SUPERSTAR 2014 AWARD WINNER
PRIVATE EXCHANGE IMPLEMENTATION
Brian Tolbert Team Member
Health Care Consumerism Advocates Enter New World of Private Exchanges
S
ince the beginning, Bernard Health has been steadfastly committed to the health care
In this new post-ACA market, one of Brian’s main focuses is educating employers on
learned of health savings accounts as a graduate student at Vanderbilt University, he recognized immediately their potential to improve the U.S.
contribution and helping them implement these models into their organizations. With the BerniePortal, Bernard Health’s
Americans.
carrier integration, Brian and the Bernard Health team are helping employers with 10 to 500 employees implement a fully customizable
and managed to recruit his brother Brian away from his career as a top sales consultant with
With the BerniePortal, Bernard Health’s online benefits administration platform with carrier integration, Brian and the Bernard Health team are helping employers with 10 to 500 employees implement a fully customizable exchange solution that will streamline benefits enrollment and help to reduce costs.
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local businesses with client entertainment needs,
enrollment and help to reduce costs. Through BerniePortal’s user-friendly
businesses — especially small and mid-sized companies — were having with health costs.
information year-round. The portal handles qualifying events and emails HR with any updates
and fellow co-founder Ryan McCostlin set to work on their goal to rescue people from health care confusion and provide them with money-saving solutions that offer peace of mind. Today, Brian guides Bernard Health’s efforts in business development and strategy. Since his start, the company has expanded into three new markets and now has a total of six brick-andmortar retail stores in four states. As the Affordable Care Act has taken effect, there have been a lot of challenges for employers, individuals and insurance companies, and Brian is committed to providing Bernard Health’s services to as many people as possible and is looking forward to putting down roots in more cities across the country.
with their long-time support of health savings accounts, Bernard Health’s exchange also features integration with HSA Bank. Bernard Health is helping employers adopt
Annual Superstars 2014 I HealthCare Consumerism Solutions™ I www.TheIHCC.com
the implementation process, Brian gives clients all the inside information so that they will be model of employer-sponsored group health plans. Currently, Bernard Health has 50 clients that
Company: Bernard Health Headquarters: Nashville, Tenn. Website: www.bernardhealth.com Number of Employees: 52 Nature of Business: Trusted health care advisors to individuals and small businesses through a combination of retail stores and online technology Key Executives: Alex Tolbert, Founder and Team Member; Ryan McCostlin, Founder and Team Member