MARKETING TACTICS

1. STAGE YOUR HOME

Staging means preparing your home to appeal to the largest number of buyers, increasing the chances of selling quickly and for a higher price. How we live in our homes is very personal and it’s the buyer that we need to appeal to while it’s on the market. Staging can also highlight your home’s best features, offer a new perspective to unique spaces, and proper staging can make rooms appear larger. Staging can help homes appear newer and move-in ready. Photographs of a staged home are more likely to attract interest online and in this day and age it’s not unusual for a buyer to purchase a home based solely on photos, having never visited the property in person.

2. VIRTUALLY STAGE YOUR HOME A home can be staged by taking digital photos and using photo-editing software to add furniture and other home decor. Virtual staging can be beneficial to both unfurnished and furnished homes by adding or changing the furnishings in a room to give it a new feel. As a seller, it is possible your home is vacant and virtual staging is a way to help potential buyers see your home with furniture, which at least 80% of buyers believe is very important when purchasing a home. Virtual staging can also be a more cost-effective option to show what a space would look like with furniture compared to renting and hiring a stager to bring in furniture.

3. PRE-INSPECTED A pre-inspection ensures a smoother, more efficient transaction. When issues are discovered during a pre-listing inspection, the seller may want to have them fixed ahead of putting the home on the market. Either choice will make the home sell faster because it will prevent the buyer and seller from becoming entangled in long negotiations after the buyer has an inspection. Not only does this help the seller and their agent more accurately price the home, but it can also save the seller money. During negotiations to determine who will cover the cost of repairs, buyers tend to significantly overestimate the costs leaving the seller to lose far more money than they would have by completing the repairs before listing the home.

4. HOME WARRANTY

A home warranty is a service contract that provides protection should a covered breakdown occur and typically is renewed annually. Purchasing a home warranty is a tactic that can help ease any worries or concerns a buyer may have about any defects in the home. Some home warranties will offer coverage to the seller while your home is on the market and then can be transferred to the buyer upon sale of the home.

MARKETING TACTICS

5. PET-FRIENDLY SCORE

Marketing your home to pet owners can attract a different breed of buyer (pun intended) and can be a unique selling tool. Almost any home can be marketed to pet owners. Pet ownership has soared over the past few years and nearly 3/4 of home buyers report having at least one pet in the home. According to the National Association of Realtors, 43% of homeowners are willing to move to find a better home for their pets. The Enclave team will market your home by showcasing features that many pet owners are looking for, and that most other agents are not featuring.

SCORE 1 TO 5 PAWS ON...

YARD • Room to play • Fence • Good mixture of shade and sun • Garage kennel with backyard access

FLOORING • Vinyl, tile, laminate, cork, bamboo • Scratch-resistant • Easy to clean

NEIGHBORHOOD • Near parks/dog parks • Trails, sidewalks for dogs • Pet-friendly HOA • Near pet services - vets, groomers, stores, doggy daycare, pet-friendly restaurants, etc. HOUSE FEATURES

• Space/windows for napping in the sun • Room to play inside • Space for washing a pet - bath, tub in laundry room, pet wash station (automatic 5 paws!) • Mudroom • Tile in door entries for muddy paws • Open floor plan • No stairs or pet friendly stairs • Catio (screened in porch for cats) • Pet door • Built-in pet beds or gates • Central vacuum cleaning system • Feeding station • Pet nook

MARKETING TACTICS

6. OPEN HOUSES Open houses are one piece of the larger puzzle when it comes to the overall strategy of promoting your listing. Open houses can be more relaxing for potential buyers because they aren’t required to schedule a showing and juggle scheduling with multiple parties. They can sometimes urge buyers who were on the fence about a house to go and check it out because it feels like a lower-pressure situation. It’s simple; the greater the foot traffic through your listing, the greater the opportunity for finding a buyer or having potential buyers schedule another showing.

7. SCHEDULING - CALENDLY Calendly takes the logistical nightmare out of aligning schedules for a showing. Sellers can create a schedule/timeframes that they are available for showings, and buyers book online with just a few clicks based on that availability. It’s a win-win for agents as well as potential buyers.

8. MATTERPORT Mattorport is a realistic, immersive way to experience a property online. A 3D virtual tour lets home buyers move through a property and see it from every angle, and a prospective buyer can do this walk-through tour from anywhere at any time. According to Matterport, 95% of people are more likekly to call about properties with 3D virtual tours, and it decreases time on the market by up to 31%.

9. COMING SOON We can list your home as “coming soon” on the MLS market for a limited time prior to when your home is ready for showings. By doing this, subscribers to the MLS will be notified that your home will be fully available for showing on a future date. We can’t show your home to buyers during this time, but it allows you to line up future showings, encourages competition for your listing, and doesn’t count in the Days on Market statistic. 10. ZILLOW

Zillow is the dominant hub for real estate traffic. With our Zillow Premier Agent Status, 3D Zillow Home® tour, and The Enclave Team’s overall presence on the site, your home will get maximum exposure. Did we mention that we are the #1 Zillow team in the state of Minnesota?