FMCG August 2022

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PASTA & RICE A quick snapshot of new and best-selling products.

Affordable pantry staples like rice and pasta are top of the shopping list right now. Look out for Supergrain Risotto and other exciting new variants arriving in store! Wilson Consumer Products markets the Diamond brand of Pasta and Rice Risotto and is the sales agent for Kings Choice Rice, which are all iconic Kiwi favourites that have a long history in the New Zealand market. Marketing and Business Development Manager Susan Harvey says: “Wilson Consumer Products is delighted to have such well-known and trusted brands as part of its product portfolio, which Kiwis have always counted upon, especially during tough times. With the current global supply chain challenges, we have continued to work hard on building our stock levels to ensure that we can make these products available to all New Zealanders. Consumers are always looking for great value, so pantry staples such as Diamond Pasta, 20


“DIAMOND PASTA IS MADE IN ITALY FROM ONLY THE BEST DURUM WHEAT.” Diamond Rice Risotto and Kings Choice Rice are all easy to cook meal options for all Kiwi families. “Diamond was established as New Zealand’s first pasta brand around the time of World War II and is still Kiwi owned today. Generations of Kiwis continue to love the Diamond brand, which aims to be a cook’s best friend,” says Harvey. Diamond Pasta is made in Italy from only the best durum wheat. Durum has a lower starch and higher protein content than other types of wheat and this produces a high-quality pasta that holds together well when cooked. Harvey adds: “Kings Choice Rice has been selling

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