Take Stock Magazine - Christmas 2015

Page 41

TAKE STOCK

PATISSERIE

Too Hot to Handle Whether your customer is teetotal, the designated driver, pregnant or too young for the bar, having a sober Christmas needn’t be a chore.

Most customers want a hot beverage at the end of their meal,

By offering a range of exciting hot beverages your business

but why not make them enticing enough to lure them away from

will not only ‘sup up’ the profits, it’ll make the experience a

their lime and soda mid-meal?

memorable one for the customer - so they’re more likely to return.

The nation’s passion for coffee is far from faltering. Classed as the

Drink options

new wine, lattès and espressos are as popular as ever, and now some places are starting to embrace the single-origin bean.

Mull it over Tea is still an essential part of British life, but now the trend for

For adults who don’t want to miss out on the festive drink

speciality teas is on the rise. With hot drink consumption outside

alcohol-free mulled wine is an ideal booze-free alternative. It’s

the home growing, and the category worth £1.95 billion a year to

also a novelty drink for kids who want to feel grown up and it

retailers according to Kantar, Christmas is the ideal opportunity

will give granny a spicy kick without the alcohol, if she has had

to capture this market and explore the opportunities.

too many sherries! Can work with apple or cranberry juice - or both!

Hot to choc! Hot chocolate is fast becoming a firm favourite hot drink. Loved by kids and adults alike, it is the perfect winter beverage to give a festive facelift. From peanut butter, to a touch of spice or pure peppermint, your hot chocolate can be spruced up far more than by just adding a dollop of cream or few marshmallows.

Posh cuppa Although the need for a good old brew is still out there, according to research speciality tea is becoming more popular OOH - especially among the younger drinkers - so this is the time for operators to maximise their tea offering. The growth is thanks to a thirst that has developed for green, fruit & herbal

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