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2013 Produced by The Institute for HealthCare Consumerism




Las Vegas

December 5-6, 2013

ATLANTA, MAY 7-9, 2014

Produced by The Institute for HealthCare Consumerism

HealthCare Consumerism: The Solution for a Changing World

2014 FORUM & EXPO IS RIGHT AROUND THE CORNER Growth for IHC FORUM & EXPO May 7-9, 2014: t Larger Exhibitor Floor t Increased Attendance t Expanded Program t Longer Networking Hours t Maximized Brand Impressions for Sponsors t Only Event Focused Exclusively on HealthCare Consumerism t The Fastest Growing Event in the Health, HR, Benefit Industry

May 7-9, 2014


Cobb Galleria Centre

REGISTER EARLY — SUPER SAVER RATES START AT $99! ADDITIONAL WAYS ATTENDEES CAN PARTICIPATE Submit Your Speaking Credentials Now — Be a part of IHC FORUM & Expo panels or general sessions! Submit Presentation Topics — Lead an interactive workshop! Claim Your Space as a Sponsor and/or Exhibitor!



Join The Institute for HealthCare Consumerism at and Get a Discount on IHC FORUM Registration


CONTENTS Welcome Letter


Welcome Letter from Red Rock


Congratulations Superstars




Table Topic Discussions


Conference Site Map


Pre-Conference Lunch


Pre-Conference Pharmacy Boot Camp


Pre-Conference Certification Course


General Sessions




Sponsor and Partner Thank You


Sponsors and Exhibitors




Thank You


HealthCare Consumerism Connections Game






Dear Attendees, Speakers and Sponsors: On behalf of all of us at The Institute for HealthCare Consumerism, we want to welcome you and say thanks for attending our 3rd Annual IHC FORUM West conference. We especially want to thank those speakers, attendees, partners and sponsors who have been with us before and have returned once again to the Red Rock Resort & Casino. This venue was a gracious host for our event last year and we will return to this location again for the 4th Annual IHC FORUM West on December 4-5, 2014. This is an important time in the health and benefits market and this conference will provide a ‘real-time’ lookin on what has/is happening during this fall’s Open Enrollment and what others are doing to plan for the 2015 benefits year. Just as the health and benefits industry is making significant changes, so too is IHC Forum West. This year, we are proud to offer our new IHC University Certification Program where participants can earn their Certified HealthCare Consumerism Specialist (CHCS) designation by attending our special hands-on “Making Healthcare Consumerism Work” pre-conference certification course, attending IHC FORUM General Sessions and applying to take our 100-question online certification test. Public and Private Exchanges have launched, so we have dedicated a significant portion of the conference to covering exchanges and defined contribution. At the end of Day 1 at IHC FORUM West, industry leaders representing all the different exchange models will meet during our final general session that day for a not-tomiss panel discussion. Plus, all during the conference key workshops and share sessions will be covering the subject in added detail. Leaving these events, all attendees will be equipped with a much better understanding of what is working and what is not. With three pre-conference events, five general sessions, 24 workshops, almost 50 sponsors, and an opening night reception “Celebrating the 10th Anniversary of HSA’s”, this is the largest IHC Forum West conference we have produced yet. And it could not have come at a more important time for the industry. Whether you are on the path to health care consumerism or deep into Making HealthCare Consumerism Work, IHC FORUM West will provide you with the tools needed for a successful journey. We would like to extend a special thanks to our Gold Sponsors: gBehavior, InteliSpend, Alegeus, Cambia Health and Regence. And to our Silver Sponsors: Truven Health Analytics, PayFlex, Mercer, WageWorks, UnitedHealthcare, Foundation for Chiropractic Progress, Jellyvision, Phoenix Benefits Management, Evolution1, CieloStar, hubbub, Prime Therapeutics, HealthSparq, Wellero, Healthstat and Benefitfocus. Again, we sincerely appreciate your participation and look forward to your feedback at the end of the event. Thank you,

Doug Field CEO and Founder The Institute for HealthCare Consumerism

Ron Bachman, FSA, MAAA Chairman of The Institute for HealthCare Consumerism Advisory Board 5

© 2013 hubbub




at this conference your bum won’t go numb. IHC has asked hubbub to make sure this conference does more than exercise your brain. We’ll be kick-starting each session with a fun challenge guaranteed to get you out of your seat. So get ready to flex your muscles and your social skills, quench that thirst and curb that craving for all things sweet. Are you up for a healthy challenge?


Download the hubbub app


Create a free account


Join each session’s challenge


Put a bird on it


Tweet about your experience using #hubbubchallenges


swing by & see us at booth #8

The winning tweet earns its clever composer a $50 gift card. HUBBUB IS PROUD TO BE THE IHC FORUM WEST HEALTHY CHALLENGE SPONSOR.

download the hubbub app now


Showcasing Innovative Health and Benefit Management The Institute for HealthCare Consumerism)

Stephen Neeleman, MD, CEO, HealthEquity, Inc.

We are proud to highlight those unsung heroes who are making a difference in the arena of health care consumerism and worthy to be called Superstars. In our eighth year, we have identified 61 innovative companies, executives, brokers Most Innovative Employee Empowerment Award

Most Effective Population Health Management Award

Superstar Awards

Most Effective Private Exchange Implementation

John J. Robbins Senior Memorial HealthCare Consumerism Leadership Award

CEO Leadership Award Most Innovative Employee Communication & Education Award

Most Innovative Health & Benefit Plan Design Award

Public Policy Leadership Award

Most Innovative Partner-Consultant Award

HR Visionary Award Most Innovative Broker Award

and consultants in various categories, including leadership, plan design, implementation and more who are superstars in the area of health and benefit management. We profile the best of the best in health and benefit management. Learn best practices of implementation from these Superstars and see if their innovative solutions would be a perfect fit for your company. Brian Berchtold, Director of Business Development, hubbub health

See What Our Industry Innovators are Doing to Energize and Customize all Areas of Benefit Management. Make Sure Your Innovations are Recognized Next Year! Industry Innovators Top Five 2013 Industry Innovators:

2013 Industry Innovators:

Mark Thierer, Chairman & CEO, Catamaran

Josh Stevens, CEO, Keas

John Reynolds, CEO, Cielostar

Giovanni Colella, MD, CEO and Co-Founder, Castlight Health 9


Formerly CDHC Solutions FORUM


Pre-Conference Class: Room: Trails Pharmacy Benefit Management (PBM) – Boot Camp

12:00 noon – 1:00 pm

Lunch and Learn, sponsored by Alegeus Technologies and The IHC: Room: Veranda AB Alegeus Technologies Research Results Discussed – Employer Perceptions Regarding Private Exchanges and Defined Contribution

1:00 pm – 5:00 pm

Pre-Conference Certification Course: Room: Siena Making Health Care Consumerism Work: The Steps and Plan



7:30 am – 8:30 am

Networking Breakfast / Exhibits Open

8:30 am – 8:45 am

Welcome by Doug Field, CEO, The Institute for HealthCare Consumerism

8:45 am – 9:10 am

Opening General Session: “Making Health Care Consumerism Work” Speaker: Ron Bachman, Chairman, Editorial Advisory Board, The Institute for HealthCare Consumerism, and Leading Employer CEOs

9:10 am – 10:15 am

Keynote Address: “Truly Human Leadership: Inspiring Wellbeing in a Caring Culture.” Keynote Speaker: Bob Chapman, CEO, Barry–Wehmiller Companies, Inc.

10:15 am – 10:30 am

Networking Break / Exhibits Open

10:30 am – 11:30 am

Track No. 1 Workshops (Choose One) LEARN SESSION 101: Room: Trails – Engaging Employees in the Evolving Healthcare Market LEARN SESSION 102: Room: Siena – Obamacare Search and Rescue: Search for HSAs and Rescue your Clients CONNECT SESSION 103: Room: Hills – Bringing a Mobile Retail Experience to Health Care CONNECT SESSION 104: Room: Veranda – Five Chronic Wellness Program Problems/How to Beat Them SHARE SESSION 105: Room: Veranda A – The Evolving Relationship between Broker and Employer and How to Benefit the most from a Partnership–Panel Discussion SHARE SESSION 106: Room: Veranda B – Empowering Employees to Shop for Healthcare Services

11:30 am – 12:30 pm

Table Topic Lunch Discussion

11:30 am – 1:00 pm

Lunch / Exhibit Open

1:00 pm – 2:15 pm

Afternoon General Session: “Health Care Reform and Compliance Issues”

2:15 pm – 2:30 pm

Networking Break / Exhibits Open

2:30 pm – 3:30 pm

Track No. 2 Workshops (Choose One) LEARN SESSION 201: Room: Trails – What Happens When the Peeps Have the Keys? LEARN SESSION 202: Room: Veranda – Online Benefits Marketplaces: More Than Just Health Insurance! CONNECT SESSION 203: Room: Siena – It’s Not Cost – Why Care Transparency Matters More? CONNECT SESSION 204: Room: Hills – At the 10th Anniversary of HSAs, Here’s What’s Ahead! – Panel Discussion SHARE SESSION 205: Room: Veranda A – Health Care Access: When You Want It, How You Want It – Panel Discussion SHARE SESSION 206: Room: Veranda B – How to Engage Employees to Become Better Consumers of Healthcare – Panel Discussion



3:30 pm – 3:45 pm

Networking Break / Exhibits Open

3:45 pm – 4:45 pm

Track No. 3 Workshops (Choose One) LEARN SESSION 301: Room: Veranda – Consumer Engagement: The Key to a Successful Exchange LEARN SESSION 302: Room: Trails – Ingenuity to the Rescue: Employers Seize Control. CONNECT SESSION 303: Room: Siena – Beyond 2014: Defining Your “Whole Workforce” Under Obamacare CONNECT SESSION 304: Room: Hills – ACA Compliance & Strategies Update – Open Discussion SHARE SESSION 305: Room: Veranda A – Healthcare Transparency: Our Journey or Just Some Far-Off Destination?- Panel Discussion SHARE SESSION 306: Room: Veranda B – Pharmacy Benefit Management: The Value to Employees/ Consumers Can Be Significant!!! – Panel Discussion

4:45 pm – 5:00 pm

Networking Break / Exhibits Open

5:00 pm – 6:00 pm

Closing General Session: “Defined Contribution and Public/Private Exchanges: a Panel Discussion with Leading Experts” Opening Night Reception / Exhibits Open – CELEBRATING THE 10TH ANNIVERSARY OF HSA’s Co-Sponsored by ABA HSA Council and Evolution1

6:00 pm – 7:30 pm

FRIDAY, DECEMBER 6 7:30 am – 8:30 am

Networking Breakfast / Exhibits Open

8:30 am – 8:50 am

Morning Opening – Healthcare Consumerism Superstars for 2013 Announced By Doug Field, Founder & CEO, The Institute for HealthCare Consumerism

8:50 am – 10:15 am

Morning General Session: “Helping Employers and Employees Become Better Consumers of Health Care and Health”

10:15 am – 10:30 am

Networking Break / Exhibits Open

10:30 am – 11:30 am

Track No. 4 Workshops (Choose One) LEARN SESSION 401: Room: Trails – Saving Employers Money: One Back Surgery at a Time LEARN SESSION 402: Room: Siena – Modernizing Your Health Plan: Proven Solutions to Engage Employees with their Health through Programs & Tools CONNECT SESSION 403: Room: Hills – Creating Connections that Last; Effective Financial Wellness Programming. CONNECT SESSION 404: Room: Charleston F – Defined Contribution: Version 2014 SHARE SESSION 405: Room: Veranda A – Exchanges or Marketplace? Whatever It’s Called, Get to Know It – Panel Discussion SHARE SESSION 406: Room: Veranda B – Building Better Consumers of Health Care and Health – Panel Discussion

11:30 am – Noon

Final Break and Sponsor/Exhibitor Drawings

Noon – 1:00 pm

Closing General Session: Employer Panel: “What leading Employers are doing to Make HealthCare Consumerism Work”



Formerly CDHC Solutions FORUM

TABLE TOPIC DISCUSSIONS Thursday – December 5, 2013 Lunch – 11:30 A.M. to 12:30 P.M. Limited to nine attendees per table, our interactive lunch discussions connect you with key industry leaders, providing the opportunity to engage in open discussions on topics that interest you. There will be a dozen or more topics from which to choose.

NOTES: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 12



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6' 8'


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17 16'

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31 6'

























Sponsor/Exhibitor Booths 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Castlight Health New Benefits Engage Health/Medvana Regence HealthSparq Wellero Bank of America hubbub Alegeus WeCare TLC Phoenix Benefits Management Mercer

13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24.

FAIR Health Datapath QuadMed empowris InteliSpend/gBehavior Wiser Together ConnectYourCare PayFlex/HealthHub SelectAccount TSYS Healthcare Foundation for Chiropractic Progress Stat Doctors

25. Compass 26. Prime Therapeutics 27. Health Partners America 28. Healthstat 29. Truven 30. WageWorks 31-32. CieloStar 33. Evolution1 34. UnitedHealthcare 35. ChangeHealthcare

Sponsor/Exhibitor Not Exhibiting Benefitfocus CareClix ABA HSA Council


A new kind of health plan for a new era in health care. Health care costs in America are on an unsustainable path. Through innovative approaches like focused networks, accountable care and value-based reimbursement, Regence is leading the way to a more sustainable system. Join us on Friday, December 6th, 2013 • 8:50 a.m. – 10:15 a.m., as our panel of experts discusses how collaboration with providers, employers and members is driving coordination, accountability and quality across the health delivery system. Panel experts include President of Regence Insurance Holding Corporation, Jared Short, President and CEO of Adventist Health, Tom Russell, and Burgerville’s Chief Financial Officer, Kyle Dean.

© 2013 Regence


PRE-CONFERENCE LUNCH AND LEARN Research Results Discussed – Employer Perceptions Regarding Private Exchanges and Defined Contribution 8&%/&4%": %&$&.#&3 t/00/o1.t300.7&3"/%""#



410/403&%#: 15

Come meet us and learn about the future of mobile pay for health care at booth #6 and at our Connect Session 103, Dec 5, 10:30-11:30 am.

Put the power of retail health care into your pocket. Understand your health care benefits. Know your out of pocket costs. Pay and be done before you leave. Finally, a consumer health care app that puts all the information you need to complete a health care payment or transaction – right at the point of service – on your smart phone.

Visit to find out more.

LEARN. CONNECT. SHARE. PRE-CONFERENCE PHARMACY BOOT CAMP 8&%/&4%": %&$&.#&3 t".o/00/t300.53"*-4 FACULTY: Susan Hayes, Principal, Pharmacy Outcomes Specialists, Zachary French, Executive Vice President, Sales & Marketing, Citizens Rx, LLC, Chuck Gamsu, R.PH, MBA, Vice President, Envision Rx

This two-hour pre-conference session will be a 101 class for those employers just starting out or needing an overview of

Lastly, we will focus on clinical programs that are important

Toolkit which includes over 150 questions for you and your

In the last half hour, we will ask for an interactive session to

Upon completion you will be prepared to lead your company through a structured process of evaluation of your pharmacy




Professional Credits Available This 2013 FORUM West pre-conference






Next we will explore the contract between an employer and



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HealthCare Consumerism Specialist (CHCS) designation to your credentials.


Take your career to the next level by RE CONSU

IT’S NOT TOO LATE — COMPLETE YOUR TRAINING AND BECOME CERTIFIED IN 2013! Attendees of the 2013 IHC FORUM West conference December 5-6 Just make sure you’re also registered for the Pre-Conference

Learn more by visiting the IHC Certification program online at



Healthcare consumerism is different than Consumer-Driven Health Care (CDHC) and account based plans. Healthcare consumerism is a more inclusive and robust approach to employee engagement, behavioral change, human capital, health literacy, and personalized health and healthcare. To implement Healthcare Consumerism you need a roadmap — a multi-year strategy and plan of attack. Are you an employer confused about: How to start? What to do next? Where to go? ‌or even Why you should implement Healthcare Consumerism? Do you know the right questions to ask your consultants? Can you show a clear healthcare benefit vision and strategy to your senior management? “Making Health Care Consumerism Work: The Steps and Planâ€? will show employers how they can approach the many decisions necessary for successful design strategies and implementation. The program includes interactive exercises and group discussions. You will come away with principles, strategies, and implementation options unique to your company.


Consumerism Vision Statement



Incentives & Rewards


Viewing Healthcare Consumerism by Generations

10. Creating Consumerism Plans 11. Development Time Frames 12. Financial Analysis Upon completion you will be prepared to lead your company through a structured process of change. You will come away with a better understanding and an approach for developing an integrated roadmap to the future. You will be better able to work with your consultants, ask more direct questions, and be better informed on current options for an effective program of healthcare consumerism. You will better understand your options to use public and/or private exchanges and Accountable Care Organizations (ACOs). Don’t waste time and money on programs that fail to fit into a multi-year strategy! Join us at this pre-conference certification course for a structured effective way forward into the world of health reform and healthcare consumerism. At the conclusion of this course you will be eligible to register for, take and pass The IHC Healthcare Consumerism Certification Test, offered in early 2014. Upon passing the test, you will receive your designation as a Certified Healthcare Consumerism Specialist (CHCS). tS


Professional Credits Available


This 2013 FORUM West pre-conference course has been approved for 4.00 (General) recertification credit hours toward PHR, SPHR and GPHR Ce tit rt i fi c a t ion I n s recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute homepage at The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit. Ž





Decision Support Tools


This program will include a 235 page personalized workbook for your notes and exercise results. The workbook will include information, website links, and guidelines for post-conference implementation. The 12 segments of this pre-con are as follows:

Disease Management



Also included will be an explanation and discussion of private & public exchanges, accountable care organizations and specific issues related to ACA implementation now thru 2018.



This pre-conference certification course is targeted to employers. This course is a pre-requisite for The IHC Healthcare Consumerism Certification designation of Certified Healthcare Consumerism Specialist (CHCS).







Personal Care Accounts













FACULTY: Ron Bachman, Chairman, Editorial Advisory Board, The Institute for HealthCare Consumerism



Formerly CDHC Solutions FORUM

GENERAL SESSIONS Day One: Making Health Care Consumerism Work 5IVSTEBZ %FDFNCFS tBNBN The term health care consumerism is starting to gain wide-spread acceptance; but that is only half the battle. Our next initiatives should take the necessary steps to actually implement health care consumerism strategies – 1) to help employers save money on their health benefit management solutions for their employees and 2) to engage employees in practices that lead to better decision making regarding their health, productivity, and health care benefits Successful consumerism is not simply about who pays the bill; it is about a persistent search for better value. But what does it take to engage consumers in selecting high-value health care? To be true consumers, we all need better information, more transparency, and permission to be in charge of our own care. Employers need to become actively involved as consumers of insurance plans, and design coverage that empowers its workers. Similarly, when empowered, employees need to become educated consumers that select high-value health care solutions for their families. In this session, learn about the ways consumers are changing the system, and where there is more work to do. Hear the latest results from employers using innovative approaches to activate their employees to select safe, appropriately-priced services, procedures and hospitals. Specifically, attendees will hear: t Ways consumers are actively involved today t The effects of involvement on choices and costs


Day One: Keynote Address: Truly Human Leadership: *OTQJSJOH8FMMCFJOHJOB$BSJOH$VMUVSF 5IVSTEBZ %FDFNCFS tBNoBN As CEO and Chairman of $1.6 billion capital equipment and engineering solutions provider BarryWehmiller, Bob Chapman has seen the dramatic transformation of the company’s culture since adopting “Truly Human Leadershipâ€? more than a decade ago. This commitment to peoplecentric leadership has created an environment Chapman in which people can realize their gifts, apply and develop their talents, and feel a genuine sense of fulfillment for their contributions. Hear Chapman share the story of Barry-Wehmiller’s journey as well as the health and wellness initiatives the organization has undertaken to inspire a culture of wellbeing. 20

Keynote Speaker: Bob Chapman, CEO, Barry-Wehmiller Companies, Inc.

Day One: Health Care Reform and Compliance Issues 5IVSTEBZ %FDFNCFS tQNoQN The Patient Protection and Affordable Care Act (PPACA) is the law of the land and regulations are being issued at a record pace. What impact do these regulations have on Consumer Directed Health plans? What’s the future of HDHPs and HSAs or HRAs in the next three to five years? What design changes will be necessary to comply with new regulations? These questions and more will be answered during this cutting-edge session. Panelists include Washington insider Roy “Mr. HSA� Ramthun and Alston + Bird LLP legal expert John Hickman. Both panelists will give you an inside look at the implications of the PPACA and its impact on consumer directed health. They will offer practical, actionable strategies your company can use immediately to be alert to the upcoming requirements and be prepared. Moderated by Jody L. Dietel, Chief Compliance Officer for WageWorks, Inc., the discussion will be directed toward health care reform and compliance issues, to be followed by an interactive Q&A session. Moderator: Jody L. Dietel, AFCFCI, CAS, Chief Compliance Officer, WageWorks, Inc.

t What information consumers say they use to make choices Speaker: Ron Bachman, Chairman, Editorial Advisory Board, The Institute for HealthCare Consumerism, and Leading Employer CEOs

For a glimpse into Bob Chapman’s keynote message, click on the link here:

Panelists: John Hickman, Partner, Alston + Bird LLP, Roy Ramthun, Founder, HSA Consulting Services, Dietel Hickman LLC and “Mr. HSA�; Former Senior Health Policy Advisor to President George W. Bush


Day One: Defined Contribution and Public/Private Exchanges: a Panel Discussion with Leading Experts 5IVSTEBZ %FDFNCFS tQNoQN The health care law has changed the way brokers solicit health insurance and how employers provide health insurance to their employee population. The emergence of public and private exchanges and the concept of defined contribution, which encourages the philosophy of consumerism, is becoming a game-changer. Exchanges are meant to increase accessibility to affordable health care. Yet, employers and brokers need to examine how the different exchange models, whether private or


public, best fit within the health benefit management strategies of the employer or brokers and consultants who are trying to remain relevant in an ever-changing, dynamic world of health insurance.

Day Two: Employer Panel: “What Leading Employers are doing to Make Health Care Consumerism Work!�

In this general session, panelists will explain the different exchange models, the benefits of these different models, the timeline for implementation, compliance issues and how the concept of defined contribution fits into the exchanges.

Skyrocketing health care costs, the health care reform law and compliance concerns, shrinking budgets, low employee participation and improper use of benefits are just a few of the issues plaguing employers. Employers are facing immense challenges, while attempting to retain their best employees and provide the very best in employee benefits possible, and still maintain the company’s bottom line.



The health care market is in a flux, and employers are trying to stay ahead of the curve when it comes to coping with rising health care costs and maintaining the bottom line of the company. Luckily employers are not alone in the battle to educate and engage their employee population to make better choices about their health care spend. Innovative solution providers are developing cutting edge transparency tools to help employers select the best options possible and to help employees make better health care decisions.







Professional Credits Available




The 2013 FORUM West General Session Ce tit rt i fi and Workshops have c a t ion I n s Bradley been approved for 11.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute homepage at The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit. HR

Panelists: Jared L. Short, President, Regence Insurance Holding Corporation, Tom Russell, Vice President, Population Health Innovations, Adventist Health, and Kyle Dean, Chief Financial Officer, Burgerville

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Moderator: Dr. Wendy Lynch, Co-director, Altarum Center for Consumer Choice in Health Care




In this general session, learn the latest trends and tools being designed to help promote the growth and acceptance of health care consumerism — trends and tools benefiting employers, employees and the entire community.

Panelists: Laura LacomblĂŠ, Director of Human Resources, RFI Communications and Security Systems, Nate Randall, Manager, Global Benefits and Employee Experience, Tesla Motors, Jim Hertel, Vice President, Culture and People Development, Barry-Wehmiller and Mary Bradley, Director of Health Care Planning, Pitney Bowes Inc.


Day Two: Helping Employers and Employees Become Better Consumers of Health Care and Health






Panelists: Christopher Covill, Exchange Product Leader and Partner, Mercer, Cindy Gillespie, Senior Managing Director, McKenna Long & Aldridge LLP, Josh Hilgers, President, Health Partners America, and John Park, Chief Strategy Officer, Alegeus Technologies.

In this general session, hear from a panel of the top national employers, who are practicing successful health care consumerism strategies that address these challenges head on! Receive proven strategies designed to make employees better, more educated consumers of health and wellness. Learn from mid- to large-size employers who have faced challenges similar to those you now face. Hear how they have successfully implemented health care consumerism plans, resulting in reductions in health care costs, increased employee morale and worker productivity. And get insights into how these employers engaged their personnel, resulting in well-informed health care decisions for employees and their families. Moderator: Jon Comola, Founder, Wye River Group (WRG), and the Global Knowledge Exchange Network on Health Care (GKEN)


Moderator: John Young, President, Consumerdriven, LLC, Former Senior Vice President, Consumerism, CIGNA




visit us at booth #8 and check out our learn session on Thursday at 2:30 PM



the wellness solution people actually use. now that’s worth reading about. Wellness. It’s a fun word to throw around, but difficult to achieve through traditional solutions. Ready for the hubbub twist? We’re different because we use technology-driven wellness solutions that blend social circles and people’s inherent love of games. Our unlimited challenges and ongoing encouragement not only get your population engaged, we keep them interested.

Employee wellness with hubbub is free of messy entanglements: no pressure or ugly surprises: we won’t make you talk to a salesperson to learn about hubbub.

love at first swipe: all it takes is a credit card to launch 30 days of hubbub goodness.

fast engagement: our quick health quiz instantly pairs employees with two targeted starter challenges.

a perfect match for all: there are wellness challenges to suit everyone’s tastes and interests at hubbub.

© 2013 hubbub

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we’re easy on the IT: there are absolutely no technology requirements on your end.

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give us a fair shake & we know you’ll love us: if hubbub doesn’t win your heart, you’re free to move on.





2013 LEARN 4&44*0/5IVSTEBZ %FDFNCFS tBNoBNtRoom: Trails

101 – ENGAGING EMPLOYEES IN THE EVOLVING HEALTH CARE MARKET As the healthcare market evolves with the growth of high-deductible and defined contribution plans, and health exchanges, employers will look for new ways to engage employees as they bear greater responsibility for their own health care. Prime Therapeutics’ Michael Showalter, an industry leader in CDHPs and private exchanges, will discuss health care consumerism in a post-reform market and more specifically, the value of pharmacy in this new landscape. He will share best practices for engagement, especially relating to pharmacy benefits. Showalter

Why is employee engagement so critical in this area? Pharmacy is the most commonly used health benefit with approximately 10.8 member touch points annually compared to a health plan’s average 1.5 touch points. The pharmacy benefit represents a growing percentage of overall medical spend and is utilized by a high percentage of an employee population. Cost drivers include brand name drugs, specialty drugs (complex biotech drugs), and the prevalence of chronic disease. Come join in the discussion and LEARN, too! Speaker: Michael Showalter, Chief Marketing Officer, Prime Therapeutics

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Find out why 18 health insurance plans covering 100 million members nationwide have already signed on with HealthSparq. HealthSparq® is an integrated transparency solution set that you can integrate into your member/employee portal. HealthSparq leverages claims-based treatment timelines and costs linked together with provider search, patient reviews and community discussions to provide best-practice solutions. The software-as-a-service platform turns patients into informed healthcare shoppers, allowing them to find quality care, make better healthcare decisions and save money.

Come see us at the following workshops: SESSION 106: Empowering Employees to Shop for Healthcare Services Thursday, December 5th, 2013 • 10:30 a.m. – 11:30 a.m.

SESSION 305: Healthcare Transparency – Our Journey or Just Some Far-Off Destination? Thursday, December 5th, 2013 • 3:45 p.m. – 4:45 p.m.

Visit us at Booth #5 to learn more. Empowering Healthcare Shopping Contact us today for a demonstration of our solutions • 855-772-7748 •


102 – OBAMACARE SEARCH AND RESCUE: SEARCH FOR HSAs AND RESCUE YOUR CLIENTS This session explores strategies for employing political intelligence to explain plan design changes with EB clients. Learn the legislative and regulatory reasons why HSAs will be available in the Exchanges and the private market for the foreseeable future from the ABA’s top healthcare lobbyist and from one of the industry’s top brokers. Speaker: J. Kevin A. McKechnie, Executive Director, ABA HSA Council McKechnie

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The Right Choice at the Right Time S





Physical therapy

Use the Treatments Bullseye to explore 0ptions options SC PRE



Wiser Health makes it easy to make the right healthcare decision. Explore a personalized and interactive web and mobile service designed to help choose treatments that work. Make the best choice based on clinical evidence, personal preference and popularity. Learn about the treatments doctors choose when they are sick. Find out what treatments are covered by insurance and which are FSA eligible

Choose Treatments That Work for You

Come see us at Booth #18



103 – BRINGING A MOBILE RETAIL EXPERIENCE TO HEALTH CARE Consumers are taking on more of the burden of navigating today’s complex health care system, including understanding eligibility, co-payments, co-insurance, multiple bills, EOB’s and other payment-related aspects of care for themselves and their families. Managing the administrative side of even simple procedures can drag on for months and become a time-consuming, exhausting drain. This session will include: t t t

&YUFOTJWFRVBMJUBUJWFSFTFBSDIPODVSSFOUPCTUBDMFTUPDPOTVNFSTUBLJOHDPOUSPMPGUIFJSDBSF 4QFDJmDGFFECBDLPOTVQQPSUBOEUPPMTOFFEFECZDPOTVNFST "EFNPOTUSBUJPOPGBTFDVSF DPOTVNFSGBDJOHBQQUIBUBOTXFSTDPOTVNFSTOFFET Join the discussion about a simple mobile app that cuts out complexity and confusion and brings a retail experience to health care; Consumers’ benefits are verified instantly and out-of-pocket payments can be made at time of service, enhancing productivity and reducing costs for all stakeholders. Speaker: Hanny Freiwat, Business Co-founder and President, Wellero, Inc.


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Don’t lose a drop. Many banks add on fees, which means you could waste your HSA one drop at a time. SelectAccount, on the other hand, has no extra overdraft fees or minimum balances, just a tall glass of your savings, ready when you need it. Stop by booth #21 at the IHC Forum West, call 1-866-309-8908 or visit to learn about our free HSA.

It’s the benefit of knowing.


104 – FIVE CHRONIC WELLNESS PROGRAM PROBLEMS/HOW TO BEAT THEM Despite the surge in wellness program popularity, there hasn’t been an equal surge in healthier employees. So if your wellness program results are disappointing, you’re not alone. And your problem is most likely found in our short list of the most common wellness program flaws. Fortunately, these flaws are easy to diagnose, avoid and correct. Learn how to address barriers to engagement and ROI, whether your wellness program is up and running or in the planning stage. Doster


Included in this session: t t t


Speakers: Don Doster, President, CEO, gBehavior and Deanna Baker, Vice President, Employee Development & Human Resources, InteliSpend Prepaid Solutions

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105 – THE EVOLVING RELATIONSHIP BETWEEN BROKER AND EMPLOYER AND HOW TO BENEFIT THE MOST FROM A PARTNERSHIP Four of the nation’s top brokers and advisors share a five-to-seven minute update on the ever-changing market and how they are evolving to meet those changes as well as their clients’ needs — impact of exchanges; involvement with ‘population health’; emergence of tools to help ‘consumers/employees’ such as ‘transparency solutions’; health care consumerism which embraces all of this. An interactive discussion with the attendees and panelists will conclude the SHARE SESSION. Moderator: Bill Gibson, Vice President, National Sales, New Benefits Panelists: Brad Davis, Certified Employee Benefits Specialist (CEBS), Wraith, Scarlett, and Randolph Insurance Services, and Incoming President Sacramento chapter, National Association of Health Underwriters (NAHU), Scott Wood, Principal, Benefit Commerce Group, Donna Joseph, CEO and co-founder, RhodesJoseph & Tobiason Advisors, and Jim Skinner, President, JMS Benefit Solutions, L.P. Gibson





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NOTES: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________

Benefit plans that actually benefit people. And the numbers to prove it. To see the results and to learn all the positives of connecting with our benefits, visit

Life’s better when we’re connected

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Bank of America Merrill Lynch is a marketing name for the Retirement Services business of Bank of America Corporation (BAC). Banking activities may be performed by wholly owned banking subsidiaries of BAC, including Bank of America, N.A., Member FDIC. Brokerage services may be performed globally by brokerage affiliates of BAC, including Bank of America, N.A., Member FDIC. Merrill Lynch, Pierce, Fenner & Smith, Incorporated is a registered broker-dealer, Member SIPC and a wholly owned subsidiary of BAC. Investment products: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value © 2013 Bank of America Corporation. All rights reserved. ARE10D86

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106 – EMPOWERING EMPLOYEES TO SHOP FOR HEALTHCARE SERVICES As employees pay a higher percentage of their own healthcare and desire to become more informed decision-makers, employers are clamoring for better healthcare shopping and transparency tools. In fact, in a poll conducted during a HealthSparq webinar, 100% of Health Insurance executives attending the event stated that they feel pressure from employers to provide better transparency tools to their employees. This session explores how to create a partnership between Health Plans and Employers to bring innovative solutions to employees. You will leave with a deep understanding of healthcare transparency, the priorities for both Health Plans and Employers, and a checklist of what to look for in transparency solutions to empower healthcare shopping. Decker

Speaker: Scott Decker, President, HealthSparq

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BECOME A MEMBER of The Institute for HealthCare Consumerism! Members of The Institute for HealthCare Consumerism (IHC) join their peers and nationally-recognized leaders to LEARN, CONNECT and SHARE through the IHC’s collaborative, informational online community, industry magazines, IHC FORUM conferences, IHC University Webinars, IHC Radio Shows and more… Members of The Institute are: t t t t t t t t t t t

Employers Human resources benefits managers C-suite executives Financial management decision makers Brokers Advisors Consultants TPA’s Administrators of regional health plan providers Solution providers Thought leaders and industry leaders

Start Your FREE or $99 Premium Membership Today! Sign Up at

Benefits of Free Membership:

t Learn, Connect and Share with Network Peers and Industry Innovators as Fellow Members t Create a Member Profile and Join the Conversation by Commenting and Messaging t Read the Latest Breaking News Pertaining to Health Care Laws t Browse and connect with our Solutions Showcase Directory t Read Blogs from Industry Experts t Access “communities” relevant to your specific position in the marketplace. Search and Read Content within a Specific Network t Receive the Official Print Publications of The Institute – HealthCare Consumerism Solutions: 6 bi-monthly issues plus our 2 annual issues: Outlook & Superstars t Have The IHC Today eNewsletter Delivered Bi-monthly t Listen to The Institute’s Weekly Online Radio Show, “HealthCare Consumerism Radio” t Entrance into our online guide to

Benefits of Premium Membership:

t Create your own Blog and connect with our member community t Access archives of all publications, newsletters and radio podcasts t Stay Connected to the Latest Buyer Trends in the Health Industry with our ConsumerPulse t Access The Institute’s Health & Wellness Video Library t Access White Papers, Surveys, Research, and All Other Content t Become a Student and Take Courses at The Institute’s University t Become eligible to take the Certified HealthCare Consumerism Specialist (CHCS) designation testing t Receive a Member Discount to FORUM conferences


201 – WHAT HAPPENS WHEN THE PEEPS HAVE THE KEYS? Your first night out as a teenager was nerve wracking for your parents, but guess what‌ you came home safely and the car was still in mint condition. Employers have become paternalistic in their efforts to control population health. But these days, people are taking control of their own healthy behaviors. And they’re doing it for themselves, not for their boss or HR director. Employers need to learn to “hand over the keysâ€? of wellness to their employees for maximum results, understanding that individuals are ready to handle their own health decisions. At this workshop, hear what it takes for an employer to bring about a culture of health led by employees, not from the top down, and learn about the benefits they see when the employees own their solutions and successes. Berchtold


Moderator: Brian Berchtold, Director of Business Development, hubbub Panelist: Rod Reasen, President, Healthiest EmployerÂŽ, LLC

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Benefitfocus is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus serves more than 20 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. Benefitfocus provides marketplace technology and benefits administration software to support all types of benefits.

Being boring sucks.

And it’s expensive. Start using a benefits communication solution that gives back more than you put in. ALEX®, the Jellyvision Benefits Counselor, is funny, helpful, and easy to use. Employees adore him (true story—he’s even received marriage proposals), and when you see how he boosts engagement, increases participation in CDHPs, and drives benefit savings, you’ll love him too.

® Perhaps the most engaging benefits communication tool. Ever. See more at


202 – ONLINE BENEFITS MARKETPLACES — MORE THAN JUST HEALTH INSURANCE! As many private benefit marketplaces (exchanges) move into their second and third years of operation, what products and services are they offering to their members? In this session, attendees will learn what benefit marketplaces are designing for launch in 2014/15. Hear about how integrating enrollment and administration services with elements designed to drive behavioral change are being deployed to improve transparency in healthcare costs, advance the healthcare consumerism trend, and drive consumer value. Speakers: Ernie Harris, NPDP, VP Strategy & Product Management, Alegeus Technologies and Mark Fisher, President and Founder, Benefits Exchange Northwest LLC. Harris


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Flexible Spending Accounts Commuter Benefits Health Savings Accounts Health Reimbursement Arrangements COBRA Plus Additional Benefits

Visit us at Our Consumer-Directed Benefits provide savings to both Employers and Employees – a win-win proposition. With WageWorks, Everyone Benefits.

Leading employers are choosing Castlight Health.


Reduction in Health Care Spend*


Employee Engagement

Castlight Health is your guide to health care. Castlight Health provides cost and quality transparency through a health care management suite that delivers proven, measurable results for companies and their employees.

*Versus projected health care spend. Savings reinvested into other health & wellness programs.

Visit us at Booth #1


203 – IT’S NOT COST — WHY CARE TRANSPARENCY MATTERS MORE!!! Cost transparency is necessary but not sufficient to drive consumerism! Unnecessary or ineffective care purchased at the best price doesn’t impact health or financial outcomes. This session will help you understand how leading companies are promoting “care� transparency and helping employees evaluate and choose effective care/treatments for their situation. You will learn how to integrate cost information into care transparency tools and help employees have educated conversations with their providers about effective care/treatment options. Speakers: Praveen Mooganur, Co-founder & COO, WiserTogether Inc. and Steve Eno, VP Marketing, WiserTogether, Inc. (formerly, Manager, Healthcare Programs & Marketing, GE Capital.) Eno

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Everything you need to administer consumer driven health plans.

Let’s work together. Solutions for FSA, HSA, HRA, COBRA, Transit, Retiree Billing, Carrier Feeds and more. Online and fully integrated with the mySourceCardŽ debit card.


Innovative Healthcare Stat Doctors is the quality leader in eHealthcare, providing an affordable and innovative alternative to costly emergency room and urgent care visits. Our select group of board-certified emergency physicians are available by phone or internet, 24/7, to diagnose and treat most minor medical conditions. When included as part of employee health plans, getting better just got easier.




Learn More at Booth #24


204 – AT THE 10TH ANNIVERSARY OF HSAs, HERE’S WHAT’S AHEAD! – PANEL DISCUSSION This session will take a retrospective look at the evolution of consumer-driven health care as we near the 10th anniversary of Health Savings Accounts from some of the early players in the industry. The panel will discuss lessons learned and provide perspective on barriers to future growth and maturity of the consumer-driven market. Moderator: Roy Ramthun, Founder, HSA Consulting Services, LLC and “Mr. HSA�; Former Senior Health Policy Advisor to President George W. Bush Panelists: John Young, CEO, Consumerdriven, Mike Parkinson, Principal, P3 Health LLC (“Prevention, Performance, Productivity�) and William J. West Jr., M.D., Senior Vice President, Business Development, HealthEquity



West, Jr.

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CHIROPRACTIC Performing surgery is tremendously hard on one’s spine. My chiropractor is an important healthcare provider in my life – without him, I could not continue to practice.


RAYMOND SINGER, MD Cardiac Surgeon C arola, D Gary T

Learn more about chiropractic care and what you can do to raise awareness at:


205 – HEALTH CARE ACCESS: WHEN YOU WANT IT, HOW YOU WANT IT Our evolving U.S. health care system poses new challenges for access to quality and affordable care, when such care is most needed. This is particularly true for those suffering from — or at risk for — chronic disease. While an era of “Obamacare� in theory offers much promise for Americans in need of health care, those who are in immediate need, those who are chronically ill and those living in areas where health care professional shortages exist are likely to face new barriers to access appropriate and timely care, given current and emerging market dynamics and trends. This workshop offers the opportunity to discuss access barriers and innovative solutions to the challenges we face in quality, affordable and timely health care access. It also provides insight into novel and strategic ways employers and employees can approach health care in a more individualized, cost-effective and efficient manner, putting the consumer of health care back in the driver’s seat. Moderator: Ron Bachman, Chairman, Editorial Advisory Board, The Institute for HealthCare Consumerism




Panelists: Alan Roga, M.D., FACEP, Founder and Chief Executive Officer, Stat Health Services, Sunil S. Budhrani MD, MPH, MBA, CEO, CareClix Telemedicine, Ling Shao SVP Strategic Solutions, American Well

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Helping you navigate the rapidly changing benefits landscape. Defined Contribution Healthcare 0RIVATE%XCHANGESs#/"2!s#$(!DMINISTRATION 0ROVIDER(EALTHCARE0AYMENT3OLUTIONS "ILL#ONSOLIDATIONs7ELLNESSs(EALTH#OACHING

Navigate Your Health Choice


Provide Solutions for Your Clients’ Biggest Healthcare Problems with 1Plan by Evolution1


elp employers choose their healthcare budget and provide employees with choices that cover their specific healthcare needs, using consumer-driven and defined contribution health plans and private exchange options. Simplify servicing your healthcare programs and give your clients and employees easy access to healthcare information and funds with a self-service healthcare and purchasing portal, mobile app, and benefits debit card.

Š 2013 Evolution1, Inc. All Rights Reserved.

Promote healthy lifestyles and incentivize better stewardship of health among employees with integrated and comprehensive wellness and rewards programs.

Call today to learn more about how Evolution1 and our Partners can help you simplify healthcare. 952.908.9056 | At Evolution1Ž, we simplify the business of healthcare. We do that through innovative healthcare software and payment solutions that administer and manage consumer directed accounts. But we don’t do it alone. Our network of 500 Partner organizations enables us to deliver our industry-leading solution to 80,000 employer groups and 9,500,000 consumers across the country. Together we take the complexity out of defined contribution, HSAs, HRAs, FSAs, VEBAs, PRAs, wellness plans and transit plans. Created with users in mind, our solutions provide a single end-to-end intuitive user experience that reduces costs, saves time and ultimately simplifies the business of healthcare. Learn more at


206 – HOW TO ENGAGE EMPLOYEES TO BECOME BETTER CONSUMERS OF HEALTHCARE Your company may have the most efficient health care plan, technology or innovative wellness strategy. But if your employee engagement rate is at or below 10 percent does it really matter? In this SHARE session, top thought leaders around the country will showcase tools, best practices and communication strategies guaranteed to help employees make better, more informed health care choices that reduce costs and improve the quality of care. Active interaction between the panelists and attendees is encouraged. Moderator: Ben Sommers, Regional Vice President, Castlight Health Panelists: Diana M. Andersen, SVP, Director of Corporate HR Benefits, Zions Bancorporation, Charity Trujillo, Manager of Benefits and Compensation, Allegiant Travel Company, Sam Shallenberger, Chief Financial Officer, RJ Young Company, and Jennifer Forster, HR Director, Buffalo Exchange Sommers




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The Collective Voice on Innovative Health & Benefit Management


LEARN. CONNECT SHARE. .0/5)-: ."(";*/&4 t "//6"- 16#-*$"5*0/4 t 8&&,-: &/&84-&55&34 THEIHCC.COM RESOURCE CENTER AND ONLINE COMMUNITY

Share Your Opinions, Strategies, Case Studies, Blogs, White Papers, Podcasts and Videos — Online, in our eNewsletters or in Print — to Our Widespread Audience of More Than 70,000 Readers! Join the HealthCare Consumerism conversation by submitting an article, blog, case study, white paper, podcast or video to The Institute for HealthCare Consumerism’s collaborative, membershipbased online community (, as part of its bi-weekly e-Newsletters or in our print and digital publications, HealthCare Consumerism Solutions, HealthCare Exchange Solutions BOE PVS "OOVBM *TTVFT HealthCare Consumerism Solutions and HealthCare Consumerism Outlook.. We are actively looking for content including, but not limited to: t t t t t t t t t t t t t t

Health Plan Communication Health Access Alternatives Health Decision Support Tools Health Incentives Population Health Management Benefit Enrollment & Eligibility Exchange Solutions HSA/HRA/FSA Administration & Finances Medical Travel Plan Design & Financing Strategies Pharmacy Benefit Management Supplemental Health Benefits Brokers, Advisors & Consultant Regulatory & Compliance

By Sharing Your Voice or Research With Us, You are Sharing it With the Health and Benefit Management Community and the HealthCare Consumerism Conversation At-Large! To Submit Content: For more information, please contact The Institute for HealthCare Consumerism Managing Editor, Jonathan Field at


301 – CONSUMER ENGAGEMENT: THE KEY TO A SUCCESSFUL EXCHANGE Public and private insurance exchanges are new and evolving. Though it remains to be seen what shape they will ultimately take, it is clear that consumers moving onto any type of exchange will require a range of tools to support their healthcare decisionmaking. Whether provided by the plan sponsor or carrier, the following tools are critical for consumers as they take on more responsibility for their care: t "DPNQBSJTPOUPPMUIBUNBLFTJUFBTZGPSDPOTVNFSTUPVOEFSTUBOEBOEDPNQBSFCFOFmUQMBOEFTJHOT t "USFBUNFOUDPTUDBMDVMBUPSUIBUQSPWJEFTPVUPGQPDLFUDPTUFTUJNBUFTGPSBOUJDJQBUFETFSWJDFT  procedures, and preventive care for chronic conditions t "NVMUJDIBOOFMQFSTPOBMJ[FENFTTBHJOHTPMVUJPOUPIFMQDPOTVNFSTCFQSPBDUJWFJOmOEJOHXBZTUPTBWF money, manage their chronic conditions, and stay healthy Speakers: Jody Amodeo, Vice President, Practice Leadership, Truven Health Analytics and Matthew Collins, Director, Product Management, Truven Health Analytics



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TO TAKE CARE OF BUSINESS WITH INNOVATIVE TOOLS FOR THE JOB The right health information can take you a long way. At UnitedHealthcare, we offer innovative tools that put members in touch with their information. … myHealthcare Cost Estimator provides relevant information on care and estimated costs. … myClaims Manager helps you understand, track and pay your medical bills online. … UnitedHealthcare Health4MeTM is a mobile app that provides instant access to a family’s important health information. … UHC.TVSM presents exciting, engaging online content about good health and living well. For more information, visit or call 1-866-438-5651. All UnitedHealthcare members can access a cost estimator online tool at Depending on your specific benefit plan and the ZIP code that is entered, either the myHealthcare Cost Estimator or the Treatment Cost Estimator will be available. A mobile version of myHealthcare Cost Estimator is available in the Health4Me mobile app, and additional ZIP codes and procedures will be added soon. This tool is not intended to be a guarantee of your costs or benefits. Your actual costs and/or benefits may vary. When accessing the tool, please refer to the Terms and Conditions of Use and Why Your Costs May Vary sections for further information regarding cost estimates. Refer to your health plan coverage document for information regarding your specific benefits. ©2013 United HealthCare Services, Inc. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Health plan coverage provided by or through a UnitedHealthcare company. UHCEW506202-005

Doctors by Phone Medical Health Advisor Dental Vision




302 – INGENUITY TO THE RESCUE. EMPLOYERS SEIZE CONTROL. Accountable care, bundled payments, consumerism, disease management, transparency, cost-shifting — the solutions proposed to fix health care are deceptively ineffective and will not achieve employers’ healthcare goals. Employers who want health improvement, higher productivity and lower costs must seize control — NOW. And PPACA provides the way! t t t


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Unlock your potential savings with Phoenix Benefits Management As compared to the competition, groups who use Phoenix Benefits Management as their prescription benefits provider, save an average of 12.5% on their overall annual prescription drug spend. Visit us at booth 11 to learn how Phoenix can help save you money.

w w 678.208.6252 (sales)


Visit us at booth #22

Get to know us. 1.706.649.5080 © 2013 Total System Services, Inc.® All rights reserved worldwide. TSYS® is a federally registered service mark of Total System Services, Inc.


303 – BEYOND 2014: DEFINING YOUR “WHOLE WORKFORCE� UNDER OBAMACARE As the key tenets of the Affordable Care Act become reality, the way people get benefits will evolve — whether slowly or quickly is yet to be seen. What is certain is that the way employers view their employee benefit programs will need to evolve as well. From new eligibility requirements to managing benefits for retirees, employer considerations will become more complex. But with the advent of private exchanges, many are hopeful that advances in technology will simplify the processes required for managing more complex benefit programs. Join Shan Fowler, Director of Marketplaces at Benefitfocus, to learn how private exchange interfaces combined with public exchange connectivity can create a whole workforce solution for employers offering a multitude of benefits across all segments of their employee populations. Speaker: Shan Fowler, Director of Marketplaces, Benefitfocus Fowler

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Primary Care at work

Worksite health solutions customized for your business.

THIS IS REVOLUTIONARY HEALTHCARE, AND COMPASS IS LEADING THE WAY. Compass is a technology-enabled, healthcare cost-containment company that delivers tailored Transparency, Concierge Engagement and Population Health solutions.




As a cost-containment company, Compass solves the greatest problems in healthcare—cost, quality and prevention.

Compass’ unique model fuses data and technology with human engagement to deliver actionable healthcare solutions that enhance employee health and reduce employer costs.

Compass delivers an average client ROI of 8:1 and has grown to include over 1,300 clients that range from retail to high tech and everything in between.



Compass Professional Health Services

800.513.1667 |


304 – ACA COMPLIANCE & STRATEGIES UPDATE — OPEN DISCUSSION This session’s goal is to give attendees additional time to get their many questions answered on “Health Care Reform and Compliance Issues�. Following his participation as a key panelist from the General Session under the same title, Alston + Bird LLP legal expert John Hickman will field your questions and give you an inside look at the implications of PPACA’s impact on consumer directed health. He will be offering practical, actionable strategies your company can use immediately to be compliant with ACA regulations. The discussion will be directed toward health care reform and compliance issues relevant to attendees. Bring your questions!!! Speaker: John Hickman, Partner, Alston + Bird LLP Hickman

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empowris is a qualified, accountable marketplace of the country’s top weight management programs, designed to provide your employee’s choice to drive engagement and create healthy outcomes. By qualifying programs, empowris ensures that employees are using programs designed for results. And, by building in accountability parameters for both programs and employees, success rates can be measured against employee investments. ÊVisit us at booth £È For more information

Jim Wieland, Vice President Business Development 7805 Hudson Road Suite 190 | St. Paul, MN 55125

PH: 651-283-7838

Drive Benefit Savings and increase responsible employee healthcare consumption by offering tax-advantaged healthcare accounts like

HSAs, FSAs and HRAs.

Find out how we can save you money and increase account enrollment.

Visit booth #19 to learn more and enter to win a Kindle Fire!

mobile access

24/7 support

online access


305 – HEALTH CARE TRANSPARENCY — OUR JOURNEY OR JUST SOME FAR-OFF DESTINATION? In July 2009, Paul B. Ginsburg and Nicole M. Kemper wrote in an article for Health System Change that: “Greater transparency in health care reflects the confluence of two major trends. One is a development throughout society that institutions need to operate in a more open and accountable manner. The other is the health care consumerism movement, which envisions consumers assuming more responsibility for and control over their health and health care. To move from the vision of health care consumerism to reality will require credible and accessible information on ‌ dimensions of cost and quality.â€? Health care transparency means providing consumers with the reliable cost and quality information necessary to choose health care providers based on value. Reliable information empowers consumer choice; Consumer choice creates competition and incentives at all levels, and motivates the entire system to provide better care for less money. Those involved in America’s health system are embracing Consumerism and Transparency ‌ And by doing so, we are creating a powerful force for change. But how will we know when we have arrived? More recently, in a study done by the Deloitte Center for Health Solutions, their executive director, Paul H. Keckley, PhD, said “About 53% of consumers are oblivious to costs and tend to go along with whatever is suggested.â€? Come hear from leading Employers on what they are doing and SHARE your thoughts on health care cost and quality transparency! Moderator: Doug Field, CEO, The Institute for HealthCare Consumerism






Panelists: Torben Nielsen, General Manager, HealthSparq, Dr. Scott Conard, Chief Medical Officer, Compass Care Engineering, Compass Professional Health Services, Clayton Nicholas, VP, Strategy and Marketing, Change Healthcare Corporation, and Donna Smith, Executive Director of Business Development, FAIR Health

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Healthcare is









with a partner who doesn’t just talk lower costs, but guarantees them. Healthstat offers healthcare solutions that drive better employee health while reducing healthcare costs. Our experience, advanced technology, scalability and predictive modeling system can create an environment of wellness that works. As the leading provider of on-site primary care, health risk intervention, chronic care management and occupational medicine, Healthstat is here to change healthcare for the better. Inspire a healthy change today, by visiting




306 – PHARMACY BENEFIT MANAGEMENT: THE VALUE TO EMPLOYEES/CONSUMERS CAN BE SIGNIFICANT!!! – PANEL DISCUSSION The transition is nearly complete – prescription drugs that use to be insignificant in cost and paid for straight from the patient’s own pocket are now paid for by third parties, almost exclusively. The reason — Rx accounts for more than 20% of total health care costs, and is rising. With the almost simultaneous transition to an age of healthcare consumerism, employees / consumers are now responsible for at least a portion of this expense and they are now exposed to a rising personal expense. Pharmacy Benefit Managers, or PBMs, act as intermediaries between payors, usually insurance companies or large corporations, and everyone else in the health care system. They generally make money through service fees from large customer contracts for processing claims for prescriptions, operating mail-order pharmacies, and negotiating discounts and rebates with pharmacies and drug makers. Until recently, the value of PBMs has been to help their larger clients 1) control and cut pharmacy costs and 2) increase the efficiency of operations, including claims processing and reimbursement management. PBMs have evolved from processing prescriptions at pharmacies to taking over the entire drug benefit portion of health plans. Today approaching 90% of all Americans get their pharmacy benefits through a PBM. As part of their evolution, the larger PBMs are moving beyond being just administrators and are working to offer new services, such as utilization and disease management, to help clients’ employees manage spending. Join us and share your thoughts! Moderator: Michael Showalter, Chief Marketing Officer, Prime Therapeutics Panelists: Susan Hayes, Principal, Pharmacy Outcomes Specialists, Zachary French, Executive Vice President, Sales & Marketing, Citizens Rx, LLC, Chuck Gamsu, R.PH, MBA, Vice President, Envision Rx Options and Hilary Hanson, Supervisor of Health Management, Hormel Employee Benefits, Hormel Showalter





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Let’s Celebrate the 10th Anniversary of HSA’s!




iver s a

As the Only Institute 100% Dedicated to HealthCare Consumerism — the Innovative Health & Benefit Management Mega-Trend — We Are Proud To Share This Monumental Anniversary With Our Industry in Two Distinct Ways...

Our focus for the print/digital November/

2013 “Celebrating the 10th Co-sponsored by

American Bankers Association HSA Council

Today e-Newsletter are completely dedicated to

“Celebrating the 10th


401 – SAVING EMPLOYERS MONEY — ONE BACK SURGERY AT A TIME One of the end goals of healthcare transformation is cost savings. According to the World Health Organization, musculoskeletal conditions rank as the number one burden of disease worldwide due to prevalence and cost. However, mounting evidence documents that when the first line of treatment is non-invasive care, the cost of care can be significantly lowered. Known for its non-drug and non-invasive approach to care as the first step toward optimal spinal health, chiropractic care has been reported to reduce the likeliness of surgery by 28 percent, when used as the first line of treatment for musculoskeletal conditions. Furthermore, in a cost analysis, patients under chiropractic care experienced 40 percent lower costs per episode versus those under medical care. In the U.S. alone, annual costs associated with musculoskeletal conditions exceed $100 billion — with two-thirds citing a result of lost wages and productivity. Employers need a novel approach to better manage these troublesome conditions. This session will not only provide information and documentation of how to achieve cost savings but also validation of better outcomes and patient satisfaction. Meeker

Speaker: Dr. William Meeker, President, Palmer College of Chiropractic-West Campus

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Lea d ing the way in technology a n d



402 – MODERNIZING YOUR HEALTH PLAN: PROVEN SOLUTIONS TO ENGAGE EMPLOYEES WITH THEIR HEALTH THROUGH PROGRAMS & TOOLS Today employers are taking steps to use their benefit plans and programs to achieve both improvements in health decisions and population-level engagement that reduce plan costs in ways CDHPs alone cannot achieve. These employers with modernized health plans have plan costs 25% lower than employers with traditional plans. Join us to hear how employers can modernize their health plans and how, when combined with effective communications and engaging consumer tools, drive significant changes in consumer decisions and plan costs. Hankins

Speaker: Craig Hankins, Vice President, Consumer Engagement Products, UnitedHealthcare

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90 million consumers report having a hard time understanding their care choices.*


Engage at Every Stage With Truven Health Consumer Advantage

As the healthcare landscape evolves, it’s clear that consumers will require a range of tools to support their healthcare decision-making. From guiding individuals to their best-fit benefit plan to alerting them about gaps in care, Consumer Advantage from Truven Health Analytics™ helps you engage consumers with personal, relevant information throughout the year. Recent client successes include: Increased adherence to colorectal cancer screenings by 22% Migrated 59% of employees from a PPO to a CDHP Reduced the number of “overinsured” employees by 14% Discover how to achieve successes like these in our Workshop Session 301 – Consumer Engagement: The Key to a Successful Exchange, Thursday, Dec. 5, 3:45 – 4:45 PM. Or learn more now by visiting * Source: Institute of Medicine Report Brief ©2013 Truven Health Analytics Inc. All rights reserved.

Engaging the Consumer Where They are… On their Mobile Devices Price Transparency + Care Management Plan Management + Benefit Services = One Integrated Mobile App Serving the uninsured, cash users through Medvana Serving the insured, managed care population through Engage+


403 – CREATING CONNECTIONS THAT LAST; EFFECTIVE FINANCIAL WELLNESS PROGRAMMING. Effective wellness programs flourish in organizations grounded in a wellbeing culture and an environment rich in healthy opportunities. Most organizations do not start here or may not have adequate funding for the Cadillac of programs. So how does an organization learn to connect the essential dots? It is important to understand what personal value and messaging will capture HR staff, connect employees, and drive individuals to action. Inherent in improved financial wellness rests intrinsic motivators such as savings accumulation, debt reduction, and an improved feeling of control. This reinforcement promotes sustainability, integral to the successful outcomes of a Financial Wellness Program. One size does not fit all. Key to the program is the fostering of Champions, diversified offerings, dynamic marketing and program analysis. Maximizing precious staff resources and personalized counseling will create breadth and expand reach. Monitoring and analyzing your population’s responsiveness to marketing along with judicious use of interest and readiness assessments will aid in targeting early adopters. Join us for this dynamic class and learn how to create, analyze and sustain connections within your organization. Hines


Speakers: Brent Hines, Founder and Chairman, Foundation for Financial Wellness and Karen Meyers, Wellness Program Director, Foundation for Financial Wellness

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53% of consumers are oblivious to healthcare costs and tend to go along with whatever is suggested *


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Cost and Quality Transparency

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My Progress

Save $1,950 on Cefdinir by Switching Pharmacies 25%

Save $1,254 on Chiropractic Care

Proactive Outreach Consumer Education Health Advocacy Support

DEC Thursday 3:45 pm


Workshop 305

Workshop 305: Healthcare Transparency – Our Journey or Just Some Far-Off Destination? Don’t miss VP, Strategy and Marketing of Change Healthcare Corporation, Clayton Nicholas * Paul H. Keckley, PhD. Deloitte Center for Health Solutions.

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404 – DEFINED CONTRIBUTION: VERSION 2014 It’s almost 2014 and, for benefits enrollment purposes, we’re there. As expected, Defined Contribution continues to be an immensely popular strategy for employers to establish control and predictability in their health care spending, engage employees in broader health considerations, and leverage private health insurance exchanges for more consumer flexibility and choice. The Defined Contribution strategies, theories and predictions we have discussed over the past few years are becoming real world experiences as we speak. What has been a great idea for future consideration and some limited early adopters is now being launched, tested, tweaked and applied to trend lines. ‘Mainstream adoption’ includes the full spectrum of employer sizes and types, and well proven is the fact that one size does not fit all. Let’s take a look at what we have learned so far from the employers, employees and various stakeholders in the Defined Contribution supply chain, and what we envision for ‘version 2015’ to come. Speaker: Heather Andrews, Vice President of Enterprise Partner Development, Evolution1, Inc. Andrews

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Mercer Marketplace enables employers to: t3FEVDFDPTUT t4JNQMJGZBENJOJTUSBUJPO t&NQPXFSFNQMPZFFT through choice.

Mercer Marketplace provides employees with: t$PTUFGGJDJFOU  convenient buying. t$PNQSFIFOTJWFDPWFSBHF t1FSTPOBMJ[FEQPSUGPMJPT


Visit us at, or contact us at

Mercer is a global consulting leader in talent, health, retirement, and investments. We help clients around the world advance the health, wealth, and performance of their most vital asset — their people.


405 – EXCHANGES OR MARKETPLACE? WHATEVER IT’S CALLED, GET TO KNOW IT Exchanges or Marketplaces are trending in health care. The ultimate in health care consumerism, private exchanges — group, individual, retiree — will be up and running in time for this year’s open enrollment. State- and federally-run exchanges begin Jan. 1, 2014. The exchanges will change the way Americans acquire health coverage and how employers offer coverage. This SHARE SESSION will focus on what exchanges are, their value and viability and how employers, brokers, advisors, TPAs, and consumers can benefit from exchanges. Active interaction between the panelists and attendees is encouraged. Moderator: Doug Field, CEO, The Institute for HealthCare Consumerism Panelists: Josh Hilgers, President, Health Partners America, Dr. John Reynolds, Chief Executive Officer, Cielostar, Shan Fowler, Director of Marketplaces, Benefitfocus and Terry McCorvie, President, WealthCare Marketplace Solutions, Alegeus Technologies Field




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The Only Online Guide Where Employers, Health Plans, Brokers, Consultants and Health Plans Can Navigate Private Exchange and Defined Contribution Markets

Submit your FREE Listing. Enhanced Listing and Premium Profile Opportunities Available.


406 – BUILDING BETTER CONSUMERS OF HEALTH CARE AND HEALTH Your employees are not children. They want to be treated like adults and make their own decision about their health care choices. However, if they do not have the proper education and decision-support tools they may not be able to make the best choices when it comes to getting care. In this SHARE session, some of the top thought leaders in the nation offer tips and provide tools on how to create better more educated consumers of health care. Active interaction between the panelists and attendees is encouraged. Moderator: Sander Domaszewicz, Principal, Mercer Panelists: Jennifer Jung, Director of Benefits, Bridgepoint Education, Shannon Swanson, Director of Benefits and Wellness, APi Group, Inc. and Terri Byron, Benefits Manager, Sonic Automotive Swanson


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Formerly CDHC Solutions FORUM



Enroller Resource Center (ERC)

Bank of America Merrill Lynch

HeathCare Consumerism Solutions

Alegeus Technologies


HealthCare Exchange Solutions

Cambia Health Solutions

Castlight Health

Healthiest Employers



Insurance Thought Leadership

InteliSpend Prepaid Solutions, LLC

Compass Professional Health Services




MyHealthGuide Newsletter


National Association of Alternative Benefits Consultants, Inc. (NAABC)

ABA HSA Council

Engage Health


FAIR Health


Health Partners America


New Benefits



Foundation for Chiropratic Progress

National Association of Vision Care Plans (NAVCP)



OnSite Clinics

Stat Doctors

Healthstat, Inc.

Pharmacy Outcomes Specialists

TSYS Healthcare

hubbub Health


WeCare TLC

Jellyvision Lab, Inc.

Producers eSource

Wiser Together

Southern Nevada Human Resources Association (SNHRA)



The Healthcare Intelligence Network

Phoenix Benefits Management

American Association of Preferred Provider Organizations (AAPPO)

The Leapfrog Group

Prime Therapeutics Truven Health Analytics

Benefit Advisors Network (BAN)


United Benefit Advisors (UBA)

WageWorks &


Care Continuum Alliance

Wye River Group on Healthcare (WRGH)




Convenient Care Association


Medical Travel Today

National Association of Health Underwriters (NAHU) National Association of Specialty Health Organizations (NASHO)

Third Party Administrators Association of America (TPAAA) U.S. Domestic Medical Travel

2013 2013 FORUM WEST GOLD SPONSORS Alegeus Technologies is the leader in healthcare and benefit payments — offering the industry’s most comprehensive platform for the administration of benefit accounts, an established private exchange solutions, the most widely-used benefit debit card, and outsourced claim payment services. Health plans, TPAs, and financial institutions leverage Alegeus’ technology to administer accounts for 17.5 million members and process $18 billion in healthcare payments annually. Cambia Health Solutions’ companies, products and services change the way people experience health care by improving quality, supporting affordable access, expanding choice, and inspiring shared accountability. Based in the Pacific Northwest/Intermountain region, Cambia companies provide a wide range of products and services, including health care information

technology and software development, retail health care, health insurance, life insurance, pharmacy benefit management, consumer engagement and wellness.

MasterCard® Wellness Prepaid Card. It inspires and sustains participation by giving individuals the ability to shop and select their ideal reward. Plus, InteliSpend prepaid reward cards are supported by services flexible enough to fit all kinds of wellness initiatives. Visit us at the IHC Forum or online to learn more. gBehavior offers complete reward solutions that incentivize program participants for healthy behavioral changes. Our wellness platform, Rewards for Wellness, tracks participants’ progress against predetermined goals, and rewards them for achieving these goals. gBehavior handles all phases of design, implementation, engagement, rewards management and in-depth reporting. gBehavior offers a unique value proposition — no monthly fees. We get paid only on results. The Regence affiliated companies serve more than two million members through Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of its members and communities and to transforming the health care system. InteliSpend offers intelligent prepaid solutions for a broad range of business needs, including a product designed specifically for wellness: the

2013 FORUM WEST SILVER & BRONZE SPONSORS American Bankers Association HSA Council aspx The ABA HSA Council is an organization of banks, insurers and technology leaders committed to increasing the adoption velocity of health savings accounts in the United States. The ABA HSA Council represents its

members before Congress, the White House and U.S. Courts in order to preserve the ability of Americans to pay for healthcare using an HSA Benefitfocus is a leading provider of cloud-based benefits software solutions for consumers, employers,

insurance carriers and brokers. Benefitfocus has served more than 20 million consumers on its platform, that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information.



Formerly CDHC Solutions FORUM Change Healthcare is on a mission to transform the way Americans purchase and utilize healthcare services. With a national client base of health plans and employers covering lives in all 50 states, the company is the premier national provider of healthcare consumer engagement and cost transparency solutions.

Through continued sponsorship of thought leader initiatives and development of peer-reviewed articles for publication, the Foundation continually offers enhanced opportunities for improved understanding of the benefits of chiropractic care and its role in traditional and emerging healthcare frameworks. To learn more about the Foundation, please visit us online or call 866-901-3427.

CieloStar has helped brokers, employers and employees navigate the ever-changing world of benefits for 25 years. Now, with the dawn of “Defined Contribution Healthcare” we are again on the leading edge with an expanding suite of products and services including private exchanges, CDH administration, COBRA, enrollment, bill consolidation and provider payment solutions.

HealthSparq offers an integrated healthcare transparency solutions platform that brings the online shopping experience to healthcare by leveraging provider and claims data with cost and treatment data linked together with community reviews and discussions. HealthSparq’s software-as-aservice platform is designed to be integrated into health plan and employer websites. HealthSparq is part of the Cambia Health Solutions family of companies and is located in Portland, Oregon. To learn more about HealthSparq, visit and follow @HealthSparq on Twitter. To receive a HealthSparq demo, please send an email to or call 503-220-6200.

Evolution1 and our Partners serve more than 9 million consumers, making us the nation’s largest electronic payment, on-premise and cloud computing healthcare solution that administers reimbursement accounts, including HSAs, HRAs, FSAs, VEBAs, Wellness and Transit Plans. It is the only solution that offers a single end-to-end user experience, provides innovative autosubstantiation technologies, and automates workflow for Partners, employers, and consumers. It does all this on one technology platform comprised of 1Cloud™, 1Direct™, 1Pay™, 1View™, 1Plan™, and 1Mobile™. Evolution1 and our Partners are dedicated to delivering value, reducing costs and simplifying the business of healthcare.

Healthstat, Inc. is a leading provider of on-site primary care, high health risk intervention and disease management services. Our goal is to alleviate a corporation’s rising cost of healthcare by improving the health of their employees. With the utmost discretion, we identify chronic health risks and work with the employee to manage their condition before it requires more serious treatment. We accomplish this through the implementation of on-site clinics, preventative care and wellness programs. We get proven results and judge success through both the bottom line and the healthy life. Today, we serve over 200,000 employees at more than 100 companies and staff over 300 clinics nationwide. A not-for-profit organization, the Foundation for Chiropractic Progress informs and educates the general public about the many benefits associated with chiropractic care. The Foundation is also developing closer relationships with healthcare executives, employers, payers and health plans. 72

hubbub Health is a technology-driven wellness solution for companies of all sizes, that uses social circles, the love of the game, and the quickest health quiz on the planet to inspire employees to get moving and live healthy. hubbub is a part of Cambia Health Solutions, a total health solutions company headquartered in the Pacific Northwest.


The Jellyvision Lab, Inc., offers a novel approach to benefits communication. ALEX™ is a most innovative, effective, and beloved Virtual Benefits Counselor, at least according to companies and employees that have met him. Designed as an interactive, online experience, ALEX explains benefits in a way that employees can understand and makes recommendations based on employees’ needs. Oh, and he does all this while saving administrators time, money and enrollment headaches.

Phoenix Benefits Management, LLC. Is a Prescription Benefit Manager (PBM) providing traditional PBM services to SelfFunded Companies, TPA’s, Brokers, and Consultants. We also provide comprehensive 340B services as well as an RxAdvantage Prescription Savings Card. At Phoenix we work with our clients, for our clients, to ensure they are providing the most comprehensive, cost effective plans in the marketplace. After all, it is our goal to save our clients’ money all while providing a better prescription benefit program.

Mercer is a global consulting leader in talent, health, retirement and investments. Mercer helps clients around the world advance the health, wealth and performance of their most vital asset — their people. Mercer’s 20,000 employees are based in more than 40 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies (NYSE: MMC), a global team of professional services companies offering clients advice and solutions in the areas of risk, strategy and human capital.

Prime Therapeutics LLC (Prime) helps people get the medicine they need to feel better and live well. Prime manages pharmacy benefits for health plans, employers, and government programs including Medicare and Medicaid. The company processes claims and delivers medicine to members, offering clinical services for people with complex medical conditions. Headquartered in St. Paul, Minn., Prime serves more than 21 million people. It is collectively owned by 13 Blue Cross and Blue Shield Plans, subsidiaries or affiliates of those plans. Prime has been recognized as one of the fastest-growing private companies in the nation. PayFlex® is leading the way in account-based health plan technology and innovation. HealthHub®, powered by PayFlex®, combines benefits administration with wellness solutions to educate, engage and empower employees to improve their health and financial wellbeing. Incentivebased wellness programs integrated with account-based health administration sets PayFlex® apart in the consumerdirected marketplace. Truven Health Analytics, formerly Healthcare at Thomson Reuters, delivers unbiased information, analytic tools, benchmarks, and services to the healthcare industry. Hospitals, government agencies, employers, health plans, clinicians, and life sciences companies have relied on us for more than 30 years. We combine deep clinical, financial, and healthcare management expertise with innovative technology platforms and information assets to make healthcare better by collaborating with our customers to uncover and realize opportunities for improving quality, efficiency, and outcomes.



Formerly CDHC Solutions FORUM

EXHIBITORS UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.

American Bankers Association HSA Council The ABA HSA Council is an organization of banks, insurers and technology leaders committed to increasing the adoption velocity of health savings accounts in the United States. The ABA HSA Council represents its members before Congress, the White House and U.S. Courts in order to preserve the ability of Americans to pay for healthcare using an HSA. WageWorks, Inc. is a leading on-demand provider of taxadvantaged programs for consumer-directed health, commuter and other employee spending account benefits, or CDBs, in the United States. We administer and operate a broad array of CDBs, including spending account management programs, such as health and dependent care Flexible Spending Accounts, or FSAs, Health Savings Accounts, or HSAs, Health Reimbursement Arrangements, or HRAs, and commuter benefits, such as transit and parking programs.


When it comes to building workplace benefits solutions, the provider you choose can help shorten your path to success. When you work with Bank of America Merrill Lynch, you leverage the virtually unparalleled strength, resources and experience of Bank of America Corporation, a global, broadly experienced organization. You can depend on us to deliver solutions across virtually every type of wealth accumulation program available under current regulations and tax laws — customized, scalable, and tailored to your needs. We seek to be a trusted resource to help you manage your business and help your employees achieve financial wellness.

Wellero is a mobile solution that brings the retail experience to health care. It’s a secure, consumer-facing app that connects patients, providers, and insurance companies in real time, on a patient’s smartphone. With Wellero, patients benefits are verifies instantly and outof-pocket payments can be collected before the patient walks out the provider’s door.

CareClix, the most comprehensive telehealth solution, enables doctors to see patients remotely. CareClix Anywhere, Exam, and Home represent the only integrated platform providing a telemedicine continuum-telephone/ video access to a doctor 24/7, the virtual exam room, and the patient medical home. Comprehensively, CareClix is changing the way patients see their doctor.

2013 Castlight Health delivers the solution to enable employers and health plans to lower health care costs and provide individuals unbiased pricing and quality information to make smart health care purchase decisions. With a growing list of national customers, Castlight is rapidly becoming a major force of change in American health care. Compass is a technology enabled healthcare costcontainment company that delivers tailored Transparency, Concierge Engagement, and Population Health solutions. Compass’ unique model fuses data and technology with human engagement to deliver actionable healthcare solutions for enhancing health and reducing costs.

empowris is a qualified, accountable marketplace of the country’s top weight management programs, designed to provide your employee’s choice to drive engagement and create healthy outcomes. By qualifying programs, empowris ensures that employees are using programs designed for results. And, by building in accountability parameters for both programs and employees, success rates can be measured against employee investments. Engage Health is looking for a few key partners to distribute Medvana, our 5 Star rated mobile app that reduces the cost of prescription drugs to self-pay consumers. Medvana’s innovation and low managed care prices result in 2-10x higher utilization compared to traditional plastic card programs. This means greater revenue for you. ConnectYourCare offers a leading CDH accounts platform, including HSAs, FSAs, and HRAs. The ConnectYourCare solution provides employees with a transparent and seamless transition to CDH. Our stewardship model utilizes behavioral economics optimizing the CDH experience. ConnectYourCare was proudly named the leader in CDH solutions by Forrester, an independent market research firm. FAIR Health is a national independent, not-for-profit corporation whose mission is to bring transparency to healthcare costs and health insurance information through consumer resources, comprehensive data products and research tools. FAIR Health uses its database of billions of billed medical and dental services to power cost transparency tools at that enable consumers to estimate and plan their medical and dental expenditures. FAIR Health also licenses customized consumer tools, data products, and custom analytics to businesses, government agencies, healthcare providers and researchers.

DataPath, Inc. is a management-owned, privately-held company founded in 1984 that develops software solutions for the administration of employee benefit plans operating under federal regulations, including cafeteria plans, flexible spending accounts, dependent care assistance plans, health reimbursement arrangements, health savings accounts, commuter benefit plans, COBRA, healthcare debit cards, and more.



Formerly CDHC Solutions FORUM Health Partners America creates tools, training and technology for financial service professionals to help them sell more effectively. Through our thought leadership whitepapers, media appearances and keynote speaking, we build awareness around the REAL solutions to America’s health care crisis. Stat Doctors eHealth service provides cost-effective anytime/ anywhere access to board-certified emergency medicine physicians to diagnosis and treat common minor medical conditions and an alternative to the emergency room or urgent care. Our proprietary technology enables personalized physician visits via internet or phone, resulting in decreased health plan costs, improved satisfaction and reduced absenteeism. New Benefits provides a full range of valuable non-insurance health and lifestyle benefits. Thousands of clients trust New Benefits to deliver superior products, customer service, administration, print services, billing and compliance. Stop by our booth to hear how DefiniteBenefits can help your employees save money on healthcare. QuadMed is a nationally recognized leader in innovative healthcare solutions, and offers comprehensive healthcare services tailored to your company’s goals and employee health needs. QuadMed specializes in staffing, managing and operating employer-sponsored primary care centers that offer services spanning the care continuum to ensure a model that best meets our clients’ needs. This includes onsite, near-site, multiemployer/shared sites, corporate health suites and telehealth options. SelectAccount is one of the largest spending account administrators in the nation. Known for service excellence, health care expertise, and product innovation, SelectAccount offers a full line of spending accounts for one competitive fee and high interest rates. To learn more, contact Larry Deegan at 1-847-273-1649. TSYS Healthcare provides end-to-end strategic payment solutions for consumer directed healthcare. We partner with benefits administrators, financial institutions, health plans and software providers to navigate all aspects of HSAs, HRAs, FSAs, cash reimbursements and lines of credit, rewards and claim payments. TSYS Healthcare cards offer participants the security they expect along with the ability to conveniently access funds from multiple accounts and manage their benefits payments with simplified singlecard access. Clients and partners benefit from simplified processes, reduced paperwork and cost savings that contribute to improved return on investment. WeCare TLC is a medical risk management company that leverages onsite primary care clinics to provide solutions to rising healthcare costs while improving patient health and wellness. Our holistic approach to care empowers the clinic staff to act as patient advocates, which increases compliance and decreases unnecessary expensive services. Wiser Together, helps patients choose the right care at the time. It offers an innovative online treatment selection & shared decision support platform that helps patients make evidence-based, cost effective treatment decisions across musculoskeletal, cardiovascular, mental health, diabetes, pregnancy and respiratory illnesses saving payers money. Currently 1.5 million members have access to 76


the platform through employers and health plans in the country. WiserTogether was founded in 2008 and is based in Washington, DC.


this ever-changing field. Our website includes active message boards, industry news and an extensive calendar of conferences and webcasts. offers the opportunity to find the best-informed benefits professionals to fill job openings in this niche field. The American Association of Preferred Provider Organizations (AAPPO) is the leading national association of preferred provider organizations (PPOs). AAPPO’s membership includes both payer and non-risk networks, as well as affiliate organizations. Established in 1983, AAPPO was created to advance awareness of the health care benefits — greater access, choice and flexibility — that PPOs bring to more than 203 million Americans. Since its inception, AAPPO has been the only association advocating solely on behalf of PPOs and their affiliates, and continues to lead the way in promoting, supporting and advocating on behalf of the PPO industry.

NETWORK Founded in 2002, the Benefit Advisors Network (BAN) is an exclusive, premier, national network of independent, employee benefit brokerage and consulting companies. BAN delivers industry leading tools, technology, and expertise to member firms so that they can deliver optimum results to their employee benefit customers. BAN intentionally limits membership because of the highly collaborative interactions. Members, trademarked as Smart Partners®, are screened prior to being granted membership to ensure they distinguish themselves from their competitors through their knowledge of the employee benefits industry, ethical approach, business acumen, and strategic vision.

The Care Continuum Alliance represents more than 200 organizations and individuals and aligns all stakeholders on the care continuum toward improving population health. Through advocacy, research and education, the Care Continuum Alliance advances strategies to improve care quality and outcomes and reduce preventable costs for the well and those with and at risk of chronic conditions. Learn more at Convenient Care Association is the national trade association of companies and healthcare systems that provide consumers with accessible, affordable, quality healthcare in close to 1500 retail-based locations. CCA works primarily to enhance and sustain the growth of the Convenient Care industry through sharing resources, best practices and common standards of operation. Enroller Resource Center has almost 1300 independent benefit counselors (230 bilinguals) located all across the country. These enrollers contract with carriers and enrollment firms to do onsite and Call Center benefits communications. ERC consults with its clients to create effective and affordable worksite communications. Since 1995, the BenefitsLink daily e-newsletters have provided employee benefits professionals with the latest developments and analysis in plan compliance, administration, policy and design — we scour the web to deliver the very best articles to keep you on top of

As the lead media sponsor for the IHC FORUM, and the official publication of the IHC, each issue is focused 100% on innovative health and benefit management solutions as an advocate for health care consumerism. The collective voice heard within the articles, company profiles, case studies and suggestions for solutions helps stakeholders 77


Formerly CDHC Solutions FORUM

make better decisions about health care programs during one of the most dynamic times in our industry’s history. Available in print and digital (viewable on laptops, computers, tablets and mobile devices).

field. Insurance Thought Leadership provides knowledge and experience at a time when its needed most, times of sweeping change and market uncertainty. Whether it’s Healthcare, Worker’s Compensation, Property & Casualty, Auto, Sophisticated Life Insurance designs, Directors & Officer’s, Safety, Risk Control or other Claims Management, Insurance Thought Leadership promises to deliver the most relevant mind share the industry has to offer, thus our defining vision … to “simplify the complex.”

HealthCare Exchange Solutions, a magazine supplement to HealthCare Consumerism Solutions and lead media sponsor for IHC FORUM, covers the most significant shift in how Americans purchase health insurance in many years, focusing exclusively on the emergence of health insurance benefits exchanges and defined contributions. The exchanges, simply put, represent an important opportunity for advancing consumerism in health care. Available in print and digital (viewable on laptops, computers, tablets and mobile devices).

MCOL is a leading publisher of health care business information, offering online memberships, newsletters, webinars, training software, resource books, directories, web content, and much more to health care business professionals since 1995.

Healthiest Employer is a research and technology company, with a focus on worksite wellness and productivity. The Healthiest Employer Awards program has been conducted in over forty U.S. cities with over four thousand participating companies.

Medical Travel Today is the FREE newsletter of the medical tourism industry. Written and edited by experts in international healthcare, Medical Travel Today keeps its readers abreast of trends, deals, new business, competition, medical advances, legal issues, and the advancement of care for the rapidly growing ranks of medical travelers. This newsletter publishes twice monthly.

Exchange The Healthcare Intelligence Network (HIN) is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. This information hub draws from more than 50 exclusive publications covering five key areas: managed care; hospital and health system management; health law and regulation; clinical care and outcomes; and the healthcare industry. HIN’s senior management has years of experience in the business of healthcare providing you with the key strategic information you need. MyHealthGuide Newsletter is published weekly for subscribers in the self-funded community including TPAs, stop loss carriers and MGUs, PPOs, PBMs, LC/DM firms, legal and legislative parties and more. Article categories include: General & Company News; People News; Market Trends, Studies, Books & Opinions; Legal, Legislative & Regulatory News; Medical News and Upcoming Conferences. Subscribe free at Insurance Thought Leadership exists to “simplify the complex.” The insurance industry is fraught with complexity so our defining vision is to aggregate and deliver best practice solutions from highly respected experts in their 78

The National Association of Alternative Benefits Consultants, Inc. (NAABC), is a professional “non-commercial” trade organization that was developed to represent insurance producers and brokers across the United States who market Health Savings Accounts, Health Reimbursement Arrangements and other Consumer Driven Health Plans to


individuals and employers/groups. Our goal is to provide formal support and education to those agents who are, or wish to become active in the consumer driven health plan and self-funding markets.

companies manage extensive networks of vision care providers and include vision benefit coverage to tens of millions of Americans. The National Association of Health Underwriters represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America. NAHU members service the health insurance needs of large and small employers as well as people seeking individual health insurance coverage. Every day, NAHU members work to obtain insurance for clients who are struggling to balance their desire to purchase highquality and comprehensive health coverage with the reality of rapidly escalating medical care costs. As such, one of NAHU’s primary goals is to do everything we can to promote access to affordable health insurance coverage. The NASHO is a subsidiary association of the American Association of Preferred Provider Organizations (AAPPO) founded to advance and evolve specialty healthcare delivery in the United States. Its mission is to enhance and promote the value proposition of specialty health organizations.

The FORUM is dedicated to the collection and dissemination of news and ideas relating to employer sponsored workplace health installations and OnSite Clinics. Pharmacy Outcomes Specialists is the premier consulting firm serving the pharmacy benefits industry, offering corporate clients, unions, government agencies and managed care organizations leading edge services. Founded in 1996, Pharmacy Outcomes Specialists is one of the most experienced consulting firms performing hundreds of pharmacy benefit audits and reviewing the accuracy of millions of pharmacy claims. For all Plan Sponsors wanting detailed discussions on topical issues and market competitive information in the pharmacy benefits industry without bias or “advertising”, our annual Pharmacy Benefits Academy, and the newly developed PBA West serve as ideal forums for such discussions and idea sharing. Visit the PBA website to read more about these innovative programs, and about future locations nationwide. PRESIDENT&CEO is an integrated digital platform for, and about, America’s most under-appreciated businesspeople: middle market C-level executives. PRESIDENT&CEO delivers relevant content through a website, app, digital magazine, enewsletter and more — focused entirely on this most vital group — their lives, their businesses and their future. The NAVCP is the trade association for the Managed Vision Care industry serving as the voice for the vision benefits industry. The mission of NAVCP is efficient consumer access to quality vision care through promotion and advancement of the vision benefits industry. NAVCP strives to improve quality and efficiency in the delivery of vision care for consumers and providers and promotes the value and importance of vision care and vision benefits to both consumers and employers. The 16 primary member is a web-based content site designed exclusively for insurance and financial professionals who need innovative, informative and implementable strategies that you can use to grow your practices quickly and attract a steady stream of prospects. We deliver the best marketing solutions,



Formerly CDHC Solutions FORUM

sales tips, prospecting and networking strategies to grow your practices as well as trend information and news that affect your business. is the only site that delivers informative content that you can immediately apply. Specialties include: Insurance, Financial Services, Sales and Marketing. The Southern Nevada Human Resources Association (SNHRA) is the premier professional association for Human Resources for southern Nevada, including the Las Vegas Valley. SNHRA has nearly 300 members, representing more than 200 organizations. As an Award-winning Affiliate Chapter of SHRM (Society for Human Resource Management), SNHRA provides local professional development, networking, community support and more for our local Members and Guests. Visit to Join or to find out more. The Leapfrog Group is a national nonprofit organization using the collective leverage of large purchasers of health care to initiate breakthrough improvements in the safety, quality, and affordability of health care for Americans. The flagship Leapfrog Hospital Survey allows purchasers to structure their contracts and purchasing to reward the highest performing hospitals. The Leapfrog Group was founded in November 2000 with support from the Business Roundtable and national funders, and is now independently operated with support from its purchaser and other members. The Third Party Administrators Association of America (TPAAA) advocates advancement of state public policy and business interests for Third Party Administrators (TPAs) to foster choice, innovation, and quality affordable healthcare delivery options for self-funded employers, Taft-Hartley and municipal health benefit plans nationwide.

80 United Benefit Advisors® is the nation’s leading independent benefits advisory organization with more than 140 Partner Firms in more than 200 locations throughout the U.S., Canada and the U.K. UBA Partners educate nearly 5 million employees and their families to become better health care consumers and lead healthier lives, easing the strain on health care claims and costs. Our Partners saved employers on average 5.2 percent from the initial medical plan renewal offer in 2012, which translates to a staggering $584.1 million in annual medical plan cost savings. U.S. Domestic Medical Travel™ is a U.S.-based newsletter focusing on a fast-growth phenomenon in the new era of health reforms: rapid adoption of a domestic medical tourism, employer receptivity to a medical travel benefit and consumer willingness to travel to other parts of the United States to access higher quality care that often meets their budget requirements. This newsletter will publish once monthly, complementing Medical Travel Today, which serves the international market. Wye River Group on Healthcare (WRGH) and its affiliated Foundation for American Health Care Leadershipsm (FAHCL) are nonpartisan, not for profit entities, which serve as catalysts to raise awareness and broaden perspectives to enable constructive healthcare change.

Tune in Weekly, Join the Conversation…

The Collective Voice on Innovative Health & Benefit Management

HealthCare Consumerism Radio Show Listeners will LEARN about the latest trends and best practices in health care consumerism, will CONNECT with healthcare industry thought leaders, and can SHARE their ideas by contacting the hosts of the shows afterwards. Archives of each show are also available. The HealthCare Consumerism Radio Show is co-hosted by The Institute for HealthCare Consumerism CEO and Founder, Doug Field along with Editorial Chairman, Ron Bachman and Produced in Conjunction with America’s Web Radio Join the Conversation by Sharing Your Thoughts and Questions:

The HealthCare Consumerism Radio Show LEARN. CONNECT. SHARE.

Twitter: @The_IHC Email:

Listeners will LEARN about the latest trends and best practices in health care consumerism and CONNECT with health care industry thought leaders, brokers, advisors,

Previous Show Topics Include:

regional health plan providers. Listeners can also SHARE by contacting the hosts of the show and suggesting archives to industry associates.

Listen LIVE or Catch Up on What You Missed: Online every Friday 11am – noon EST on Archives of each show are available at

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The Institute for HealthCare Consumerism 292 South Main Street Suite 400 Alpharetta, Georgia 30009 (404) 671-9551

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Formerly CDHC Solutions FORUM

SPECIAL THANKS TO OUR MODERATORS Donald Weber, Managing Director, PriceWaterhouseCoopers Human Resourses Services Group Jon Comola, Founder, Wye River Group and Founder of Foundation for American Healthcare Leadership Laura Carabello, Chief Creative Officer, CPR Strategic Marketing Communications; Publisher and Editor of Medical Travel Today Bill Gibson, Vice President, National Sales, New Benefits Todd Berkley, President, HSA Consulting Services, LLC Brian Berchtold, Director of Business Development, hubbub Roy Ramthun, Founder, HSA Consulting Services, LLC and “Mr. HSA�; Former Senior Health Policy Advisor to President George W. Bush Ron Bachman, Chairman, Editorial Advisory Board, The Institute for HealthCare Consumerism

SPECIAL THANKS TO OUR HARD WORKING STAFF Brent Macy, Managing Director Karen Raudabaugh, Events Manager Rogers Beasley, Director of Conference Sponsorship/ Corporate Membership Joni Lipson, Director Partnerships & Alliance Jonathan Field, Managing Editor Tim Hemendinger, Associate Web Administrator Dusty Rhodes, Director of Education Lana Perry, Marketing Communications Manager Kellie Frissell, Art Director Kevin Carnegie, Lead Web Developer Tom Becher, Web Developer Plexus Marketing Group

Ben Sommers, Regional Vice President, Castlight Health Wendy Lynch, Co-director, Altarum Center for Consumer Choice in Health Care John Hickman, Partner, Alston + Bird LLP Doug Field, CEO, The Institute for HealthCare Consumerism and Producers of IHC Forum Michael Showalter, Chief Marketing Officer, Prime Therapeutics Sander Domaszewicz, Principal, Mercer Brent Macy, Managing Director, The Institute For HealthCare Consumerism John Young, President, Consumerdriven, LLC, Former Senior Vice President, Consumerism, CIGNA Dave Dias, Vice President, Board of Directors, InterWest Insurance Services, Inc. Rob J. Thurston, President, HR Consulting Group, Inc (HRCG)

Thank you for attending our 2013 IHC FORUM West conference. We hope you found it to be stimulating, inspiring and exciting! To help us serve you better, please fill out our evaluation forms and leave them in the box at the registration table. We are eager to hear your feedback so we can continue to provide events that meet the ever-changing needs of our industry. Please reach out to Event Manager Karen Raudabaugh at 404.671.9551 ext. 108, or email her at kraudabaugh@fieldmedia. com with any further questions or comments.

HEALTHCARE CONSUMERISM CONNECTIONS Report Card Health Plans Supplemental Health Alternative Care HSA/HRA/FSA Admin & Finance Population Health/Wellness


Visit all of the exhibitors and learn about the different solutions that will help you on your journey. Don’t forget to get your game sheet stamped on the logo’s below. After the game sheet is completed, tear the sheet out, fill out your contact information on the back and drop off at the registration desk before Friday, December 6, 10:00 am. Drawing to take place in the Main Ballroom at 11:30 am on Friday, December 6. Must be present to WIN!

Pharmacy Benefits Management Employee Education Employee Communications Health Incentives Health & Decision Support Tools Private Exchanges/Defined Contribution


HEALTHCARE CONSUMERISM CONNECTIONS We encourage you to visit all of the exhibitors and learn about the different solutions that will help you on your health care consumerism journey. Don’t forget to get your game sheet stamped on the road below. After the game sheet is completed, tear the sheet out, fill out your contact information on the back and drop off at the registration desk before Friday, December 6, at 10:00 am Drawing to take place at 11:30 am on Friday, December 6. Must be present to win!

NAME______________________________________________ ADDRESS ___________________________________________ __________________________________________________ PHONE _____________________________________________ EMAIL _____________________________________________ COMPANY NAME ______________________________________

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Email for intelligent answers to your wellness needs. Reward cards issued by MetaBankTM, Member FDIC, pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated. Cards are issued in connection with a loyalty, reward or promotion program. Card can be used at select merchants where Debit MasterCard is accepted; no cash access; valid for up to 12 months; funds do not expire and may be available after card expiration date; monthly card account management and post-expiration re-issuance fees may apply, subject to applicable law. Country restrictions apply and are subject to change. Card terms, conditions, and limitations apply; see for details. NO PURCHASE NECESSARY. Must be a legal resident of U.S., 18 years of age or older at the time of entry. Sweepstakes begins December 5, 2013 and ends December 6, 2013. For complete details, see official rules available at Š 2013 InteliSpend Prepaid Solutions, LLC VOID WHERE PROHIBITED OR RESTRICTED BY LAW.


LAS VEGAS, DEC 4-5, 2014

Produced by The Institute for HealthCare Consumerism

Health Care Consumerism: The Solution for a Changing World


December 4-5, 2014


Red Rock Resort & Casino

SAVE THE DATE! Submit Your Speaking Credentials Now Be a part of IHC FORUM West panels or general sessions! Submit Presentation Topics — Lead an interactive workshop! Claim Your Space as a Sponsor and/or Exhibitor!



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IHC FORUM West 2013 - Conference Workbook  

Making HealthCare Consumerism Work

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