INFEATURE
CUSTOMISED MR FIERZE MARCHED AHEAD OF THE CURVE AS SYDNEY’S PREMIER MEN’S CLOTHES HIRE AGENCY BACK IN 2018, AND NOW WITH A SHOPFRONT IN NORTH SYDNEY, THE GROWING LABEL IN MEN’S CUSTOM COLLECTIONS HAS RAISED THE BAR IN THE SYDNEY MEN’S STYLE STAKES, WRITES CAMERON PINE.
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or the dapper millennial and everywhere above and between, Mr Fierze is a gents style playground, offering an alternative to shopping and looking super stylish without having to hurt the wallet. Leading known brands and the makers of fine suiting we also may not know so well, everything about Mr Fierze is a custom experience. From D&G, Zegna, Hugo Boss and more to the most unique accessories – every part from head to toe is a complete consultation to ensure the best look possible, and one guests would usually shell out thousands of dollars for. “We style and you hire. We’re not just about a quick in and out hire process. We are always on the lookout for new style consultants to keep up with the increasing demand,” said owner and founder Joel Roderick Fierze. We sat down with Joel to discuss this new venture. INSTYLE: What lead you to opening the storefront?
Joel Roderick Fierze: It was a long time coming! I started the business three years ago in my very tiny Neutral Bay apartment. I moved twice for my business and I think it was a telltale sign that it was time for a store front when I was busting out of my three bedroom apartment. It was a sign that my side hustle was bursting to be full time in a store! IN: Apart from brand growth how has the store helped you to spread your message wider?
JF: I mean the best part of having a storefront is belonging to a community, be it a community of businesses, local residents and more! But also the design of the store is very modern and unique that it attracts my clientele to just come and check out what all the hype is about in-store! 120 INSTYLE
"We’re not just about a quick in and out hire process. We are always on the lookout for new style consultants to keep up with the increasing demand." JOEL RODERICK FIERZE
IN: What opportunities have arisen since opening the storefront?
JF: I am servicing three to four times more foot traffic than I did in my apartment! I have also attracted many business partnerships, further media interest and even more word of mouth! People can see us from the street, so also just come in to see what we have. IN: How have you managed this growth?
JF: I now have a fleet of staff and stylists that serve my clientele but we are always on the lookout for more. So if you are interested in men’s style, this is the place for you.