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SELLING TACTICS

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MARKETING TACTICS

MARKETING TACTICS

When it comes to selling your home, there are various tactics that can be applied. We realize not every seller is the same, and there is no “one size fits all’’ when it comes to putting your house on the market. Each tactic will impact the time it takes to get your home on the market, the price that you may list, and the timeframe it may take to sell your home. The Enclave team will work with you to determine the best tactics and strategy based on your individual needs.

1. SELL ‘AS IS’

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PROS: Requires minimal time and resources to get your home on the market

CONS: Doesn’t change the rights of the buyer May not yield top dollar

2. PRE-INSPECTION

PROS: Know ahead of time what a buyer may find during their own home inspection, reducing stress of the unknown Gives you time to fix any concerns Freedom to choose the contractors/professionals, rather than the buyer dictacting what they want Can cut down on the amount of negotiations and save you money if you’re able to complete the repairs yourself Reduces the chance the buyer will ask to lower the sales price due to needed repairs

CONS: Could expose major issues that you weren’t aware of and now need to be disclosed in the sale May have to complete the work or reduce the price to compensate for repairs Can take longer to put your home on the market You have to spend money to have the pre-inspection done (on average, about $450)

3. COMPLETE MINOR REPAIRS

PROS: Our expert knowledge of the current market will help you prioritize fixes to determine which items will have the biggest impact on selling your home and where you should focus your time, energy and resources

CONS: Requires a small amount of work and planning from the seller prior to listing the home Some minor repairs may be required by your city’s building codes or buyer’s lender

REMODELING IMPACT

TOP JOY SCORE PROJECTS Kitchen Renovation: 10/10 Closet Renovation: 10/10 Full Interior Paint Job: 9.8/10

TOP RETURN-ON-INVESTMENT PROJECTS New Roofing: 107% New Hardwood Floors: 106% Refinished Hardwood Floors: 100%

SELLING TACTICS

4. COMPLETE MAJOR REPAIRS OR UPDATES

PROS: The Enclave Team will look at the entire picture in helping you decide if you should take on major repairs or updates Can have the biggest impact on your home’s selling potential

CONS: Requires thoughtful consideration of the current market for the return on investment, time, and resources it will take

5. HIRE A COMPANY TO FIX IT UP

PROS: Save time by having a professional do the work The contractor will take the liability for work completed, not you Can help yield a higher sales price

CONS: Can take longer to put your home on the market It may cost more than doing the work yourself

6. BIDS COLLECTED

PROS: Can eliminate the pressure you may feel during negotiation when time is limited You can be armed with the correct information in the negotiation process Buyer will not be able to inflate or exaggerate the numbers when negotiating the sales price

CONS: Takes time to collect the bids

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