A gift to REMEMBER A gift is simply not a gift anymore. We want to know where it came from, who made it, and how it was made. So with these changing buying habits, how are gift fairs adjusting to this new way of gifting?
T
oday’s gifting patterns
of consumer goods, says Yvonne Engelmann, head
have changed. Consumers are
of Living and Giving. Particularly in giving, a product
looking for a story, an experience
area that covers a large number of different sectors, it
and of course a concern for
is vital to have a clear product policy.
the environment. There is also digitisation, urbanisation, innovation and diversity. Ambiente showcases the latest trends in the world 38 giftguideonline.com.au
“Moreover, it must have a broad base with a large number of target groups and it needs to be efficiently organised,” she says.