The WOMEN of FRANCHISING
90
MEG ROBERTS
BRANDI KLOOSTRA
The Lash Lounge & Franworth | President & CMO
Franworth | Director of Digital Marketing
www.thelashlounge.com
www.f ranworth.com
Meg Roberts joined Franworth as an Operating Partner in 2018 where she serves as CEO and President of The Lash Lounge and Chief Marketing Officer for Franworth. Meg brings a proven track record of leadership, growth and marketing expertise to The Lash Lounge. She is most proud of her franchisee relationship skills and looks forward to building a system of success and satisfaction. Meg began her career in franchising at Service Brands International where she served as the Vice President of Marketing overseeing both Molly Maid and Mr. Handyman where her primary focus was on national brand marketing and digital strategy. In 2012, Meg became the youngest President to lead the Molly Maid brand, a system of over 200 franchisees, where she built a team of Operations and Marketing experts to lead the brand into a new era of success. Meg was named to Crain’s Detroit Magazine 40 under 40 and was featured in an episode of the A&E series “Be the Boss.” She serves on The Women’s Franchise Committee, the NextGen Committee and on the International Franchise Association Board of Directors. Prior to entering the franchising industry, Meg spent eight years in marketing and television advertising with BBDO Chicago.
Brandi started her career as a graphic designer and began creating websites in 1994. In the late 90's she worked directly with the Google Adwords team to develop campaigns with the "new" GAW tool. Since then, she's helped large and small f ranchise businesses grow with data-driven digital marketing strategies in various verticals (home services, restoration, fitness, and beauty). Brandi is a strong leader, mentor and a brand builder. She cares about people and leads with purpose. Today Brandi leads digital marketing strategies for emerging f ranchise brands and established brands. Brandi has lead digital projects to support both small brands and brands with with over 3500 units. Brandi is a member on the IFA Marketing & Innovations committee.
MONTH 2022 | WWW.FRANCHISEJOURNAL.COM