category insights
Summer essentials What’s trending in health, wellness and personal care right now?
Global wellness trends are redefining skincare from a cosmetic focus to a health focus and personalisation is becoming the new standard, says Foodstuffs North Island Category Manager Beauty and Personal Care, Rotea Katu-Smythe. “Consumers are being more proactive about wellness with the younger consumer preferring the concept of ‘prevention’ over ‘cure’. “TikTok and ‘skinfluencers’ continue to gain momentum in driving skincare trends. We’re seeing huge demand for ingredient-led skincare such as hyaluronic acid (holding moisture), niacinamide (improved skin health) and retinol (anti-aging), to name a few. “Acne continues to be perceived as a significant health problem. “Globally, acne affects 85% of 16-18 year olds and between the ages of 11-30, more than 80% will develop some acne. “Serums are also exploding in grocery and are our biggest growth segment. They offer a concentrated form of powerhouse ingredients that improve the function of the skin over a much shorter period of time. “And one last trend we’ve noticed is sunscreen as skincare – ‘Skinscreen’ has been re-casted as a beauty must-have, particularly as we head into the sunnier months.”
Foaming hand wash Building upon the success of their innovative concentrated 50ml Cleaning spray refills launched in 2021, ecostore are now expanding their portfolio with a new range of concentrated Foaming Hand Wash refills. Ecostore’s new Foaming Hand Wash comes in two fragrances, indulgent Creamy Coconut with vanilla, and uplifting Citrus Burst with mandarin, orange & lime. Each scent is available in a 250ml pump and a 50ml concentrated refill. 18
FMCG BUSINESS - NOVEMBER/DECEMBER 2023
“Formulated to be gentle on skin, the range uses vegan-friendly, plant and mineral-based ingredients.”
