Town of Newtown, CT Brand Book

Page 6

Brand Story The brand story highlights Newtown’s target audience and key differentiators in a short marketing narrative that can be used on the website, in advertisements and more.

For dreamers who are passionate by nature, for doers who are driven by nature, Newtown offers a unique retreat from the city where small businesses and families can grow and thrive by nature.

Tagline “Unique by Nature”

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