news
NEW BICYCLE HIRE SCHEME ON THE ROCK
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new Gibraltar based bicycle hire scheme will commence in early 2016, focusing on commuter routes and encouraging cycling as a viable and sustainable transport option. Redibike follows the original scheme Gibibike, which was discontinued after suffering a multitude of problems surrounding the low quality of the equipment and the unavailability of spare parts. The first phase of the Redibike scheme will see over 100 bicycles and 120 docking stations pop up around the Rock, at seven specific locations. Phase two will follow at a later date, with additional stations and added locations.
have been removed to allow new stations. During this process it became apparent that cyclists were docking their personal bikes. Additional, non-Redibike related
stations will be set up in these areas, for other cyclists. The scheme is produced by Hourbike based in the UK. They have set up similar schemes in cities such as Sheffield, Reading, and Liverpool.
Much like the scheme in London, which was for a period of time sponsored by Barclay’s and now Santander, the Gibraltar scheme will have a major sponsor in the form of GibOil, with all bicycles set to carry their logo. The old docking stations
BUSINESS GURU TO HOST CONTENT MARKETING WORKSHOP
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usiness guru John W. Hayes is set to visit Gibraltar as a stop with his book touring marketing seminar The Content Marketing Boot Camp on January 28th 2016. London based Mr. Hayes is the author of the best selling Becoming THE Expert – Enhancing Your Business Reputation through Thought Leadership Marketing. The book is a guide for those working in marketing and sales, or who own businesses, ‘to better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight’. During his time on the Rock, his workshop will provide knowledge in improving a business’ rankings on major search engines, generating leads, maintaining relationships and selling more via email, winning local, national and global media coverage, engage prospects via social media and help to build a cohesive marketing strategy. John has been helping small and mediumsized companies develop their business
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strategies online, including some of the biggest names in ecommerce and online marketing such as Amazon, eBay and Google. ‘He is the author of four books, is a regular speaker at events throughout the UK, Europe and the US, is a prolific blogger across numerous sites and is widely recognised as an influential Thought Leader in the SME online marketing arena.’ Mr. Hayes expressed his excitement in visiting Gibraltar, as he has long been fascinated by its culture and history. He added, ‘I’m also really looking forward to spending some quality time with some of Europe’s leading digital marketing professionals who, thanks largely to the burgeoning gaming sector, now call Gibraltar home.’ Tickets for the event are priced at £99 and will be limited to 10 delegates. The seminar will be held at Easy Office at 138 Main Street. Tickets can be purchased from eventbrite.co.uk/e/becoming-theexpert-the-content-marketing-boot-campgibraltar-tickets-19331395725.
GIBRALTAR MAGAZINE DECEMBER 2015