COMPANY P RO F I LE
BRAND BUILDER & ITALIAN TOUCH
was born in 2007 as an evolution of Schiapparelli Pikenz, which has dedicated itself for more than 30 years to the personal care. In 2012, with the arrival of the new propriety, THE FIRST SPA renovates the commitment and the carefulness always reserved to its consumers, thanks to a strategic approach strongly consumer-oriented. The company begins a deep restyling process for all its brands. Products, packagings, communication and services, everything is rethought on the basis of market new needs and of a more and more multi-channeled and multi-branded consumer.
Numbers SELL OUT Over 3.000.000 Pieces every year
DISTRIBUTION Over 50 Countries
OUR Mission Consumer Centricity
Customers are the center of all our projects! We want to build brands up and to create products that really correspond to the current market needs and to a more and more multi-channeled and multi-branded consumer.
This is the soul of
The two iconic fragrances, Femme and Uomo, has marked the Italian perfumery history. Female lines Femme and Passion Male lines Uomo,Homme and Blue.
Historical brand linked to the name of the Florentine designer GianMarco Venturi, who, from the 80's to today, has been able to conquer with a unique, charismatic and trendy style, in fashion as well as in accessories. The style is rigorous but eclectic, classic and traditional, keeping those that are the guidelines of Italian design, but with innovative details and use of accessories.
The fragrances GianMarco Venturi turn to a woman and a man of a thousand facets, constantly evolving. To the woman of yesterday and today, a woman with a thousand faces and many ways of being. And to her man, delicate and courteous, classic in the label but audacious in the acting. Female lines Femme, Donna, Woman and Girl Male lines Homme Sport, Uomo, Energy, Essence and Oud.
Rely on the senses.
A brand that needs no words.
Miss out on discovering these fragrances.
You can only love them all!
Female lines Vanity, Mistery, Chic, Desire. Male lines Rich, Uomo, Intense, Desert.
An extraordinary beauty oil which steals the secrets of the body and hair care from the Polynesian women. A unique and natural product, in which the MonoĂŻ Oil, known for its moisturizer and emollient properties, joins Tiare Flowers to give an intense and gratyfing fragrance.
The project recalls the minimalist and graphic style of the creator of Valentina, Guido Crepax. The bottle, precious yet simple in its lines, has graphics inspired by the contrast between black and white, alternating irregular lines which embrace the red VALENTINA logo. A large black cap enhances the whole.
"Sensual and charismatic, just like me. My perfume is the one accessory I cannot give up. Audacious and independent, I love to travel, my mind is free and I am avid for experiences, new flavours and fragrances that I collect and make my own, to express all my verve."
NEW PRIVATE LABEL SERVICE. DISCOVER HOW TO REALIZE
THE STEPS: • COMPETITIVE ANALYSIS • NAMING YOUR PRODUCT AND DEVELOPING A LOGO • MEASURE YOUR BRAND ATTITUDE • STUDYNG THE BEST FORMULA • PACKAGING DESIGN • COMMUNICATION STRATEGY
Published on Mar 13, 2018