Christmas classics
Spirits
Make a display of the classics! Christmas
Making sure you have clear upsell
is all about families and many - especially
options across your drinks ranges is
the older generation - will be looking
vital to maximize revenues. And that’s
for classics like Bristol Cream, Baileys,
particularly so when it comes to spirits.
Advocaat and Tia Maria. Prompt staff to
Vodka and gin will be your best sellers
point the display out or suggest a classic
so have your ‘house’ and two or three
as either an apéritif or suitable after
more premium brands clearly displayed
dinner drink.
to upsell. Don’t forget the popularity of
Fizz it up! This is the season for Champagne and other bubbly options, so get those bottles and half bottles chilled - and have your by-the-glass offers clearly displayed. Include a glass of bubbly with your
flavoured vodkas when planning and capture the seasonal feel with spiced rums, too. Check out takestockmagazine.com for category advice - there’s lots of it in recent features.
Christmas menus and - especially for times like Boxing day - offer that ever popular ‘pick-me-up’ Bucks Fizz!
A N D F O R T H O S E W H O FA N C Y A F E S T I V E C O C K TA I L . . .
Mon Petit Cherie non alcoholic
METHOD
Glass: Tall flute
1. First make the cherry syrup reduction by
INGREDIENTS
adding the jam and water to a small saucepan,
15ml lemon juice 125ml Eisberg Alcohol-Free Sparkling Rosé Wine Cherry syrup reduction - 1 tbsp Bon Maman cherry jam & 1 tbsp water Fresh cherries Skewer
stirring constantly to bring it to the boil. Allow
Christmas Mojito Glass: Havana Tin or Collins
INGREDIENTS 50ml Havana Club 25ml lime juice 10ml gingerbread syrup 1 bar spoon of Muscavado sugar 2 mint sprigs Soda water Redcurrants Ice takestockmagazine.com
METHOD 1. Put the sugar, lime, syrup, rum and mint into a glass, add a splash of soda and lightly press
2. Fill with ice, top with soda and stir. Garnish with redcurrants
20
to cool
2. Add the lemon juice, wine and syrup reduction to a glass mixer (keeping a small amount aside to garnish) and shake well
3. Strain into the glass and garnish with more syrup and soaked fresh cherries on a skewer