FEATURE
The Bulletin
red and green peppers, sweetcorn and onion coated with a nacho chilli crumb come in 20g sizes and packs of 50.
Paramount 21’s Aromatic Garden Burger
Daloon has also launched a 90g Vegetable Burger, a lightly seasoned mix of potato, carrot, peas and onion blended with white rice that comes in packs of 36. These new lines perfectly complement Daloon’s Simply Meat Free range which now includes a 57g Vegetable Burger, a Vegetable ¼lb Burger, a Vegetable Finger, a Spicy Bean ¼lb Burger, a Cheese & Jalapeno Crispbake, a Glamorgan Sausage, a Vegetable Sausage and a Vegetable Grill.
The third addition to the range is the Aromatic Garden Burger, inspired by a fusion of British and Indian cuisine. Broad beans, peas and spinach have been blended with subtle aromatic Indian spices to create a unique burger coated in a light breadcrumb flecked with oats and parsley. It can be deep fried in minutes and makes an excellent centre of plate dish with a ‘wow’ factor that caterers are looking for in 2014.
Geoff Burgess, managing director, Daloon, said: “We are absolutely delighted with our new range and the success of its launch in 2013. The vegetarian and meat reducer market continues to show significant growth in the UK and represents a key business opportunity for our customers. As the majority of Daloon’s top selling ethnic snacks are vegetarian, we have made full use of our expertise in developing our Simply Meat Free recipes”
Daloon is also responding to demand from its foodservice buyers for more meat-free options. Following the highly successful launch last year of its Simply Meat Free from Daloon range, the company has extended the range for 2014.
New additions to Daloon’s range include Patatas Bravas, Tex Mex Wedges and Vegetable Burgers. In packs of 50 x 15g portions, Patatas Bravas are delicious fritters of potato and tomato spiced with smoked paprika. Tex Mex Wedge with Nacho Chilli Crumb are tasty wedges of
Paramount 21’s vegetable burger range
Made from tasty, wholesome vegetables, these products are ideal for both vegetarians and meat reducers alike and have been developed to suit all tastes and appetites. According to Daloon, the vegetarian market grew within frozen foods by 17 per cent (Keynote Vegetarian Foods) in value between 2007 and 2011. It is predicted to grow at the rate of 10 per cent in value by 2016 (Keynote Vegetarian Foods 2012). Daloon believes this growth is being reinforced as eat out consumers - influenced by recent food issues hitting the headlines over the past year - are also reducing their meat consumption and seeking alternatives. Simply Meat Free from Daloon is a great menu option for main meals, snacks, side orders, accompaniments and buffet dishes, filling a niche in a wide variety of catering establishments. Quick and easy to prepare, they ovenbake or deep fry from frozen in minutes, allowing for fast service, convenient storage and minimum wastage. Available through leading supermarkets, regional multiples, wholesalers and cash and carrys, the range is sensibly sized for easy portion and cost control.
Daloon’s Simply Meat Free 26 THE BULLETIN I MAY/JUNE 2014