GOOD • Creates assets that sell on their own. • Independent of the economic climate. • Location-independent and can be operated from anywhere. • Flexible hours, so the owner can decide when to put in the time. • High-Profit margin and regular cash flow • The business founder owns the intellectual property.
5. The Power of Your Own Small Army No-one achieves greatness alone, and the book provides information on how to build a team, broken down into the following steps:Step 1:
Recruit Your Small Army
Step 2:
Train and Reward Your Army
Step 3: Ask Your Army for Help The Take-home lesson from this section is that you want people to feel encouraged by participating in something greater than themselves or in something that connects them with others.
6. Changing the world is not always practical Finally, in keeping with the “non-conformity” title of the book comes a reminder that critics who want to marginalise your freedom are often the endorsees of practicality. The pioneers who made fundamental shifts in our world were once regarded as impractical. Once you’re clear on what you want to achieve and start doing it, not everyone will understand. That is ok.