Appliance Retailer August-September 2021

APLP IANCE

SERVICING THE INDUSTRY FOR 25 YEARS

COOK YOUR STYLE WITH COLOUR AND INNOVATION

FREESTANDING COOKING MAKING A STATEMENT IN SIZE AND DESIGN

BUILT-IN COOKING

SMART EASY-TO-USE APPLIANCES DRIVE THE CATEGORY

RANGEHOODS

SILENT EXTRACTION NOW A NECESSITY

CHRISTMAS GIFTS

BENCHTOP APPLIANCES AND PERSONAL TECH TOP THE WISH LIST

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// AUGUST / SEPTEMBER 2021

INDUSTRIAL PRECISION MEETS DOMESTIC BLISS With modern, cutting-edge style and world-class technology, the Hisense PureFlat Collection is smart and sleek with subtle details, clean lines and minimalist design that creates a timeless aesthetic.

Visit hisense.com.au/pureflatcollection for more details.

EDITORʼS NOTE AR Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Chris Papaspiros Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

An industry on the move

A

s I write this edition’s column, Sydney, Victoria and South Australia are facing harsh Covid-19 lockdowns. Speaking as a Sydneysider, it is hard to believe that just over a month ago, you could feel a sense of progress in the community with freedoms close to pre-Covid levels. But the virus can take that confidence away in a moment.

Although businesses are better prepared for lockdowns from an operational perspective, there is no denying the broader social implications of remote working for employees and pivoting to online fulfilment when stores are forced to close.

Despite the challenges, it is encouraging to see the resilience of the electrical appliance industry. Sales remain in good stead as consumers continue to invest in their home with strong renovation activity, particularly in the kitchen. With a greater focus on cooking at home, consumers are looking for appliances that are easy to use, offer smart functionality and statementmaking aesthetics. Read more in our Cooking Features from page 27.

Suppliers are not shying away from showing some muscle and making significant investments.

Fisher & Paykel has taken its Experience Centre up north and replicated the interactive environment found at Sydney’s Alexandria inside the Status Plus showroom in Cairns, which director, Ashley Balderson describes as “second to none”. Read more from page 22.

Following its Generation 7000 campaign in 2020, Miele has broken new records with its latest global brand campaign, Quality Ahead of Its Time, marking the brand’s biggest ever investment.

The campaign coincides with the release of the new Miele G 5000 dishwasher series, Modern Life washing machine and dryer range, and TempControl KM 7000 induction cooktops featuring the new CookAssist function that transfers settings from recipes on the Miele app straight to the cooktop. Read more about the Miele campaign on page 10.

On the retail side, Winning Group has spread its wings outside of Australia, with the opening of an Auckland distribution centre. The Group is providing 3PL services for a leading furniture retailer with a view to further build its logistics network with other big and bulky retailers in New Zealand.

Read more on page 8.

These are testing times for us all, but we cannot give into Covid fatigue and allow the virus to disrupt our ideas or plans.

Emily Bencic Editor

MEET THE APPLIANCE RETAILER TEAM The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

The wrapping used in the delivery process of this magazine is 100 per cent biodegradable.

James Wells

FOR MORE INDUSTRY NEWS FOLLOW US ON

Emily Bencic

Kymberly Martin

Ben Curtis

CHECK OUT WWW.APPLIANCERETAILER.COM.AU

www.applianceretailer.com.au

3

22 39 [ON THE COVER]

BRING A SLICE OF THE MEDITERRANEAN HOME

Inspired by the opulence of the Italian Riviera, Smeg’s 120cm Portofino freestanding cooker exudes style and sophistication.

Available in colours reminiscent of the Italian seaside town, the kitchen centrepiece incorporates five different cooking functionalities in one appliance. The left 60cm pyrolytic convection oven has 10 cooking functions and the right 60cm steam assist oven offers direct steam technology and eight cooking functions, and the multifuel cooktop incorporates gas with wok burner, electric teppanyaki and multi-zone induction. Smeg also offers a matching rangehood and fridge in complementary colours to bring a slice of the Mediterranean to the heart of the home, the epitome of technology with style.

4

Appliance Retailer August / September 2021

51

27 24 IN THIS ISSUE VOLUME 27 / ISSUE #4

EDITOR’S NOTE

03

An industry on the move

Retailers and suppliers show their muscle despite Covid challenges.

NEWS

06

The Good Guys welcomes Hisense general manager Tania Garonzi as merchandise director To succeed Biag Capasso who takes over as The Good Guys managing director.

08

Samsung appoints new director for audio visual

Industry veteran, Chris Raju will support the expansion of Samsung’s lifestyle and premium TV offering.

10

Miele campaign marks biggest ever brand investment

Demonstrating core values of craftmanship and sustainability, while highlighting the long-last performance of Miele products.

14

Catch to open first Sydney warehouse in 2022

Expanding its distribution network outside of Victoria with a new fulfilment centre in south-west Sydney.

22

Status Plus provides the ultimate Fisher & Paykel experience in QLD An interactive space specifically designed for in-store cooking and product demonstrations.

24

Rawsons Appliances celebrates 75 years in business

The journey to becoming the leading supplier of home appliances to retail and commercial clients.

56

27

FREESTANDING COOKING FEATURE

Statement models that elevate modern and traditional kitchen designs are growing in sales.

62 39

BUILT-IN COOKING FEATURE

Ovens and cooktops increasingly shift from more traditional stainless steel to black design aesthetics.

51

RANGEHOODS FEATURE

Demand for silent extraction continues to be a must-have especially for open-plan kitchens.

62

CHRISTMAS GIFTS FEATURE

Benchtop appliances and personal tech products topping this year’s wish list.

WHAT’S HOT

72

Pick of the crop

Smeg’s latest coffee experience; Tefal offers air fry, steam and grill all-inone; Miele dishwasher series.

www.applianceretailer.com.au

5

AR NEWS

THE GOOD GUYS WELCOMES HISENSE GM TANIA GARONZI AS MERCHANDISE DIRECTOR

The Good Guys merchandise director, Tania Garonzi.

The Good Guys managing director, Biag Capasso.

Hisense Australia general manager, Tania Garonzi will step down from her role to join The Good Guys as merchandise director. She replaces Biag Capasso, who has taken over as managing director.

In 2006, Garonzi identified an opportunity to introduce a new consumer electronics brand into the local market and founded Hisense Australia.

“The Good Guys is pleased to announce the appointment of Tania Garonzi as merchandise director. Tania brings deep experience and passion for consumer electronics and has a proven track record in establishing and delivering successful go-to-market and supply chain strategies,” a statement from The Good Guys shared with Appliance Retailer read.

“Over the past 15 years, she has built Hisense Australia into an industry leading brand and her deep experience will enhance our strategic capabilities.”

Commenting on the appointment of his successor, Capasso said, “Tania has done a great job in managing and growing the Hisense business in Australia. She brings successful management skills, respect from within the industry and a strong understanding of how to create plans that benefit both retailers and suppliers for the long term. We look forward to Tania coming into The Good Guys business and continuing to lead a strong merchandise team to future success.”

Speaking about her time at Hisense, Garonzi said she is proud of the success the team has achieved in the last 15 years.

“The Hisense business has grown immensely in that time and is now one of the most significant brands across numerous categories.

Importantly, the team behind Hisense has established itself as one of the best performing in our industry and I look forward to see the brand continue to mature and grow.”

Hisense Australia has promoted national sales manager, Warren Allison to the role of general manager to succeed Garonzi.

“Warren has demonstrated outstanding leadership to our team and business and has a strong track record in delivering results through close collaboration with our retail partners. His appointment to the general manager role reflects the strength of our team in Australia, and we look forward to ensuring a smooth transition of the role,” Hisense Australia managing director, Finn Zhang said. AR

BSH Australia confirms new managing director to succeed Philipp Walter

BSH Australia has appointed Andrew Jones as managing director, effective October 2021. He will succeed Philipp Walter who takes on a new global role as operations manager for dish care based in Germany.

Jones joined BSH UK in 2011 as senior trade marketing manager. He was soon promoted to group marketing manager for Bosch and is currently marketing director, leading the marketing strategy and product portfolio for all brands including Bosch, Neff, Siemens and Gaggenau.

Prior to his time with BSH, Jones held category management roles at Samsung and Miele in the UK. AR

6

Appliance Retailer August / September 2021

Andrew Jones will become BSH Australia managing director, effective October 2021.

CES NEWS AR

Winning Group opens first New Zealand distribution centre Winning Group has unveiled a new Winning Services distribution centre in New Zealand, expanding its logistics offering outside of Australia for the first time.

Located in Waitemata Ports in Auckland, the 6,000 square metre Winning Services DC completely mitigates middle mile logistics costs and decreases supply chain lead times for third party logistics partners. With 18 loading docks, the DC will service the greater Auckland area.

Winning Services has also completed its new Altona North DC in Victoria measuring 45,000 square metres – more than four times the size of the previous DC – with 55 loading docks, an increase from eight loading docks. As the largest DC for the group, it will service Appliances Online, Winning Appliances, Rogerseller and Home Clearance, as well as third party logistics partners including King Living, iFit Health and Fitness, and Sub-Zero & Wolf.

Winning Group general manager of operations, Mick Bunt said the new Winning Services DCs uniquely allow the group to provide free next day delivery to Victorians and completely mitigates middle mile logistics costs in Auckland for big and bulky retailers.

“Our Auckland DC is ideally located within the Port, allowing us to destuff stock, including MPI clearance, coming

Winning Group has expanded its logistics offering outside of Australia for the first time, opening a new distribution centre in Auckland, New Zealand.

into the Ports of Auckland, store, dispatch and deliver stock straight to Auckland based customers,” he said.

“We are also servicing delivery outside greater Auckland, by facilitating the dispatch of goods ready for line haul. We are currently providing 3PL services for a leading furniture retailer and we look forward to building our Winning Services logistics network and working with big and bulky retailers in New Zealand.

“Our world-class Altona North DC was purposebuilt over the past 12 months. Its location has been carefully chosen to ensure that our Victorian customers and third-party logistics partners continue to receive our industry-leading, free next day delivery through our own fleet of trucks.” AR

ELECTROLUX MD JOHN FEATHERSTONE LEAVES THE COMPANY Electrolux Home Products managing director for Australia and New Zealand, John Featherstone, has left the company after less than 18 months in the role.

Electrolux chief financial officer and head of sales for APAC and MEA, Enrique Patrickson thanked Featherstone for the time he spent leading the business in Australia and New Zealand.

“We have reached mutual understanding that we don’t share the same views and approach towards our business and its future. We have therefore agreed to part with immediate effect,” he said in a statement shared with Appliance Retailer.

Electrolux director of operations, Derek Haley has assumed additional responsibilities as acting general manager and will assist Patrickson with the operation of the ANZ business. This arrangement is temporary and will remain in effect until an appointment is made for Featherstone’s successor.

Electrolux Australia and New Zealand human resources director, Deb Bowden followed Featherstone out the door, leaving the business just days after the departure of Featherstone.

Bowden was in a junior role reporting to Karen Hirst and was promoted during Featherstone’s tenure following Hirst’s departure.

A spokesperson for Electrolux said the company is unable to reveal the reasons for the departure due to legal reasons.

Featherstone’s departure from the business comes after Electrolux settled out of court with former employee Michael Doyle.

When contacted by Appliance Retailer, Doyle was unavailable for comment at the time but those close to him advised he is extremely happy with the outcome and would only wish Electrolux the best for the future.

Doyle left Electrolux in August 2020 after four years with the company.

He has spent more than two decades in the appliance and consumer electronics industry in Australia and is widely regarded as a sales professional with some of the strongest relationships in the industry. AR

Electrolux Home Products managing director for Australia and New Zealand, John Featherstone, has left the company.

www.applianceretailer.com.au

7

AR NEWS

Hisense enters Australian dishwasher category Hisense is making its debut in the efficient and provides a superior clean Australian dishwasher market, while using less energy. The dishwashers launching a range of freestanding carry a 3.5 star energy rating and 4.5 European designed and manufactured star water rating. dishwashers into JB Hi-Fi and The The range features three flexible Good Guys stores. baskets, up to 16 place settings, The dishwashers are available dedicated cutlery and kitchen utensil in white, stainless steel and black, sliding tray and flexible interior that with a MSRP of $1,099, $1,199 and can be reconfigured. Hisense’s unique $1,299, respectively. patented Auto Door Open technology A fully digital dual display enables automatically opens the unit’s door easy navigation between cleaning modes including a 15-minute fast cycle, intensive and self-cleaning program.

The three-level wash function with the addition of a new top spray arm better manages water distribution to increase wash performance on Hisense dishwashers by 30%.

Hisense inverter technology reduces noise levels when in operation, while the powerful brushless Hisense’s freestanding dishwashers are motor with new generation available in black, stainless steel and white. of electronics is extremely

slightly at the end of each cycle to ensure washed items dry completely prior to removal by allowing excess steam to escape.

All dishwashers are also equipped with an Aqua Protect System to automatically cut off and drain water supply in the event of leakage or flooding.

Hisense Australia head of marketing, Andre Iannuzzi said the dishwashers are a premium and competitive option for Australians.

“Our customers are looking for high quality home appliances that couple smart, innovative design with features that make life easier. Australians have an affinity with entertaining and quite often, the kitchen is the heart of the home.

Our Hisense dishwashers have been designed to work in harmony with a modern lifestyle, ensuring clean-up is simple, quiet and timeefficient.” AR

Samsung appoints new director for audio visual Samsung Electronics Australia has welcomed Chris Raju as director for audio visual. He fills the role left behind by Hass Mahdi who joined Electrolux as product line director of taste in April.

Most recently, Raju was director of financial services company, Greensill Capital for almost two years until the firm entered voluntary administration in March 2021. Prior to that, Raju worked at Aldi for seven years, first as buying director of general merchandise and then buying director of fresh produce.

He started his career with Harvey Norman as a franchisee, working across Belrose, North Ryde and Liverpool over an 11-year period. He then moved into head office as senior buyer of consumer electronics for 18 months until June 2012.

Raju said he is thrilled to be joining Samsung Electronics at an exciting time in the consumer electronics industry 8

with a brand that is incredibly well positioned in the market.

“Through relentless innovation, Samsung is transforming TVs, appliances, smartphones, wearable devices and tablets. Samsung is also leading the Internet of Things space through smart home initiatives,” he said.

“I look forward to contributing to the team’s continued growth, innovation and success in the sector. It’s great to be a part of a team that takes enormous pride in the creativity and diversity of its talented people.”

Commenting on Raju’s appointment, Samsung Australia vice president of consumer electronics, Jeremy Senior said, “Chris brings a wealth of experience to the role and as we continue to focus on expanding our lifestyle and premium Neo QLED TV offering, we have no doubt his leadership and experience will drive the continued success for the category.” AR

Appliance Retailer August / September 2021

Samsung Electronics Australia director of audio visual, Chris Raju.

CES NEWS AR

Sunbeam celebrates 100 years with refreshed brand positioning This year Sunbeam is celebrating 100 years as a leader in the small appliance category.

Since the launch of its electric iron in 1921, the brand has continued to deliver intelligent products designed to make home life easier including the iconic Mixmaster stand mixer in 1948, the Oskar food processor in 1987, the Café Series blender in 2008 and most recently the Vertical Waffle Maker in 2021.

To maintain its relevance in the increasingly competitive small appliance category, Sunbeam has launched a refreshed masterbrand positioning, ‘Live More Effortless’, in partnership with advertising agency, Wunderman Thompson.

The positioning is centred around transforming the complicated to effort-less and joyful experiences with Sunbeam appliances.

Sunbeam senior marketing manager, Elena Pintado said over the years, advancements in home appliances have often made products more complex to use and in turn, the daily life of Australians more complicated.

“Sunbeam’s new brand positioning strikes the balance between ease and joy and is founded on the insight that less effort equals more joy,” she said.

“Home appliances exist to make daily tasks in the home easier and quicker. Yet we are now seeing advancements make what was an easy and enjoyable task more complicated.

“Since the beginning, Sunbeam has epitomised the relaxed Australian attitude to life and our new masterbrand positioning speaks to this by encouraging people to ‘Live More Effortless’ with Sunbeam.”

The masterbrand positioning will be launched in August 2021, showcasing the Sunbeam brand and 10 key products including the Barista Max, 4-in-1 Air Fryer + Oven, Heatsoft Mixmaster Handmixer, and Two-Way Blender, via a social, influencer and digital campaign.

The launch video can be viewed at sunbeam.com.au. AR

Sunbeam Vertical Waffle Maker (2021).

Sunbeam DiamondForce Banquet Fry Pan (2021).

Sunbeam HeatSoft Mixmaster Hand Mixer (2019).

Sunbeam Mixmaster Heritage Stand Mixer (1948). www.applianceretailer.com.au

9

AR NEWS

Miele campaign marks biggest ever brand investment Miele has released its latest global brand campaign, Quality Ahead of Its Time, now live in Australia and New Zealand, marking the brand’s biggest ever investment in these markets.

The campaign demonstrates Miele’s core values of craftsmanship and sustainability, while highlighting the long-lasting performance of its products. They are in fact so committed towards sustainability that earlier this year, Miele announced its commitment to become climate neutral across all locations by the end of 2021 with respect to both its own emissions (Scope 1) and those of its energy suppliers (Scope 2).

Miele Australia and New Zealand marketing director, Michele Laghezza described Quality Ahead Of Its Time as a manifesto of the Miele brand – not just a campaign but a testament to the company’s values and beliefs.

“It is an expression and celebration of our attention to detail, design and technology. Miele’s products have always been known for their unbeatable quality, but that doesn’t happen by accident,” Laghezza told Appliance Retailer.

“Sustainability has always been at the core of the brand since Miele was founded more than 120 years ago

The latest Miele campaign demonstrates the company’s core values of craftsmanship and sustainability. with the message that our products are designed to last the equivalent of 20 years average usage, resulting in less waste. There has been an acceleration of sustainability awareness over the last few years, driven by the younger generation who are more concerned about leaving a better world for the next generation.

“Consumers are constantly chasing better energy and water ratings, but as a company, we believe our role goes beyond product development and becoming climate neutral. It is our responsibility to educate consumers on how to lead a more sustainable lifestyle.

“For example, promoting refrigeration products with technology

that can prolong the freshness of food to reduce waste, or educating our consumers on the benefits of steam and how a Miele steam appliance can help preserve important nutrients. We have also seen a growing shift from gas to induction, which is the most efficient cooktop option.

“Product quality is more important than ever, and we want to remind consumers that when they choose a Miele, they have made the right choice,” he said.

Miele is utilising an omni-channel approach for the campaign in Australia and New Zealand across TV, digital, print, and social media with strong support from its retail partners online and in-store. AR

Schweigen rolls out commercial portal to retail partners Schweigen Home Appliances has launched a dedicated portal to serve commercial retail partners, as well as architects, builders, designers and developers.

The new Commercial Portal is designed to help Australian trades and professions easily find and specify the best Schweigen domestic ventilation product for their projects.

Integrated tools like the Product Explorer facilitates discovery of various domestic ventilation solutions available based on specific needs, wants and requirements. It also hosts CAD and STP files of its entire catalogue complete with detailed specifications, documentation and certifications for easy incorporation into plans, builds, tenders and bids.

The Commercial Portal also funnels qualified leads and enquiries

10

to the commercial arms of its retail partner network.

Schweigen co-owner, Anthony Fletcher said, “The Commercial Portal represents another critical step in our digital roadmap to facilitate user‐friendly discovery of trades‐specific product assets, and to provide all the necessary information and consultation to ensure the best success for building projects throughout Australia.”

Schweigen national commercial manager, Ben Thompson added, “Providing a platform to support our commercial retail partners demonstrates our unflagging commitment to the market, and the belief that we can only get stronger together.” AR

Appliance Retailer August / September 2021

Schweigen Home Appliances has launched a dedicated portal to serve commercial partners.

NEWS AR

Monster appoints Tempo as licensing partner to support future growth Tempo has entered a strategic partnership with Monster, which will see the service provider become responsible for Monster’s product development, distribution and marketing in Australia and New Zealand.

The partnership will combine Monster’s product vision, wide range of categories and technology with Tempo’s speed to market, global social compliance and strong retail relationships. The collaboration will also allow Monster to enter new categories to better serve and reach more consumers.

Monster senior vice president of brand and corporate development, Kevin Lee said the company’s new value-added licensing model is about finding the right partner for every territory across the globe.

“We are not just looking for regular licensees that do traditional sourcing. Monster is looking for companies that understand the brand and share the same passion for design, innovation and delivering new categories to serve retailers and consumers,” he said.

“We were extremely excited when we found Tempo and their ability to serve our partnerships globally.”

Tempo executives acknowledged that Monster has been innovating in the categories it plays in for decades. “We have been huge fans of the brand and are excited to get closer to the brand by partnering with them on development, distribution and marketing.”

In early 2020, Monster transitioned to a business model built around value-added licensing that involves working with manufacturing and distribution partners to drive strategy, innovation, technology, product design, sales, sell-through training and marketing.

This business model was first rolled out in the United States and Canada, enabling Monster to provide more products in more categories for some of the largest retailers in North America, including lighting, smart IoT, gaming, mobility, connected car and automotive, in addition to cables, power/surge protection, screen clean, TV mounts, headphones and speakers. AR

Tempo is now responsible for Monster’s product development, distribution and marketing in Australia and New Zealand.

The Magimix Training Academy incorporates videos on the company’s history and features of the flagship Magimix Cook Expert and Magimix food processors.

Magimix launches online training academy to enhance sales training for retailers Magimix has recently launched an online Training Academy to enhance sales staff training efforts.

The Magimix Training Academy incorporates specially created videos to educate sales staff on the company’s history and features of the flagship Magimix Cook Expert and the core Magimix food processors. There is a short quiz at the end which learners must pass to receive a training certificate.

“We recognise that consumers want to see, feel and learn about our products before purchasing them, and getting advice from knowledgeable sales staff makes all the difference,” Magimix managing director, Wivina Chaneliere said.

“By launching the training academy, we made the Magimix training easily accessible and convenient to do. Sales staff can learn all about Magimix from anywhere, anytime they wish. They can even do it on their mobile phones. We are excited to roll this out extensively with the help of our retail partners and sales team.”

Magimix aims to continue creating high quality training content for existing and new product launches. AR

www.applianceretailer.com.au

11

ww

/ s:/ tp ht

e nb

su w.

ut bo /a

.au m .co am

Scan to watch the video

They say less is more.

And it’s true, more or less.

Of course, a little more time would be great, or a little more space.

Maybe a little more money?

But then again when we focus on less, there’s less to worry about.

Things are less complicated, less stressful.

There’s less fuss, less of the stuff that gets in the way.

In fact when we focus on less, we get more out of life.

Less effort = more joy.

When things in life feel effortless, it means they’re working.

So a lot of effort goes into making our products.

To help make your life feel effortless.

We should always look for ‘effortless’. Strive for it. Make the most of it.

Because effortless is more….

Sunbeam. Live More Effortless.

AR NEWS

Catch to open first Sydney warehouse at Moorebank in 2022

Sony Australia appoints Ingram Micro as the distributor of its TV and audio products.

Sony appoints Ingram Micro as distributor for TV and audio products Sony Australia has appointed Ingram Micro as the distributor of its TV and audio products, taking over from Directed Electronics, which will continue as the distributor for Sony car entertainment.

Sony Australia and New Zealand managing director, Yuzo Otsuki said Sony Australia has a proud commercial history with Ingram Micro.

“I look forward in embarking on this new chapter with Tim and his team and I am excited for years of strong growth together,” he said.

Ingram Micro senior vice president and country chief executive for Australia and New Zealand, Tim Ament said the team is enthusiastic about this partnership.

“Sony continues to be a leader and innovator in Consumer Electronics across the world and our renewed partnership will see us deliver Sony’s premium value range through to our valued business partners.”

Ingram Micro has been a global presence since 1979, with sales offices in 64 countries around the world. They have global and local operations with an extensive sales and distribution network. AR 14

Appliance Retailer August / September 2021

Catch.com.au will expand its distribution network outside of Victoria with a new fulfilment centre at Moorebank in south-west Sydney scheduled to open in Q1 2022.

The site, which measures 36,000 square metres, will be the third fulfilment centre for the online retailer and the first outside Victoria.

The project will provide 120 jobs between construction and operation.

Catch.com.au managing director, Pete Sauerborn said that the announcement would benefit customers across Australia, particularly in Queensland and New South Wales, with an even greater product offering and improved delivery times.

“We are thrilled to be opening our first fulfilment centre in New South Wales, expanding our national footprint and helping our customers get the products they need when they need them, right across Australia. The Sydney fulfilment centre will allow us to serve customers more quickly and efficiently.”

The facility will advance Catch’s commitment to innovation and automation in fulfilment, providing high-value advanced manufacturing, robotics and intelligent systems jobs in New South Wales.

“The Moorebank fulfilment centre will be our most technologically sophisticated centre to date,” Sauerborn added.

“We are thrilled to be able to create hightech jobs of the future while building, operating and maintaining the state-of-the-art facility that will enable Australian shoppers to receive their purchases more efficiently, reliably and quickly than ever before.” AR

Catch.com.au will open a new fulfilment centre at Moorebank in south-west Sydney.

CES NEWS AR

Fujitsu General hosts 2021 Annual Conference online The Fujitsu General Australia and New Zealand team met virtually for the 2021 Annual Conference to celebrate the company’s latest milestones and business awards with 90 delegates joining the event.

Having missed the 2020 Conference due to Covid-19, this year’s event was an opportunity to reconnect, reflect and prepare for the year ahead, as well as share industry insights and the company’s vision for the next 12 months.

The Fujitsu General leadership team spoke about positioning employees and customers at the forefront of every decision to secure success into

Fujitsu General State Manager of the Year, Brendon Macpherson.

the future. Attendees participated in daily workshops and heard from guest speakers around cultivating innovation and enhancing customer experience.

Fujitsu General Australia and New Zealand managing director, Phillip Perham said the company strives to improve culture, be innovative and provide customers with the best possible service.

“Our focus this year is to continuously improve in these areas and take ownership of how we react to situations and challenges. This is how we can continue to drive successful personal and business outcomes,” he said. AR

Laser signs on another New Zealand distributor and adds new retail partners Laser has appointed a new distributor in New Zealand and welcomed new retail partners as the company expands its range of Laser-owned brands entering the market for the first time.

The expansion comes off the back of unprecedented growth in the region with sales more than doubling its best previous year.

Building on Laser’s relationship with

Laser managing director, Chris Lau said the company has a strong focus on growing markets outside of Australia.

Synnex, the company has appointed a second distributor, Pudney & Lee, responsible for new brands and product categories, with each distributor managing separate portfolios.

Laser has also partnered with The Warehouse Group in New Zealand with the retailer set to carry a range of second-generation Laser smart home products including lighting, security,

video doorbells and smart plugs with power monitoring.

The launch of this range in stores follows a successful online trial throughout 2020 and early 2021 and will incorporate an educational campaign with extensive in-store point of sale material.

Laser is expanding its relationship with Petstock by launching its Tech 4 Pets brand into its New Zealand stores, including pet feeders and trackers, which will be accompanied by in-store support and product training.

Laser managing director, Chris Lau said the company has a strong focus on growing markets outside of Australia and New Zealand is the first piece of the puzzle.

“To be able to expand our reach further by adding another high calibre distributor in Pudney & Lee is exciting for us. We have worked tirelessly to differentiate ourselves in the smart home and pet tech categories in Australia, delivering innovation at a highly affordable price. It is gratifying to work with retail partners including The Warehouse Group, Harvey Norman and Petstock who are excited to take these brands and products to New Zealand for the first time.” AR

www.applianceretailer.com.au

15

AR NEWS

IHA launches news platform offering exclusive industry insights The International Housewares Association (IHA) has launched an independent news and information platform, HomePage News, designed to be the home and housewares business authority.

The B2B website offers breaking industry and retail news, product information, executive interviews, coverage of relevant trade shows, category and trend reports, market data and analysis, and expert commentary.

“The closing of some traditional home and housewares news outlets presented a clear and immediate opportunity for IHA to fill the need for an innovative, responsive new resource. The platform answers a heightened demand for

HomePage News offers breaking news, product information, executive interviews, market data and analysis, and more.

comprehensive, in-depth coverage at a critical time for our dynamic, growing, and fast-evolving industry,” IHA president, Derek Miller said.

HomePage News has been spearheaded by Peter Giannetti, who joined IHA earlier this year as content and education director, bringing more than 30 years of journalism experience from HomeWorld Business and Gourmet Insider.

“The HomePage News digital platform offers highly engaging, visual and easy-to-navigate access to industry news and information. The mobile-optimised website sets a fresh, vibrant new standard for multimedia B2B content delivery for today’s demanding home and housewares decision makers.”

Giannetti leads an editorial and sales team comprising managing editor, Chandler Harvey, three contributing editors, Mike Duff, Debbie Teschke and Vicki Matranga, and advertising sales manager, Larry Oliver.

“The team brings an incisive, unbiased approach to covering all facets of the home and housewares business including supplier, retail and trade show news, exclusive market data and insights, extensive new product information, as well as in-depth category and trend reports,” Giannetti said.

HomePage News will also offer e-newsletters, video content and special reports including exclusive market data and consumer trend insights. AR

Motorola finds new head of Australia and New Zealand Motorola has promoted business development manager, Kurt Bonnici to head of Australia and New Zealand, responsible for leading the company’s growth in the region. In particular, he will work with retail and carrier partners to drive expansion and further Motorola’s commitment to 5G innovation.

Bonnici joined Motorola in 2017 as account director, responsible for driving new opportunities across Australia, New Zealand and the Pacific Islands before he took on the expanded role of business development manager in 2019.

Having held senior roles at Nokia and Microsoft before his time with Motorola, Bonnici has over 20 years’ experience in the consumer technology industry and a strong track record in leading teams to achieve targets through effective partner and relationship engagement.

16

Commenting on his appointment, Bonnici said he is thrilled with the opportunity to lead the Motorola business and continue its growth trajectory across the region.

“Motorola has a proud history of being at the cutting edge of innovation in the mobile communications industry.

At a time where consumer technology plays a significant role in driving the wider availability of 5G, I am excited to take our smartphone offerings to the next level and bring the power of 5G innovation to the forefront of everyday lives.”

Based in Melbourne, Bonnici will report to executive director and mobile business group head for Asia Pacific, Prashanth Mani and Lenovo director of consumer business for Australia and New Zealand, Chris Osborne. AR

Appliance Retailer August / September 2021

Motorola head of Australia and New Zealand, Kurt Bonnici.

C R A F T E D F O R P E R F E C T LY S PA R K L I N G R E S U LT S .

D AY I N D AY O U T.

TRP MI 9942

QUALIT Y AHEAD OF ITS TIME

MIELE.COM. AU/QAIT

AR NEWS

Amazon offers discounts on pre-owned and open box items Amazon Australia has introduced a new storefront, Amazon Warehouse, offering deals on pre-owned and open box items across a wide range of products including smartphones, laptops, tablets, home appliances and more.

Amazon Warehouse adds thousands of discounted items to the more than 125 million products on Amazon.com.au with free delivery on eligible products for Prime members.

Before being listed for sale, each item undergoes a thorough quality check to ensure it is in good functional and physical condition. It is then graded according to one of four evaluations – Like New, Very Good, Good and Acceptable – which determines how deeply it is discounted.

Amazon Australia is offering deals on pre-owned and open box items including smartphones and home appliances.

Appearance, functional qualities, accessories and packaging condition are all listed on the product page.

Every order is directly fulfilled by Amazon and comes with all of the retailer’s customer service and returns rights.

Amazon Australia country manager, Matt Furlong said Amazon Warehouse is home to items returned by customers if it is not what they were looking for, there is a cosmetic defect or packaging is damaged.

“These items cannot then be sold as new but are still great quality and in good working condition. Amazon Warehouse gives these products a new lease on life and offers customers a wider selection to choose from.” AR

Government calls for change to the repair of faulty goods The Productivity Commission has released a Draft Report titled Right to Repair, calling to reduce barriers when it comes to the repair of faulty goods and accessing repair services at a competitive price.

The report responds to growing concerns around products becoming obsolete and ending up in landfill prematurely, coupled with a lack of competition in the repairs market due in part to more sophisticated technology and embedded software in today’s products that can increase the cost and complexity of repairs.

“Although in many cases suppliers do not impose restrictions on consumers with respect to repairs, consumers or third parties are often prevented from being able to repair products due to a lack of access to tools, parts or diagnostic software,” the report states.

The Commission acknowledged that consumers already have considerable rights for product repairs, replacements and refunds under the Australian Consumer Law, but believes the guarantees could be improved, although it would involve a range of policies including consumer and competition law, intellectual property protections, product design, labelling standards and environmental and resource management.

The Commission believes the Australian Competition and Consumer Commission (ACCC) could provide guidance on the reasonable period of product durability for common household products; regulators could be provided with alternative dispute resolution processes to assist consumers in resolving their claims; and the inclusion of text in manufacturer warranties which states that consumers are not required to use the 18

Appliance Retailer August / September 2021

The Productivity Commission acknowledges that consumers already have considerable rights under the Australian Consumer Law but believes the guarantees could be improved. repairers or spare parts specified by the product manufacturer to access their rights under consumer law.

The Commission is seeking further evidence on other reforms that could help consumers obtain repairs and make more informed purchase choices. These potential reforms involve requiring manufacturers to provide software updates for a reasonable period, amending copyright laws to enable third party repairers to copy and share repair manuals, and access hidden repair data, prohibiting manufacturer warranties from being voided if consumers do not use the repairers and spare parts specified by the manufacturer, and developing a product durability or repairability labelling scheme to help consumers identify products that best meet their needs.

There is also scope to improve the way products are managed when they become ‘ewaste’ by amending regulated product stewardship schemes to remove current incentives that focus solely on product recycling, rather than repair and reuse. AR

ww

IN MICROWAVES

*

*Source: Euromonitor International Limited, Consumer Appliances 18ed, per microwaves’ brand retail volume sales in 2017

son na .p a nfo w.i

PANASONIC CONVECTION MICROWAVES

TECHNOLOGY THAT BRINGS PEOPLE TOGETHER

IINN MIMICCROWAVES ROWAVES

* *

*Source: Euromonitor International Limited, Consumer Appliances 18ed, per microwaves’ sales inAppl2017iances 18ed, per microwaves’ *Source: Euromonitor InternbrataiondnalreLitamilivteod,lumeConsumer brand retail volume sales in 2017

m. co

ic.

MICROWAVE

GRILL

STEAM*

BAKE

/w au

ec t nv co hy

*Select models only

EXPLORE THE RANGE OF PANASONIC CONVECTION MICROWAVE OVENS

Combine all the convenience of a Microwave with the grilling, baking and fan forced elements of a conventional oven.

4 IN 1

4 IN 1

3 IN 1

3 IN 1

NN-CS89L / 31 LITRE

NN-DS596B / 27 LITRE

NN-CD87KS / 34 LITRE

NN-CF770 / 27 LITRE

FLATBED CONVECTION MICROWAVE OVEN

FLATBED CONVECTION MICROWAVE OVEN

CONVECTION MICROWAVE OVEN

FLATBED CONVECTION MICROWAVE OVEN

3 IN 1

NN-CD58JS / 27 LITRE

NN-CT56MBQPQ / 27 LITRE

CONVECTION MICROWAVE OVEN

CONVECTION MICROWAVE OVEN

ion

?

3 IN 1

QUESTIONS ABOUT CONVECTION / info.panasonic.com.au/whyconvection

AR NEWS

Appliance Retailer INTRODUCES podcasts We are further strengthening the way we communicate and deliver industry news with the addition of the Appliance Retailer Podcast, so you can now listen to exclusive interviews with senior executives.

Tune in to hear market observations, the challenges being faced, the road ahead to a post-pandemic world, and details of new product innovations. You can read a sneak peek of our first episodes with Jura, Magimix and Fisher & Paykel below, then scan the QR codes to access and listen to the full episodes.

JURA LAUNCHES GAME-CHANGING Z10 COFFEE MACHINE Jura has seen more consumers upgrade their coffee machine to a more sophisticated system. The idea of having access to good coffee, particularly during lockdowns, has been increasingly important and prevalent, according to managing director, George Liakatos.

“When the pandemic hit, people were using their coffee machines far more frequently. It is no longer being used once or twice a week, or only on the weekend, it is something that is consistently being used every day,” he tells Appliance Retailer.

“Suddenly people realised their machine wasn’t good enough and they needed something that would better suit their needs. I think most Australians, myself included, can’t live without coffee, so it’s a real need and no longer a nice-to-have.”

Jura has just launched the new Z10 fully automatic coffee machine, which is described by Liakatos as a “game-changer” for the category.

“We are true specialists because all we do is fully automatic 20

Appliance Retailer August / September 2021

coffee machines, so we need to be leaders and innovators in this space. The new Z10 offers a key innovation which hasn’t been seen in any coffee machine previously, and we’re in a fortunate position to be able to do that,” Liakatos says.

“The Z10 has the ability to do both hot and cold coffee. We know from our research that six in 10 Australians drink cold coffee regularly, whether it’s a cold brew, cold drip or an iced coffee and 80% of those people say they drink it at least once a week. This gives us real confidence that it is going to be a highly desirable product and we are already seeing demand in Europe where it launched a couple of months ago.

“The Z line has always been our premium flagship model and in Australia we’ve been successful in selling premium products. There is a real appetite among Australian consumers to get the latest technology and the latest appliances, so this is going to be the perfect product to quench that appetite.” AR

CES NEWS AR

MAGIMIX MD DISCUSSES RETAIL STRATEGY, SAYS NO TO DISCOUNTING Magimix has performed well during the pandemic, in line with overall category growth, with the Cook Expert a particular highlight as the best product for all cooking needs because it does everything for the home chef, according to Magimix Australia managing director, Wivina Chaneliere.

“Consumers are realising that buying cheap made appliances is a false economy. Magimix appliances have a 30-year motor warranty. They aren’t cheap – they’re up there in price – but it’s a product that will be with you for 30 years or longer; instead of buying a cheap food processor or blender that needs replacing every two years. Having our products Made in France is also a guarantee of quality. Consumers are now ready to spend more on a product that is sustainable and will be there for the long run,” she tells Appliance Retailer.

“However, one of the challenges is that a lot of our retail partners want to ‘anniversarise’ the amazing sales that happened in 2020. But that’s not going to happen. It’s a once in

a century event and we have to use it as an exclusive year and that’s the way it is.

“The only way to anniversarise those sales is to discount and that is not going to work, and doesn’t work, with Magimix. You need to know how to sell the features, the brand and the long-term performance.

The RRP for our flagship Magimix Cook Expert is $2,299 and you will only sell it to consumers who are absolutely convinced that it is the machine for them and if you have demonstrations to support what the machine can deliver.

“Every retailer has their own strategy, but the ones who are winning are those who are investing in marketing content and social media to explain product features and train staff. That’s why we’ve launched our training academy, so retailers understand why consumers are paying $2,299 for a Magimix. It’s a lot of money but once you complete the training, you realise it is an easy product to sell because it’s the kitchen assistant for the future.” AR

FISHER & PAYKEL SHARES SALES UPDATE AND PREVIEW OF PRODUCT PIPELINE In 2020, it was about how much stock you could bring in and how much the retailers could take but this year sales have started to nomalise a bit, according to Fisher & Paykel chief operating officer, Jeremy Sargeant.

“We’re not matching the crazy growth of appliances like chest freezers that we were a year ago, but demand has shifted to other categories. There’s strong demand in the building channel as kitchen renovations are being driven by those spending more time at home. This is coupled with a buoyant property market where people are buying, selling and upgrading. So, there is lots of activity in the building channel and retail is very strong, where we are driving some good sellthrough numbers,” he tells Appliance Retailer.

“In some of our categories, particularly laundry, we thought a $399 vented dryer was all anybody aspired to, but it’s not. Heat pump dryers for $1,000 or more are the kind of product consumers are now investing in because of the benefits they offer. For example, our steam laundry

feature provides a refresh to clothing that doesn’t require a full wash.

“We have also seen this in the refrigeration category, particularly quad door models that feature various freezing compartments for soft freezing and deep freezing to store food at the right temperature and help it last longer. Upgrading to better appliances is no doubt something that we are continuing to see.

“In terms of new product, we are doing a refresh of our Haier laundry range in washing machines and heat pump dryers. We will change over most of that range in Q3 with new innovation and technology, as well as an updated look.

“It is challenging to demonstrate these features in the absence of in-person training with retail staff, but we have shifted to online training and improved our websites with more videos and tutorials to make the features and benefits easy to understand. AR

www.applianceretailer.com.au

21

AR RETAIL PROFILE

Fisher & Paykel appliances connected and ready to experience.

Status Plus provides the ultimate Fisher & Paykel experience in QLD

S

BY EMILY BENCIC

tatus Plus has unveiled a new Fisher & Paykel shop-in-shop concept inside its Cairns showroom in North Queensland, equivalent to the Fisher & Paykel Experience Centre in Sydney’s Alexandria.

Just before Covid hit last year, Status Plus director, Ashley Balderson visited the Sydney Experience Centre with the Betta Stores Retail (BSR) team and admits that he was expecting to be underwhelmed. However, he soon realised that the Fisher & Paykel team truly believe in their product with a strong passion and energy to achieve their vision of becoming the number one brand in luxury premium appliances.

“Fisher Paykel presented an ambitious road map with clarity and honesty in a refreshingly forthright manner. I have been part of the whitegoods industry for over 25 years and have seen a lot of these pitches followed by subsequent fade out and failure,” he told Appliance Retailer.

22

Appliance Retailer August / September 2021

“For me, Fisher & Paykel was a good product acknowledged as a mid-range family brand in the Australian market, compared to the high-end perception it carries in the US. Although it is under new ownership with Haier, the brand has managed to maintain its identity and focus on its skillset in design and after sales service.

This is reflected in the Sydney Experience Centre with functional appliances and other facilities that I believe are second to none in the country.

“From the interactive touch screen that showcases the range in true-to-life size to the care taken in the design of the appliances and joinery, I was extremely intrigued. Fast forward 18 months and we are now offering a very similar experience in our own showroom.”

The Fisher & Paykel space has been specifically designed for in-store cooking and product demonstrations with all appliances, including the gas cooktops, fully connected.

RETAIL PROFILE AR

Demolition of previous tiled floor and displays.

Preparing to lay Parisi floor sheets.

Laying down the 1600x3200 Parisi large format tiles.

The finished product.

Joinery being fit off.

Joinery fit off and appliances being installed.

“The process was incredibly difficult as the main showroom had to be completely restructured to facilitate the integration of the Fisher & Paykel space, while keeping the business operating,” Balderson explained.

“There have been many late nights and early mornings with trades pulling tiles, levelling concrete, and laying the Parisi 3600x122 floor sheets, as well as coordinating the joinery components from interstate… the list goes on.

“I would like to thank Shayne, Scott and the Fisher & Paykel team for the original presentation, Gavin at BSR for “making me go” to Sydney, Fiona and the Fisher & Paykel implementation team, the many trades, and my own Status Plus staff for turning this dream into a reality. It is simply the best Fisher & Paykel interactive experience outside of Sydney.”

The Status Plus showroom is unique in Australia showcasing kitchen and laundry appliances, bathroom ware, bespoke timber windows and doors, blinds, shutters, pool and floor tiles and more.

“We have a reputation for being high-end but for commercial builders and savvy renovators, we are the perfect solution for just about everything with old world values, unparalleled experiences and the best price guaranteed.”

Status Plus is a longstanding member of Narta and also the BSR Group. The showroom is open to customers with standard trading hours and by appointment for commercial clients. AR www.applianceretailer.com.au

23

AR RETAIL PROFILE

Rawsons Appliances celebrates 75 years in business

2 “

By diversifying our business to encompass more than just kitchen appliances, the Rawsons client shopping basket has grown.

”

BY EMILY BENCIC

021 marks 75 years in business for independent South Australian electrical retailer, Rawsons Appliances.

During this time, the business has grown to become the leading supplier of home appliances for both retail clients and commercial builders.

In the last five years alone, Rawsons became the largest Weber Store in Adelaide by dedicating one-third of its Plympton showroom to Weber products with dedicated alfresco dining and demonstration space designed for hosting Weber Grill Academy classes and client engagement events.

In partnership with GESSI and Duravit, Rawsons opened a luxury bathroom showroom, and expanded into premium home heating by partnering with RealFlame for gas, electric and woodfire products.

In 2020, Rawsons further cemented its almost 40-year relationship with Miele by opening one of the first Miele Partner Centres anywhere in the world. The showroom, located at the Rawsons Plympton location, offers the full suite of Miele products including Miele branded consumables. The Centre hosts some of Adelaide’s leading home builders, architects and designers.

“Our long-standing history with home appliances gives us a unique perspective of what

high value clients expect because you can no longer pass off poorly designed and manufactured products from companies with no discernible heritage,” Rawsons Appliances sales director, Jon Pysing told Appliance Retailer.

“There has been an influx of no name and no origin brands coming to Australia, particularly over the last decade, putting down no tangible commitment to the market. Companies who support and give rise to these orphan brands come to realise that it is not sustainable, and clients are seeking a more trusting brand relationship. It will always be a pillar of Rawsons to seek brand partners who demonstrate a commitment through continued product development and ongoing service support,” he said.

2

1 24

Appliance Retailer August / September 2021

RETAIL PROFILE AR Being in business for 75 years is the retailer’s most significant achievement to date, which Pysing attributes to long-standing and open relationships with supply partners, enabling the business to offer products that clients feel trust and reward in.

“By diversifying our business to encompass more than just kitchen appliances, the Rawsons client shopping basket has grown. We continue to engage meaningfully with our clients and seek opportunities to meet and satisfy their expectations,” he said.

Looking ahead to a post-Covid world, Pysing believes it will be more important than ever to provide a level of sincerity that can only be achieved by being in tune with market demands and an increasing desire for clients to be truly satisfied with their buying decisions.

“There will also be greater focus on longevity of home appliances, coupled with the rise of the smart home and increasing shift to products that allow remote connection and activation. However, this functionality must continue to be meaningful and upgradeable – not just a gimmick,” he said.

“Rawsons will not rest on its achievements over 75 years but remain vigilant and relevant to the current and future homeowner.” AR

3 4

5

1. The Rawsons showroom in 2021.

2. Rawsons founder, Ken Rawson would pick up appliances from clients’ homes and repair them.

3. Where it started for Rawsons in the 1950s.

6

4. As the business grew Rawsons expanded with more electricians and vehicles.

5. By the early 1980s, the business moved into a purpose-built warehouse with offices – the same location it remains in today.

6. Rawsons receptionists responding to customer enquiries. www.applianceretailer.com.au

25

AR RETAIL PROFILE

7

8 9

10 7. Rawsons was approached by Miele to service its washing machines and dishwashers and started selling them soon after.

8. Sampford & Staff managing director Paul Bridgeford launching Gaggenau into Rawsons.

9. Key industry figures gather at Gaggenau Germany circa 1994.

10. The Rawsons Miele Partner Centre offers the full suite of Miele products and Miele branded consumables.

26

HISTORY OF RAWSONS 1940S-2000S

Rawsons was founded by Ken Rawson in 1946 on his return from serving in the RAF during WWII. Working from his Glenelg family home, he would pick up appliances from clients’ homes and repair them. A few years later, he was joined by his brother Don, who also became an electrician in the business.

As the business grew Rawsons moved into a larger workshop in nearby Plympton and continued to expand with more electricians and vehicles. By the early 1980s, the business had outgrown this workshop so a purpose-built warehouse with offices was built on Rawsons' existing site. By this time, Ken’s son Rob had moved up through the business to later become the managing director. Don’s son Bruce also joined the business at this time and would go on to become financial director.

Rawsons was approached by Miele, soon after the brand established its Australian subsidiary

Appliance Retailer August / September 2021

in 1980, to service its washing machines and dishwashers. Distribution and sales were just the beginning for Miele as the brand looked for partnerships with like-minded businesses. In addition to servicing Miele appliances, Rawsons started selling them. The first washing machine was placed next to the receptionist desk and from there, the Rawsons Miele business grew.

In 1985 Rawsons expanded its line-up of appliances under the banner ‘European Appliance Centre’, helping introduce South Australians to other leading European brands including Gaggenau, Smeg and Franke. Rob’s son Toby entered the business in the late 1980s as an apprentice electrician and is now the general manager of Rawsons Electrical.

In 2005, Rawsons acquired its major competitor in Adelaide, Elite Appliances in Unley, and this showroom still operates a retail and commercial selection centre home to Miele, Gaggenau, Smeg Neff, Franke, Liebherr and Qasair.

FEATURE

Freestanding Cooking A resurgence in colourful cookers

OUTSTANDING FREESTANDING

Design distinction with Italian style and superior technology.

www.applianceretailer.com.au

27

AR FREESTANDING COOKING

Freestanding appliances embrace new designs and larger formats

BY KYMBERLY MARTIN

C

onsumers and developers are looking for more cost-efficient large cooking appliances, as energy efficiency becomes an important factor when choosing a suitable model for kitchen spaces, according to Euromonitor International.

“Larger cavity sizes are something manufacturers have been noticing, as demand for larger capacity models increases. This is associated with the fact that consumers are cooking more homemade meals and an increasing number of Australians are

jumping on the trend of meal prepping for the week ahead,” research analyst, Angeliki Sfikas said.

With consumers spending more time at home, kitchen appliance sales have been a standout area with statementmaking freestanding models that elevate both modern and traditional kitchen designs growing in sales. Key trends that have become the first choice for customers in this category include pyrolytic cleaning and steam along with black and anthracite finishes, as well as customised colour palettes. AR

FREESTANDING COOKING AR

SMEG

Leon Wolf National Product & Procurement Manager Pyrolytic cleaning and black exteriors are the two key trends Smeg is seeing with both evident across its Classic, Victoria and Portofino design aesthetics. “Consumers are also seeking premium freestanding cookers with inclusions such as induction and steam assist, especially in the larger, statement sizes such as 110cm, 120cm and 150cm, while the 90cm category is very popular,” Leon Wolf said.

Category growth is also strong this year, especially in the premium offering in the larger formats. “This is a clear indication of a total kitchen renovation, rather than merely replacing appliances, as was the case in the height of the pandemic,” Wolf said.

Smeg Portofino Freestanding Cooker CPF1201GMPTA `Thermoseal

pyrolytic multifunction oven with temperature probe `Direct

steam multifunction oven `Multi

fuel cooktop `Rapid

pre-heat RRP: $14,990

Smeg will continue to innovate in this category with premium inclusions such as pyrolytic cleaning and combi-steam, often only found in built-in cooking appliances. The user experience with a mixture of touch and traditional knobs will be another area of innovation, he said.

During Covid restrictions the company was able to connect with retail staff via virtual training sessions. “We also created product related content for our social media channels including YouTube and have continued to update our webbased e-learning training platform, which notifies users of any new content.

“As all Smeg cooking appliances are designed and manufactured by Smeg in Italy, we have full control of our production capacity and are accordingly able to respond in a timely manner to market demands.” AR

“

Smeg will continue to innovate in this category with premium inclusions such as pyrolytic cleaning and combi-steam, often only found in built-in cooking appliances.

”

FREESTANDING FA MIGLIA Design distinction with Italian style and superior technology.

AR FREESTANDING COOKING

Bosch Freestanding Electric Cooker HLS79R350A

`Eight

heating modes and four induction cooking zones `3D hot air for optimal distribution of heat-up to three levels simultaneously `Pyrolytic

cleaning `30 pre-set automatic programs RRP: $3,499

BOSCH

Christine Haas Product Manager – Cooking Freestanding appliances have always been the convenient alternative but at times they were not as aesthetically pleasing. Now with improved designs and colour choices like darker stainless steel, consumers can match kitchen planning designs with ease. According to Bosch, this has made freestanding cookers a drawcard in the kitchen. “Technology such as pyrolytic cleaning and induction are also key features catering to the needs of consumers,” Christine Haas said.

“Consumers often look for appliances that make their lives easier, so we launch products that are easy to use and provide convenience to the everyday users. We support freestanding cooking appliance product launches with a strong 30

Appliance Retailer August / September 2021

marketing campaign including digital activation through the Bosch website, retailer websites and in store executions,” she said.

During Covid, in-person meetings with retailers were not possible and as a result, were scheduled online, and staff training moved to virtual classrooms. Bosch product and sales teams continued to keep retail floor staff motivated and informed about the latest products with detailed training content and activities.

“With restrictions easing, in-store training schedules were scheduled and the Bosch showroom was utilised to increase hands-on product knowledge.” AR

ww g me w.s

FREESTANDING FA MIGLIA Design distinction with Italian style and superior technology.

au m. .co

AR FREESTANDING COOKING

ARISIT

Rachael Williams Sales and Marketing – Specialist Brands

Omega 90cm Freestanding Cooker OF909FX

`129-litre

capacity with twin fans `Nine

cooking functions `Five burners including wok burner `Safe

touch glass oven doors RRP: $1,899

Robert Oredsson National Sales Manager Appliances — Retail

He said engagement with retail partners and sales staff remains paramount and when traditional face-to-face was not permissible, the company quickly adapted to other avenues of regular communication such as online video platforms, emails and phone contact to deliver the information flow and support retailers.

“ ”

32

Appliance Retailer August / September 2021

“Like most of our industry, we have seen huge increases in sales across our range of products.

However, while the almost aggressive sales fever has levelled out, sales are consistently strong with double digit increases year-on-year.”

During the pandemic good stock has been available with only minimal delays on best sellers. “Our partner brands have supplied what and when they can and communicating about component shortages, so we have been working with them closer than ever to forecast our needs,” she said. AR

“There has been an increase in demand for the Omega freestanding cooker that fits well with consumers' current kitchen décor along with a large oven cavity size with plenty of room to cook for those who like to entertain,” Robert Oredsson said.

There has been an increase in demand for the Omega freestanding cooker that fits well with consumers’ current kitchen décor along with a large oven cavity size.

“We have always had steam, so that’s not new for us, but I have noticed some of the competitors finally getting on board.

As for training Williams said one-on-one training has been a focus once reps were back in-store with new staff to train and existing staff always ready for a refresher. “We have demonstrations where possible for the end users.”

OMEGA APPLIANCES

“This adaptation has opened the door moving forward to create a more hybrid approach to work with our retail partners and maximise opportunities.” AR

“Like all cooking products, it’s about ‘black’.

Although we are still seeing consistent sales of the specialty colours like celeste blue, black and anthracite finishes are by far the most popular,” Rachael Williams said.

Steel 90cm Enfasi Upright Cooker E9F-5NF

`Five gas burners hob and wok `Bonus

Sirius hood `Matte

black finish, with matte black cooktop `Built-in

storage drawer RRP: $4,990

FREESTANDING COOKING AR

EUROLINX

Tristan Peters National Sales Manager A freestanding cooker is designed to be the centrepiece of a kitchen and recent trends in kitchen design indicate that the statement piece is back, according to Eurolinx.

“Enquiries and sales of cookers above 90cm have increased over 50% in the last 12 months and this trend shows no sign of slowing down,” Tristan Peters said.

“ILVE’s market leading range and ability for customisation offers potentially over 60,000 separate SKUs and with the release of the new ‘build your ILVE’ configurator a customer’s ability to explore all of these possibilities is at their fingertips,” he said.

Accessed from ilve.com.au, every potential Majestic, Nostalgie and Professional Plus cooker can be built within a matter of minutes leaving an image, specifications, availability and price of the end product. “Since the release of the configurator we have had a strong increase in sales of larger custom-coloured cookers as well as the stainless steel models.

“At the height of the pandemic we saw a big jump in sales in the replacement market as everyone was at home and uncertain as to how long, so customers were replacing or upgrading their existing cookers. Now the reality of post-Covid has set in we are seeing a huge uplift in the renovation sector and together with the strong results in the housing market we expect a very positive 12 to 24 months ahead,” Peters said.

Eurolinx recently appointed a new training and development manager with online learning and training content now a major marketing strategy for the company in addition to driving consumers to its configurator option.

ILVE Majestic Series 90cm Freestanding Cooker

`TFT 4.3-inch touch control screen `Steam

release function `Brass

burners with matt black nano coating `Eight

standard colours/ five cooktop styles RRP: From $8,999

“

Consumer promotions will continue to be a part of how we go to market.

”

With ILVE’s transition to an agency model for its freestanding cookers, the focus is delivering messaging around this, with campaigns in the second half of 2021 to support the strategy.

A selection of built-in cooking products and rangehoods will be added to this platform with marketing messaging already planned. “Consumer promotions will continue to be a part of how we go to market.”

Peters acknowledged that challenges around supply remain a reality that is impacting everyone and will continue to do so.” We are working closely with the factory to mitigate any impact to our customers.” AR

www.applianceretailer.com.au

33

56 U36 n=E paig cam tm_ S&u =DP dium _me utm iler& Reta %20 ance ppli e=A ourc m_s /?ut kers -coo ding stan free .au/ .com ilve ww. s://w http v

56 U36 n=E paig cam tm_ S&u =DP dium _me utm iler& Reta %20 ance ppli e=A ourc m_s /?ut kers -coo ding stan free .au/ .com ilve ww. s://w http

AR FREESTANDING COOKING

ANDI-CO

Robin Werth Marketing Manager “We continue to see growth in the freestanding cooker market as consumers invest in renovation and kitchen refurbishments,” Robin Werth said.

“Newer technologies recently introduced include induction cooktops and full steam ovens, such as Falcon’s Nexus Steam, which are helping drive both sales growth and higher average selling prices. A further growing trend is appearing in coloured cookers, as consumers lean towards making a statement in the centrepiece of their kitchen.”

As to how the sales momentum has changed year-over-year, compared when the pandemic was at its height? “Falcon sales have carried on well into 2021. As consumers continue to invest in their homes in lieu of overseas travel, so the requirement for premium, quality brands remains very strong and brands such as Falcon continue to drive this trend,” he said.

Andi-Co keeps in close contact with all retail partners and benefits from the strong relationships it has maintained through head office and at store level. “Digital tools have enabled us to provide remote sales and product training and deliver timely product information to our partners.”

The Falcon brand will be supported via a combination of digital and traditional media outlets and social media platforms, providing invited content. AR

De’Longhi 90cm Freestanding Oven DEF908S `Made

in Italy `Available

in stainless steel and anthracite `Eight

cooking functions `Telescopic

shelf RRP: $2,299

ELBA APPLIANCES Falcon Nexus Steam Range Cooker (Dual Fuel or Induction)

`35-litre

full steam oven `Dual

Fuel - five gas burners/ wok cradle/ two cooking zones / flat griddle `Bread

proving / storage drawer `Available

in black, slate, stainless steel & ivory RRP: $14,984 (Dual fuel) / $16,689 (Induction)

Helen Finlayson Category Manager

The overall appearance of the freestanding oven category is evolving with more contemporary designs and aesthetics capturing a wider based audience. “Darker stainless steel and anthracite finishes complement modern kitchen designs, whilst the more traditional vintage design appeals to those more conventional customers,” Helen Finlayson said.

“We are seeing larger capacity ovens grow in popularity as families spend more time at home cooking family meals. This also applies to pyrolytic cleaning technology, with more freestanding ovens incorporating this function,” she said.

Worldwide demand is still high, and those who could satisfy the initial demand at the height of the pandemic have experienced unprecedented sales growth, according to Finlayson.

Training too, continues to be paramount, and where possible the company will roll out its new training platform in the traditional faceto-face environment. In addition, it is working with retail partners to adapt the format so it can translate to an online platform. “During our store visits our staff will revisit the content and be available to add to the detail and answer any further questions.”

When it comes to future marketing strategies, she said it was important to understand market trends and demands, and endeavour to introduce product that embodies these requirements. This has been a huge undertaking for De’Longhi during 2021, with new freestanding ovens to be launched during Q4. AR

36

Appliance Retailer August / September 2021

FREESTANDING COOKING AR

GLEM GAS

David Gilmore Managing Director Business is good with a lot more interest in black and new products, according to David Gilmore.

“Our long-awaited new range of freestanding cookers were released in February and we are delighted with the market response,” he said.

As for sales momentum, this has not varied very much between cooking categories.

“We are enjoying consistent strong demand and the outlook is positive. A full range changeover of models has created some added interest for our products, and we are enjoying the benefits of having a new range after a long period selling the previous models.”

He said retailer head offices have been helpful disseminating information to stores and staff.

“We have been following up in every way we can on the phone, over email as well as online. By working closely with our retailers, we have benefitted from their online resources while being active with

industry news services. New updated product catalogues, POS and bonus incentives have all played a part in getting our new ranges established,” Gilmore said.

“We are forecast planning further into the future so that we have production capacity available to us. Increased costs affects everyone equally and we will deal with them when we have no choice, but for the moment we are holding our position.” AR

Emilia 90cm Gas Cooker EM965GGN `Italian

made cooker with 140-litre oven `Multifunction

gas oven with fan assist `Five burner cooktop with centre wok burner `10-amp

connection for off grid installations RRP: $3,569

“

Our long-awaited new range of freestanding cookers were released in February and we are delighted with the market response.

”

www.applianceretailer.com.au

37

AR FREESTANDING COOKING FROM THE FLOOR

Hart & Co. NICHOLAS KIRBY

“

People are spending more time at home and looking to create nicer living environments for themselves so consequently are renovating more which has a flowon effect into our categories.

38

”

.

S

ales at West Australian retailer Hart & Co. are going well but it has been a bit of a rollercoaster over the last six months, CEO Nicholas Kirby told Appliance Retailer. He said coming in and out of lockdowns tends to shift the sales momentum and it takes time to build up that momentum again.

“Sales have been even across the board with most categories performing well although we have seen a resurgence in interest for freestanding cooking. Customers are prepared to spend a little more, possibly due to savings in other expendable areas like travel.

“People are spending more time at home and looking to create nicer living environments for themselves so consequently are renovating more which has a flow-on effect into our categories,” Kirby said.

“To what extent has Covid contributed to sales? It has had a significant positive influence resulting in strong sales growth and for us as a new business we have benefitted by performing ahead of where we expected to be at this time.”

Stock supply is the main challenge, he said, but good communication from suppliers and customers has helped the retailer to work around this.

Appliance Retailer August / September 2021

“Because customers have to wait longer for product, purchasing decisions need to be made earlier than usual.”

He said whole of home product, product integration and Wi-Fi Connectivity are starting to emerge in the store space. “It will be interesting to see what the uptake will be because you always get the early adopters with this technology, but it is the mainstream consumer it needs to appeal to. As it becomes easier to use and better understood it will get more traction.”

As to how successful promotions are for generating sales Kirby said it was important to differentiate between promotions and events.

“Promotions are critical to the success of a brand and with brands controlling their promotions more our success is tied to a certain extent with the success of the supplier’s promotion.”

“Events are critical for us as a business in developing our brand and the more relevant the event, the more beneficial it is in achieving this.

The more experiential we make our business the greater appeal we have to our consumers and the more we differentiate from our competitors.”

While Hart & Co. does not trade online Kirby believes lower priced domestic appliances and technology driven products have been the beneficiaries of increased online sales. AR

FEATURE

Built-In Cooking Built-In Ovens / Gas Cooktops / Induction Cooktops

AR BUILT-IN COOKING

Strong housing market drives built-in cooking purchases

BY EMILY BENCIC

L

arge cooking appliances are expected to grow 4% in volume terms in 2021 as the housing market in Australia experiences an uptick, according to the latest data from Euromonitor. Built-in cooking appliances are seeing growth of 5% while freestanding cooking appliances remain in decline.

“Replacement rates of large cooking appliances among some consumers has been slowing down due to lower disposable income and subdued consumer confidence,” Euromonitor International research analyst, Angeliki Sfikas said.

“Consequently, there has been a decline in demand for premium models as consumers became more aware of their spending resulting in manufacturers delaying the release of higher-end products until 2021.

“Strong price discounting activity from both manufacturers and retailers was visible to support volume sales, and movement was noticeable during the sale season, resulting in a unit price drop.” AR

“

More people are making improvements to their spaces with design renovations a key priority and inspiration for consumers when purchasing appliances.

”

E VERY APPLIAN C E I N D ESIG N ER DAR K

westing h o u se.com . a u

N OW YO U C A N CO O R D I NATE E VERY K ITC H EN A PPLIA N C E WITH A S PI R E .

O U R N E W DA R K STAI N LES S R A N G E .

BUILT-IN COOKING AR

ELECTROLUX HOME PRODUCTS Mark Goodwin Communications Manager

Since the emergence of Covid-19, it has become increasingly important for consumers to create home environments that suit their needs, according to Electrolux’s Mark Goodwin.

“More people are making improvements to their spaces with design renovations a key priority and inspiration for consumers when purchasing appliances,” he said.

Almost 18 months on from the height of the pandemic, sales remain strong but have moved away from ‘panic’ purchases of chest freezers and secondary refrigerators to more considered purchases in line with renovation activity.

“Full kitchen solutions sales across Westinghouse, Electrolux and AEG have continued to grow. We have also seen strong demand for premium outdoor cooking and wine storage solutions in both our Beefeater and Vintec brands,” Goodwin said.

In response to Covid-19, Electrolux accelerated its plans towards a more digital learning space with the launch of a training studio to live stream training sessions to retailers and internal sales teams.

“This has been a vital link to not only provide product training but to maintain face-to-face time with our retail partners and internal sales teams around the country. Where possible, our statebased account managers have conducted bespoke live streaming sessions with their individual stores, and during lockdowns, they hosted sessions from their own homes to continue to educate retail partners and colleagues,” he said.

With new product innovations, Electrolux draws on learnings from consumer insights to ensure relevant and informative engagement at every touch point. So far this year, Electrolux has launched five multichannel campaigns with more to come in the months ahead.

Westinghouse 60cm MultiFunction 8 Oven with AirFry WVE616SC

`80-litre

capacity with AirFry function `Australian-built

in the Adelaide factory `Easy

glide side racks and telescopic runners `Programmable

timer to plan start and finish cooking times RRP: $1,149

“We’re investing in our brands to ensure the success of new innovation supported by trade promotions. Our in-store strategy is focused on maximum impact for consumers and with the recent launch of the AEG range, we reintroduced our cooking demonstration program, designed for a hands-on experience.”

When asked about logistics and supply, Goodwin said inventory balance is crucial in forward planning to minimise disruptions.

“Our aim is to ensure we focus on our most popular products to continue to service the majority of our demand.” AR

AR BUILT-IN COOKING

BOSCH

Christine Haas Product Manager - Cooking Over the past year, there has been an increase in kitchen renovations and upgrades of outdated appliances due to a greater focus on cooking at home and consumers becoming more health conscious, according to Bosch’s Christine Haas.

“Bosch supported this trend with full steam ovens that preserve vitamins with an added steam option that increases moisture to improve cooking results,” she said.

Design and style are increasingly important as consumers choose bold kitchen ideas and materials. Alongside hardware and furniture selections, consumers are now utilising appliances to personalise their kitchen.

“We have seen a significant shift from more traditional stainless steel looks to sleek black glass as the predominant design aesthetic within the oven market. This year, Bosch launched several new black ovens with improved design features and steam functions, as well as 70cm and 80cm 2-in-1 cooktops with integrated ventilation to free up headroom taken up by a traditional rangehood,” Haas said.

“There has also been a trend toward appliances with smart technology and user-friendly features.

Bosch cooking appliances with Home Connect enable consumers to control their appliances remotely via the accompanying app using voice activation or smart device.”

As a result of lockdown restrictions, there has been growth in online purchases of home appliances and as such, digital communication has been essential to support the path to purchase.

“We support our built-in cooking appliance product launches with a strong marketing campaign including TV, billboards, partnerships, ads, retailer websites, promotions and in-store executions.

Where applicable, we also incorporate award wins that represent the quality of our appliances.”

With increased demand for appliances, Bosch experienced longer lead times, particularly for its built-in appliances that are mostly made in Germany or other parts of Europe. “Fortunately, we were able to manage these challenges well with continuous stock planning and communication.

Consumers that needed their appliances urgently had to be more flexible with their choices and select what was in stock. Planning ahead was also necessary to prepare for the longer wait time,” Haas said. AR

“

Bosch cooking appliances with Home Connect enable consumers to control their appliances remotely via the accompanying app using voice activation or smart device.

”

Bosch Series 8 Pyrolytic Oven with Full Steam HSG656XB6A

`FullSteam

Cooking retains more nutrients and natural flavour `4D HotAir for even heat distribution on any level `PerfectBake

Sensor and PerfectRoast meat probe `TFT touch display and control ring to select cooking programs, adjust cooking temperature and navigate through the Bosch assist menu RRP: $4,999

42

Appliance Retailer August / September 2021

Model shown: WVEP618DSC

AR BUILT-IN COOKING

BERTAZZONI

George Alikakos General Manger of Sales Consumers are investing in their homes to make them as aesthetically pleasing and functional as possible with the kitchen at the heart of the home more than ever, Bertazzoni’s George Alikakos said.

In Q4 2021, Bertazzoni will introduce induction hobs and undermount hoods to complete its kitchen suite offering and further cement its position in the built-in market.

“We are most known for our freestanding products, but we have expanded our line-up to include our 60cm built in oven with steam and pyrolytic functionality in seven different aesthetics.”

“People are no longer prepared to accept the short coming of their older existing appliances – they need to work and help cook beautifully.

“Bertazzoni has been well positioned to assist market demand with the support of its home manufacturing operation and maintain continuity of supply. Our facility in Guastalla continued to produce products throughout Covid-19 so we could support our growing retail network and satisfy customer demand.”

In addition to supporting heightened product demand, Bertazzoni has been focused on consumer education and keeping connected during lockdowns via online channels.

“Digital engagement has been key with increased communication over email and video conferencing tools with our staff and retail partners, as well as increased use of social media. Head office curated a video, highlighting our long history to survive and prosper,” Alikakos said.

Bertazzoni Pyrolytic Built-In Oven F6011PROVPTN

`76-litre

11 function electric oven with total steam `Self-cleaning

pyrolytic functionality `Includes

food probe and heavy duty oven racks `Soft motion, quadruple glass door RRP: $4,199

According to Alikakos, Bertazzoni was fortunate enough to maintain stock throughout the pandemic with support from its Italian parent company; however, material and transport costs are impacting profitability and driving price rises. AR

“

Digital engagement has been key with increased communication over email and video conferencing tools with our staff and retail partners, as well as increased use of social media. Head office curated a video, highlighting our long history to survive and prosper.

”

44

Appliance Retailer August / September 2021

Full steam ahead with Bosch Series 8 Combination Steam Ovens Bosch offers a selected range of ovens with full steam and added steam capabilities. Both baking methods provide unique benefits to the final cooking result.

Added Steam Adding bursts of steam to conventional heating methods adds moisture to the dish to achieve a tender and juicy end result with a crispy crust.

This method is recommended when baking bread and roasts.

Full Steam Pure steam cooking is one of the healthiest ways to prepare food, as it allows vegetables to retain their nutrients. This method can be used with functions such as reheating, dough proving, defrosting and sous-vide vacuum sealed slow cooking.

Discover more at www.bosch-home.com.au

AR BUILT-IN COOKING

SMEG

Leon Wolf National Product & Procurement Manager Increasing popularity in black appliances and growth in combi-appliances that combine convection heat with steam and microwave technology are two key trends that emerged in 2020 and have continued into 2021, Smeg’s Leon Wolf said.

Whirlpool Induction Cooktop SMP658CNEIXL `65cm

FlexiFull induction with eight zones `6th Sense Smart Sense technology `Text assisted display `Scratchproof

and easy to clean iXelium coating RRP: $2,799

“In this year’s strong renovation market, builtin oven and cooktop sales are buoyant with consumers upgrading or replacing appliances. In particular, there is good growth in the premium cooking segment with an increased interest and awareness of cooking related technology among consumers, who are applying this knowledge when exploring their options.”

ARISIT

Andrea Gunn National Sales & Marketing Manager Dark stainless has been one of the largest growing design trends over the last 12 months with more brands introducing a dark stainless offering, Arisit’s Andrea Gunn said.

Consumers are seeking products that make cooking easy, including built-in ovens with preprogrammed recipes and temperature probes for precise results. In the cooktop category, there has been a shift to induction over gas due to environmental considerations, particularly for commercial projects and new homes, according to Wolf.

“Although the market appears to be stabilising, the kitchen remains a top priority when it comes to home improvements.”

Gunn acknowledged that restrictions on in-store demonstrations and retail training has been one of the biggest challenges for the cooking category as these appliances rely on extensive sales knowledge and confidence in the product.

When asked about stock shortages, he said the company has full control of production capacity with all Smeg cooking appliances designed and manufactured in Italy. “We are accordingly able to respond in a timely manner to market demands.” AR

Smeg 60cm Classic Thermoseal Pyrolytic Oven SFPA6303TPX

`Thermoseal

technology for optimum results `Smart

cooking with over 100 automatic recipes `VIVOscreen

with full colour intuitive user interface `Temperature

probe for precise cooking RRP: $3,590

46

Appliance Retailer August / September 2021

“These limitations have forced us to improvise and adapt our systems. Although we believe faceto-face and hands-on training is more effective, we have invested in creating informative and engaging online training modules, which have been key to educating sales staff remotely.”

Events and roadshows have been the preferred way to launch new products in the past, but these plans have also been put on hold due to uncertainty around travel restrictions.

“Like with our product training, online virtual events and launches are going to be an effective way to execute new product releases with our retail partners, in conjunction with a strong consumer offering.”

As for stock, Arisit is keeping in close communication with factories to maintain a consistent flow; however, Gunn warns that suppliers won’t be able to continue absorbing factory price increases and volatile freight costs.

“We’re already seeing supplier price increases being implemented across many brands.” AR

BUILT-IN COOKING AR

Miele TempControl Cooktop KM 7679 FL

MIELE

Michele Laghezza Marketing Director – Australia and New Zealand Many consumers have prioritised renovations in the kitchen, bathroom and laundry as they spend more time at home and seek to create a seamless environment, according to Miele’s Michele Laghezza.

“We are seeing our customers move beyond aesthetics and sleek finishes to create spaces that put functionality and usability front of mind,” he said.

`Four cooking

zones including one TempControl zone `Automatic

operation of rangehood for intelligent control `Smart

Select enables Intuitive and quick selection via frying level or number sequences `When

paired with the Miele@mobile app, the new CookAssist feature communicates with the cooktop and guides users through the recipe RRP: $4,799

“We are also seeing customers opt for sustainable and eco-friendly materials with more consideration of where materials are from, how long they will last, what they are made of and where they will end up after use.”

Sales momentum has remained strong for Miele across all categories due to an increasing desire for living spaces that cultivate a sense of community and connection.

“From upgrades in the kitchen to the laundry, families are taking the money they might have spent on a holiday and instead investing in appliances that will last for generations to come. Despite restrictions for our Miele Experience Centres forcing our demonstrations and classes to be cancelled or postponed, we have maintained strong sales and launched innovations and enhancements to our product lines,” Laghezza said.

Miele has been using an online e-learning portal to provide sales teams with self-paced learning modules, product video tutorials and category reference sheets to ensure staff understand the latest features and functions. AR

TO COOK BEAUTIFULLY

Casa Bertazzoni Melbourne 325 Clarendon Street, South Melbourne 1800 65 42 65 | au@bertazzoni.com marketing.au@bertazzoni.com

www.applianceretailer.com.au

47

AR BUILT-IN COOKING

OMEGA APPLIANCES

Robert Oredsson National Sales Manager Appliances – Retail With consumers spending more time at home and using their appliances to a greater extent, they are updating their kitchen design and seeking sleeker and more modern appliances, Omega’s Robert Oredsson said.

“In line with European trends, consumers are moving away from traditional stainless steel towards dark inox or black finish appliances.

In the built-in category specifically, consumers are choosing large cavity ovens to cook family meals and provide increased versatility. Omega’s 60cm oven with 90 litre cavity and 60cm double oven have been extremely popular over the last 12 months.”

Omega has observed a slowdown in sales momentum towards pre-Covid levels, although consumer confidence remains high, and purchases are still being made as travel restrictions remain in place.

“We are helping to drive consumer demand by supporting our retail partners during key selling periods with promotional mechanisms such as cashbacks and gift cards. We have also introduced new digital marketing programs that are retargeting consumers who view our products on retailer websites, so we are at the forefront of the decision-making process.”

Oredsson said the company is comfortable with its stock levels but acknowledged that logistics will continue to be the greatest challenge with “extended lead times and increased costs to monitor”. AR

Glem Gas 60cm Stainless Steel Gas Oven GF64GEI

`Easy

10 amp plug in connection `Five cooking functions including fan assisted gas `Italian

made 67-litre oven with easy clean enamel liner `Doesn’t

require electricity to operate, ideal for off grid applications RRP: $1,649

Omega 60cm Built-In Double Oven ODO684XB `102-litre

total capacity `Eight

cooking functions `Easy

view oven doors with safe touch glass `Black

glass finish with dark inox stainless steel trim and handles RRP: $1,099

48

Appliance Retailer August / September 2021

GLEM GAS

David Gilmore Managing Director Glem Gas is another manufacturer experiencing an ongoing shift towards black appliances across major cooking categories including built-in.

“The unique nature of the market for the last 12 months has been that stock is king. If you have the stock, it will sell, and this has taken some focus off new product development in the short term,” David Gilmore said.

While Glem Gas is not a major player in the built-in oven category, sales momentum has remained strong since the start of Covid-19 with no slowdown to date. “However, as back orders fill, I expect the sales trend to head back towards the momentum of 2019.”

Wherever possible Glem Gas is working faceto-face with sales staff for product training and providing in-store display support as required but remains reliant on phone calls and digital communication in the form of emails and video conferencing.

“We want to be more active with training videos and improve our website aesthetics to strengthen our online profile within the industry and help inform our retail partners and educate sales staff about our products,” Gilmore said.

Like the rest of the industry, Glem Gas has experienced delays in supply and customers have generally been accepting of longer lead times. “Increased logistics costs have so far been absorbed.” AR

BUILT-IN COOKING AR

FISHER & PAYKEL

Belinda Toner General Manager – Product Management Over the last year, the kitchen has increasingly become the social hub and heart of the home, even more than it was pre-Covid, according to Fisher & Paykel’s Belinda Toner.

“As people cook more at home, they are experimenting and expanding their culinary repertoire. Consequently, they are demanding more from their cooking appliances, which need to be versatile and intuitive,” she said.

ELBA APPLIANCES Helen Finlayson Category Manager

With a stronger focus on preparing healthy and nutritious meals, products that offer cooking functions that support this trend are gaining momentum, Elba Appliances’ Helen Finlayson said.

“Family meals require family sized ovens, and as a result, capacity is also high on the purchase criteria when choosing an oven. Cleaning is another major consideration and ovens with pyrolytic or steam cleaning options are increasing in popularity.”

However, with strong demand continuing, the challenge is to manage fluctuating stock positions as consumers are no longer prepared to wait for products and retailers are selling what is in stock.

“Forecasting has become a more critical part of our business and working with our factories to pre-book production space and secure componentry is now a day-to-day task. Logistics costs are becoming unpredictable, but where we can, we have managed to secure rates and continue to work with our factories to ensure we get the best possible outcome for our retail partners.”

In 2022, De’Longhi will be launching a new built-in cooking range, which Finlayson said will encompass simple sophistication of an Italian designed product, while supporting cooking functions that deliver on current cooking trends.

“The launch campaign will be in line with our brand messaging and encompass a 360-degree marketing approach.” AR

De’Longhi 90cm Built-in MultiFunction Oven DEP909M `Made

in Italy `Nine

cooking functions `Family

size 87-litre usable capacity `Catalytic

liners, telescopic runners and rotisserie RRP: $2,299

Fisher & Paykel 92cm Full Surface Induction Cooktop CI926DTB4

`Arrange

up to six pots or pans of any size and shape `PowerBoost

and gentle heat functions deliver very high or very low heat `Touchscreen

provides intuitive overview of cookware position, timers and heat setting `The surface around the cookware stays cool to make cleaning easy

“With an increased focus on healthy eating, steam cooking has become more popular as it locks in food’s nutrients and although not a new trend, the integration of cooking appliances into kitchen cabinetry is becoming a design necessity.”

Fisher & Paykel has been working with retailers to utilise their e-learning platforms with both video and imagery content, in response to restrictions.

“We have developed digital brand experiences via Zoom for stores that do not allow account managers to attend in-person demonstrations and training.

For in-person training, we host small groups and have increased cleaning and hygiene practices to ensure staff safety.”

Looking ahead, Fisher & Paykel has new steam ovens, vacuum drawers and full-surface and downdraft cooktops scheduled to be released in Q3, as part of its second predefined launch period for the year.

“The launch is an integrated strategy across trade and consumer, focused on customer engagement during the path to purchase. We are working collaboratively with our retail partners on marketing activations to support the new products. Our promotional plans reflect our objective to drive awareness and consideration of these products within our full kitchen-suite family.” AR

RRP: $8,799

www.applianceretailer.com.au

49

AR BUILT-IN COOKING

FROM THE FLOOR

Bing Lee BEN MILLER

50

S

ales demand remains strong in both the replacement and renovation markets for Bing Lee, according to cooking merchandise manager, Ben Miller, with the need to upgrade appliances at an all-time high as consumers spend more time at home.

“We are seeing a shift to large capacity ovens and cooking appliances that offer greater versatility across two or more ovens with companion products,” he told Appliance Retailer.

In light of ongoing travel restrictions and a strong property market influencing consumer spend across retail, Bing Lee is optimistic that the current sales trends will remain high through to 2022.

“We are well positioned to meet customer demands in the cooking category and expect to see appliances that offer versatility remain highly sought after, alongside complementary products including sinks, taps and water filtration.”

According to Miller, there are a range of considerations in the purchase journey from household size and kitchen size to material and finish preferences to ensure appliances seamlessly blend into the kitchen design, whether concealed or on show.

“Products that deliver on performance and versatility will continue to evolve in the category across a broader number of brands. We are seeing increased interest in ovens with built-in air fryers, hybrid gas and induction cooktops, combination steam ovens and rangehoods with connected technology. As long as demand remains high, the evolution of these features will cascade across different price segments, opening up to a larger number of users,” he said.

As for managing stock shortages since the height of the pandemic, Bing Lee has forecasted to meet additional demand with supplier partners which has helped provide some surety over its inventory position.

“With the additional demand, trades have been stretched which has led to longer wait times for renovations, affording us some time to get stock in and out. As a business it’s been important for us to be transparent around potential delays and in general, customers are accepting of delays due to global demands.”

Although online transactions are growing, closure rates at store level remain strong for customers to determine that the products on their shopping list meet their requirements. “Our customers look for validation from our sales specialists in their path to purchase.”

On a closing note, Miller said the retailer continues to invest in its stores, staff and online channels to meet customer needs.

“Whether it is enriched content online, bigger and better in-store displays or well-trained staff on the floor or in our call centre, we understand the need to provide a great customer experience at every touchpoint. In the cooking category, it is important to highlight new technologies, features and benefits across all products.” AR

Appliance Retailer August / September 2021

FEATURE

Rangehoods Canopy / Downdraft / Integrated / Slide-Out / Undermount Rangehoods

Sirius rangehoods: 25 Years of inspiration.

AR RANGEHOODS

‘New’ black and integrated in the hood spotlight

BY KYMBERLY MARTIN

R

angehoods saw the least negative impact out of large cooking appliances largely in response to the current housing market boom, according to Euromonitor International.

If you needed proof that quiet has value then this feature will confirm it with demand for silent extraction a must-have especially with open-plan design, a preferred layout in many households.

Most of the responses to this feature reported that sales were still strong, following a year of extraordinary growth and with many consumers still spending more time at home they will continue to consider new appliances that make the most of their living spaces. AR

ARISIT

Rachael Williams Sales and Marketing – Specialist Brands Its integrated everything with great lighting or black, according to Arisit. “Designers are loving the range of integrated products and features with products that are hidden or multiple products integrated into one. Either way, it’s about integration,” Rachael Williams said.

Sirius Valentina Integrated Downdraft Series SDD2LEMIC

When possible, in this Covid environment, faceto-face training for new staff and refreshers for existing staff was a priority for supporting sales.

“Our products are continuously changing and evolving so there is always something to talk about and new to learn.

RRP: From $4,599

“We are utilising more digital contact with our retailers and customers. Online content has always been important, but now it is imperative.

Whether its ease of access to technical information, or marketing to new consumers, it needs to be easy to understand while driving the brand message at all times.”

`Available

in 880mm or 1180mm `Suits

gas hob `Remotely

positioned controls `Various

powerful motor options

Partnering with this strategy in 2021 was a print media campaign running across well-known titles such as Grand Designs, that she said created consumer interest in the company’s new range of Sirius Valentina, Steel outdoor kitchens and Capital BBQs. “These are a high end offering and customers are loving them.”

Despite the pandemic the company has been able to maintain good stock levels with minimal delays on the best sellers. “Our partner brands have been able to supply what we need when they can and communicating with us about component shortages. We have been working closer than ever to forecast our needs.” AR

www.siriusb

RANGEHOODS AR

OMEGA APPLIANCES

Robert Oredsson National Sales Manager Appliances – Retail “The strong trend in modern kitchens has seen a move away from traditional stainless steel to dark inox or black finish and undermounts which are hidden to utilise extra cabinetry space,” Robert Oredsson said.

“Consumers are becoming savvier with the importance of high air extraction rangehoods.

However, they want the best of both worlds with high air flow matched with a low noise level to ensure it does not overwhelm their kitchen ambience.”

He has also noticed a pull back to a more normal level of sales from the peak of the pandemic buying. “In saying that there is still evidence of high consumer confidence and purchases are still being made.”

Maintaining engagement with retail partners and sales staff is paramount and when traditional face-to-face was not permissible, the company quickly adapted to other avenues of regular communication, such as online video platforms, emails and phone contact to deliver information flow and support.

“This has opened the door to create a more hybrid approach allowing us to work more effectively with our retail partners and maximise opportunities.” AR

Smeg 90cm Undermount Rangehood KDIAM90

`Extreme

air extraction with 1555m³/h `Quiet

four-speed twin motor `Dishwasher

safe stainless steel filters `Electronic

button control RRP: $2,690

SMEG

Leon Wolf National Product & Procurement Manager “The rangehood category has remained strong this year with consumers seeking both undermount and canopy rangehoods when completing a total kitchen renovation, compared to 2020 where consumers were simply replacing their cooking appliances during the height of the pandemic,” Leon Wolf said. “With freestanding cookers, consumers are purchasing the matching canopy rangehood to achieve a complete kitchen design, matching colour and aesthetic.”

Wolf said when it comes to launching new product, development in this category is evolving to include user interface connectivity with ‘smart’ home options.

Robinhood Argus 90cm Slim Box Canopy RHWC90TB

`Noise

level 46dBA `Maximum

1200m³/h airflow `Metal

blade fans with Telfon finish aids with airflow extraction `LED lighting

“During Covid restrictions we were able to connect with retail staff via virtual training sessions. We also created product related content for our social media channels including YouTube and have continued to update our web-based e-learning training platform, which notifies users of any new content.

“We continue to work closely with our Smeg head office in Italy and our Australian retail partners to ensure we respond in a timely manner to production deadlines and market demands,” he said. AR

RRP: $849

brand.com

Sirius rangehoods: 25 Years of inspiration.

AR RANGEHOODS

CONDARI

Kate Scanlon Sales Director Large-format, bespoke rangehoods for consumers wanting a visual centrepiece in their home is a trend being driven by architects, designers and kitchen companies, according to Condari. “We are uniquely placed to work in this space and are responding to demands for different colours and finishes, including mirror-finish and brass,” Kate Scanlon said. “Consumers are loving our Sapphire range, manufactured from chemically-coloured stainless steel.”

Condari recently launched Arlington rangehoods, designed specifically for use over large-format cookers, that Scanlon said was in response to an increase in sales of these cookers and the need for correct ventilation. “Arlington hoods are extradeep and fitted with up to four of our powerful Qasair motors, while retaining our signature Quiet as Air performance,” she said. Some models in the new range have recessed filters for using over cookers with open-flame grills.

As consumers move away from downdraft hoods, which are inadequate over highperformance cookware, the company is seeing a return to a more traditional look, with wall-mounted canopy hoods also enjoying a resurgence in popularity.

As an Australian manufacturer, Condari has not been as affected by the pandemic with the Ringwood factory remaining open with no stock issues. “As a smaller company, we have been able to respond with agility and flexibility to the changing environment and our business remains buoyant.”

Engagement with retail partners continues face-to-face in-store, and at state facilities wherever possible, and the company is hosting sales staff at its factory on a regular basis. “There is no substitute for in-store training, but we have also moved much of our training content on-line in guided sessions when necessary.”

The company markets rangehoods for indoor, outdoor, standard or custom, ducted or recirculating. AR

54

Appliance Retailer August / September 2021

Stadium STM1300 and Stadium Island STMI1500 Rangehoods

`Manufactured

from type 304 stainless steel `Powder

coated in any Dulux colour `Up to 2700m³/h over gas or induction cooktops `Three-year

warranty or six years if installed by Qasair recommended installer RRP: From $12,250

“

Condari recently launched Arlington rangehoods, designed specifically for use over large-format cookers… in response to an increase in sales of these cookers and the need for correct ventilation.

”

ww

‘The Kite’ ceiling cassette rangehood SLT-978EMELBK

ir w.s m .co and

br ius designer ceiling cassettes The Sirius designers have reinvented the ceiling cassette rangehood.

Featuring a powerful extractor and a striking LED light, the new range of cassettes will be the talking point of your modern kitchen.

www.siriusbrand.com

AR RANGEHOODS

ELBA APPLIANCES Helen Finlayson Category Manager

As the home cooking trend continues into 2021 consumers require a rangehood that can keep up the pace, and performance is becoming a higher priority in the purchase criteria, according to Elba Appliances.

“High extraction rates and lower decibel ratings are the main considerations on making an informed choice and integrated models continue to trend upwards, as do darker stainless steel and black finishes on canopy designs,” Helen Finlayson said.

Worldwide demand is still high, and those who could satisfy the initial demand at the height of the pandemic have experienced unprecedented sales growth. “The challenge now is to continue to fill the channel, whilst managing fluctuating stock positions,” she said.

As for training, where possible the new training platform is being rolled out in the traditional faceto-face environment. “We are working with our retail partners to adapt the format so it can translate to an online platform. During our store visits our staff will revisit the content and be available to add to the detail and answer any further questions.”

56

Appliance Retailer August / September 2021

De’Longhi 90cm Black Glass Canopy `Black

glass designer styling `Timer

`Touch

controls `Powerful

985m3/hr maximum air flow RRP: $1,299

In line with current trends De’Longhi will launch new models and upgrade performance levels of existing models during 2021. Promotional campaigns with be in accordance with brand messaging and aligned to the launch of a built-in cooking range.

According to Finlayson, forecasting has become a more critical part of business and working with factories to pre book production space and secure componentry is now a day-to-day task. “Whilst logistics costs are becoming unpredictable, where we can, we have managed to secure rates and continue to work with our factories to ensure we get the best possible outcome for our retail partners,” she said. AR

“

High extraction rates and lower decibel ratings are the main considerations on making an informed choice and integrated models continue to trend upwards, as do darker stainless steel and black finishes on canopy designs.

”

Our Premium Collection of rangehoods.

Powerfully quiet.

With open-plan kitchens and lounge areas now the norm, the quieter the rangehood, the better. At Robinhood, we believe in beautiful minimalist design that also minimises sound, bringing calm to cooking. Sound good?

View The Premium Collection of rangehoods at robinhood.com.au

AR RANGEHOODS

BOSCH HOME APPLIANCES Jason Carr Product Manager – Cooking

“When planning a contemporary streamlined kitchen consumers are looking for integrated rangehoods which provide clean lines and avoid disrupting the continuous flow of overhead cabinets,” Jason Carr said. “Cooktops with integrated ventilation in a single appliance are very popular in Europe and we are seeing more of this product arriving in Australia. This allows consumers to have flexible planning by freeing up the headroom taken up by traditional rangehoods.

SCHWEIGEN

Anthony Fletcher Co-owner Schweigen is another company taking up the move to black appliances launching undermount models in matte black in August. “Black has slowly encroached on the success of the all-white kitchen as it integrates well in diverse shades and materials, providing a contrast to luxury fittings and features,” Anthony Fletcher said.

He too said the sales trajectory that started with the pandemic has not abated citing explosive growth across product categories, especially ceiling cassettes and silent exhaust fans. “As more Australians work and study from home, the elimination of any noise has become top of mind when designing and renovating kitchen spaces and our extensive catalogue of silent rangehoods has helped homeowners address this perfectly.”

Schweigen has worked with retailer partners to incorporate remote training, virtual demonstrations and, with the upcoming studio at its new warehouse complex, the ability to live-stream training sessions via retailer training portals and mobile devices.

A big push in the months ahead will focus on the commercial market with the launch of a new module in its commercial portal for CPD events and resources. This is intended to let key professions and trades know about innovations and specialty products important to their developments and projects.

“The prevalent use of QR codes has normalised its usage and is something that Schweigen will leverage heavily in the months ahead to enable shoppers with their purchasing decision at pointof-sale,” he said. AR

58

Appliance Retailer August / September 2021

Schweigen IN. Silent BBQ Rangehoods

`Powerful

silent extraction `Touch

and remote controls with four speed levels `304-grade

stainless steel canopy `Dishwasher

safe filters RRP: From $3,939

Bosch Series 8 Integrated Rangehood DHL895DAU

`EcoSilence

BLDC energy saving brushless motor `LED Illumination `Three

power settings plus intensive speed `Low noise levels (41dB on min and 64dB on max) RRP: $1,399

“We have also seen a trend towards appliances with smart technology and user-friendly features that make life easier. The Bosch Series 8 wall-mounted canopy rangehood communicates directly with the Series 8 90cm Flex Induction cooktop, for auto hood switch on and ventilation power adjustment capabilities directly from the cooktop.”

When it comes to launch strategies, Bosch releases new products with the latest consumer data and design trends in mind. Rangehood launch campaigns include TV, partnership advertising, retailer websites, in-store executions and promotions. AR

“

Cooktops with integrated ventilation in a single appliance are very popular in Europe and we are seeing more of this product arriving in Australia. This allows consumers to have flexible planning by freeing up the headroom taken up by traditional rangehoods.

”

The Sapphire Range - unequalled attention to detail.

QASAIR® presents The Sapphire Range with unequalled attention to detail. This unique range offers an array of designs and colours while still being completely efficient.

This range showcases style, functionality and simplicity established by QASAIR® since 1972.

Qasair® is at the forefront of innovation in the production of rangehoods. We have developed synergies for the use of stainless steel in a variety of colours to compliment your kitchen.

Boasting an array of sensual lines, which immediately create a striking presence and retain the purposeful ability to function over all domestic cooking appliances on the Australian market. Available in 8 finishes.

Java Black

Champagne Brushed

Champagne Satin

Illusion Blu

Gold Rush

Bronze Satin

Persian Mirror

Persian Blu

Australian made & owned. Manufactured in Ringwood 3134 Condari Pty Ltd Phone:1300 360 563 Email: sales@qasair.com.au

AR RANGEHOODS

HAUS GROUP

Tristan Francis National Sales Manager Consumer trends continue to evolve, particularly in the custom colour space, driven primarily by the architect and interior design industries and consumers requesting to colour their product is now commonplace, according to Haus Group’s Tristan Francis. “It’s not uncommon for a large format undermount to be finished in brass, black or even copper,” he said.

“The introduction of Whispair’s ‘Your Hood, Your Colour, Your Way’ has been well received and consumers took the opportunity to select their hood colour and receive delivery in under two weeks. Sales are booming for Haus Group and Whispair continues to grow across Australia and New Zealand, and has done so for the past five years,” he said.

“Like everyone over the past 18 months, we have had to adapt to a changing world and a great marketing campaign can make the world of difference to the retail market. A website that is easy to use with great content that is easy to find and educates both the consumer and the retail agent is critical.

“We saw a great need also to update our portal to be user friendly so the sales agent can be more efficient when dealing with our brand. This portal provides easy access to tech data, sales history and stock availability.”

60

Appliance Retailer August / September 2021

Whispair Paris Island Rangehood X7PO4B5EP

`Remote

motor technology `Baffle

filters `Seamless

fabrication quality `Manufactured

in 304-grade stainless steel RRP: $3,190

“

The introduction of Whispair’s ‘Your Hood, Your Colour, Your Way’ has been well received and consumers took the opportunity to select their hood colour and receive delivery in under two weeks.

”

Speaking about stock shortages, he said: “As a manufacturer, we invested significantly in early 2020 in production materials to increase our buffer stock and facilitate sales growth. Controlling our own supply chain and assembly means that we aren’t reliant on the big factories in Europe and Asia and have not had a stock out in the past 18 months.”

The company will launch new product ranges and technologies during the next 12 months.

A TV campaign for Whispair rangehoods has been running nationally for the past year and will continue until July 2022. Another promotion gives a saving of 20% on any Whispair rangehood when purchased with a Wolf cooktop or upright cooker or a V-Zug cooktop. “We believe we might be the first brand to cross-promote with other cooking specialists outside of brands that have multiple brands under their umbrella,” Francis said. The promotion runs until August 24, 2021. AR

RANGEHOODS AR

GLEM GAS

David Gilmore Managing Director “We have noticed some shifts in consumer preference, moving away from traditional canopy and curved glass rangehood designs, however performance and low noise are consistently important,” David Gilmore said. “Changes in lighting options are coming through with low energy consumption and high lighting output that illuminates the cooking zone better than ever before.”

He said rangehoods is not a category the company has changed significantly over the last year.

FISHER & PAYKEL

Belinda Toner General Manager - Product Management There has been increased demand for home appliances over the past year due to market growth for renovations and new homes, helped by the government’s Home Builder program incentive, according to Fisher & Paykel.

“Because the kitchen has increasingly become part of shared living areas, it has led to a preference for silent extraction,” Belinda Toner said. “Rangehoods are also being integrated into kitchen cabinetry so that they blend seamlessly.”

Fisher & Paykel Wall Rangehood Box Chimney HC90DCEXB3

`Powerful

external blower for near silent extraction `Three

fan speeds plus boost function `Sleek

and easy-to-use touchscreen panel `Low-energy,

dimmable LED lights RRP: $2,999

In response to Covid restrictions, the company developed digital brand experiences via Zoom for stores not able to have account managers attend demonstrations and training. “We worked with retailers utilising their e-learning platforms with both video and imagery content. For in-person training, we host small groups and have increased cleaning and hygiene practices to ensure the safety of staff,” she said. AR

“

Rangehoods are also being integrated into kitchen cabinetry so that they blend seamlessly.

”

“However, product development has been slower with the pandemic and it is not easy to design, prototype and live test at a distance.

We are consistently presenting products and keeping everyone informed on stock availability and technical enhancements that come through periodically.”

He said there is sales growth and demand has been consistent with the only limitation being stock availability.

As for stock shortages and price hikes, he said while demand has been fine, there has been some impact from extended back orders. “In terms of increased costs, we have absorbed them all, but at some stage we will have to make an adjustment to our pricing but that will happen once our stock and orders are back in correct balance.”

When it comes to marketing strategies, the company uses online, in-store presentation and bonus offers attractive to retailers to support promotion activities. AR

Emilia Offboard 85cm Under Cupboard Rangehood EMHUSH85U `1200

m³/h extraction `Full installation kit with ducting `Strip

LED lighting `Commercial

spec construction RRP: $2,349

www.applianceretailer.com.au

61

AR CHRISTMAS GIFTS

BENCHTOP APPLIANCES AND PERSONAL TECH TOP THE WISH LIST

R

BY EMILY BENCIC

etailers experienced a bumper Christmas trade in 2020 with sales increasing 9.6% in December compared to the previous corresponding period, according to the Australian Bureau of Statistics (ABS). Household goods led the growth, up 18% or $837 million, ahead of clothing and footwear (10%) and department stores (5%).

Online sales were strong too, accounting for 9.1% of total retail sales in December 2020, up from 6.6% in December 2019.

Historically the small appliance category bodes well during the festive season as go-to gifts and for people entertaining at home.

GfK data has recorded 33% unit growth and 34% value increase for the year to May 2021 in the small appliance category, incorporating air fryers, blenders, bread makers, food processors, juicers, mixers and multi-cookers.

62

The best performing segments in the category were air fryers and juicers, both recording double-digit value growth.

According to The Good Guys, the Covid-19 pandemic has re-shaped our way of living, including the products we purchase to make the home environment more comfortable and cater to changing needs.

“We are seeing technology play a bigger part in the latest small appliances and personal care products as consumers put more consideration into their path to purchase both in-store and online,” The Good Guys spokesperson told Appliance Retailer.

The Good Guys is preparing to make this festive season special for customers however they choose to shop, with staff ready to welcome people in-store and by extending the festive spirit to customers who have embraced online shopping.

“Our team helps customers consider what will make the perfect gift for loved

Appliance Retailer August / September 2021

ones or for themselves with a huge range of products on offer. The best way we can help is by taking the time to provide friendly and knowledgeable service, as well as explain the features and benefits of new and existing technologies.

“Having the right information and specifications on hand is what our customers tell us is important to make an informed decision, whether they are shopping online or in-store.”

Historically at Christmas time, The Good Guys observes an interesting shift in individual shopping habits. For example, people who shop online on a regular basis often wander through the stores to experience the excitement and atmosphere of the holiday season, while people who regularly enjoy shopping in-store may find themselves shopping online for ease and time efficiency.

“We focus on making the experience equally enjoyable to meet the needs of every type of shopper.” AR

CHRISTMAS GIFTS AR

MAGIMIX

Wivina Chaneliere Managing Director The home cooking trend picked up during lockdown has continued as consumers discover the benefits of making food from scratch, Magimix’s Wivina Chaneliere said.

“Not only is it more cost-effective, but it is healthier because you have control of what goes into your food. This is especially good for those with specific dietary requirements as it is easy to substitute ingredients.”

Consumers are increasingly seeing the value in investing in high quality products that are built to last, contributing to strong sales momentum and increased market share for Magimix, according to Chaneliere. “Our products are made in France and come with a 30-year warranty, which ticks many boxes for consumers.”

Magimix recently launched an online learning platform, the Magimix Training Academy, for store staff to learn about key brand and product information.

Magimix Power Blender

`Glass

jug can be used for hot and cold preparations `Five automatic programs including an auto clean program `Optional

accessories available to turn it into a personal blender `ColdMix

technology maintains temperature throughout the blending process to maintain nutrients RRP: $399

“

Consumers are increasingly seeing the value in investing in high quality products that are built to last, contributing to strong sales momentum and increased market share for Magimix.

”

“This was launched as a complement to in-person training and allows for flexibility as staff members can undergo training at a time most convenient to them. Our sales team are also active on the ground in ensuring that our retailers are well attended to.”

Looking ahead, new product innovation from Magimix will be supported by digital strategies and key sponsorships to aid brand awareness.

“We have increased local stock in anticipation of major shipment delays from Europe. Maintaining stock levels was a valuable lesson the entire industry learned last year, so we ensured that this would be minimised this time around.” AR www.applianceretailer.com.au

63

AR CHRISTMAS GIFTS

NEWELL BRANDS

Elena Pintado Senior Marketing Manager – Sunbeam and Crockpot Consumers are continuing to enjoy time at home, balanced with a return to dining in restaurants, other outdoor activities and a new sense of normal where possible, Newell Brands’ Elena Pintado said.

“We are seeing consumers more engaged in cooking and food preparation with the opportunity to inspire and excite in the kitchen.

There is also a continuing trend of upgrading appliances.”

Smeg Espresso Connoisseur Fully Automatic Coffee Machine BCC02 `150g

bean capacity `Stainless

steel conical burr grinder and frothing wand `Thermoblock

heating system with 19-bar professional pressure `Easy

five-button operation with seven coffee beverage functions RRP: $1,299

Despite an increasing shift towards online channels during the path to purchase, Sunbeam and Crockpot product and brand launches will continue to support the in-store environment, alongside a strong focus on consumer engagement in a digital environment.

“As a result, we have experienced high demand for our hand blender, bench blender, stand mixer and accessories. Consumers are still reluctant to visit their local café, which is continuing to fuel the in-home coffee experience. We are well positioned to take advantage of these trends and will launch new products accordingly."

Customer demand remains strong across the board, although component shortages, coupled with local and overseas freight issues are an ongoing challenge, according to Banbas. “We are also starting to see large cost increases passed on by freight forwarders.”

The recently launched Sunbeam DiamondForce Banquet Frypan can be used to roast, stir fry, sear, sauté and more. It is designed and reinforced with a diamond-infused twolayer coating to create a unique and strong interlocking matrix for a tougher coating that is two times more durable than traditional non-stick coating. The Frypan is powered by a cast-in heating element for accurate cooking temperatures and can keep food warm. AR

In relation to restrictions on retailer demonstrations and training, Banbas said the situation remains fluid, so staff and strategies remain flexible to adjust to varying circumstances.

Sunbeam DiamondForce 3-in-1 Digital Air Fryer

`Digital

LED screen `Air fry, proof and bake breads, and dehydrate `Includes

additional tray for two-layer air frying `DiamondForce

basket coating for easy cleaning and superior food release RRP: $199

Appliance Retailer August / September 2021

Arthur Banbas National Small Appliance Manager There has been strong growth in food preparation and coffee machines as consumers experiment with new recipes and continue to cook and eat more at home, Smeg’s Arthur Banbas said.

“There are so many opportunities and platforms to engage, excite and inspire consumers digitally and we continue to evolve our support plans to ensure we are meeting the consumer where they are and where they want to engage with our products,” she said.

64

SMEG

“Smeg continues to further develop online training platforms and where possible, is conducting faceto-face training and in-store demonstrations.”

For new product innovation, Smeg has developed a series of videos to help consumers make informed purchase decisions, including how-to videos, troubleshooting and tips.

Smeg is launching two fully automatic machines, the Espresso Connoisseur BCC01 and Home Barista BCC02, both available in four colours with a brushed steel fascia.

Smeg will also introduce a new hand mixer with digital control panel and a mini kettle in seven colours. AR

www.

magim ix

.com.

au

M

ad

ce

built better to last longer

e in F r a n

For all things food preparation, look no further than Magimix.

Born out of the Burgundy region in France, Magimix has been designing and making high-quality premium kitchen appliances for 50 years. Still made in the same original location in France and backed by a 30-year motor warranty, Magimix’s range of food processors, juicers, choppers and blenders are truly a cut above the rest.

For more information: info@magimix.com.au or 1300 624 469

www.magimix.com.au

AR CHRISTMAS GIFTS

GROUPE SEB

Joe Tizzone Managing Director In the early onset of the pandemic, Groupe SEB experienced unprecedented demand for cookware and appliances as people spent more time cooking at home, and it is now clear that the homemade cooking trend is here to stay.

“Consumers are looking to delegate some of the cooking processes and are searching for solutions that can support their desire to explore new cuisines. We have been focused on promoting our new products that help consumers expand their cooking repertoire including the Cook4Me Touch, OptiGrill Elite, 3-in-1 Easy Fry Grill & Steam, and i-Companion XL,” Joe Tizzone said.

“Appliances such as electrical pressure cookers and air fryers that can help reduce the complexity of cooking and generate excellent results continue to enjoy good sales momentum. Air fryers are also becoming more mainstream and are no longer considered a niche or novelty product.”

Tefal has created digital training modules and content that cover both in-depth and short, 66

Appliance Retailer August / September 2021

Tefal Cook4Me Touch

`Step-by-step

recipe guidance with images, videos and tips `Intuitive

search to find a recipe by type of dish, prep time or ingredient `13 cooking modes including new glazing and stewing options, as well as DIY manual mode `Dishwasher

safe non-stick removable cooking bowl features exclusive cool touch handles RRP: $699.95

sharp training sessions, working with retailers to distribute the content to floor staff.

“For consumers, we are engaging with our brand ambassadors for social media live events that can be viewed at a time most convenient to them.”

To launch new products and promotional campaigns, Tefal is adapting an even stronger digital approach to ensure all online touch points are executed as well as they are in stores.

“The customer experience must be consistent across website landing pages and social media platforms with visuals optimised for both mobile and desktop. We are creating more visually rich recipes and tutorial videos to drive engagement and provide cooking inspiration.

“We are also focusing on a more experiential shopping format via in-store visual merchandising concepts, live stream cooking classes online, or inperson where possible,” Tizzone said.

Unlike many brands in the market, Groupe SEB has many of its own manufacturing facilities around the world. “Our global teams are working together to resolve production or logistics constraints by combining purchasing power.” AR

CHRISTMAS GIFTS AR

DE’LONGHI

Allison Cupillari Senior Category Manager De’Longhi has observed four major trends that have emerged out of Covid-19: the joy of baking has made a comeback, consumers are cooking from scratch, households are making the most of their time at home, and consumers are creating their own moments and events.

“As a result of these trends, Kenwood is experiencing growth in stand mixers, food processors and hand blenders, and continues to bring unique features to market in response to consumer needs,” Allison Cupillari said.

The new Kenwood Titanium Chef Patissier XL features an exclusive EasyWarm bowl, built-in scales, intuitive touchscreen, six SimpleTouch pre-set recipes and patented BowlBright light, while the new Kenwood Cooking Chef XL offers induction cooking technology and the widest temperature range available in a stand mixer.

Panasonic Bread Maker SDR2530WST

`Programs

for glutenfree bread, cake, pizza dough and pasta `Manual

setting modes for cake kneading, bread kneading and bread fermentation `Fully

automated nut/ raisin dispenser automatically adds the ingredients and distributes them evenly `30 automatic programs for various breads including whole wheat, rye, sourdough and brioche, as well as cake, jam and pizza dough RRP: $359

Product Marketing Manager Ginger Yu There has been rising demand for kitchen appliances as people cook at home more often, Panasonic’s Ginger Yu said.

“Many consumers saw the pandemic as an opportunity to invest in multi-functional and easy-to-use product solutions that would deliver consistent results and help improve their cooking skills. Consumers have more time on their hands to be more confident, adventurous and ambitious in the kitchen.”

The new Kenwood MultiPro Express Food Processors feature new patent pending Express Serve and Express Dicing attachments, improved Compact SmartStore and two-in-one baking tool for bread dough and whipping cream.

To support sales momentum, there will be additional Kenwood product launches in the coming months including the MultiPro Express Weigh+ and new and improved range of Triblade Hand Blenders. The MultiPro Express Weigh+ sports an improved design with integrated weighing, ThermoResist glass blender and patent pending Express Serve and Express Dicing Attachments. The new Triblade XL and Triblade XL+ feature an improved XL Triblade blending wand that is larger and longer for superior blending performance. AR

PANASONIC

Covid-19 has also accelerated the health and wellbeing trend as households look to enhance their connection with gourmet food. “Australians are searching beyond ‘easy cook’ meals, opting for modern products with specialised functions to maintain healthy eating habits. At-home cooking also helps consumers save on expenses from dining out or ordering takeaway.”

Kenwood Triblade XL+ Hand Blender

`Suregrip

handle for comfortable use `Powerful

1000-watt motor offering 65% more power for effortless blending `Easy

twist attachment fitting to quickly and easily change between tools `Includes

metal purée and masher, metal whisk, easy pour beaker and 0.5L chopper RRP. $159

The importance of digital sales channels has grown substantially over the past few years but has been fast-tracked since Covid-19 began with McKinsey & Co research indicating that sales leaders are on average rating digital channels around twice as important now as they were prior to the pandemic.

“This has allowed us to alleviate some of the challenges associated with restrictions, while also evolving our in-person sales activities and events to adhere to Covid-safe guidelines,” Yu said.

Panasonic is promoting products via recipes that showcase the ease of use and professional results possible with its kitchen appliances. Panasonic has partnered with Australian cook and content creator, Marion Grasby to develop Marion’s Test Kitchen, which showcases the convenience and versatility of products such as rice cookers and bread makers. Panasonic is also working with local cook and food stylist, Shellie Froidevaux to create a range of recipes for home cooks to enjoy. AR www.applianceretailer.com.au

67

AR CHRISTMAS GIFTS

SPECTRUM BRANDS

Dean Hammerton Brand & Communications Manager – APAC Spectrum Brands has seen strong consumer engagement in benchtop cooking and food preparation with slow cookers, multi-cookers and air fryers experiencing record sales.

“Consumers are now more confident in the kitchen and looking to upgrade their old appliances to explore new-found skills,” Dean Hammerton said.

“While sell through is slowing compared to early on in the pandemic, we had new products land for Christmas last year, and are still seeing an uplift from our product and brand marketing plans.”

The brand’s field team has a range of product information and videos on hand, but where possible, the team will visit retail stores to train staff, host small training events and communicate the product’s features and benefits.

“To supplement the stores that don’t allow store visits, the field team has created additional training videos, showing the USP, features and how to use our products, distributed either directly or via retailer learning platforms. In addition, the team 68

Appliance Retailer August / September 2021

Russell Hobbs Good To Go Multi-Cooker

`6-litre

capacity with non-stick copper coating `Eight

functions: Sous Vide, Slow Cook, Steam, Boil, Rice, Roast, Sear/Sauté, Keep Warm `Cool

touch handles and in-built lid holder plus bonus roasting rack and steaming plate `Unique

modular design allows removal of the digital interface to make the product dishwasher-safe RRP: $169.95

“

Consumers are now more confident in the kitchen and looking to upgrade their old appliances to explore newfound skills.

”

offers presentations with summary animation videos as a resource tool for retail staff,” Hammerton said.

Spectrum Brands has several new product launches for the coming months, which will be supported with a strong promotional plan, including image and video assets, point of sale material, consumer recipes with supporting digital media spend, social media plan and retailer investment.

However, logistics has been challenging with a multitude of issues facing the industry, from container shortages and shipment delays to raw material cost increases and port congestions in New Zealand and China. “Our global team has approved increased inventory levels that has helped us service retailers more consistently.” AR

CHRISTMAS GIFTS AR

GLEN DIMPLEX

Stacey Pogorecki Product Manager – Seasonal & SDA Glen Dimplex continues to experience strong demand in small appliances, with sporadic restrictions for dining out, coupled with added financial pressure for some households, influencing the trend toward more home cooked meals.

“Sales have been consistent for the Morphy Richards product range based on an increased desire to cook at home during the pandemic,” Stacey Pogorecki said.

Vitamix Explorian E310

`1.4-litre

jug `10 variable speeds `High-performance

two-pole motor ideal for tough ingredients `Self-clean

in under one minute with dish soap and warm water RRP: $599

The sales team has reverted to phone and online meetings where face-to-face interaction isn’t possible with retail partners.

FACKELMANN HOUSEWARES Naomi Scesny Vitamix Brand Manager

“It has been challenging for in-store merchandising and training; however, in most cases we are able to send point-of-sale and launch materials direct to the stores, and have our sales team follow up thereafter.”

Blenders are traditionally quite seasonal products but over the last few years they have become a countertop appliance that people are using all year round, according to Fackelmann Housewares’ Naomi Scesny.

As for new product launches, the Glen Dimplex product and marketing team workshop ideas internally, in conjunction with suppliers, to create products with new colour ranges and trends.

“During the warmer months, consumers use accessories like the Ascent Blending Cup for smoothies and the large 2-litre container for frozen desserts. In the cooler months, Vitamix is used to make hot soups without a stove, and green smoothies to help boost immunity,” she said.

“We continue to look at multifunctional cooking products to add to the kitchen worktop. Engaging with our retailers to gauge their interests and requirements is also important,” Pogorecki said.

Where possible Covid-permitting, Australians are settling back into the office and socialising more, so they are finding themselves time-poor compared to this time last year, and as a result, are looking for time-saving tips and tricks.

Glen Dimplex is planning well in advance and accounting for longer lead-times to help mitigate any logistic challenges. “This is a worldwide issue, where others in the market are also impacted.

Fortunately, we’ve managed to keep up with customer demand despite all of this.” AR

Morphy Richards Wireless Personal Blender MRPBW24PK `Anti-slip

jar sleeve and mat `High-grade

stainless steel blade `BPA-free,

cordless and convenient for carrying `Wireless

charging base with USB charging cord RRP: $59.95

“Vitamix has introduced an array of accessories and features which take a lot of the guesswork out.

For example, our Self-Detect technology enables the blender to recognise the size of the container, cup, or bowl being used and automatically adjusts the blend settings. With the Vitamix Ascent Series, there are also accessories designed to ‘blend and go’, including the Ascent Blending Cup & Bowl Starter Kit. “Consumers have shifted their mindset to purchasing high quality products with a sense of purpose that they will own for years to come and serve multiple uses rather than single use appliances.”

In-store training and demonstrations have started up again with a positive response from staff and customers, but Vitamix continues to train sales staff virtually where in-person demonstrations are not possible. AR www.applianceretailer.com.au

69

AR CHRISTMAS GIFTS

Sony SRS-XP700 X Series Speaker

`IPX4

rating `Quick

charge function `Up to 30 hours playback `Powerful

sound with Mega Bass and party lighting RRP: $699

Annelien Dumarey Product Manager – Video & Sound

“These speakers deliver a compact music option without compromising on sound quality or volume,” Annelien Dumarey said.

The introduction of Sony’s new X Series speaker range has been embraced across Australia and complements Sony’s strong wireless speaker lineup. AR

70

Appliance Retailer August / September 2021

“In 2021, these shifts have settled into ongoing lifestyle trends that impact consumer sentiment and preferences,” Karen Powell said.

“By investing in digital assets, training solutions and communications, we are confident that our efforts to innovate mean we have shown our unwavering support to retail partners and have even come out with some fresh ideas and solutions to take forward beyond the pandemic.”

Sony claims that its share in the wireless speaker category has remained consistent year-on-year, although there were supply issues for parts at the height of the pandemic. “This proved to be slightly challenging due to the continued demand for our wireless speakers.”

Sony has committed to achieving strong stock positions across all channels. “We are excited for the opportunity that this creates throughout 2021.”

Ecovacs has experienced exponential growth in the Australian market and globally as consumers place increased value on comfortable, healthy and hygienic home solutions, with strong demand for products that elevate the cleanliness of their homes.

Retail partners and sales staff remain a top priority for Ecovacs, and with limited in-person training and contact, the company has embraced the opportunity to get more creative with education, maintaining connections and ensuring the brand remains front of mind.

With Covid-19 restrictions bringing most live music events to a halt, Sony saw this as an opportunity to bring the concert to people’s homes with the introduction of the X-Series party speakers.

“It’s evident that the online space is growing exponentially. Today’s customers expect products, services and information on demand and we see growth in this area that benefit our retail partners and customers.”

Karen Powell Head of Australia and New Zealand

“In particular, widespread remote and hybrid work patterns have cemented the change in consumer values, not only in the short term, but in a further reaching outlook. We are pleased that sales momentum has grown consistently year-on-year with the spike in home improvements.”

SONY

Sony continues to drive online training via live stream and pre-recorded content for sales staff to encourage them to stay up-to-date with the latest products and technology, which has been well received.

ECOVACS ROBOTICS

Alongside new product launches, Ecovacs invests in promotional strategies with a mix of below-theline and above-the-line activity to speak to a broad spectrum of consumers.

Ecovacs Robotics DEEBOT N8 Pro

`True

Detect 3D Obstacle Avoidance technology `2600Pa

suction power and long-lasting pressure retention `Ozmo

mopping technology coupled with carpet detection `Voice

activation with smart speaker compatibility with Google Home and Amazon Alexa RRP: $799

“With our most recent launch, we have been pushing the tagline ‘Clean like a Pro’ across PR, social media and digital, as well as in-store activations. This speaks to the Deebot N8 Pro’s ability to bring some of our most cutting edge, leading technologies to a mid-tier price point that wasn’t previously possible,” Powell said. AR

CHRISTMAS GIFTS

LASER

Chris Lau Managing Director More time at home is influencing the type of products consumers are purchasing and an inability to travel means increased spend to enhance the home environment, Laser’s Chris Lau said.

“Across the categories we are involved in, this has been most prevalent in smart home, pet tech, home office and fitness technology, and we expect growth and expansion to continue into 2022.

To further boost sales, we have added our own promotions to what was already a busy period such as our PS5 promotion that we ran during the 2020 Christmas period.”

However, ongoing challenges remain with many retail stores keeping strict requirements in place around when and how brands can support in store, but this has not stopped Laser providing high quality service.

AR

Cricut Maker 3

`The most versatile smart cutting machine can cut over 300 materials `Two times faster and 10 times stronger than predecessors when used with Smart Materials `Can cut up to 3.6 metres in one go with Smart Materials `Features

the Adaptive Tool System that intelligently controls the direction of the blade and cut pressure to match the material RRP: $699

CRICUT

Nicola Dow-Smith ANZ Region Director Creative technology is a relatively new category; however, a recent Cricut survey found that more than half of Australians have adopted a creative hobby in the last 12 months, and this is being reflected in the market, according to Nicola Dow-Smith.

“Personalisation continues to be a strong trend, especially around the end of the year. As Cricut gives consumers the ability to personalise almost everything, we expect it to be a must-have product this Christmas,” she said.

“We have pivoted to make more use of other communication methods including eDMs and WhatsApp groups, as well as digital training materials. Even when we can’t meet face-to-face, our retail partners know our support team is ready and available as soon as they’re needed,” Lau said.

Strong sales have been supported by an increased interest in DIY and personalisation, as well as broader retail distribution which has allowed Cricut to further build brand awareness. This is supported by the Cricut Crew, a fleet of tutors and demonstrators, who do in-store visits for product demonstrations and classes.

Laser has invested in PR, sales promotions and other digital strategies to launch new products, brands and technologies, which was already in place pre-Covid.

“Our Cricut Crew help with retail training whenever we introduce a new retailer partner, new store, or new product. During the pandemic, we switched most of the training demonstrations and consumer classes to a virtual setting via Zoom,” Dow-Smith said.

“We found that running end user promotions helped drive awareness, traffic and sales. As such, we will continue to use these strategies, as we strive to further innovate in this area.” AR

Laser 4-in1 Gaming Bundle

`Starter

pack for avid gamers `RGB

mouse with 13 different lighting effects `Six button mouse including DPI switch up to 3600 DPI `Full sized gaming keyboard with one button to activate RGB lighting RRP: $99

When launching new product innovation, Cricut understands that the most important touchpoint for the brand is word-of-mouth and as such, focuses on PR, social media and influencer marketing, as well as leveraging its retail partner audiences.

“As a creative product, we have a highly involved and passionate consumer base, and this is reflected on our social media. We have more than five fanled groups on Facebook, with the largest group exceeding 60,000 members in Australia.”

To counteract the unpredictability of the supply chain, Cricut has maintained close relationships with suppliers and retail partners. “We also work hard to expand our online community to maintain clear communication with our customer base and address any concerns directly.” AR www.applianceretailer.com.au

71

AR WHAT'S HOT

From bean to cup, Smeg’s latest coffee experience

Experience authentic espresso in every sense with Smeg’s bean to cup machine, the latest member of Smeg’s burgeoning small appliance coffee offering. Designed in collaboration with deepdesign, Italy’s famed design studio, the sleek, compact machine is enhanced with a stylish brushed aluminium panel and available in four matte colours: black, white, red and taupe.

Both models, BCC01 and BCC02 (with milk frother), are simple to use: fill the 150g compartment with beans, select from up to seven coffee functions, and at the touch of a button, the stainless steel conical burr grinder, 19-bar professional pressure and Thermoblock heating system will deliver a rich coffee with an enviable crèma. For latte or cappuccino lovers, the BCC02’s steam milk frother will create perfectly textured milk. The machine was awarded a prestigious Good Design award, acknowledging stunning design and technological excellence.

RRP: From $1,099

Tefal offers air fry, steam and grill functions all-in-one

Tefal has launched an innovative 3-in-1 healthy air fryer – the Easy Fry Grill & Steam. Going beyond what other air fryers offer, this new model features a 6.5-litre XXL cooking capacity and more flexibility. Combining extra crisp air frying, steaming and grilling in a single appliance, the exclusive die-cast aluminium grill plate achieves searing grill lines and juicy, tender meat without the smoke or smell of traditional grills. The digital touch panel provides access to unique pre-set combined cooking modes with seven smart programs and three manual modes. With a 1.1-litre water tank users can cook with steam, one of the best ways to preserve nutrients and vitamins. All removable parts are dishwasher safe, making it easy to clean.

RRP: $499.95

Miele G 5000 dishwasher series delivers more convenience

Washing the dishes couldn’t be easier with Miele’s new G 5000 dishwasher series, designed for convenience and efficiency. Drying dishes manually is a thing of the past with the special AutoOpen Dry function that thoroughly dries crockery and plastic items. The QuickPowerWash takes care of stubborn food stuck to crockery with a wash performance that results in a sparkling full load in under one hour every time. Re-engineered with an improved water distribution system and AutoDos function, all Miele G 5000 dishwashers feature a 6-star WELS rating and 4 or 4.5star energy rating to ensure running costs are low and the environment is looked after. Available in a sleek modern brushed stainless steel, the craftmanship of the G 5000 series is unbeatable when it comes to a classic and stylish addition to the kitchen.

RRP: From $1,249 72

Appliance Retailer August / September 2021

WHAT'S HOT AR

Cook with air not oil in new Westinghouse oven

Consumers can cook now air fry in an oven, losing the need for a benchtop appliance. By using the circulation of hot air, air frying cooks the outside of food first which creates a crispy outer layer and keeps the inside soft, similar to deep frying, but by cooking with air not oil. With a larger capacity space in a Westinghouse Air Fry Oven than a benchtop appliance, users can cook all in one hit, rather than cooking in batches ensuring no one goes hungry. Available across the 60cm and 90cm range in natural or dark stainless steel.

RRP: From $1,249

ILVE re-launches built-in oven with steam valve

Set for release in September, ILVE is re-launching its 800WMP built-in oven using the new built-in Professional Plus platform.

A highlight of the Professional Plus built-in range is the 4.3-inch touch control display with intuitive, vibrant graphics and logical operation. Touch and sliding movement controls are smooth and easy to use. Within the TFT display users can control the oven temperature and manage the quantity of moisture inside the cooking cavity. Another new feature is the steam valve to choose between dry or humid cooking to achieve a crispy bread or tender and juicy roast from the same oven. Not excluded from the range are the standard functions from ILVE, including the electric rotisserie, soft close door, new larger oven cavity, precision thermostatic control, ultra clean cavity, programmable timer with new interface and digital food monitor.

RRP: $3,999

Enjoy an icy chilled drink with the Morphy Richards Ice Maker

Need ice at a moment’s notice? The new Ice Maker from Morphy Richards will make ice quickly, ready for that chilled drink, anytime. The cylinder-shaped ice in two sizes is perfect for iced coffee or tea and the refreshing Friday night cocktail. Churning quietly in the background, the ice is ready in as little as seven minutes, making nine cubes every cycle. With the easy-to-use control panel, simply select the ice cube size and press start. Through the large viewing window, watch the cylinder-shaped ice cubes drop into the basket making approximately 15kg of ice in 24 hours. Combine ice from the ice maker with a freshly brewed pot of coffee to enjoy a homemade iced coffee.

RRP: From $349.95 www.applianceretailer.com.au

73

AR WHAT'S HOT

Miele laundry range designed for gentle care

Say goodbye to handwashing clothes thanks to Miele’s WWD 660 and WCD 660 Modern Life washing machine range.

Featuring their signature honeycomb drum, designed for gentle laundry care as well as delicate programs, items will be treated with the upmost of care thanks to Miele’s intensive tests and high-quality standards. Forget about guessing how much detergent to use, TwinDos dispenses the perfect amount of liquid every time saving any wastage. Much like the washing machines, the TWD 660 and TCD 660 Modern Life tumble dryers are revolutionising how you do your laundry, not only by helping to reduce ironing up to 50% but allowing remote operation using the Miele app through the Wi-FiConnect function. Available in a crisp white enamel, the Modern Life laundry range is a game-changer.

RRP: $1,999

Tefal introduces latest Cook4Me multicooker

Unlike any other multicooker on the market, the new Cook4me touch revolutionises cooking at home, guiding and inspiring users – allowing them to enjoy the entire cooking experience, as well as the meal. The new model features a large interactive colour touch screen and Wi-Fi connectivity, along with an Express Cooking Mode that delivers ultra high pressure cooking to produce over 100 recipes in under 10 minutes. Whether cooking for two, four or six people, it is the only multicooker with over 250 builtin recipes, and with the free mobile app access an evergrowing collection of recipes that can be downloaded directly to the appliance. With images and video tips now included in the guided instructions, users can even learn new cooking techniques.

RRP: $699.95

Glem Gas ‘Doppio’ oven offers added flexibility

Double the cooking possibilities with a ‘Doppio’ oven, integrated in Glem Gas Bi Energy 70cm and 90cm cookers. ‘Doppio’ is Italian for double, which is why Glem Gas doppio ovens include two sources of heat. Switch to gas oven operation to cook with a steam heat, ideal for retaining moisture in meats and reducing shrinkage, or select electric oven operation to produce a dry heat to create perfectly crisp pastries.

With flexibility previously only possible by having two separate ovens, Glem Gas Bi Energy cookers optimise cooking results and enhance contemporary kitchen design with a choice of stainless steel and black finishes.

RRP: From $3,249 74

Appliance Retailer August / September 2021

COMPANY INDEX AR COMPANY

PAGE #

READERSHIP GROUPS

Amazon...........................................................................................................18 Andi-Co...........................................................................................................36 Arisit................................................................................. 32, 51, 52, 53, 55, 46 Bertazzoni.................................................................................................44, 47 Bing Lee..........................................................................................................50 Bosch........................................................................................ 6, 30, 42, 45, 58 Catch...............................................................................................................14 Cricut..............................................................................................................71 Condari.....................................................................................................54, 59 De’Longhi.......................................................................................................67 Ecovacs............................................................................................................70 Elba Appliances................................................................................... 36, 49, 56 Electrolux............................................................................ 7, 39, 40, 41, 43, 73 Eurolinx........................................................................................ 33, 34, 35, 73 Euromonitor..............................................................................................28, 40 Fackelmann Housewares................................................................................69 Fisher & Paykel.................................................................................... 21, 49, 61 Fujitsu General................................................................................................15 GfK..................................................................................................................62 Glem Gas...................................................................................... 37, 48, 61, 74 Glen Dimplex............................................................................................69, 73 Groupe SEB......................................................................................... 66, 72, 74 Hart & Co.........................................................................................................38 Haus Group.....................................................................................................60 Hisense...................................................................................................... IFC, 8 International Housewares Association............................................................16 Jura.................................................................................................................20 Laser.........................................................................................................15, 71 Magimix....................................................................................... 11, 21, 63, 65 Miele...................................................................................... 10, 17, 47, 72, 74

The Good Guys............................................................................................ 6, 62

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”).

Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials.

The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.

All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof.

To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Winning Group................................................................................................. 7

Copyright © 2021 - The Intermedia Group Pty Ltd.

Mitsubishi Electric........................................................................................ OBC Monster..........................................................................................................11 Motorola.........................................................................................................16 Newell Brands................................................................................. 9, 12, 13, 64 Panasonic..................................................................................................19, 67 Rawsons Appliances............................................................................ 24. 25, 26 Samsung........................................................................................................... 8 Schweigen................................................................................................10, 58 Shriro............................................................................................ 32, 48, 53, 57 Smeg.................................................................... 27, 28, 29, 31, 46, 53, 64, 72 Spectrum Brands............................................................................................68 Sony..........................................................................................................14, 70 Status Plus................................................................................................22, 23 Tempo.............................................................................................................11

www.applianceretailer.com.au

75

L4 Mini Glass FRENCH DOOR

Glacier White

Argent Silver

Brilliant Black

Designed for larger living

Glass Door Finish

Touch Control Panel

Reduced Height

Toughened glass front panels present a luxurious finish that are easy to keep clean.

Featuring three smart operation modes - including Eco Mode, Rapid Cool or Freeze which cools quickly to preserve the freshness of food.

The L4 Mini Glass (650L) is designed with a reduced height, to easily fit into a French door cavity with overhead cupboards.

For more information on our products please visit www.mitsubishielectric.com.au

Phone:1300 280 625