life
JOIN VEGANUARY New year, new, improved lifestyle
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recipes and discounts on vegan cookbooks. love a movement; a musical movement, and enjoyable as possible.’ The non-profit a political movement, an environmenorganisation assists Veganuary joiners Veganuary boasts the support of some of tal movement, a crusade even… this every step of the way, offering advice on the biggest brand names in vegan foods, January has kick started foods to eat, reading packaged food and other vegan and humane movements with a movement to try veg- Veganuary labels and picking out animal by-prodlike Nakd, Ten Acre, The Vegan Society and Animal Aid. Since its inception, 16,000 anism for the duration of the ucts, cooking on a budget, dining out promotes month. Much like ‘Stoptober’ with confidence, answering questions people have taken part in Veganuary, an element has taken the UK by storm, on veganism, and more. Whilst the with 49% remaining vegan six months of health, influencing individuals to propelling force for Veganuary is the on. The group estimates that this has without much ethical element of cutting out meat completely cut out alcohol resulted in 1,596,180 animals’ lives being sacrifice... saved. Initially, the campaign was very well for the month of October, and animal products, it also promotes Veganuary promotes an ringing in the new year with dedication, received with over 3,300 people signing element of health, without much sacrifice knowledge of how to eat healthily, self up and massively exceeding the founders’ (it’s only for a month!). Often people feel restraint, new challenges, and developing expectations. ‘It all started with a wine-fuelled conversation back in 2013! We’d so much healthier by the end of the month a better personal relationship with food, that they continue on their pledge indefparticularly for those who find it hard to talked a lot about the best way we could help animals and we knew monthly initely. The campaign was initiated in the restrain and make conscious UK is January 2014, starting online, but decisions to eat non processed pledges were a great way of changThis has gaining rapid growth through an impressive and sugar/ salt filled foods. ing people’s habits,’ founder Jane resulted in following and fierce social media presence. explains. The project blew up globally, 1,596,180 Veganuary founder, Jane Land states that with support coming from such far A global reach animals’ lives reaching corners as the US, Australia the movement is ‘dedicated to changing being saved... and South Africa. International media public attitudes, while providing all the The campaign’s Facebook information and practical support required even took notice, picking up the campage has almost 30,000 to make the transition to veganism as easy paign in a similar fashion to the Movember followers, offering up interesting facts and GIBRALTAR MAGAZINE JANUARY 2016
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