPERIENCED A TRAJECTORY BEYOND LUXURY INTO A WORLD OF DESIRE AND ICONOGRAPHY. IF YOU HAVEN’T ALREADY, IT’S TIME TO MEET DINA BROADHURST, WRITES CAMERON PINE.

G

rowing up around magazines full of supermodels like Christy Turlington, Stephanie Seymour, and Kate Moss, Dina Broadhurst had an appreciation of style fused with a fuss-free upbringing from a mum that wore no make-up and never went in the sun.

This allowed her to develop a distinctly paired back yet luxurious approach to style – something well reflected in her work today.

Dina has been making art since she was a little girl and now, 45, she lives in an eclectic Sydney harbourside mansion (that is also her leased creative space) that her and her boyfriend Max poured thousands of their own money into to bring it up to standard.

Sydney photographers and fashion crews are scrambling to use the home for photoshoots and events. Named Casa Studio, the space is notorious for fun and creativity, whether it be enjoyed by her family and friends for a party or multi-national brands further transforming it to better execute their creative vision.

Fast forward to (almost) 2022 and Dina represents warmth, creativity and approachability but yet has still managds to create a curated selection of iconic prints and silhouettes that suit any situation and trend, globally. We catch up with Dina on how she feels about the business of art in 2021.

INSTYLE: How are you feeling about the art industry this year?

DINA BROADHURST: I’m so excited and passionate about contemporary art and how self-directed you can now be with the help of social media opening up a whole new global audience.

I’m also engrossed in the new digital art space on the blockchain in the form of NFTs and I have been collecting and watching the space grow for some time now. It’s exciting to work on my first NFT (nonfungible tokens) collection due to release before the end of year. In 2022 you will need your MetaMask wallet ready to get these new pieces!

IN: How have you approached your art or profession differently in the last two years?

DB: I actually haven’t changed much, other than to continually learn and develop new styles AND techniques and refine my skills constantly.

I add to my repertoire with the constant fascination of discovering new materials and

94 INSTYLE

applications, but the day to day running is the same, just getting more and more hectic and trying to manage my time as efficiently as possible to keep up as I grow.

Living and working from home in one combined space has been incredible for this, and luckily worked so well in lockdown too, creating a space that was so adaptable to be able to paint in any room on any surface and move furniture and items around to suit the job at hand has been an absolute blessing.

IN: Have you seen a change or increase in people’s demands since COVID? DB: Absolutely, I feel people became more focused on their home environment and wanting to create a place they can both live and work from and be inspired by. Naturally art and objects in the home gained more importance, allowing the mind to travel without physically being able to go many places.

For my business it only increased demand and in regards to photoshoots and campaigns we were lucky enough to come up with creative solutions to get product sent to my home studio and sometimes even myself as a model and muse to still bring such wonderful visions to life that are created with the smallest teams and resources. Sometimes this brings out the most creatively as you can really immerse yourself and not have distractions.

IN: What remains core to your brand?

DB: Mystery, desire, confidence, luxury, sexuality, reflection, and layers, as well as iconography that heightens these themes such as florals, glitters, gold foils, water and flesh.

IN: What has been your signature of 2021?

DB: Splash paintings and taking black and white photographic ink colouring techniques into a new contemporary light with newfound techniques. Rewinding I would have loved to have been in the digital NFT space earlier.

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INBUSINESS

THE NEW

NORMAL? BIZCOVER TAKES A LOOK AT THE THREE THINGS TO CONSIDER WHEN ADAPTING YOUR SALON TO THE ‘NEW NORMAL’.

T

he COVID-19 pandemic has changed the way local salons operate day to day. As vaccination rates climb and borders reopen, it is important to remember that your operations may not just return to pre-pandemic ways.

Whether you are a salon reopening post-lockdown or a salon that’s been lucky enough to avoid major disruptions, it may be time to consider how your salon will operate in the ‘New Normal’.

Here are a few things to cross off the list to ensure you are prepared for the months ahead.

ADHERE TO REGULATIONS While stringent lockdowns may be a thing of the past, there are many additional considerations you need to navigate when running your salon.

Ensuring you are across the safety protocols that will protect your employees and clients is perhaps one of the most important things you can do. Make sure you comply with local regulations and continue with practices that reduce the spread of the virus. This includes practising good hygiene, regular cleaning and maintenance and using personal safety equipment.

It’s also prudent to prepare for the worst. If there is one thing the pandemic has taught us is that snap lockdowns can spring up in a moment’s notice, and you need a plan in place to quickly adapt to the situation. Additionally, it’s a good idea 96 INSTYLE

to think about what happens if your staff suddenly need to isolate or your customers cancel last minute.

THINK ABOUT MARKETING AND CULTURE It’s time to reinvigorate your business and that involves marketing your business like you’ve never done before. Jump online and connect with your client base through social media and email marketing.

For those locations that have been in lockdown there will be pent-up demand, and it’s time to offer killer discounts and generate genuine excitement about your brand. Identify your top-selling items, create enticing add-ons and watch them fly out the door.

It’s also time to rebuild your team culture. How your employees go about their work says a lot about your business.

You want them informed, motivated and highly skilled. Empower them by creating internal perks or by providing temporary extra commissions during the busy period.

Commit to some training sessions and team building days. This is also a chance to go over the ‘new normal’ changes to your business.

REVIEW YOUR BUSINESS INSURANCE Your business may not be the same as it was before the pandemic and your insurance should keep up with the times. Too often, companies wind up without the right cover because the original policy is renewed

without the owner factoring in changes to their business.

Perhaps you’ve had the opportunity to invest in new equipment or have even added new product lines to your range. As the value of your equipment and content grows, you can update your policy to help ensure you have sufficient insurance to cover your loss if you need to make a claim.

On the flipside, you may have reduced your stock and equipment and can take the opportunity to reduce the value of your insured assets.

The pandemic has also been a volatile time for your employees. Some may have moved on, or perhaps you’re trying to onboard new hires to keep up with demand. Ensure that when renewing your policy, it reflects the current size of your salon.

While there are many perks to running your own salon, overseeing everything can get quite dramatic. Luckily with BizCover, business insurance doesn’t have to be.

Visit www.bizcover.com.au or call today! *This information is a general guide only and does not take into account your objectives, financial situation or needs. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this page is general only and should not be relied upon as advice. © 2021 BizCover Pty Limited, all rights reserved.

ABN 68 127 707 975; AFSL 501769

INBUSINESS

HAIR LOSS INNO VA

PATETION NT

ACT LIKE AN OWNER, THINK LIKE A CUSTOMER! JUSTIN HERALD IS PASSIONATE ABOUT TEACHING ‘PROPER’, ‘REAL’ AND ‘OLD-SCHOOL’ CUSTOMER SERVICE PRINCIPALS TO STAFF. READ ON FOR AN INSIGHT INTO JUSTIN’S MIND AND AWARD-WINNING APPROACH TO BUSINESS.

I

believe good service in business is one constant that should never change.

Gone are the days where we can just treat our customers and clients with a vanilla flavoured style of service. Your customers have one thing now more than ever - choice.

This is why it is so important as a business to ensure we are training our staff in better and more relevant ways to service our clients.

We need to teach our staff that they need to act like an owner (take responsibility for their outcomes) but think like a customer (understand that their actions will have either a positive or negative effect on how that customer will remember the business as a whole).

Your customers have 5 needs that at some point in time they will want met.

1. They want to have great positive experiences every time they deal with your business and your staff.

2. They have expectations and regardless of how you feel about those expectations, they still have them. If they are unrealistic, then it’s up to you and your staff to come up with realistic options.

3. They want to be engaged. No one wants a boring experience. Make sure your staff bring their personality to work every day.

4. The want to be educated. There is nothing more frustrating when as a customer, you know more about what you are buying than the person selling it.

5. They also want to be entertained. Make sure your business is a great place to be from a customer’s perspective. When they are spending their hard-earned money, they are emotionally involved. This is why we all need to ensure we are making the experience a great one and worth their money.

Being deliberate with how we treat our customers will pay off in the end and they will return. Ensuring our customers stay loyal is not only up to the business owner, it’s up to every single staff member as well.

Justin Herald is the Managing Director of Customer Culture, A Sales and Service training company that works with frontline staff, especially in the Hair and Beauty industry. He speaks at over 100 conferences each year.

For more information visit www.CustomerCulture.com.au

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INBUSINESS

ZERO COST

EFTPOS TALKING ABOUT EFTPOS TERMINALS ISN’T THE SEXIEST TOPIC, WE’LL ADMIT. BUT TALKING ABOUT WAYS TO SAVE EASY MONEY SIMPLY BY RUNNING YOUR SALON? SHORTCUTS ARE LISTENING!

P

ayments are a vital part of your business – the bread and butter if you will. Often it’s the less flashy admin stuff, like choosing the right payment solution for your salon, which can have the biggest impact to your bottom line. We know if there’s a way you can save a bit of coin for your business (while never having to deal with painful banks and frustrating transaction fees again), then it’s something worth exploring.

So, we launched ShortcutsPay - our EFTPOS terminal that’s designed to cost you nothing. A ‘plug in and play’ solution for easy transaction processing, the ShortcutsPay terminals are easy to set up, super portable and can be used straight out of the box. You’ll have more time to spend on your clients, and more money in your back pocket.

NO BUSINESS TRANSACTION FEES There’s no such thing as a free lunch, and other terminal providers will charge hefty transaction fees that hit your back pocket hard.

We think that money is much better spent on things that will actually help you GROW your business. So put that coin back into your salon for marketing, new product lines, or staff education!

On top of that, we know delivering the perfect guest experience is important to you, so why increase the cost of your services when you can add a small surcharge instead? Our zero cost EFTPOS solution allows you to pass on a small surcharge to the client (like the credit card surcharges you pay at many restaurants or online shops!) and save on fees, which lets you keep your service price the same.

Surcharging not for you? No problem, we have you covered.

Know what your bill will be at the end of every month with a simple flat rate solution.

We’ve eliminated transaction fees to keep your costs down, and kept the monthly rental fee for the terminal cheaper than most other providers – by a good $10-$20! You can rent your ShortcutsPay Terminal for just $30 per month and get set up in no-time.

PAYMENTS MADE SIMPLE Our super-simple and uber portable terminal allows for payments anywhere, anytime. They’re easy to set up, portable and can be used straight out of the box with inbuilt SIM cards for payments. They also accept all payment types including wearables and contactless ‘Tap & GO’ functionality – which is an essential in our Jetson’s inspired world!

Our ShortcutsPay zero cost EFTPOS Terminal also saves your salon from transposition errors by fully integrating with your Shortcuts system, which means no more manually keying in payment amounts, and less risk of pesky errors that cost you money (and time).

When you go to checkout a client, you can have complete confidence that the amount within Shortcuts will match the amount on the terminal. This integration will save your business hundreds in costly transposition errors, while the zero cost terminal will save on transaction fees. It’s a win-win situation!

24/7 LOCAL SUPPORT

IMPROVE YOUR CASH FLOW

The best part about ShortcutsPay Terminal? The next level service you receive! Not only will it cut your supplier relationships in half (bye-bye terminal providers!), but you will also have the smooth sailing experience of having a single point of contact. Plus, the standard of support from us that you know and love.

On top of all that goodness, local support teams who have your back are irreplaceable, especially when they can help solve a chargeback dispute in a jiffy.

There’s nothing worse than the stress of an impending bill at the end of the month adding unnecessary stress and strain on your bank account. With the zero cost terminal, you won’t need to break a sweat come end of month, since there are no bills to worry about.

Instead, you’ll have easy-to-read monthly statements that show you exactly how many transactions came through your till.

If you’re ready to spend less time on payments, and more time with your clients then visit www.shortcuts.com.au/shortcutspay/ terminal/ to learn more about our ShortcutsPay zero cost EFTPOS terminal today!

98 INSTYLE

FROM OPEN TO CLOSE, WE’RE HERE TO HELP.

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The information provided is general only and should not be relied upon as advice. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2021 BizCover. BC1999

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