C R E AT I V E D E S I G N S T U D I O S I N C E 2 0 0 9
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TheFlatStudios is a communication-focused visual design studio from Argentina with 15+ years of experience in art direction, editorial design, branding, web development and photography. Established in Mรกlaga/Marbella, Spain. Working worldwide.
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THE STUDIO
We create visual communication materials that directly contribute to our customers’ business success. During the last 15+ years we have built an showcasing a widely varied array of projects.
TheFlatStudios is a multidisciplinary visual communication design studio with more than 15 years of experience. Established in Málaga/ Marbella, Costa del Sol, Spain. The studio was founded by Diego Lapasini and Silvana Sieira, two graphic design and visual communication professionals from Argentina who came together to develop truly unique and remarkably effective work. Diego and Silvana each made their careers in creative
AWARDS 2005 MAGNUM OPUS AWARDS USA Silver Award: BEST COVER DESIGN Client: Mandarin Oriental New York HCP/Aboard, Knight Ridder The Miami Herald, Miami 2014 GRAPHIC DESIGN USA American Design Award Corporate Identity/Stanionary Client: Twinstate Technologies® 4
departments of various advertising agencies and international companies in Buenos Aires, Miami, New York and Barcelona. Through an extensive variety of global projects, TheFlatStudios combines creatively effective solutions for clients established all over the world, ranging from new and emerging companies to large corporations.
CLIENT COMMITMENT
Experience Relationships take time and dedication to build. We know that proper service is a prime component in establishing trust, loyalty with our clients.
Relationships take time and dedication to build. We know that proper service is an essential component in establishing trust and loyalty with our clients. TheFlatStudios is dedicated to developing a long-term rapport with every client while supplying outstanding quality service before, during and well beyond a project’s completion.
Market Sectors MARKET SECTORS LUXURY GOODS &
Our scope of work illustrates market diversity with a
HOSPITALITY
focused effort on the lifestyle and luxury market. From
YACHTS & AUTOMOTIVE FASHION & ENTERTAINMENT
new and emerging companies to worldwide corporations,
HEALTH & FITNESS
our committed is to help our clients to highlight their
REAL ESTATE
specialty improving their visual identity through clear,
ARCHITECTURE INDUSTRIAL DESIGN
memorable and elegant design.
MEET THE FOUNDERS
Diego Lapasini Art director, lead designer and photographer, Diego Lapasini cofounded TheFlatStudios in Argentina with Silvana Sieira with a focus on bringing a unique approach and attitude to the design industry. Traditionally trained in graphic design and art direction in advertising CO-FOUNDER CREATIVE DIRECTOR
agencies in Buenos Aires, Miami, New York and Barcelona, Diego has specialized in branding, luxury publishing, photography and art direction throughout his career.
_ GRAPHIC DESIGNER ART DIRECTOR PHOTOGRAPHER
With his forward-thinking approach, he continues to push the studio, his clients and projects to new levels and ultimate success.
We help businesses and organizations generate branding and marketing materials to achieve their goals. 6
Silvana Sieira With a background in graphic and web design, Silvana Sieira cofounded TheFlatStudios with Diego Lapasini in 2009 with the goal of sharing her experiences in the online design industry bringing creativity and project management skills to the studio. Beginning as a graphic designer in Buenos Aires and then in editorial production in Barcelona. Over the years, seeing the need for online demand, he has specialized in web design and development. Silvana helps companies around the world to promote themselves effectively and successfully through online design and visual communication.
CO-FOUNDER WEB DEVELOPER _ GRAPHIC DESIGNER WEB DESIGNER STUDIO MANAGEMENT
We offer our clients creative solutions to visual communication problems. 7
PORTFOLIO
Editorial Design WE OFFER ART DIRECTION CUSTOM PUBLISHING
Editorial design is a fascinating field that combines our abilities for creative typography, smart layouts and clever compositions. With
BROCHURES
a wide experience in global publications we create effective and
CATALOGUES
attractive custom publishing design for the luxury and premium
LUXURY BOOKS DESIGN MAGAZINE DESIGN & REDESIGN
goods, architecture and hospitality industries.
INFOGRAPHICS PRINT MANAGEMENT
Client: Park Hyatt Hotel New York
Client: Mandarin Oriental Ginebra
Client: Four Seasons Hotel Hong Kong
What we did: Art direction, graphic design and
What we did: Art direction, graphic design and
What we did: Art direction, graphic design and
cover design. Print management.
cover design. Print management.
cover design. Print management.
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Client: In Review What we did: Art direction, graphic design,
TRENDS
FA S H I O N T R E N D S I N R E V I E W
Magazine, Miami/Brazil
|
TRENDS IN RED 2017
WOMEN
GRAFF
MÉLANGE OF COLORS AND STYLISH DESIGN FOR UNIQUE MOMENTS
DOLCE & GABBANA
VALENTINO
GUERLAIN
cover design and web
DIOR
LOUIS VUITTON
design updates. GUCCI
GUCCI
LOUIS VUITTON
ELIZABETH ARDEN
GUCCI
JIMMY CHOO ULYSSE NARDIN SALVATORE FERRAGAMO
GRAFF
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INREVIEW SEPTEMBER 2017
LOUIS VUITTON
INREVIEW SEPTEMBER 2017
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Client: Fisher Island Magazine, Miami What we did: Art direction, graphic design, cover design and web design updates.
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PORTFOLIO CLIENT / ELECTRICAL DESIGN & SERVICES / EDS
BRANDING
Client: Twinstate Technologies®
CONCEPT The Electrical Design & Services (EDS) logo concept demonstrates new, as well as sustainable. This is visible in the fresh color palette. Movement is another foundational piece of the concept. It pertains to: the field of electrical engineering -- the electrical current and design complexity is signified by the arrows; and EDS' speed of service. The logo also indicates evolution/change, reliability and project completion. The shape of both options conveys process, confidence and projects coming full circle.
What we did: Full branding services, advertising, web design, vehicle design and billboard design. Print management.
ELECTRICAL DESIGN & SERVICES, LTD. DESIGNING FOR THE 21ST CENTURY AND BEYOND
ELECTRICAL DESIGN & SERVICES, LTD. DESIGNING FOR THE 21ST CENTURY AND BEYOND
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Evolution/Change
Design
EDS
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Electrical Design & Services
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Engineering & Electrical
Fast Project Turn-Around
COLOR CHART The colored movement is represented as a circular rotating ring. This movement creates the idea of continuity -- a continuous movement that represents the quick turn-around of projects, as well as process, reliability and completion. The green represents a fresh environment; a healthy and renewing process of developing services; and sustainable design. The gray tones, in this case, are representative of the rational part -- engineering expertise, technical knowledge and mastery of calculations to resolve any issues.
THE ENDLESS MOVEMENT CIRCLE REPRESENTS THE IDEA OF ALWAYS MOVING, ALWAYS CHANGING AND CREATING DESIGNS THAT ARE INNOVATIVE. IT ALSO REPRESENTS, ONCE AGAIN, THE IDEA OF QUICK TURN-AROUND, PROCESS, RELIABILITY AND PROJECT COMPLETION.
PIE CHART COLORS Based on primary and complementary chart colors, the EDS logo expands into yellow/green to shades of grays.
Yellow Green
complementary
primary
Blue
Orange
primary complementary
primary complementary
Red
Purple
EDS PANTONE 381 C
EDS
PANTONE COOL GRAY 10 C
PANTONE 376 C
EDS
PANTONE COOL GRAY 8 C
EDS
PANTONE 376 C
PANTONE COOL GRAY 10 C
PANTONE 381 C
PANTONE COOL GRAY 8 C
AWA R D 2014 GD USA WINNER American Design Award
BRANDING FONTS The EDS logo portrays the future and the engineering and design industry. The font used is modern, bold which ensures the EDS name will stand out on its own inside the isologo.
Client: EDS Electrical Design & Services What we did: Full branding services, advertising, web design and corporate brochure. Print management.
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EDS / Helvetica Neue Lt Std 73 Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890-=.,$%?
EDS / QTypeSquare-Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890-=.,$%?
Corporate Identity/ Stanionary Client: Twinstate Technologies®
Branding WE OFFER NAMING & CONSULTANCY
A brand is more than simply a logo. It is a complete system used to
BRAND STRATEGY & PLANNING
communicate to your audience who you are and things that you do.
LOGO & IDENTITY DESIGN
People interact with brands in a multitude of different ways across
IDENTITY GUIDELINES & MANUALS GRAPHIC AND WEB DESIGN
digital and traditional mediums. From brand consultancy to graphic
ADVERTISING
design, we can help your business to stand out their identity in the
PACKAGING
marketplace and add value to the product.
PRINT MANAGEMENT
Client: Personal Diet What we did: Logo design and web development in WordPress.
Client: AMR Consulting Engineers What we did: Corporate identity brochure, graphic design, art direction. Print management.
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PORTFOLIO
Photography WE OFFER ART DIRECTION
We offer photography services to capture stunning, creative and
CREATIVE DIRECTION
professional images specifically created for design and marketing
FASHION PHOTOGRAPHY
projects. Also we are specialist in photo retouching with plenty
PRODUCT PHOTOGRAPHY ADVERSTISINGN PHOTOGRAPHY PHOTO RETOUCHING
experience in color management for print and digital needs to make the final images stand out.
COLOR CORRECTION POST-PRODUCTION
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Client: Tanya Santiago/Flamenco dancer
Client: Mandarin Oriental Hotel, Hong Kong
Client: Thomas Sabo (proposal)
What we did: Studio photography, art directiron,
What we did: Lifestyle photography, art direction, color
What we did: Product photography
post-producciรณn and image retouching.
correction, post-production and image retouching.
in studio, image retouching.
Top/Client: Mandarin Oriental Hotel, Hong Kong What we did: Lifestyle photography, art direction, color correction, post-production and image retouching. Bottom left/Client: Fluido/Rock band What we did: Studio photography, art direction and creative direction, color correction, post-production and image retouching. Model: Virginia Salazar. Bottom right/Client: Luisina B. Lookbook What we did: Exterior photography, post-production, color and image retouching.
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WHO TRUST US
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HOSPITALITY & TRAVEL
CORPORATES
Four Seasons Hotel Group
AMR Consulting Engineers
Grand Kempinski Hotel Shanghai
Cayman Enterprise City
InterContinental Hong Kong
Cia de Talentos Argentina
Jumeirah of Etihad Tower Dubai
Design Cayman
Kempinski Hotel Dubai
EDS Electrial Design & Services
Mandarin Oriental Hotel Group
European Watch & Co.
Park Hyatt New York
NestlĂŠ Argentina
Shangri-La Hotel Pudong
Prestige Publishing
The Address Hotel Dubai
Twinstate Technologies
The Loews Regency New York
YCharter Yachts Miami
The New York Palace Hotel
FASHION & WATCHES
The Peninsula Beverly Hills
Adolfo Dominguez
The Ritz London
Cartier
The Surrey New York
Chanel
MAGAZINES
Dior
Azul Magazine for MO Miami
Gucci
Fisher Island Magazine
Louis Vuitton
InReview Magazine Miami
Richard Mille
Lowes Magazine Miami
Rolex
Trillionaire Magazine Miami
Tom Ford
WildAid
Versace
TESTIMONIALS
“Excellence in every way: design, style, creativity, details, delivery times and treatment. They understand what the customer needs and respond to urgent changes and orders with effectiveness and good energy. It is a quality assured final product!“ –Silvana Sabetta Project Director - Cia. de Talentos, Argentina
“TheFlatStudios has been a game changer for our company. They have helped us manifest our ideas with their innovative and high end design work. Working with TheFlatStudios means having people that understand the concept of fluid branding, especially in luxury industries.” –Julissa Rosado Director of Marketing - Y Charter Yachts, Miami
“It is really a pleasure to work with Diego and Silvana. Both are extremely professionals with a fantastic “taste” to sophistication and knowledge. I am very pleased with both!” –Jussara Cavalcanti De Albuquerque Publisher - In Review Magazine, Miami
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We transform great ideas into satisfying personal experiences that contribute to the business success of our clients. For more information or see our full portfolio please visit us at theflatstudios.com
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BR IN GIN G IDEAS TO LIFE TH ROUGH CR EATIVE DESIGN
THEFLATSTU DIOS.COM
®2018 TheFlatStudios™. All rights reserved.