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MARKETING

Five ways to brand your cleaning business If you’re just starting out or thinking of giving your company a makeover, these tips will help you give your company the image it needs to find success.

C

Words Vince Caffarello

onsidering how competitive the cleaning industry is, branding your business can make the difference between long-term success and failure. Contrary to popular opinion, branding is not only about a company’s logo, but also about customer perceptions, experiences, and many other factors. All cleaning businesses have a brand, whether they are aware or not. Your company’s brand helps distinguish your business from the competition. Branding is dynamic and should evolve and grow along with the business.

1

SELECT A MEMORABLE NAME

Creating a brand for any business should first begin with selecting a memorable name. Essentially, the name you assign (or reassign) your cleaning business becomes its identity. The name you choose is vital to making a statement and drawing the attention of your target customers to your services. Choosing a unique and likeable name that is likely to attract clients will make promoting your brand a lot easier. Here are some tips to follow when naming your cleaning business: • Avoid overly generic names. 42 INCLEAN March / April 2021

• Study the naming trends for cleaning businesses in your region. • Avoid unnecessarily long names. • Choose a name that is easy to pronounce. • Choose an evergreen name that will likely not fade over the years.

2

DESIGN AN ATTRACTIVE BUSINESS LOGO

The process of designing and choosing a suitable business logo is quite similar to the business naming process—and keep in mind both shape your business’ identity. A common mistake to avoid is going overboard with your company’s logo. Generally, a visually appealing symbol or picture that encapsulates the purpose of your business without coming across as too pretentious or flashy should suffice. Whether you choose to hire a logo designer or not, some factors you should consider when designing your logo include: • The colours and the message they portray, for example, white symbolises cleanliness, green is associated with nature, and blue signals water and purity. • The visual appeal of your fonts. • The uniqueness of your logo’s shapes and images.

Profile for The Intermedia Group

INCLEAN March-April 2021  

Published for more than 30 years, INCLEAN has evolved into a communications portfolio that delivers need-to-know information to contracted a...

INCLEAN March-April 2021  

Published for more than 30 years, INCLEAN has evolved into a communications portfolio that delivers need-to-know information to contracted a...

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