a product message image
{' '} {' '}
Limited time offer
SAVE % on your upgrade

Page 1

Issue 9 | 2013

+ Aviation in Africa Helps Business Events Soar

+ Loeries Creative Week Celebrates 35 Years

+ Indian Ocean Islands In the Spotlight

To transform your special event into an extraordinary experience contact CTICC. www.cticc.co.za

08 www.theevent.co.za Cover: CTICC Tel: +27 21 410 5000 sales@cticc.co.za www.cticc.co.za Publisher: Lance Gibbons lance@filmeventmedia.co.za



Contents Business Travel Spending Grows


Executive Editor: Maya Kulycky maya@filmeventmedia.co.za

Airport Blaze Interrupts Kenya Tourism Efforts


Manager, Special Projects: Taryn Fowler taryn@filmeventmedia.co.za

U.S. Terror Threat Impacts Business Travel in Africa


Uganda Tourism Revenue Hits USD $1 Billion in 2012


Canada Tourism Name Change Highlights Trend


SA Tourism Talks Exclusively with The Event at SAACI


It’s Time for the Loeries!


On Your Mark, Get Set, SETE


CVent Goes Public


Africa in the Spotlight at EIBTM


Africa’s Aviation Improvements Help Business Events Soar


Indian Ocean Business Events in Island Paradise


Mpumalanga: A Pioneering Spirit


Event Greening Forum - World Tourism Day




Industry Moves








Key Account Manager (SA): Nina Zani Nina@theevent.co.za Sales Manager (Outside SA): Shaun Ross shaun@filmeventmedia.co.za Head of Design: Jess Novotná jess@filmeventmedia.co.za Editorial and Design Co-ordinator: Danielle Illman danielle@filmeventmedia.co.za 57 2nd Avenue, Harfield Village, Claremont 7708, Cape Town, South Africa Tel: +27 21 674 0646 www.filmeventmedia.co.za

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

Join us

www.t heevent .co.za T HE EV ENT

| 01


Business Travel Spending Grows with Emerging Markets Reshaping Industry


lobal business travel spending is expected to rise throughout 2013 and continue its ascent over the next several years, according to the GBTA BTI Outlook – Annual Global Report & Forecast, sponsored by Visa, Inc. Global spending on business travel is forecast to reach $1.12 trillion in 2013, a 5.4% increase from 2012, with travel spend

stabilizing after being impacted by global instability. Steady business travel spending in the second half of 2013 is expected to lay the foundation for 8.2% growth in 2014, followed by 7.6%, 7.2% and 7.1% growth in 2015, 2016 and 2017 respectively. The lopsided economic recovery – with stalled growth in the developed world but economic expansion approaching or exceeding

double digits in many emerging economies – means that developing markets could permanently reshape the business travel landscape. The report cites China, India and Brazil as rapidly growing markets that are in prime position to become major global players in business travel. “With global business travel expected to experience continued growth in the next few years, China is projected to overcome the U.S. as the top business travel market in the world by 2016,” says Tad Fordyce, head of global commercial solutions at Visa Inc. For instance, business travel spending in the Asia Pacific region has grown 8% annually since 2000, more than doubling in size and totaling $393 billion in 2012. Spending in China has grown from $32 billion at the start of the millennium to $196 billion in 2012.

Top 15 Business Travel Markets The GBTA report also identified the top 15 business travel markets, ranked by spending in 2012.


2012 Total Spending

Percentage Growth vs. 2011

United States

$262 billion



$196 billion



$65.2 billion



$50.5 billion


United Kingdom

$40.2 billion



$35.7 billion



$32.7 billion


South Korea

$30.5 billion



$30.1 billion



$22.1 billion



$22.0 billion



$21.1 billion



$20.4 billion



$17.9 billion



$17.8 billion


For more information, visit gbta.org and gbta.org/foundation.

02 | T HE E VENT

w w w . t h eev ent. c o . za

flickr © Aleutia


Airport Blaze

Interrupts Kenya Tourism Efforts

04 | T HE EVE NT

w w w . t h eev ent. c o . z a

Jomo Kenyatta International Airport is the busiest in East Africa, and the fire affected flights and travellers throughout the region.


blaze that roared through the International arrivals hall at Jomo Kenyatta International Airport in Nairobi, Kenya in August not only delayed travellers but also dealt a blow to recent government efforts to increase tourism. No serious injuries were reported. The Kenyan government, led by President Uhuru Kenyatta, former Chairman of the Kenya Tourism Board, has been taking steps to increase tourism. The Event reported that Kenya recently deepened tourism ties with Nigeria and is increasing the Kenya Tourism Board’s marketing budget from 89 million rand to over 350 million rand. The money is meant to fund the marketing of Kenya in existing, new, and emerging destinations, and to increase the number of tourists to the Kenya coast and safari parks. Reportedly, President Kenyatta hopes to boost visitor

arrivals to five million per year over the next five years. Before the fire, tourism arrivals were rising in the second half of the year. Kenya Airways had recorded first quarter

growth of 3 percent. During that period the airline launched tri-weekly flights to Livingstone, Zambia, enhanced connectivity between Nairobi and Rwanda and Burundi to improve convenient travel among East African countries, and introduced daily flights to Guagzhou via Bangkok, contributing to a capacity growth of 12.8 percent into the Middle and Far East regions. Before the fire the airline’s early indications for Q2 were positive but local media reported that Kenya Airways chief executive Titus Naikuni said the airline had lost about USD$4 million in revenue as a result of the blaze. This is despite the airline resuming international arrivals at Jomo Kenyatta International Airport the day after the fire. Jomo Kenyatta International Airport is the busiest in East Africa, and the fire affected flights and travellers throughout the region.


U.S. Terror Threat Impacts Business Travel to Africa

The U.S. State Department said the potential for terrorism was highest in the Middle East and North Africa, but the closures spread from Mauritius to the Arabian Peninsula.


n August, the threat of a terrorist attack led to a global travel warning to Americans and the temporary closure of 19 U.S. embassies and consulates. The U.S. State Department said the potential for terrorism was highest in the Middle East and North Africa, but the closures spread from Mauritius to the Arabian Peninsula. Eight of the closed posts were on the African continent. The travel warning urged Americans to take extra precautions overseas citing potential dangers on public transport and at tourist sites and noting that previous attacks targeted train networks, airplanes, and boats. A survey of travel managers conducted by U.S.-based Business Travel Coalition (BTC) during the global warning showed that the warnings do have a significant impact on business travel. 28% of organisations planned

to alter their near-term policy regarding international travel. 10% planned to adjust meetings-related travel. Of those planning to adjust meetings-related travel, 33% were

considering a temporary ban on all meetingsrelated travel, 66% were considering an elevated approval process for new meetings, and 100% were considering a temporary ban on meetings-related travel to countries here embassies were closed. The majority of organizations were also considering increasing the frequency of travel advisories and communications linking policy compliance to traveller safety and security. African U.S. Diplomatic Posts Temporarily Closed in August: • U.S. Embassy Antananarivo, Madagascar • U.S. Embassy Bujumbura, Burundi • U.S. Embassy Cairo, Egypt • U.S. Embassy Djibouti, Djibouti • U.S. Embassy Khartoum, Sudan • U.S. Embassy Kigali, Rwanda • U.S. Embassy Port Louis, Mauritius • U.S. Embassy Tripoli, Libya


Steps Taken

Toward Making Common Tourist Visa a Reality

President Kagame, President Museveni and President Kenyatta - Entebbe, 25 June 2013


or years, the East African Community (EAC) has been discussing the introduction of a single EAC tourist visa. Many have said the process is taking too long. Now Rwanda, Kenya, and Uganda have reportedly taken steps towards creating a common visa for their three countries to be available by January 2014. The

agreement would also allow unrestricted travel by citizens of those countries using national identity cards. In 2011, Kenya expressed concern that the task force established to conduct a study on the EAC single tourist visa was taking too long to complete. The EAC asked that partner states remove the numerous bottlenecks that the initiative

faced, saying creation of a single visa is meant to strengthen the EAC as a tourist destination. Kenya expressed concern that tourism in the region lagged behind other sectors despite its huge potential because partner states failed to jointly address key issues that affect the sector. The EAC region boasts some of the continent’s most well-known tourist destinations including the white sand beaches of the Kenyan coastline, the world famous Masai Mara and Serengeti, and Rwanda and Uganda’s gorilla habitat. The tourism efforts of the EAC partner states are meant to allow the region to compete more effectively for international tourists with destinations like South Africa, Egypt, Tunisia and Morocco. Marketing budgets within the EAC have been low in comparison with leading countries.

Uganda Tourism Revenue Hits USD$1 Billion


n 27 September, World Tourism Day 2013, Uganda will be celebrating generating USD $1 billion in tourism revenue in 2012. “Tourism hit the 1 billion dollar mark and is Uganda’s fastest foreign exchange earner,” said Edwin Muzahura, Head of Marketing and Public Relations Uganda Tourism Board. The figure was released in a report from the World Bank. That report states that tourism is still a “developing sector” in Uganda, compared to neighbouring countries but that, “the context for this report is the growing recognition, both outside and within Uganda, of the country’s tourism potential, including endorsements of the quality of the nature tourist experience in Uganda by high-profile publications such as Lonely

0 6 | T HE E VENT

w w w . th eev ent. c o . za

Planet and National Geographic Traveler in 2012.” Tourism in Uganda has grown five-fold over the last decade in with the improvement of security in the northern region of the country. Still, the report states, challenges remain, including the need for Ugandan government leadership in developing the tourism sector, skills upgrading, investment in parks and protected areas, and a stronger marketing effort for Uganda tourism. Uganda says that on World Tourism Day it will launch a behaviour change campaign to promote domestic tourism, “targeted at all Ugandans to embrace local tourism”, work towards the objective of improving the image of Uganda through “promoting its unique tourism endowments”, and “lobbying the government and members

Tourism in Uganda has grown fivefold over the last decade in with the improvement of security in the northern region of the country.

in 2012

of the private sector to embrace tourism marketing campaigns both locally and internationally that are aimed at promoting the tourism potential in our country.”


Canada Tourism Name Change Highlights Trend


he Canadian Tourism Commission (CTC) recently unveiled a new agenda and new name its meetings, conventions and incentive travel efforts —Business Events Canada (BEC). The BEC team will lead the CTC’s sales approach on aerospace, agriculture and food, clean technology, infrastructure/ engineering, information/communication technology, life sciences and natural resources. “Business Events Canada will contribute to efforts under the Federal

Tourism Strategy to foster the long-term competitiveness of the tourism sector while creating jobs in Canada,” says The Honourable Maxime Bernier, Minister of State (Small Business and Tourism). “This new focus will help the Canada tourism brand gain strength and inspire more travellers to visit Canada.” The new BEC brand reflects the growing significance of the meetings industry around the globe. In South Africa, for instance, the business events sector was recently highlighted as an important contributor to the 10.2% growth in international tourist arrivals to South Africa in 2012. Meetings, conventions and incentive travel attracts close to two million visitors each year to Canada with total spending of $1.7 billion—almost a quarter of all money spent by inbound overnight travellers.

The new BEC unit already has its first success under its belt: working as part of a local tourism consortium, BEC helped bring the annual TED Conference to Vancouver, BC, starting in 2014. That business coup garnered worldwide attention for the city and Canada as a whole, highlighting it as a centre for innovation. “Although we have refined our strategic focus on specific industries, we remain firmly committed to working with our partners and clients to bring events of all kinds to Canada,” says Greg Klassen, CTC senior vice-president Marketing Strategy and Communications. “Conventions and meetings held in Canada can be the first spark that ignites interest in doing business that leads to investment in our country as well as exploration of the unique experiences that Canada offers international travellers.”


South African Tourism Talks Exclusively with The Event at SAACI tourist arrivals in South Africa grew by 10.2%, which is more than two and a half times the global average of 4%. Africa as a whole is still not getting the full share of its global tourism growth, but it is getting just under 6% of the global share of tourism. So they are looking to areas where there is growth, and Africa represents that growth and potential. For us, we are not beefing up our presentation of INDABA or Meetings Africa because of competition. We are doing it because it is a necessity. We are doing it because this is home for us. We are doing it because we believe in our continent.

South Africa is the continent’s business tourism leader. What has made it a success and how do you hope to build on this success in the future? Thulani Nzima


he 2013 national congress and exhibition of the Southern African Association for the Conference Industry (SAACI) in Port Elizabeth from the 28-30 July attracted conference and tourism industry leaders from across Southern Africa for discussions about where the industry is headed. The Event was there, and spoke exclusively with Thulani Nzima, Chief Executive Officer of South African Tourism.

What highlights can visitors to INDABA 2014 expect? We actually want to do even better than the 2013 edition. If you were at the 2013 edition of INDABA you would have noticed that we actually took it a step further, there was a lot of innovation there. First, we made sure that we reduced paper by introducing the Poken, which meant that people didn’t have to carry business cards and all those voluminous

08 | T HE EVE NT

w w w . th eev ent. c o . z a

booklets with them. The second thing is that we opened the Friday with the blogger’s conference, the first of its kind at INDABA. Third, we launched the heritage and culture pavilion. Also, the speed marketing, the speed dating, is going to be a permanent feature for INDABA moving forward. We want to make sure that people understand that regardless of the fact that there may well be other players coming into the industry we still are committed to marketing South Africa, creating a platform for Africa that is quite formidable and presents the interests of the exhibitors and the buyers.

What are your thoughts on World Travel Market Africa? What we want to tell people first of all is that we have always had a plan of our own. All of the things I am talking about have nothing to do with who is coming into the market. Last year, international

We are saying ‘Rise with us’ South Africa, and ‘Rise with us’ Africa as a whole. We have proven our pedigree as a very successful host for big and small events. We are riding on back of our success with the soccer World Cup, the World AIDS Summit, COP17, and the BRICS conference. These events test your infrastructure. They test your hotel infrastructure, your road infrastructure, your security infrastructure. Many delegates who attend these events are high security risk delegates who need five-star accommodation. So we are riding on the back of all of these events and are saying, we actually have been the best. For the next five years, 88 events have been secured, which will give us in the current year R2.6 billion and will contribute, in terms of delegates, just under 200 000. But when you go out there people start looking at continents first, before they think of the country - all the scepticism about Africa has a direct effect on us. So we believe we cannot be a successful South Africa without the continent coming with us.


It’s Time for the Loeries! The Loeries, which recognise, reward, and foster creative excellence in brand communications, is back for the 35th year. From 16-22 September, international leaders in the creative industry will gather in Cape Town, South Africa to share knowledge and recognise the best work from Africa and the Middle East. The Event spoke exclusively with Andrew Human, Chief Executive Office of the Loeries, about what makes Loeries Creative Week one of the hottest events on the African calendar. of Unilever, and we’ve also got the four international jury chairmen all in one place. You are hearing the global perspective of thought leaders in this seminar. These are advertisers that work with all media. So really what you are getting is what today’s innovation involves globally. We have speakers from USA to Australia and everything in-between represented in that seminar. We got feedback last year saying the seminar is the most impressive thing people went to all week.

The government is reportedly increasing Kenyan Tourism Board’s marketing budget from 89 million rand to over 350 million rand.

Why should companies attend the Loeries awards? Why should exhibition, conferences, and events companies attend Loeries Creative Week? We want to show the value that creativity adds as a business tool. One of the big changes that started from last year is with the Loeries Creative Week. We’ve integrated judging into the same week of the awards. We literally start judging on

10 | T HE EVE NT

w w w . t h eev ent. c o . za

Monday the 16th of September and the first award is on the 21st of September and the second set on the 22nd. One of the biggest benefits is that this allows us to have the International Seminar on Creativity on that Friday. All of these international judges and international superstars will be speaking. We have the head of Google Creative Labs coming out from California, we have the head

For some people, the words Loeries, creative and awards actually have negative connotations. People say “creative, that’s not me” (same for awards). But this is not a boring dinner with bad food and long speeches. The awards are two hours, in an auditorium, with the largest screen even installed in the Cape Town International Convention Centre, and no dinner. The work is presented in the best visual way possible. So if you sit there Saturday night and Sunday night you get to see the best way

NEWS something new, ideas that are standing out. We have five basic judging criteria. The first is innovation. The second is execution – how well have you carried out your idea? The third is relevance to the brand, the fourth is relevance to the target audience, and the fifth is relevance to the chosen medium. The point being, if you have a billboard, you should be using a billboard for what a billboard does. And equally so for a mobile application – you can’t just take a print ad and put it on a mobile. Understanding what the medium is you are using is important. So an award-winning entry excels in all five of those areas. That is what great communication is. An award-winning entry is what any brand and any client would want. As a client, these five criteria should be what you want – you should say I want innovation, great execution, and relevance.

Have there been recent winners from the events industry?

people are communicating across all media. It’s a journey, you can’t say “that’s not my category”. We go through three dimensional and environmental design, interior design and temporary structures, outdoor media and much more. It’s a fantastic way for people to say “what are people doing?” in all areas. So anyone involved in marketing should be sitting in that audience. In my opinion, any brand leader or person working in marketing and communications should be sitting there benchmarking what they are doing against the work that is presented on these two evenings.

What separates awardwinning work from the rest? The primary role of the Loeries is to recognise creative excellence. Right from the start that is misunderstood. What separates an award winning commercial from the rest? It is innovation. You’re not talking about pretty pictures, it is about ideas. So when it comes to the judging criteria we are not looking at presentation, we are looking at innovation. What we are looking for are ideas that are pushing the boundaries - that are doing

A good example is last year’s Grand Prix award that went to Carling Black Label’s “Be the Coach” campaign. That was an integrated campaign. That camp used all the media. It wasn’t a print ad only, it had live events, so it ended up being a live football match with 70 000 spectators. And it had touch-points across all media – television, mobile, and print. It used various areas of communication and used them all together to build one successful campaign. What I’m seeing is that less and less people are working isolation. Years ago the Loeries had an event sector and an advertising sector and they worked in isolation. We still have categories, but agencies are entering across all media, and brands are working across media. Unilever won a Gold Loerie last year for their exhibition stand design for Skip washing powder. If you take a brand like Skip, the question is how do all of these things work together to communicate with the consumer. It’s not saying you shouldn’t use television, you shouldn’t use events. Television commercials cannot live alone, and live events cannot live alone – the question is are you using the best media that are available to you?

Anything to add? If you’re working in any area of brand communications and you’re sitting anywhere else during Creative Week you need to ask yourself why is that?

www.t heevent .co.za T HE EV ENT

| 11


On Your Mark, Get Set, SETE!


eaders from the sports and tourism industries are preparing to gather in Durban, South Africa from 22-24 October for the Sports & Events Tourism Exchange (SETE), which is aimed at positioning South Africa as a sports tourism destination. Over three days, SETE provides the opportunity for businesses to collaborate during the conference, exhibition and networking events. SETE attracts over a thousand decision-makers in the sports industry. This year the conference will not only assess the progress achieved in the implementation of the strategy set in place in 2012, but will also focus on the role of local government in supporting major events, understanding global sponsorship trends, and accessing finance for major events. Another key focus will be discussing the challenges and opportunities with growing sports tourism in Africa. Experts

will debate the need for this initiative and key elements of a strategic framework to ensure that Africa is globally competitive as a sports tourism continent. Speakers will include Martine AinsworthWells, owner of London-based destination marketing and communications agency Ainsworth-Wells. Martine spent nine years working under the administrations of London Mayors Ken Livingstone and Boris Johnson. She was responsible for London’s pre-Olympic-bid, pre-Games and Gamestime global tourism marketing, brand and communications at Visit London. Martine strategically developed and delivered domestic and international marketing, communications and brand management for London, Olympic host city across: leisure & business tourism; major events; higher education and foreign direct investment. Jon Schmieder, Founder-CEO of the Huddle Up Group, LLC, is a 16-year veteran in the sports tourism and events industry,

having served as the lead staff member of three different sports commissions in the United States. Jon will be facilitating a panel discussion on what influences decisions of international sports federations hosting events in Africa. He will share his experience about the trends and key issues affecting international federations to host their event on the African continent. Professor Thomas Duncan Hinch from the University of Alberta, Canada will be discussing “Growing Sport Tourism on the African Continent”. Professor Hinch’s contribution to the conference would be as an objective outsider with a strong understanding of global trends in sport tourism development. Whilst not an expert on African sport, he has a strong foundation in terms of the global challenges and opportunities associated with major sport events in a tourism context. For more information visit: www.sportsandevents.co.za

Sanganai/Hlangani 2013 Expected to be Bigger and Better By Zimbabwe Tourism Authority

The past five editions of Sanganai/ Hlanganani were a resounding success and attracted leading African destinations and major world tourism markets.


iving up to the billing of its brand name, Sanganai/Hlanganani – World Travel and Tourism Africa Fair has proven to be more than a Pan African tourism showcase. The expo, which is an annual tourism trade fair organized by the Zimbabwe Tourism Authority (ZTA), will this year again return to the exquisite Harare international Conference Centre. The sensational fair, which has continued to grow in stature, showcasing the widest variety of Africa’s best tourism products, attracts international tourism wholesalers and buyers, visitors and the media from across the world. The Fair is the successor of Shanyai/ Vakatshani, the Zimbabwe International Travel Expo (ZITE) that was held annually at the Harare International Conference Centre. ZITE started as a small expo in 1982 and grew over the years to become one of Africa’s leading tourism showcases by 2007, when it was revamped and rebranded to Sanganai/

Hlanganani world Travel and Tourism Africa Fair. The past five editions of Sanganai/ Hlanganani were a resounding success and attracted leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Namibia, Indonesia, Italy and

many others. The editions have seen the whole world converging in Zimbabwe in the form of high calibre international buyers as well as exhibitors, hence achieving its main purpose of bringing the world to Africa. Running under the theme, ‘Celebrating Africa’s Tourism Diversity’, the 2012 edition attracted 85 foreign exhibitors and 100 buyers from around the globe. A total of 1230 exhibitors occupied 259 stands. This is indeed indicative of how the fair has evolved over the years as witnessed by the increase in its scope, exhibitor and buyers’ attendance as well as space elasticity from 4036sm accommodating 746 exhibitors in 2011 to 5090sm accommodating 1230 exhibitors in 2012. The fair will be filled with business and networking opportunities during exhibition hours and a lively social and cultural programme parallel to the exhibition and after-hours, providing more opportunities to network.


Cvent Goes Public

Plans to Expand Internationally

Ghoorah told the Washington Business Journal that they plan to use the new capital to expand internationally and build new products. The company currently has two international offices, one in India and one in London, which opened about 100 days ago. Cvent also plans to invest much more heavily in mobile, which Ghoorah identified as an area undergoing a “tremendous pivot” being driven by event-goers. Cvent reportedly has an estimated 180,000 users in 100 countries. Source: International Meetings Review


n a significant vote of confidence for the event technology industry, Cvent, which provides online software for event management, raised $117.6 million in an initial public offering on August, according to the Washington Post. The company listed its shares on the New York Stock Exchange (under the symbol “CVT”) at USD $21, $2 above its previously estimated range of $17 to $19 per share. CEO Reggie Aggarwal and Executive Vice President of Sales and Marketing Chuck

Cvent also plans to invest much more heavily in mobile, which Ghoorah identified as an area undergoing a “tremendous pivot” being driven by event-goers.


Africa in the Spotlight at EIBTM

suppliers and planners attending the show. To find out more about these opportunities, visit www.eibtm.com African organisations interested in exhibiting at EIBTM 2013 (www.eibtm.com) should contact the sales team at eibtm@ reedexpo.co.uk or on +44 (0) 20 8910 7711. Smaller companies looking to enter the market can attend as part of a group stand and should also contact the EIBTM Sales team who will be able to put them in touch with the appropriate Convention Bureau, National Tourism Organisation or hotel group. Graeme Barnett


IBTM (the global meetings and incentive exhibition) has experienced a surge in interest in African suppliers. The Event interviewed Graeme Barnett, Reed Travel Exhibitions, EIBTM Senior Event Director, exclusively about how this demand will be met at EIBTM 2013, from 19-21 November in Barcelona, Spain.

Over a thousand hosted buyers who attended EIBTM 2012, and were responsible for organising meetings, specified a direct interest in placing business in Africa. Why do you think there has been a surge in interest in the African continent? The continent as a whole has one of the highest growth rates across the world, surpassing even Asia. We believe that it is Africa’s business potential, and the large increase in the number of corporate and business travellers placing outbound business into Africa that has stimulated the growth in the meetings industry on the continent. In addition to this, the fast improving economic situation across the continent is also an attractive prospect for global organisations looking to place meetings and conferences. These findings are supported by the Africa Economic Outlook, which has released figures demonstrating that Africa’s economy is projected to grow by 4.8% in 2013, and

increase a further 5.3% in 2014, highlighting Africa as an increasingly attractive region for the meetings and events industry.

What unique opportunities does EIBTM provide to African organizations exhibiting? At EIBTM we are very committed to improving our offering each year to support and facilitate all of our exhibitors in achieving their business objectives and gaining genuine return on investment for their participation and continued involvement in the show. We have a dedicated Africa zone on the show floor to highlight the continent to the buyers so that they have high visibility at the show, alongside other key regions from across the globe. Our dedicated PR team work to support Main Stand Holders and Exhibiting Partners through assisting them in gaining exposure in the EIBTM Show Daily, press releases, the press preview and the official EIBTM show preview. They also work to share exhibitor news through the EIBTM social media channels. Exhibitors should be sure to fill out the questionnaire they receive form Cut Communications as it will help them gain access to all of these additional marketing tools. We also offer a range of sponsorship opportunities to our exhibitors at the show, which can be utilized to guarantee enhanced exposure to the global audience of meeting

How has African participation in EIBTM changed over the years? We were really pleased to welcome 161 exhibiting companies from Africa at EIBTM 2012, and we hope to increase this number for the 2013 edition. The show creates a unique platform for exhibitors to showcase their products and organisations to over 15,000 industry professionals, including over 4000 Hosted Buyers. This is indeed a valuable opportunity for African exhibitors as 33% of Hosted Buyers at EIBTM 2012, who were responsible for organising meetings, specified a direct interest in placing business in Africa, highlighting the level of business opportunity available for exhibiting companies attending the show. African exhibitors who have signed up for EIBTM 2013 to date include; African Conferences & Incentives, Durban - South Africa, Somewhere in Africa, Africa Pavilion, XO Africa, Dragonfly Africa, South African Tourism, Into Africa, Propel Africa and African Travel Concept. For a full list of exhibitors registered for EIBTM 2013, please visit www.eibtm.com/ exhibitors

www.t heevent .co.za T HE EV EN T

| 15

16 | T HE EVE NT

w w w . th eev ent. c o . z a

© Shutterstock



Africa’s Aviation Improvements Help Business Events Soar

by Lesley Stones © www.sxc.hu


New entrants to the market are shaking up the aviation industry, and not a moment too soon.

he aviation industry is crucial for the success of conferences and exhibitions in Africa, a massive place where delegates can only attend events in other cities or neighbouring countries if they can fly in and out easily. Good international connections are also crucial for bringing in businessmen from around the world to trade shows or annual conventions. That’s why the venues that are faring the best are those easily accessible from airports, like Cape Town, the most popular conference destination in Africa. Yet experienced African travelers know that, at its worst, air travel on the continent can be expensive and frustrating. Past efforts by low-cost airlines to improve the situation have sometimes worsened the perception of travelers, by going bust and leaving passengers stranded or holding useless tickets. However, change is in the air. New entrants to the market are shaking up the aviation industry, and not a moment too soon. The events industry on the continent is growing and needs African air travel to improve, to make cities more accessible and increase the number of visitors willing to sign up for a conference on the continent. Many organisations are hosting their conferences closer to home to contain costs, yet there is still a need for some delegates to use airlines to reach them, says Nina Freysen-Pretorius, chairman of the South African Association for the Conference Industry (SAACI). “The aviation industry is an integral part of the business events industry. The challenge we face is that ever-increasing fuel prices have a direct impact on the cost of an air ticket, and it can be this cost that determines whether or not a delegate decides to attend.

If the costs become exorbitant people think twice about attending.” Nina recently worked in Zambia and can attest to the problems not only with the cost of tickets but also the limited connectivity. “This becomes a challenge when one needs to get to a destination and back for an assignment or conference. Often delegates or international invited speakers will want to contain their travelling time and time out of the office and therefore connectivity is paramount,” she says. Flights from South Africa to Europe are frequent and affordable if you book

early enough, she says. “However, with the African continent having been identified as an emerging business tourism destination we most definitely need more frequent flights between African countries,” she says. Airlines serving African destinations – predominately South African Airways, British Airways and most recently Kenya Airways, which has come on board very aggressively, are all very reliable, Nina says. Their affordability is a matter of opinion, but potentially prohibitive. A related challenge is the condition and efficiency of the terminal buildings. On arrival at an international airport delegates

www.t heevent .co.za T HE EV EN T

| 17

FEATURE © Stockfreeimages

expect to be “processed” speedily and cordially by Immigrations and Customs. Safety and security measures need to be followed, but the manner in which this is done is important. “Also the airport amenities need to be clean. Passengers should be able to purchase a selection of beverages and meals at reasonable prices in suitable surroundings,” Nina adds. In Africa, that is not always possible. Queues for passport control can be a scrum rather than a queue both on arrival and departure, and many terminals lack business class lounges. The state of Africa’s aviation industry created a gap that recently-launched fastjet hopes to fill. “Currently, travelling around Africa efficiently is extremely challenging; something fastjet intends to improve over time by providing a safe, reliable low-

18 | T HE E VENT

w w w . th eev ent. c o . za

FEATURE © www.sxc.hu

cost service across the continent,” says Marketing Manager Jai Gilbert. “Facilitating affordable business travel is one of fastjet’s objectives in creating a true pan-African network. We have already significantly improved business travel within Tanzania and tickets are on sale for our first international route between Dar es Salaam and Johannesburg.” Jai confirms that the events industry plays a key role in African business. “The existence of a high quality, international standard, affordable airline such as fastjet makes travelling to meetings, conferences and trade shows much more accessible to business people. As fastjet grows, we will continue to support business travel across Africa.” Fastjet re-launched its ZanzibarKilimanjaro route in July, flying three days a week, with plans to add South Africa, Zambia and Rwanda. So far the airline is in its very early days, and there is probably a reluctance from people who have been burnt before to buy tickets for an unproven carrier in an industry where players are

The events industry on the continent is growing and needs African air travel to improve, to make cities more accessible and increase the number of visitors willing to sign up for a conference on the continent. often forced out of business. One low-cost airline with staying power is South Africa’s Mango, which has the lowest cost base among the domestic carriers, so it can offer more affordable fares. It is also the only low-cost airline to offer business travel products, Mango Plus and Mango Flex, says Corporate Affairs and Communication Manager Hein Kaiser. The events industry holds a definite attraction for Mango because of the vast number of delegates who travel to events, conferences and exhibitions. They are not a big enough part of the business to influence which routes it will fly, Hein says, although they could lead to a temporary increase in flying capacity. Because events are what he describes as “micro seasonal”, they do not have a significant impact on the development of new routes, especially since events often revolve between different cities. Hein believes that in South Africa, flight capacity and demand are currently in equilibrium. “Continentally, with African

GDP growth forecast at 5%, it would be fair to forecast similar growth in the aviation sector. Africa, while currently serviced by several flag carriers and independent airlines, still represents a substantial growth opportunity to the aviation sector,” he says. Dirk Elzinga, MD of Convention Industry Consultants, believes airlines could do far more to support the business events industry. “In Cape Town we were very disappointed with the decision of South African Airways (SAA) to withdraw the Cape Town - London route. That was really bad. They said it was a lossmaking route which is probably true, but sometimes it’s necessary to look at the whole picture,” he says. “The airline industry follows commercial principles and follows where the business is, so it’s our obligation in Africa to create an industry and the airline industry will follow. But some have their own ways of deciding what is profitable and what’s not.” Dirk sees optimistic signs from Emirates, which already flies to 14 destinations in Africa and adds a new route every few months. “Emirates is really making an effort to open Africa to the rest of the world,” he says. Business events are increasingly attracting people from the flourishing Far East rather than the depressed traditional western markets, so China and India are becoming more important. Flights bringing them into Africa via Dubai are doing good business as an alternative to flying with SAA. “Another optimistic thing is that for a long time it was impossible to fly across Africa. People got there quicker via Paris or London than by flying directly. Now Kenya and Air Rwanda are filling those gaps, and Egypt and Ethiopia are also making an effort to open Africa up. The situation is slowly getting better and I’m happy that we are not only dependent on our national airline, as other airlines are filling the gaps,” Dirk says. Yet many routes across Africa are still underserved, allowing operators to charge heavily because there is little competition. “I can’t imagine that it’s more expensive to fly to the middle of Africa than to Europe,” he says. “I’m a strong believer in more competition and the Middle East airlines are playing an important role in that. But I’m amazed that the three Star Alliance

www.t heevent .co.za T HE EV EN T

| 19

FEATURE © www.sxc.hu

The business tourism industry is recognised as a serious revenue generator for airlines in the more established markets, with Africa fast on their heels.

partners (SAA, Ethiopian and EgyptAir) are not working together to make it possible for passengers to fly one airline up and another one down. Linking their networks would improve the connectivity within Africa, but as long as there is not enough competition airlines can do what they like.” Dirk is critical of SAA for more than the scrapping of its Cape Town to London route. “The meetings industry is making a serious effort to generate income out of business events and the airline industry needs to play ball. For many years SAA had no understanding of the business meetings industry and has been the arrogant bystander. But there are changes coming within SAA. It is fully supportive of the National Convention Bureau (NCB), so there are good things to be said about it now.” SAA is indeed undergoing a change in attitude and improving how it treats the Meetings, Incentives, Conferences and Exhibitions (MICE) sector. SAA has served

20 | T HE EVE NT

w w w . th eev ent. c o . z a

the business tourism sector for many years through its Groups Department, says Sean Bradley, the Global Manager for Trade & Product Support. Recently it recognised the need to improve its focus on the MICE market due to the growth of the events industry and the creation of the NCB to attract more business to South Africa. So it established a dedicated Global MICE Desk specifically for this segment, Sean says. “The business tourism industry is recognised as a serious revenue generator for airlines in the more established markets, with Africa fast on their heels,” he says. “We have re-aligned our approach to the business tourism industry. The growth we have experienced has steered us in the direction of introducing a dedicated business unit to better serve the industry.” SAA offers MICE fares to meeting organisers if they sign a partnership for SAA to be the airline of choice, earning delegates a discount of 5-18% off published

fares. “These fares are less restrictive and better suit the business traveller wanting to make changes,” Sean says. To help promote tourism, delegates can use those fares on tickets up to 14 days before or after the event so they can explore the country. As for routes, SAA serves 26 destinations in Africa as well as international routes. It considers new routes where there is potential to develop the economy and where potential traffic will show a strong return on investment, Sean says. Delegates also need reliability, and a FlightStats On-Time Performance Report in February showed that on average major international airlines delivered 77.64% of flights to the arrival gate within 15 minutes of schedule. SAA was one of only three (along with Gulf Air and Japan Airlines) that delivered more than 90% of flights on time. Kulula is a national player in South Africa rather than a regional player, so opportunities to get involved in supporting and sponsoring events in Africa are limited. It is something the company would like to do more of, but it is winning enough customers anyway for that not to be a priority, says Marketing Manager Shaun Pozyn. Its flights often fill up when there are events and conferences in Durban or Cape Town, but it took the Fifa 2010 World Cup to require an increase in capacity. “A lot of these events need flights and there are times that we get involved, but it’s difficult because there are so many and it has to fit in with our brand. It’s a market we are keen to explore if it’s a brand we want to be involved with, but we are already attracting customers.”

FEATURE © www.sxc.hu

Kulula sponsored the Heineken Symphonic Rocks concert last year in Cape Town, because the mix of local pop stars performing with a classical orchestra had a quirky appeal for Kulula. “We don’t look at giving too many discounts except for the organisers and participants,” says Pozyn, but it helped with flights for the artists and excess baggage. Ethiopian Airlines believes it is the fastest growing airline in Africa, and claims to have the most modern fleet serving five continents. It launched a new service to Enugu in Nigeria this month, becoming the first international carrier to fly there, and increased flights to Abuja to a daily service. Its CEO Tewolde Gebremariam became the first African airline CEO to win the Airline Strategy Award for Regional Leadership organised by Airline Business Magazine this year. In July Ethiopian added services to Rio de Janeiro and Sao Paulo in Brazil. Brazil is one of the fastest growing sources of travellers to South Africa, who may now use Ethiopian airlines to reach Africa if the fares undercut SAA.

RwandAir is based in Kigali and also claims to be Africa’s fastest growing airline. It serves all the East African capitals as well as Johannesburg, Dubai, Lagos and Nairobi. Encouragingly for Rwanda’s tourism industry, RwandAir has pledged to

encourage and participate in the promotion of tourism, trade and industry. That’s the kind of commitment that business tourism professionals in every other country would welcome from their airlines too.

Big-Name Corporate Travel Brands to Participate in CTW Asia-Pacific

IT&CMA 2012


ome of the foremost brands in Corporate Travel will be part of this year’s CTW Asia-Pacific line-up of sponsors. Abacus International, Travelport, and Frasers Hospitality represent just a few of the quality corporate travel professionals supporting the event. As the leading conference and exhibition on Travel & Entertainment (T&E) management for the Asia-Pacific region, CTW Asia-Pacific attracts a niche audience of corporate professionals who plan, execute, influence and make decisions on their companies’ Travel and Expenditure matters. These delegates to this established 16-year old event are thus highly valued by industry suppliers, including this year’s sponsors. What puts CTW Asia-Pacific ahead in its league is its commitment to quality participation. It is the only such event in the region with the largest hosting programme, where 150 hand-picked corporate travel managers from diverse industries across Asia-Pacific are invited to attend each year. Ooi Peng Ee, General Manager of TTG

22 | T HE E VENT

w w w . th eev ent. c o . za

Events, a business group of TTG Asia Media highlighted the benefits of being a CTW Asia-Pacific sponsor, “Our sponsorship packages go beyond a single facet of engagement to include value-added benefits and privileges that will certainly stretch any CTW Asia-Pacific sponsor’s investment dollar. Our sponsorship packages help sponsors to engage our CTW Asia-Pacific delegates, and enable them to be better acquainted with the sponsors’ brand, product and services.” These packages have attracted the interest of industry suppliers. Joanne Ang, Group Director – Sales and Marketing of Frasers Hospitality, exclusive sponsor of a tea-break at the event, says CTW AsiaPacific is a great platform to showcase the Frasers Hospitality brand, “The opportunity to expose our brand to Corporate Travel professionals is one reason why we are thrilled to be a sponsor here. Sponsoring the tea break allows us to reinforce our brand to those who know us, and for those who are not so familiar with our brand, the tea break give us an opportunity to bring the brand alive.” Dirk Mertens, Corporate Account

Director of Travelport, another sponsor says, “As a supplier who is serious about reaching Corporate Travel Managers in the Asia-Pacific, it is beneficial to work with an industry event like CTW Asia-Pacific that has specifically tailored its education programme for the region’s community. This makes the discussion of learning industry trends and understanding what is key for buyers in this region much more relevant and valuable. The direct engagement with buyers enables us to validate propositions and make sure we are delivering the solutions our customers need.” Echoing similar sentiments is Rebecca Daniels, Director – Global Accounts of Abacus International. “This event gives us the added opportunity to showcase our latest corporate productivity solutions to a relevant audience comprising of quality corporate travel decision makers. Through this opportunity, we aim to keep them informed of new tools that will help them improve their business operations and enhance the customer experience.” For the last 10 years, CTW Asia-Pacific has been co-locating with MICE event IT&CMA. Both events are scheduled to take place from 1 to 3 October 2013 at the Bangkok Convention Centre, CentralWorld. All interested companies can contact us at ctw@ttgasia.com for more details for customised sponsorship packages. For more information, log on to www. corporatetravelworld.com | www.itcma.com

Indian Ocean Business Events in Island Paradise

24 | T HE E VENT

w w w . t h eev ent. c o . z a

Maldives Š Shutterstock



Mauritius © Eutrophication&hypoxia

Mauritius, Port Louis © Eutrophication&hypoxia

Seychelles © www.travelourplanet.com


he Indian Ocean covers approximately 20% of the water on the Earth’s surface and includes Island nations Madagascar, Comoros, Seychelles, Maldives, Mauritius and Sri Lanka. Most of these islands, particularly Mauritius and the Maldives, are business eventsfriendly destinations. The quality and variety of accommodation, state-of-the-art conferencing venues, and vast number of additional activities aim to provide value for money in beautiful settings.

What’s Happening Now Asian International Trade & Cultural Expo The Asian International Trade & Cultural Expo is one of the top trade promotion and development-related events in Mauritius. The show attracts corporate leaders who discuss the latest business investment prospects and options. The event attracts more than 70 000 visitors including corporate investors, business

buyers, product manufacturers, and traders. The Expo takes place from 30 August – 8 September at the Free Port Exhibition Centre in Port Louis, Mauritius.

Key Venues Swami Vivekananda International Convention Centre (Mauritius) The SVICC is the first of its kind in Mauritius and in the Indian Ocean region. It is located just outside the capital, Port-Louis, and is easily accessible by car. The Centre boasts state-ofthe-art architectural concepts and finishes. The main hall, with 3 500 seats in cinema style, has moveable partitions to transform it into an exhibit hall.

Getting to the Islands by Air Most of the Indian Ocean islands, though isolated in location, are accessible from anywhere in Africa, South-East Asia, the Middle-East, Europe. Most airports are small, but are well-equipped with

restaurants, and medical facilities and provide banking services. Key airports include Sir Seewoosagur Ramgoolam International Airport (Mauritius), Sir Seewoosagur Ramgoolam International Airport (Maldives), Seychelles International Airport, and Prince Said Ibrahim International Airport (Comoros).

Climate The Indian Ocean Islands are affected by a monsoon climate. Strong northeast winds blow from October until April. In the Arabian Sea the monsoon brings rain to the Indian subcontinent. In the southern hemisphere the winds are generally milder, but summer storms near Mauritius can be severe.

You Need to Know About Most people in Mauritius are bilingual and are equally fluent in English and French. Each island has their own distinct Creole language, but they have many similarities.

Did you know? Comoros is the second-largest producer of vanilla in the world. It is second only to Madagascar.

www.t heevent .co.za T HE EV EN T

| 25


Mpumalanga A Pioneering Spirit


pumalanga, “the place where the sun rises”, is a province in northeast South Africa. The region is known for its natural diversity, ranging from the world’s oldest cave system to game reserves. Historically Mpumalanga is home to some of the oldest rocks on earth as well as rock art from some of Africa’s earliest inhabitants, the San and Khoisan. Mpumalanga also offers a variety of conference and exhibition facilities designed to top international specifications, ideal for hosting major industry conferences, exhibitions or product launches. Conference venues range from country lodges to large conference and exhibition centres in the cities.

26 | T HE E VENT

w w w . t h eev ent. c o . z a

Bourke’s Luck Potholes, Graskop, Mpumalanga © Juanalbertogarciarivera (flickr)

Mpumalanga also offers a variety of conference and exhibition facilities designed to top international specifications, ideal for hosting major industry conferences, exhibitions or product launches.

Climate © Shutterstock

What’s Happening Now The 7th Southern African Base Metals Conference is being held in White River, Mpumalanga, on 2 - 4 September at the Ingwenyama Conference & Sport Resort. The aim of the conference is to explore what will maintain and contribute to the growth of the base metals’ momentum in Africa in terms of geology, mining and metallurgy. For international participants, this conference is an opportunity to gain in-depth knowledge of and exposure to the Southern African Base Metals industry. For more information visit: www.saimm.co.za

Key Venues Umbali Umbali is the Kruger Lowveld’s premier multi-purpose events venue situated only 5 km from the centre of Nelspruit (the capital of Mpumalanga). Umbali offers a unique bushveld setting and an atmosphere created around the timeless African Bali style. Its reception venue is able to accommodate 500+ guests in its modern upmarket wedding and conference facility.

Blyde River Canyon The Blyde River Canyon forms part of the Drakensberg mountain range. The Canyon is over 1,372 m deep. The Blyde River Canyon is one of the largest canyons on Earth and it may be the largest ‘green canyon’ due to its lush subtropical foliage. It is the second largest canyon in Africa, after the Fish River Canyon in Namibia and is known as one of the great wonders of nature on the continent.

Getting to Mpumalanga by Air Mpumalanga is highly accessible, with a network of roads and railway connections, as well as a number of small airports. It also includes the Kruger Mpumalanga International Airport. This is the province’s main airport - located northeast of Nelspruit. It regularly serves travellers to Kruger National Park and has scheduled passenger flights to Johannesburg and, less frequently, to other South African cities.

Population 4 039 939 in 2011, according to South Africa Info (www.southafrica.info).

The Lowveld, where Mpumalanga is located, is subtropical, due to its proximity to the warm Indian Ocean and latitude. The Drakensberg Escarpment receives the most rainfall, with all other areas being moderately well-watered by mostly summer thunderstorms. The Lowveld is mostly frost-free. Winter rainfall is rare, except for some drizzle on the escarpment. Thick mist is common during the hot and humid summers.

You Need to Know About President Jacob Zuma recently announced the opening of a brand new tertiary institution in Mpumalanga. The University of Mpumalanga will specialise in agriculture and biodiversity. The total capital and operational costs are estimated at R10.3-billion. “Our target is to grow each university over a 10-year development period to accommodate 15 000 full time equivalent students at the main campus in Nelspruit,” president Zuma said while addressing a crowd at the Union Buildings in Pretoria on the 25th of July.

Did you know? The rocks around Barberton in Mpumalanga are some of the most ancient in the world – over three billion years old. Because they are also the most accessible of such formations, NASA scientists come here to gain an idea of how life might form on distant planets.

www.t heevent .co.za T HE EV EN T

| 27


WORLD TOURISM DAY Focuses on Water Conservation

What can you do as a tourist to conserve water? • • • •

Use water sparingly during your travels Wherever possible, choose tap water over bottled water Take a five minute shower rather than a bath when possible Reuse your towels and bed linen to help reduce the need for laundry

28 | T HE E VENT

w w w . t h eev ent. c o . za

What can you do as a tourism business to conserve water? • • • • •

Choose environmentally-conscious venues for accommodation or events Encourage staff and visitors to conserve water Ensure that all your water fixtures are in good repair in order to minimise waste Plant water-wise plants and don’t irrigate between 10am and 4pm Ensure that no contamination of natural water bodies takes place as a result of your business activities

Tourism today is a trillion dollar sector involving the movement of over one billion tourists a year around the world and another five to six billion domestically. UNWTO – UN World Tourism Organisation


ccording to the South African Department of Tourism, South Africa hosted just over 9 million visitors in 2012, a 10% increase on 2011. This growth is being actively pursued, given that it will in turn provide new jobs and stimulate the economy. However, more tourists translate into an increased strain on our finite resources. The Responsible Tourism standard and strategy has been developed by the Department of Tourism to ensure that growth is managed in a responsible and sustainable manner. Event greening helps to ensure that conferences, meetings and exhibitions - which contribute significantly to business tourism - are managed in a responsible and sustainable manner. September is Tourism Month, reaching its climax with the recognition and celebration of World Tourism Day on 27 September. The theme for this year is ‘Tourism and Water: Protecting Our Common Future’, in support of the UN’s International Year of Water Cooperation.

LILIZELA TOURISM AWARDS The Lilizela Tourism Awards were launched by the National Minister of Tourism, Marthinus van Schalkwyk, at this year’s Tourism Indaba. The purpose of the awards is to celebrate and acknowledge those who have had a significant impact on the industry. The prestigious 12-year-old Imvelo Awards for Responsible Tourism is the sustainability category of the Lilizela Awards and is known as the Lilizela Imvelo Awards. This Awards category considers both large and small hospitality, accommodation and tourism businesses efforts in the categories: • Best Social Involvement Programme • Best Practice - Economic Impact • Best Overall Environmental Management System • Best Single Resource Management Programme • Most empowered tourism business • Investing in people award The Lilizela Tourism Awards ceremony will be held at Tshwane Events Centre on 12 September, 2013.

UPCOMING EGF EVENTS The EGF has planned a number of one-day Event Greening training sessions across the country. These sessions are intended to introduce attendees to the concept of event greening, and equip them with a basic understanding of how to implement sustainable strategies in their businesses. The next event greening training will be held on these dates: • 10 September 2013, Durban • 09 October 2013, Cape Town Please visit www.eventgreening/training/ for more information.

PRODUCT SHOWCASE conference equipment

Conference Technology

Congress Rental South Africa, the number one conference equipment rental and sales company in Southern Africa. Specialising in Interpretation & AV Equipment. Please call us for more information and to receive your free quote!

To achieve maximum effectiveness and ROI at your next meeting or event, it is essential to create an environment that actively promotes audience interaction by taking advantage of strategic yet simple-touse solutions that capture and sort the rich content created by the audience. IML can help with this process and we call it Harnessing Audience Insight!

CALL CENTRE: 0861 CONGRESS (266 473) Johannesburg: +27 11 216 9640 Cape Town: +27 11 851 5450 email: info@congressrental.co.za www.congressrental.co.za

events services

tel: +27 12 345 5161 email: info@iml.co.za www.imlworldwide.com

Durban: +27 31 263 9400 Johannesburg: +27 11 312 2270 www.bidvestprestigegroup.co.za

portable flooring


Connecta-floor is a multi-purpose modular flooring system ideal for exhibitions and Mobile Toilet facilities solutions for: events weddings sports events filming crews

Durban: +27 31 705 5284 Cape Town: +27 21 511 7771 Johannesburg: +27 11 453 6099 www.prestigetoilet.co.za

events services

functions. It is available in a variety of colours and sizes to fit any octanorm exhibition stand. Sizes: 750 x 750mm, 500 x 750mm and 250 x 750mm

tel: 0860 HIRE IT (4473 48) www.connecta-floor.co.za

The Two Oceans Aquarium provides a dramatic backdrop against which to host a function or conference. A number of venues with flexible seating capacities are available. Hosting your event at the Two Oceans Aquarium will create a unique and memorable experience for you and your guests. Please contact us to enquire about our winter and year-end packages.

tel: +27 21 418 3823 fax: +27 21 418 3952 email: functions@aquarium.co.za www.aquarium.co.za

www.t heevent .co.za T HE EV EN T

| 29


September 6th AFRICAN MICRO FINANCE CONFERENCE 3-8 Sep Durban, South Africa INNERSPACE 7 Sep Johannesburg, South Africa SUSTAINABLE CITY EXHIBITION 2013 8 Sept Durban, South Africa AITEC BANKING & MOBILE MONEY 2013 11-12 Sep Nairobi, Kenya

BAUMA AFRICA 18-21 Sept Johannesburg, South Africa SOWETO FESTIVAL EXPO 2013 20-24 Sep Johannesburg, South Africa THE GOOD FOOD AND WINE SHOW 21-24 Sep Johannesburg, South Africa



MVNOS INDUSTRY SUMMIT AFRICA 1-2 Oct Cape Town, South Africa


SOWETO FESTIVAL EXPO 2013 20-24 Sep Johannesburg, South Africa



LOERIES 16-22 Sep Cape Town, South Africa

SMME FAIR 2013 22 Sept Durban, South Africa

THE ENTERPRISE TECHNOLOGY SHOW AFRICA 17-18 Sep Johannesburg, South Africa


NIGERIA COM 17-18 Sep Lagos, Nigeria

SEXPO 26-29 Sep Johannesburg, South Africa

AFRIWATER 17-19 Sep Johannesburg, South Africa INTERNATIONAL FOOD AND DRINK EVENT AFRICA 18-20 Sep Johannesburg, South Africa

30 | T HE EVE NT

w w w . t h eev ent. c o . za


6TH SA INNOVATION SUMMIT 27-29 Aug Johannesburg, South Africa

BIG THREE AFRICA 2013 4-6 Oct Nairobi, Kenya

FNB JOBURG ART FAIR 27 - 29 Sep Johannesburg, South Africa

FOODAGRO KENYA 2013 4-6 Oct Nairobi, Kenya


THE MOBILE SHOW AFRICA 2013 29-30 Oct Johannesburg, South Africa DISTRIBUTECH AFRICA 30 Oct – 1 Nov Johannesburg, South Africa AFRICA ELECTRICITY - POWERING THE GROWTH OF AFRICA 9-11 Oct Johannesburg, South Africa

INDUSMACH KENYA 2013 4-6 Oct Nairobi, Kenya

LOOK & FEEL GOOD EXPO 2013 13 Oct Durban, South Africa

PHOTO & FILM EXPO 31 Oct - 3 Nov Johannesburg, South Africa


ITELEXPO KENYA 2013 4-6 Oct Nairobi, Kenya



SPORTS AND EVENTS TOURISM EXCHANGE 2013 22-24 Oct Durban, South Africa

MEDEXPO KENYA 2013 4-6 Oct Nairobi, Kenya

RMB WINEX 23-25 Oct Johannesburg, South Africa

PPPEXPO KENYA 2013 4-6 Oct Nairobi, Kenya

BABA INDABA 25-27 October Johannesburg, South Africa


HOMEMAKERS FAIR EXPO 2013 6 Oct Durban, South Africa

RETIREMENT EXPO 25-27 Oct Johannesburg, South Africa

MAMAMAGIC: THE BABY EXPO 28 Nov-1 Dec Johannesburg, South Africa

Photograph © www.greatstock.co.za • South African Tourism

LOOK GOOD & FEEL GOOD EXPO 8-10 Nov Johannesburg, South Africa AFRICACOM/AFRICAST 12-14 Nov Cape Town, South Africa

www.t heevent .co.za T HE EV ENT

| 31


SATSA Appoints New CEO

David Frost


ATSA (Southern Africa Tourism Association) has announced the appointment of David Frost as its new Chief Executive Officer, effective 16 September. Francois Neethling, President of SATSA, says, “We are fortunate to have secured the services of David Frost as the new CEO of SATSA. His track record speaks for itself. There are only a few people who have worked at senior executive levels in both the public and private sectors, as well as actually having delivered tangible growth. I am enthused by the prospect of working with David, who will be ably supported by the wealth

of knowledge and experience of our Executive Committee going forward.” David Frost, a trained economist, has an extensive background in public and private sector strategy. Prior to taking the reins at SATSA, David was the founder and Managing Director of The Tourism Strategy Company – a consultancy specialising in tourism strategies for countries and regions, as well as assisting private sector companies with improved competitiveness. David worked for the union movement prior to democracy and thereafter headed the Corporate Strategy Division of the Premier Group, as well as serving on the Boards of subsidiary companies, Premier Foods and Sodexho. In 1998, he was seconded by The Business Trust, as Special Adviser to the then South African Minister of Environmental Affairs & Tourism, Pallo Jordan, and later to the then Minister Valli Moosa. David led the process of establishing the vibrant public-private partnership that currently underpins and funds tourism in South Africa.

Having overseen the process that negotiated funding and structures, he chaired the South African Tourism Marketing Partnership Committee and was responsible for developing the country’s international tourism marketing strategy. He then headed up the publicprivate sector team that implemented the international marketing effort. David joined Tourvest in 1999, where he was promoted to Managing Director of the Inbound Division. At that stage the division comprised 13 individual companies. David was responsible for crafting a successful synergistic divisional strategy. David resigned from Tourvest prior to the acquisition of the company by the Imperial Group in June 2001. He established Fuller Frost & Associates in September 2001 (re-branded as The Tourism Strategy Company in 2011). Private sector clients have included, inter alia, Thompsons Africa, Arabella Sheraton Hotel Group, Wilderness Safaris, Newmark Hotels, Thebe Tourism, Ilios Travel and TEP on the private sector side.


New Managing Director at Ogilvy & Mather Cape Town


Luca Gallarelli

gilvy & Mather Cape Town (O&M CT), the Cape’s biggest marketing services agency, has announced that Luca Gallarelli has been named Managing Director, moving up from the Deputy Managing Director position he has held for 18 months. Gallarelli replaces Gavin Levinsohn who is leaving for Australia after five successful years in charge. Ogilvy & Mather SA CEO Abey Mokgwatsane said “Luca is both superbly qualified and prepared for the position of MD after outstanding work as Business Director on some of the agency’s biggest clients and four years on the board”. O&M CT recently won AdReview Cape Agency of the Year. Mokgwatsane believes Gallarelli can build on that impressive record because “he has the complete confidence of everyone in the building and among our key clients”. Port Elizabeth-born Gallarelli studied computer sciences at Nelson Mandela Metropolitan University and then attended

the AAA School of Advertising before joining, what was then called, Ogilvy & Mather Rightford Searle-Tripp & Makin in 2002. Aside from a two year stint at the Jupiter Drawing Room, he has been at the agency ever since and recently has primarily been responsible for the SAB accounts portfolio. He joined the board in 2009 and was appointed deputy MD in 2012. O&M CT says a hallmark of Levinsohn’s tenure at O&M CT has been restless innovation and Gallarelli promises even more of that; “in keeping with David Ogilvy’s famous habit of divine discontent we must continue pushing, challenging and changing ourselves, our methods and our work.” Gallarelli officially takes over as MD of O&M CT on 1 December, 2013.

Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email scc.info@tsogosun.com


Specialised Exhibitions and Spintelligent Launch Copperbelt Mining Trade Expo & Conference

Specialised Exhibitions, organisers of ElectraMining South Africa, and Spintelligent, organisers of the specialist iPAD Series of Mining, Energy & Infrastructure Conferences have announced the launch of a dedicated Mining Industry Trade Expo and Conference in the heart of the Zambian mining region.


ith the $7,5 Billion Zambian mining industry continuing double-digit growth and the number of mining operations increasing, the industry is witnessing a period of technical development and up-skilling of the mining operations and workforce. Specialised Exhibitions, organisers of ElectraMining South Africa, and Spintelligent, organisers of the specialist iPAD Series of Mining, Energy & Infrastructure Conferences, have announced the launch of a dedicated Mining Industry Trade Expo and Conference in the heart of the Zambian mining region. The event is scheduled for 28-29 April, 2014 at Mist Gardens, Kitwe, The Copperbelt, Zambia. CBM-TEC aims to deliver on industry requirements through the first

34 | T HE EVE NT

w w w . th eev ent. c o . za

professional-attendance-only event exclusively on The Copperbelt. A showcase of technology, equipment and services coupled with unique workshop-led content designed to provide knowledge and training to mining operation teams. “The industry wants this event. The investment and policy driven phase of this emerging market is well populated, the industry were telling us they want technical solutions and an event needs to be within the industry geography,” says David Ashdown, Event Development Director at Spintelligent “Our biggest challenge was where to accommodate an event of this nature and scale, and it required the JV team to think outside the box to bring forward some creative solutions. We are hosting this event outdoor in Kitwe on The Copperbelt, we will create our own unique environment on a 200,000 sqm

site, bringing in full technical services, the engagement of local businesses and the support of the local community.” “The Joint Venture relationship plays to the strengths of both organisers. ElectraMining is the 2nd largest technical Mining exhibition in the world. Our exhibitor base is looking for export opportunities outside of South Africa and The Copperbelt is regarded as a key region in Central and Southern Africa. The response from the launch has been very positive and we expect a sold-out launch edition for 28-29 April 2014.” comments Gary Corin, Managing Director, Specialised Exhibitions. “CBM-TEC will change the face of Mining exhibitions in Zambia. The time is now for a technical-led Trade Expo platform and we are thrilled to be doing this in partnership with ElectraMining,” concludes David Ashdown.


Hilton Worldwide Appointment to Southern Africa Region

H Ewan Neveling

ilton Worldwide has announced the appointment of Ewan Neveling as Cluster Sales Manager for the Southern Africa region, based at Hilton Windhoek in Namibia. South African born Neveling, who is currently working towards a Bachelors of Business Administration Degree with the University of South Africa, has over 14 years hospitality experience after starting his career in the UK at Hilton Keswick Lodore and also enjoying management roles at key landmark hotels, Hilton London Metropole and Hilton Glasgow. Daniel Ebo, Regional Director of Sales for Hilton Worldwide Africa & Indian Ocean

said, “Ewan’s extensive experience in hotel management and operations will serve us well as we seek to promote the very best we have to offer in Southern Africa hospitality to a domestic African market. His strong interpersonal skills, leadership capabilities as well as his knowledge of the company will be invaluable for the sales team within the business and at a time when we are welcoming increasing numbers of business and leisure travellers to the region.” Neveling was actively involved in the setup and pre-opening phases of Hilton Windhoek and has a great understanding of the Namibian market. With responsibility for five upscale hotels across Durban, Knysna, Cape Town, Johannesburg and Namibia, Neveling will steer the promotional and sales programme for the properties as well as the implementation of sales strategies designed to deliver incremental revenue growth across the portfolio.


ICCA The ICCA Asia Pacific Chapter Client/ Supplier Business Workshop (CSBW) will take place from 25-27 September 2013 at the Venetian Macao. The CSBW 2013 will be organized by ICCA Asia Pacific Chapter in collaboration with ICCA members in Macao, China-P.R. This CSBW 2013 will be the sixth edition, with the previous workshop being held in Kuching 2012, Taipei 2011, Singapore 2008, Seoul 2006 and Kuala Lumpur 2005. The Client/Supplier Workshop is your

ground to meet key decision makers or board members of associations that has the potential to bring their meetings to your destination. It is the most cost effective way for you to meet at least 14 other clients who have been carefully vetted and approved by ICCA. For more information about invitation letters, guidelines, registrations forms, client exclusion lists and the preliminary programme visit: www.iccaworld.com

EXSA VAT-Ruling Update The EXSA Board is awaiting feedback from their lawyers (ENS) regarding an assessment of the grounds upon which, as an Association, they can approach SARS to review, clarify and appropriately revise the current ruling. The reason for this is to ensure that the rental of exhibition space is included within the scope of the Ruling. They are anticipating this assessment to be ready by the end of next week. EXSA would thereafter determine

whether there are grounds to commence communications with SARS in this regard. In the meantime, EXSA continues to advise all members to apply VAT at 14% to space rental on all transactions as from 6 September, 2012 until clarity is obtained from the SARS regarding the matter. That said, members who have any concerns or questions regarding their Tax obligations are reminded to seek their own legal and tax advice.

If you would like further clarification on this matter you are welcome to contact either EXSA’s General Manager, Sue Gannon, on (082 891 9918) or EXSA’s Chairman, Nigel Walker (082 551 7604).

SITE Dominican Republic Selected as Destination for Site Executive Summit 2014 Site members in the Dominican Republic will host the 2014 Site Executive Summit, 31 January to 1 February, 2014 at the Paradisus Palma Real Golf & Spa Resort in Punta Cana. The Summit, a two-day educational forum, focuses on the motivational events and incentive travel marketplace and stands as an excellent opportunity for professionals in the region to learn from and network with global industry leaders. The 2014 Summit will not only provide education for professionals in the region, but will also put a focus on one of the

36 | T HE EVE NT

w w w . th eev ent. c o . za

most visited destinations in the Caribbean with its amazing heritage, people, tourism products and diverse creative opportunities. “As Site President for 2014, I am pleased that we are holding the Site Executive Summit in the Dominican Republic, a paradise for incentive travel,” said Paul Miller, Site President 2014 and Managing Director of Spectra DMC. “The Site Executive Summit will go a long way toward ensuring that the Dominican Republic remains in high demand amongst incentive travel planners,” shared Kevin

Hinton, Chief Staff Officer of Site. “The Summit will also serve to further support the effort and impact of the Site Florida & Caribbean Chapter, which is expanding in the region.” For more information on the Site Executive Summit 2014 visit: www.siteglobal.com


Nina Freysen Pretorius

SAACI A Message From Nina Freysen Pretorius, National Chairperson Dear SAACI members and friends I presented my last chairperson’s report at the SAACI Annual General Meeting this week, as I will be stepping down after two terms. I think that with everything in life there is a season and a time and it is appropriate that another board member takes over and brings a different perspective, taking SAACI to yet the next level. During my term there have been many changes within the industry - people changing positions, and companies and the industry reshuffling itself. One aspect that has remained crucial to the growth, strength and unity of our association - and will in my opinion continue to play one of the key roles - is the regional branches. It is most evident when a branch has the opportunity to host the annual national conference, that one sees the level of teamwork and commitment.

Also, as with any business or association, one has to maintain a high level of good governance and financial administration. I am confident that we are in a very strong financial position, that financial procedures are followed and that due diligence is maintained at all times. I would like to thank our treasurer, Glenn van Eck, for his valuable contribution and the work done by Contact Publications as our financial administrators. There are a number of projects that we have tasked our general manager to work on and roll out in the next six months. One of these is the new SAACI website that will have a new look and feel, be more informative and give members more exposure. Also, this year the election of the new national forum representatives has to take place. Nominations for the seven forum positions on the SAACI board will be done nationally and all paid up members are able

to vote for one candidate of their choice per forum. The closing date for nominations is Thursday, 8 August. The nominated candidates’ details will be circulated and online voting will be open to members until Thursday, 15 August. The names of the elected forum representatives will then be announced. One of the main reasons that the board positions were restructured to include the seven forums, was to ensure that all our members in the industry have a voice and we do not only focus on certain services and ignore others. The role of the forums is to look at how, as specific focus groups, we are able to improve the way that we do business and to obtain more business. Time and again the matter of accreditation, self-regulation and professionalism has been raised. As we have struggled to progress on this matter, we have tasked our general manager to further investigate how we can work with other industry associations, or on our own, to become a SAQA accredited body with courses. This will enable us to not only accredit the company members, but also the individuals within those companies. Funding and resources have been set aside to move this matter along. We are hugely concerned that we do not want to find ourselves told by government what we should do with no control over matters. Being a more recognised professional industry will enable us to be taken seriously as a sector. In addition, the national conference could be seen as an opportunity to obtain CPD points. The current board has made a recommendation for submission to the new incoming board as to the nomination for national chairperson, vice chairperson and treasurer. These positions will be ratified at the first board meeting convened after the election of the national forum representatives. My sincere wish is to see SAACI grow from strength to strength and see it really be the leading business events industry association in Southern Africa. I remain completely committed to the objectives and goals as set out in our association’s constitution and code of conduct. I wish the new chair and vice chair all the best and God’s blessing and guidance to take us to the next level. Thank you! Yours in conferencing Nina Freysen Pretorius, National Chairperson

www.t heevent .co.za T HE EV ENT

| 37


Forum for Young Professionals at



CCA and EIBTM recognise the importance of young people in the meeting industry and dedicate resources to their development. Every year a special programme for young people in the industry is run prior to EIBTM. The Forum for Young Professionals (FYP) is open to ICCA members, and organisations who are attending EIBTM as part of the Hosted Buyer Programme (both corporate and association clients). The Forum for Young Professionals is complimentary and includes three night’s accommodation and a return flight to Barcelona. Free flights from Europe are offered by EIBTM and ICCA will cover extra flights* (up to €1000) for non-European participants. Also included are lunches, coffee breaks, transfers** and diners. As it takes place mainly over a weekend, time out of the office is kept to a minimum.

16 - 19 November 2013

Why Apply? The only investment required is the time and full participation, and as the FYP takes place mainly over the weekend, time out of the office is kept to a minimum. What will you get in return? • A fresh perspective on meetings management and the industry. • Familiarisation with the global meetings industry and its potential. • Enhanced professional skills. • Connections and networks with peers from around the world. • Better appreciation of different viewpoints, approaches and cultures. • The experience of working in multicultural and buyer-supplier teams. • Renewed motivation and enthusiasm. • The chance to meet and listen to some of our industry’s great speakers.

* Flights ICCA will contribute up to 1000 Eur towards non-European flights. We will work with you to find the most suitable and economical flight. Flights are subject to agreement by ICCA. You/your company will be requested to pay for the flight and ICCA will arrange reimbursement after the event. ICCA will only contribute towards flights which are for the sole purpose of attending the Forum for Young Proffesionals and EIBTM. ICCA & EIBTM will only arrange / contribute towards flights departing from and returning to the same airport. ** Transfers Transfers from the airport to the Forum for Young Professionals’ hotel are not included (taxis cost approximately 20-30 Eur). All transfers during the Forum for Young Professionals are included, and the transfer to EIBTM on Tuesday is included. Transfers after the show on Tuesday are not included. For More Information: Contact: Carmen Ferrari Phone: +31 203 98 1902 Related Web Page: http://www.iccaworld. com/dbs/fyp/ - See more at: www.iccaworld.com/evps/ evitem.cfm?id=634#sthash.8zbfMsVr.dpuf


Email siyasanga@filmeventmedia.co.za to sign up to our monthly event e-books.

� � i � i � ! � u E � � s i � � � ’ �� � D n ! � � � � � � � Is L 4 1 N 0 2 � � � � � Bo�� n�� f� Ou

For Advertising Please Contact Jardin Roestorff 021 674 0646 Or jardin@filmeventmedia.co.za


Advertisers COMPANY




3D Design

+27 11 608 1588



Beige Village

+233 202 014 371



Bidvest Prestige Group

+27 31 263 9400



Cape Town International Convention Centre

+27 21 410 5000



Complete Exhibitions

+27 11 262 2490



Concept G

+27 86 122 2678



Congress Rental

+27 86 126 6473




+27 86 044 7348



Event Greening Forum

+27 74 369 6369



Expo Centre

+27 11 494 1920




+27 12 345 5161




+27 21 380 4400



IT&CM Asia

+65 6395 7529



Moses Mabhida Stadium

+27 31 582 8240




+27 11 210 2500



Sandton Convention Centre

+ 27 11 779 0000



Sanganai/Hlanganani (Zimbabwe Tourism Authority)

+263 475 8712-4



Scan Display

+27 21 409 1200



The Kelway Hotel

+27 41 584 0638




+27 11 447 6889



Tourism Grading Council of SA

+27 11 895 3000



Two Oceans Aquarium

+27 21 418 3823



40 | T HE E VENT

w w w . th eev ent. c o . za

Profile for Film & Event Media

The Event Issue 9  

Africa's Leading Meetings Industry Magazine

The Event Issue 9  

Africa's Leading Meetings Industry Magazine