Hospitality Business September 2021

Page 18

MARKETING WITH INSTAGRAM

Southeast Asia’s Most IG-friendly Resorts Hot Instagram Spots for The Socially Savvy Can Add to Your Bottom Line.

H

oliday snaps have long Banyan Tree Samui been an integral part of the Nestled into a lush tropical hillside travel experience. But with overlooking the Gulf of Thailand, the “pics or it didn’t happen” 38-acre property of Banyan Tree Samui being the mantra of the Instagram is ripe for some of the most picturesque era, gathering visual documentation beach-and-sea views you can imagine. of leisure time has become a pressing In fact, the resort has published its own priority for many. With this “7 Photo Spots” brochure for guests in mind, social media savvy to ponder ahead of arrival. From “The more resorts and hotels around either of two restaurants or the Southeast Asia are going reception area, the amateur intrepid selfiethe extra mile to deliver photographer is blessed with seeker can climb even specially curated photo a magnificent panoramic higher to the hilltop opportunities that provide vista encompassing ample fodder for IG feeds. sapphire sea, a palmwhere they can take in fringed white-sand beach,

a sweeping 360-degree shot of the entire coastline.”

18 SEPTEMBER 2021 - HOSPITALITY BUSINESS

a cove flanked by coral reefs, and the flora and greenery of the resort in the foreground. The more intrepid selfie-seeker can climb even higher to the hilltop where they can take in a sweeping 360-degree shot of the entire coastline. And if you’re shooting from your villa, you may be able to sneak in a cocktail-and-bikini moment from the edge of your private infinity pool. Alma Cam Ranh Alma this year clinched a coveted spot in ‘The Most Instagrammable Hotel in the World’; tens of thousands of readers of the well-respected United

Snap happy guests enjoy eight visual spots.