FORZA MISSONI "Mine is work that is fantastic when it is done with passion, because you have antennae for moods, for feelings that are in the air." - Rosita Missoni
WORDS JAI MCINTOSH PHOTOGRAPHY TOM O'DONOGHUE
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FORZA MISSONI "Mine is work that is fantastic when it is done with passion, because you have antennae for moods, for feelings that are in the air." - Rosita Missoni Founded by Ottavio and Rosita Missoni in 1953, Missoni began as a small knitwear shop in Gallarate, Italy, and since then has remained a deeply familial brand. Towards the end of the decade, Missoni first displayed their garments at a Milanese fashion show in 1958. Missoni and the iconic patterned designs began to engage the minds of the Italian fashion scene, with support from the seismic fashion writer and journalist Anna Piaggi and French stylist and future collaborator Emmanuelle Khanh.