06 / SPOTLIGHT
www.thecallsheet.co.za
A CHAT WITH RISING COMMERCIAL DIRECTOR
ZWELETHU RADEBE The Callsheet catches up with Zwelethu Radebe, the latest high-flying director to enter the Egg Films fold.
I THINK WHAT GOT IT THE RECOGNITION WAS ITS HONESTY. THE SPOT REALLY HAD AN AUTHENTICITY ABOUT IT THAT I CONSTANTLY SEARCH FOR IN ALL THE WORK I DO. Zwelethu Radebe
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twenty-seven year old who spent much of his youth behind the lens, Zwelethu Radebe has grown into a talented, up and coming commercial director. He proved himself worthy of the biggest and best in the sector when he bagged a Student Silver Loerie for Ster-Kinekor Thato just months after graduating. We find out what inspires him and what’s next for him as he joins Egg Films.
YOU’RE A RISING STAR IN THE COMMERCIAL FIRMAMENT! WHAT IS IT LIKE BEING SO YOUNG AND WORKING WITH AGENCIES AND CLIENTS FROM AROUND THE WORLD? It has been like a dream I hope
I never wake up from. It has been really enjoyable to be able to do what I love with so many different people.
out for me as an experience but also for being able to collaborate with Armenians to make a beautiful film.
production team. It’s really great to have an idea scrutinised; it allows you to be more thorough in your pitches and presentations.
TELL US ABOUT THE PROJECTS YOU WORKED ON RECENTLY. WHICH JOBS STOOD OUT FOR YOU AS MEMORABLE, AND WHY?
NOW THAT YOU’VE BEEN TAKEN INTO THE EGG FOLD, WHAT DOES THIS MEAN FOR YOUR CAREER? HOW IS EGG FILMS SUPPORTING YOU AS A CREATIVE?
WHO OR WHAT WORK HAS INSPIRED YOU IN 2017 (SO FAR)?
I’m about to complete a project with the FCB JHB team for South African Tourism, which saw me travel Bloemfontein, Port Elizabeth, Pretoria and East London. I’m really excited about them because we showcased some cities some might not have through of as travel destinations. I also shot in Armenia for Orange Mobile; this project stands
My move to Egg is an important one for many reasons, one being the work there. The visual style and storytelling of Egg’s work has always been very distinct for me; I’ve always wanted to be part that. The support is felt from the entire ship; input is given from the directors right through to the
I really enjoyed Terence’s recent Adidas campaign – a visually potent piece of work for me.
LET’S TALK ABOUT YOUR SILVER LOERIE WIN FOR STER-KINEKOR.
When I look back at the project for Ster-Kinekor, I think what got it the recognition was its honesty. The spot really had an authenticity about it that I constantly search for in all the work I do.