billion dollar beauty
Rosie Huntington-Whiteley Fo u n d e r o f Ro s e In c
Describing herself as ‘the model who has tried it all’, Rosie HuntingtonWhiteley launched Rose Inc while on maternity leave last May. An outlet for everything the supermodel has learned about beauty over the course of her career, Rose Inc offers all the advice you’ve ever wanted in one digital forum. ‘The make-up artists, the designers, the skin experts and the hairstylists – they’ve all been my teachers, and I’ve been taking notes,’ she wrote in her first blog post for the site. ‘I’ve racked up quite the degree for a girl who grew up on a farm in England.’ But as well as insider beauty tips and tricks from Rosie and her A-lister friends, there’s also a curated e-commerce site of her favourite products, generating income from affiliated links. With big plans in the pipeline, this digital beauty destination is set to be the next disruptor. roseinc.com
Rihanna
Fo u n d e r o f Fe n t y B e a u t y Terms like ‘trailblazer’ and ‘game changer’ appear all too frequently when it comes to founder success stories. But in the case of Rihanna, these descriptions are apt. When the Barbadian singer launched Fenty Beauty back in September 2017, no-one could have been prepared for its meteoric level of achievement. The range reportedly achieved $100 million in sales in its first 40 days on the market, and is now set to be worth $1billion by the end of the year. But the brand’s success was far more than simply financial. Fenty Beauty represents a new generation of beauty, one that champions diversity by dropping 40 different shades of foundation on launch. A feat that was previously unheard of, it received international acclaim and sent other brands scrambling to follow suit and widen their offerings in a phenomenon coined ‘the Fenty Effect’. fentybeauty.com
Huda Kattan Fo u n d e r o f Hu d a B e a u t y
Last year, Huda Kattan’s retail partners advised her against launching a new beauty product in November or December, saying it would “tank” because of the holiday timing. Still, the self-confessed rule breaker launched The New Nude Palette from her eponymous range of internet-breaking products on 1 November. 1 million units, and apparently 15% of her company’s total retails sales later, she has emphatically proved them wrong. But Kattan knows her market. The financier-turned-make-up-artist-turned-superstar-blogger and global beauty entrepreneur first launched her Huda Beauty range in 2013, with her two sisters, when she couldn’t find false eyelashes to buy. Today, Huda Beauty sells more than 140 products and has grown into one of the fastest-growing beauty brands, and one that’s valued at an astonishing $1.2 billion. Her next step? ‘I’m really excited about launching our new skincare line,’ she told Vogue Arabia. ‘I have a lot of plans to diversify the business without taking my eye off Huda Beauty.’ hudabeauty.com
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27/05/2019 14:42