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THE GUARDIAN, Saturday, February 23, 2013
BRANDNEWS
BRANDINTELLIGENCE
Jumia Unveils Winner of $1,000 Pauline Fredericks Clinches Two Super Eagles’ Triumph A Victory ‘Scream Jumia’ Competition For The Nigerian Nigerian Content Juicy Accounts Fredericks & Co, a agencies. number one online retailer, opened its doors Development, Says Okoye PAULINE creative and strategy driven The NIMC business involves PR NIGERIA’S recently to gentlemen and ladies of the media to present
By Debo Oladimeji
HE Chairman of Nigerian Society of Engineers (NSE) Nigerian Content Committee, Engr. Chris Okoye has described the victory of Super Eagles over Burkina Faso in the last African Cup of Nations in South Africa as a victory for the Nigerian content development. Okoye who has on several occasions advocated for the implementation of the Nigerian content in all sectors of the economy said that it is an undeniable fact that a pervasive mentality amongst Nigerians posits foreign management as the most efficacious, depriving the local talent of a chance to contribute in the process. “Our willingness to foist our socio-economic future in foreign hands is an anathema to the very future we seek to ameliorate. Therefore, one must learn from our local-propelled achievement in South Africa and seek to replicate the winning formula of local talent as the driver of economic and social development. “One certainly hopes that the Legislative, Judiciary, and Executive bodies of our government follow suit in affirming the self-evident truth: investing in our people for future growth is an unshakable imperative. “If the foregoing argument strikes some as somewhat quixotic in its appeal, one need look no further than the financial efficacy of cultivating and fostering local talent as the foundation of socioeconomic development. Simply put, a profusion of funds were saved during the AFCON by hiring local hands, and much more funds will be saved if we adhere to the blueprint so expertly executed by the Super Eagles,” he said. According to him it is often reiterated that some of the greatest lessons in life are acquired after the fact. “That is to say, the aftermath of the Super Eagles’ success may very well prove to be the linchpin of future triumphs—provided one is able to sustain our march into a local-driven future. One need only cast their gaze back to the site of, perhaps, our most famous foot balling triumph in the Atlanta Olympics of 1996. The ensuing effort to sustain that unprecedented gold-medal win never materialised, precipitating a collapse in sporting fortunes that was only just overturned this past Sunday,” he said.
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firm in Lagos, recently clinched the multi-million naira Public Relations (PR) businesses of financial powerhouse, Ecobank Nigeria and the National Identification Number project of the National Identity Management Commission. In a very competitive pitch that involved several agencies, Pauline Fredericks, led by Omoba ‘Yemi Odusote, emerged the preferred agency by these two organisations, even while the NIMC account was shared amongst two
and Social Media Awareness Campaign across three geopolitical zones of Nigeria, covering 17 states while the Ecobank business shall cover corporate and product brands communication of the bank. The NIMC has saddled the Agency with the responsibility of ensuring effective communication and understanding of the concept of the National Identification Number project and also to drive mass participation during the registration exercise in the regions it covers.
Lanre Adisa Heads Young Lions Creative Jury ANNES Lions representatives in Nigeria, Chini Productions, C organisers of the Young Lions Competition, has announced the make up of the jury to decide which teams will represent
to the public for the first time, the winner of its ‘Scream Jumia’. The online service initiative which is meant to bridge the gap between Nigerian shoppers and products also had the presentation of the $1,000 gift voucher to Mr. Abokede Adebayo, a confidential secretary in Ebonyi State, who emerged winner of the Scream Jumia competition. As part of proceedings of the day, the co-founders of Jumia Nigeria, Raphael Afaedor and Tunde Kehinde gave a presentation titled Jumia: Nigeria’s Number One Online Retailer. According to Raphael Afaedor, “Jumia Nigeria provides the easiest means to meet the needs of customers in the most stress free manner”. He also stated that Jumia is the most trafficked and most capitalised online store with the resources to meet the demands of clients. “Jumia Nigeria has come into the e-commerce business with a view on the very long haul, along with investments from some very strong investors helping to build a business for a future that will see Jumia delivering goods and products to every nook and cranny of Nigeria. So, anyone anywhere can be able to find anything on jumia.com.ng and have them delivered to them at his/her home.”
Nigeria in the Young Lions creative competitions comprising the Young Lions Film Competition, Young Lions Cyber Competition and Young Lions Design Competition. Managing Director of Noah’s Ark Communications, Mr. Lanre Adisa, will act as the jury president. Other members of the team are Anthony Ekun of SO&U Saatchi & Saatchi, Fome Ozuwo of LTC-JWT, Dipo Adesida of Verdant Zeal, Ola Olowu of Insight Communications and Oladipupo Fafunsho of IMS Advertising. The creative jury will be saddled with the responsibility of selecting the best team in each of the three categories to represent Nigeria at the international competition during the 60th Cannes Lions International Festival of Creativity in June, this year.
PRCAN Holds Workshop To Develop Manpower In PR HE Public Relations T Consultants Association of Nigeria (PRCAN) has scaled
Super Eagles Chief Coach, Stephen Keshi (left), Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Seni Adetu; and Second Vice President of the Nigerian Football Federation (NFF), Chief Mike Umeh, at the event.
Campari Unveils 2013 Calendar HE much-anticipated T Campari Calendar 2013 has been unveiled across the world and the 14th edition of this iconic template is used to inspire people to face their fears with optimism and passion. The calendar was first launched in 2000 and it has grown to become a globally celebrated annual event. Each year only 9,999 Calendars are printed across the globe and are not available to purchase – they are gifts for friends of Campari – making it a much sought after piece of work. This year marks the 14th edi-
tion of the Campari Calendar. The calendar showcases Campari’s latest female protagonist in 13 visually stunning shots, as she defies some of the world’s greatest superstitions. Posing in a number of magnificent dresses, the brand heroine has passion and charisma, inspiring confidence as she engages with each mystical scenario. Campari is present in every one of the Calendar’s shots as the leading lady raises a toast to confidence, proving that self-belief is the ultimate pleasure.
Afrinolly Short Film Competition Shortlists 10 Finalists FTER two weeks of screening and pruning, organisers of the A Afrinolly Short Film Competition have announced a shortlist of 10 finalists each in the contest’s Short Film and Documentary categories. An international jury comprising creative experts such as documentary filmmaker, Femi Odugbemi (head of the jury), Tunde Kelani, Emem Isong, Franklin Leonard, Obi Emelonye, Mahen Bonetti, Tolu Ogunlesi, Nmachi Jidenma, Juliet Yaa Asante, Carol Kathurima, and Bongiwe Selane, had the hard task of selecting 20 of the best shorts and documentaries out of over 200 eligible entries. The successful films from Canada, Ghana, Nigeria, South Africa, United States of America, United Kingdom, and Zimbabwe are now online for the public to view and vote for their favourite films. Over 500 entries were received from 14 countries in this initial edition of the Short Film Competition. A pre-selection team was responsible for screening out ineligible submissions like music videos, shorts exceeding the stated time frame and other such entries that were not in compliance with the Afrinolly Short Film Competition rules. The 20 finalists, ten each from the short film and documentary categories, were selected on the basis of the narrative’s imagination and originality, the plot’s ability to attract and retain the viewer’s attention, clarity of purpose and an overall professional impression.
up its Public Relations Masterclass Workshops with the introduction of tiered workshops segmented into three categories to enable focused development of professionals in Public Relations (PR). The PRCAN Masterclass series is a platform for exchange and impartation of theoretical and practical knowledge on various aspects of PR and business communications. The faculty consists mainly of agency heads and similar persons with sound training and vast experience from client, media or other supplier’s side of the business.
PRCAN said it is now introducing programmes at three levels of basic, intermediate and advanced in place of the one-size fits all workshops of the past. Commenting on the workshop, which will began yesterday at the Lagos Sheraton Hotel, Training Coordinator and Secretary General of PRCAN, Muyiwa Akintunde said the segmented programmes were designed to meet practitioners at their point and level of need. Akintunde said the programmes were redesigned in response to feedback from organisations as well as past participants who seek to master the various sub-sets of PR at their level of need.
LG Showers Love On Loyal Customers At Valentine G Electronics gave a treat to some of its consumers in its Lbration. Home Appliance category to mark this year’s valentine celeThe event, which took place at “The Blow Fish”, Victoria Island, Lagos, witnessed customers from all works of life who patronised the brand during its Valentine Promotion which was ongoing for a couple of weeks. Speaking at the event, the General Manager, Home Appliances Division, LG Electronics, Mr. Hyunwoo Jung, said: “As a responsive organisation, we have put together this event to celebrate our loyal customers who have stood by us through thick and thin. They have been a major motivating factor in LG’s quest to continually make available to the Nigerian people “Good Life.” Also speaking at the event, the Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani, said: “LG Electronics as a global leader and technology innovator in home appliances has decided to reward its loyal customers in this season of love so as to further strengthen our commitment and buttress “Africa is at the heart of LG.”
Product Marketing Manager, Home Appliances Division, LG Electronics West Africa Operations; Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani; LG Customers, Mr. & Mrs. Rotimi Afolayan; and General Manager, Home Appliances Division, LG Electronics West Africa operations, Mr. Hyunwoo Jung, at the event.
Co-founder Jumia Nigeria, Raphael Afaedor (left); Community Manager, Jumia Nigeria, Opeyemi Adetomiwa; Winner, Scream Jumia Competition, Abokede Adebayo; and Co-founder Jumia Nigeria, Tunde Kehinde at the event...recently.
Capetex Bags ‘Best Wall Coating Paint’ Award ARMORAN’S Wall Coating Paints, produced by Capetex M Industries Limited, has been awarded the “Best Wall Coating Paint 2012” by the Institute for Government Research Leadership Technology. The award was presented to the company at a recent ceremony held at the Hotel Presidential, Port Harcourt. Speaking during the awards ceremony, the Chief Executive of the Institute, Ambassador Moses Essien, disclosed that high quality, value, track record, acceptability, affordability, and passed quality tests are some of the key indicators taken into consideration before selecting the paint. He said that Marmoran’s Wall Coating Paints are good for master architectural buildings, private, commercial and industrial use, adding that the paint conforms to global standards in terms of quality. Reacting to the awards, Acting Managing Director of Capetex Industries Limited, Mr. Mudasiru A. Adekunle expressed his appreciation to the institute for recognising Marmoran’s Wall Coating Paint as “the finest paint”. “You can be rest assured that we shall continue to produce high quality products that are first-class and also competitive in the international market,” he said.
Dark and Lovely Mobile Saloon Berths In Lagos Campuses ARK and Lovely AntiD Breakage, the premium hair product from the stable of L’Oreal Nigeria, has continued to engage major stakeholders in its business line as it took the first ever hair treatment mobile saloon to University of Lagos on valentine day. Other tertiary institutions lined up for the Dark and Lovely Anti-Breakage brand activation include College of Education, Ijaniki, Lagos State Polytechnic, Isolo and Ikorodu, Lagos State University, Ojo and Yaba College of Technology, Yaba, amongst several other designated institutions in Lagos. It would be recalled that in 2012, L’Oreal embarked upon pan-Nigeria hair professionals’ activation campaign in Lagos, Aba and Abuja for Dark and Lovely Anti-Breakage,
which proved to be more than successful. Speaking on the consumer’s focus campaign this time, the Head, Education and Training, L’Oreal Nigeria, Mrs. Titilola Igri-Offor said that the brand activation this time is to engage the end-users by offering free hair touch up to students, and enlightening them on benefits of antibreakage product. On whether the campaign will be limited to Lagos, Mrs. Igri-Offor said, “for the schools, we have decided to go to schools in Lagos such UNILAG, YABATECH, College of Education, LASU, Lagos Polytechnic amongst others. Therefore, we will be going to other states of the federation when we are done with Lagos; certainly other locations will be picked but Lagos is the first location.”