UPFRONT
AMERICAN CREW LAUNCHES PUBLICATION L’ORÉAL AUSTRALIA CELEBRATES MARDI GRAS AS MAJOR PARTNER L’Oréal Australia took part as a Major Partner of the 2021 Sydney Gay & Lesbian Mardi Gras on March 6 in Sydney. “The Sydney Gay and Lesbian Mardi Gras is not just a party, it’s about standing up for others when they’re unable to stand up for themselves,” said the brand’s learning and development lead Chloe O’Leary. “Participating in the Sydney Gay and Lesbian Mardi Gras is a way to use this privilege to empower those whose voices aren’t heard as loud. This important event is a powerful message of love and activism – when people experience the parade there is a greater chance of it growing, influencing and teaching more people and gathering more allies for the LGBTQI+ community.” The festival consisted of 36,000 spectators, 5,000 marchers and over 120 parade entries at the Sydney Cricket Ground. The L’Oréal Australia presentation included spectacular gold and hero details of four original statement Play wings worn by L’Oréal ‘angels’, as well as handvideo made gold capes and skirts lighting up to an acapella version of Diamonds by Rhianna.
AMERICAN CREW HAS launched their first publication, titled ‘Changing Times’ and available to read online as a digital iteration of the print magazine. The publication runs the gamut of inspirational content. Importantly, it brings together many of Australia’s leading barbers and other influential voices to tell their crucial stories of how they navigated 2020 and its many difficulties. It also poses poignant questions, thinking deeply about how we can re-think barbering and masculinity in our new world. Significant names sharing their insights between the pages include the brand’s inimitable grooming master David Raccuglia, 2020 All-Star winner Luke Munn and Beard Season’s founder Jimmy Niggles. Business building insights, stellar beard tips, editorial inspiration and barber profiles are all a supreme focus. The magazine also outlines product know-how, looks and techniques. The launch of the publication is timed perfectly with the launch of the 2021 All Star competition. You can now enter for the chance to be one of five global finalists who will receive $5000 and an all-expense paid trip to Barcelona to participate in an editorial shoot with the brand’s founder David Raccuglia. The all-new Student winner will receive $2000 in merchandise and an exclusive one-on-one training with an American Crew All Star Educator. https://issuu.com/americancrew/docs/american_crew_changing_ times_magazine here
ELEVEN AUSTRALIA PARTNERS WITH MELBOURNE FASHION FESTIVAL 2021
ENTRIES ARE OPEN FOR THE 2021 BRITISH HAIRDRESSING AWARDS THE HJ’S BRITISH Hairdressing Awards (BHA), as sponsored by Schwarzkopf Professional, have opened entries, including their globally relevant International Collection of the Year title. Entries close on Friday 18 June 2021. The event is now in its 37th year. For 2021, alternative criteria has been arranged to make the awards accessible. “We’re always looking at ways to evolve the British Hairdressing Awards and so, at a time when we’ve all had to adapt to a new normal, we felt that the awards should reflect this. The record number and quality of entries in 2020 demonstrated just how important this event is to the hairdressing community, and we are all excited to see the work that is submitted,” said HJ’s executive director, Jayne Lewis Orr. The British Hairdressing Awards offers 18 categories, including ten regional categories and seven specialist categories, as well a British Hairdresser of the Year. www.hji.co.uk/british-hairdressing-awards/britishhairdressing-awards-faqs 18 INSTYLE
ELEVEN AUSTRALIA PARTNERED with the 2021 iteration of Melbourne Fashion Festival, which took place over March 11 to 20, joining Lancôme as the event’s official hair and beauty partners. The event marked 25 years as the longest-running consumer fashion event in Australia. ELEVEN Australia Co-Creative Director Joey Scandizzo and Director of Artistry at Lancôme Australia, Lara Srokowski, took the reins, as assisted backstage by a team of experienced Lancôme beauty Advisors and ELEVEN Artists. “ELEVEN Australia is honoured to be appointed as the official hair partner of the Melbourne Fashion Festival. The Festival is Australia’s premier consumer fashion event and, as one of Australia’s most loved hair brands, we see the beginning of a natural and long-lasting partnership,” Joey said. “The Festival is proud to partner with Lancôme and ELEVEN Australia, two of Australia’s most coveted brands, to showcase this year’s hair and beauty trends. Lara and Joey both bring a creative perspective that is fresh and exciting, which complements and enhances the premium designer runway looks, showcasing the best of Australian fashion and beauty to the world,” shared MFF Acting CEO Yolanda Finch. www.ozdare.com