12 DTLA WOMEN'S TOUCH: ANDREA ROMERO by COLLEEN GLENDON
VOL 14 NO 7 - NOVEMBER 19TH - November 25th / DTLAWEEKLY.COM
Owner & founder of Sakura Marketing
Andrea
Romero
talks love for la, how she got started, and how she left her fears behind to pursue her dreams.
“The opportunities are so endless with L.A.,” Los Angeles has always transfixed Sakura Marketing owner and founder Andrea Romero. From visiting in the summers, Andrea got a taste of L.A. early on and had always dreamt of immersing herself in the energy of the city.
“There’s always something happening, always something going on. And it was very open and versatile.”
So when an opportunity presented itself to pursue the California dream, Andrea moved to L.A. to pursue her passion of entertainment and fashion. Not knowing where exactly she fit in with those passions but knowing she wanted something in that realm, Andrea started taking any jobs aligned with those interests. “Whether it was small or unpaid (if it fit into my vision), I took and said ‘let’s see where it goes’.” Eventually, Andrea landed in the public relations and marketing agency The Ross Group, where she first learned the ins and outs of public relations, marketing and advertising. A perfect blend between her passion for entertainment and fashion. Andrea realized this was the fit she had been searching for.
NOW, Five years later, Andrea branches out to open her own venture, The Sakura Marketing Firm, and step into her new role of owner as The Ross Group.
Of course, starting a new business, there are always challenges and Andrea says working through fear has been one of the more rewarding challenges she has had to overcome. “I’ve learned how to manage it, but for the first seven months, I was like, should I have not quit? What am I doing? So learning how to deal with those mental challenges has been the biggest challenge and learning how to leave them behind has been the most rewarding.” As Andrea expands Sakura Marketing, she gets to focus on the work that really makes her happy. Among her favorite part of Sakura is welcoming new clients and understanding their different brands. “Unraveling what they are and all that they want to become and being able to personify what that means, that’s what really interests me.” continued on page 14
