The Daily - 2008 Media Kit

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Ad Manager: Holly Hendricks Local and National Display Advertising hollyhendricks@thedaily.washington.edu Ph: (206) 543-2336 Fax: (206) 543-2345

Sales Team Manager: Andrea Roark

Classified Advertising, Campus and National Agency Display Advertising andrearoark@thedaily.washington.edu Ph: (206) 543-2335 Fax: (206) 543-2345

Creative Manager: Alex Jansen Advertising Design alexjansen@thedaily.washington.edu Ph: (206) 543-2336 Fax: (206) 543-2345

Editor in Chief: Sarah Jeglum editor@thedaily.washington.edu Ph: (206) 543-2700 Fax: (206) 543-2345

Awards!

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2008 Apple Award CMA Spring National Conference Best Overall Newspaper 2008 Mark of Ecellence Society of Journalists National Conference Breaking News Reporting 2008 Society of Professional Journalists Region X Best All-Around Daily Newspaper 2008 Society of Professional Journalists Region X First Place Breaking News Reporting 2008 CNBAM Spring National Conference Second Place Online Advertisement 2008 CNBAM Spring National Conference Third Place, Best Welcome Edition 2006 Apple Award CMA Spring National Conference Best Overall Newspaper Every weekday The Daily is exposed to 40,000+ students and 30,000+ faculty and staff.


Dear Prospective Advertiser, Thank you for interest in The Daily, the student voice for the University of Washington. With our unique position, The Daily is able to reach thousands of UW students, faculty, and alumni, as well as residents of the U-District, Wallingford, and Fremont area.

Introduction

Throughout the years, The Daily has produced 9 Pulitzer prize award winners, a National Book Award winner, and has won numerous awards including the Apple Award and the Newspaper Pacemaker Finalist Award. The Daily of the University of Washington has served as the student voice for the UW since 1891, reaching 40,000+ undergraduates, 30,000+ faculty, alumni, and thousands more every weekday. These readers turn to The Daily as an established source for local news, campus news and the latest goings-on in the greater Seattle area. Here at the Daily, our advertising staff is committed to providing excellent customer service to meet all your advertising needs. We believe in offering advertising options for every type of business, whether big or small, new or old. Every prospective advertiser is a valuable asset to us, and we are here to work as your personal marketing consultant to help you reach your target audience as effectively as possible. On behalf of our entire Advertising Department, I thank you for your time and consideration of our newspaper. We look forward to working with you throughout the next school year!

Table of Contents

Sincerely,

Calendar

Holly Hendricks Advertising Manager The Daily University of Washington

Special Issues 4

ADVERTISING POLICIES Deadlines

•Space reservations must be received by 10AM three business days before publication. •Reservations can be made by phone, email, or fax. •For Special Editions space reservations must be received by 10AM one full week before publication. •For Intermission, space reservations must be received by 10AM the Friday prior to publication. •For online ads, space reservations bust be received by 10AM one business day before run date.

Cancellation Policy:

•Client will be charged in full for all space reserved unless scheduled ads are cancelled on time either by phone or email. •For ads running in The Daily, the cancellation deadline is 3 business days in advance at 10AM. •For Intermission, the cancellation deadline is the Friday prior at 10AM. •For Special Editions, the cancellation deadline is one week in advance at 10AM.

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Display Rates 6 Other Advertising 8 options

Payment Policies

Artwork Info. 9

Artwork Policy

Ad Sizing

10

Strategies

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•All campus ads must be submitted with the name of the responsible party and budget number. •All new customers must prepay for the first 10 ads until they can establish a credit account and become a billable customer. •Payment options include check, cash, and credit. Checks should be payable to The Daily. We accept both Visa and MasterCard. •All artwork must be received by 10AM three business days before publication. Artwork not received by 10AM will not run as scheduled, but will be billed in full for ad space reserved. •For ad creates, all information needs to be submitted seven days prior to publication to ensure time for adjustments and an ad proof. •For ad changes, all information needs to be submitted five days prior to publication to ensure time for ad proofs. •Artwork must be the correct size, color, and format. We accept artwork in PDF, EPS, TIFF, and JPEG formats. Artwork NOT in the correct size, color, or format will be returned noting what changes must be made. •Artwork should be submitted by email or be available on disc. Please submit artwork to ads@thedaily. washington.edu or to your specific advertising representative.

Publishing Policies

•All advertising is subject to acceptance by The Daily, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily will not knowingly publish ads which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry, or physical disability. •Online advertising is subject to the same policies above. All banner ads are placed in rotating slots throughout The Daily’s website, so consistent appearance is not guaranteed. Impressions and click- through rates are available upon request.

The Daily is distributed on campus, within the U-District, Wallingford, and Fremont.

Quick Guide 12

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Calendar

Special Editions Fall Quarter

Deadline

Welcome Edition- 8/29 Game Daily- 9/6 Game Daily- 9/13 Orientation- 9/22 Back to School- 9/24 Game Daily- 9/26 Dining Guide- 10/8 Game Daily- 10/17 Game Daily- 10/24 Halloween- 10/27 Game Daily- 11/7 Game Daily- 11/14 Game Daily- 11/21 HoliDaily- 12/8

STOP

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Dress to impress

pg. 12 Taxes Due!

Handling (and avoiding) rejection

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sex

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3 4

pg. 10

edition

pg. 18

W Co in lle Lott ct e $1 ry! 00

$5,000 0 $1,00

Happy Hour Pay $10

STOP

PAY DAY

The

The

Guide Guide

Post-coital comfort: Your guide to cuddling

Somewhere in between: New wave of HIV: the fact and fiction of Are we letting down our bisexuality guard?

pg 8

pg 5

All spending in billions

$232

$263

$245

$209

$201

2002

2003

2005

2006

2007

xplorer Study

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*-0) 4,3837 ` 8,) (%-0=

Back to School: 1/5 Career Guide: 1/26 Sex Edition: 2/6 Valentines: 2/13 Spring Break: 2/25 March Madness: 3/16

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October S M T W T 1 8 15 22 29

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April S M T W T

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© 2007 Alloy Media + Marketing. Confidential and proprietary. All rights reserved.

2007 Alloy College Explorer Study

O F THE UNIVERSITY OF WASHINGTON

College Holidays for the spirited student

Traditional Holidays that make you think of home

Socially Responsible Holidays that leave you feeling green

Do It Yourself Holidays that show your creative side

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Deadline: Deadline: Deadline: Deadline: Deadline: Deadline:

1/29 1/20 1/30 2/6 2/18 3/9

Publication

For more information call: 1.877.360.9688 email: CollegeExplorer@AlloyMarketing.com

e entire universe of 17.6 million college students, and 13.3 million 18 – 30 year old college students All Respondents (n=1,592)

%440) '94 Holi

pg 14

September S M T W T F

All College Students Spending Projections

8/1/08 8/29 9/5 9/15 9/17 9/19 10/1 10/10 10/17 10/20 10/31 11/7 11/14 12/1

Winter Quarter Deadline

Guide DA Y

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How to get a job at Seattle’s top companies

PA Y

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COLLEGE CAREER CHOICE

ent Spending Tracks Market Growth Spending a Projected $263 Billion A Year 31% Increase Since 2002

XL ERRMZIVWEV] KEQI

The

Apartment Rent Due Pay $600

In 2007, college students were projected to spend approximately $263 billion a year, which was a 31% increase since 2002.

Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline: Deadline:

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The Daily’s website is home to exciting features such as The Daily HuskyCast, blogs, and exclusive news content.


2008-2009 Spring Quarter Deadline

A how to guide

The KEY to success

Monday, April 14, 2008

Back to School: 3/30 Greek Edition: 4/13 Summer Style: 4/29 Housing Guide: 5/13 Graduation: 6/5 Salute to Grads: 6/8

APARTMENT RENT MONEY OFFER DEED

DEBT ROOMMATE

Special Issues

LEASE

RAVENNA DOWN PAYMENT LIABILITIES NEGOTIATE WATER HEATING MORTGAGE

HOUSING GUIDE ASSESTS UNIVERSITY DISTRICT FIXED RATE CONTRACT DEPOSIT CAPITOL HILL LOAN UNITS TAX LAKE CITY WALLINGFORD TOWNHOUSE

SECURITY LIGHTING CREDIT PAYMENTS WEDGEWOOD BUDGET SPLIT LEVEL LANDLORD CONDO BILLS PARKING BACKYARD ZONING BALCONY INSPECTION INCOME OPEN HOUSE EXPENSES AFFORDABLE HOUSEMATES BUYING THE AVE UTILITIES DORMS

Deadline: Deadline: Deadline: Deadline: Deadline: Deadline:

Section

3/23 4/6 4/22 5/6 5/29 6/1

The Daily is currently delivered to 270 locations!

A B C

Whether you’re flying thousands of miles to the UW this fall or simply moving from the Eastside, chances are adventure awaits you in Seattle. Seattle’s neighborhoods

game daily

bustle with an eclectic variety of shops, restaurants and

Fall Quarter (2009) Welcome Edition- 8/31 Orientation- 9/21 Back to School- 9/23

entertainment easily within reach of the U-District. During

Deadline

your four-, five- or six-year stay at the University, remember to take a break from studying once in a while to discover what kind of distractions are just a bus ride away.

Friday, October 26, 2007

Washington vs. Arizona game preview

Team rosters pg 4 & 5

pg 3

The history of Homecoming pg 2

On Campus has 109 drops, including 20 new boxes this year.

Deadline: 8/3/08 Deadline: 9/14 Deadline: 9/16

TREVOR KLEIN | THE DAILY

Calendar December S M T W T F 1 7 8 14 15 21 22 28 29

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June S M T W T 7 14 21 28

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August S M T W T 2 9 16 23 30

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Off campus, has 161 drops including greek houses, with plans to increase by 100+ new locations this year.

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The Daily’s Web site, theuwdaily.com, recieves 10,000-12,000 hits per day!

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Display Rates

Local Display Rates Open Rates:

Local Non-Profit Rate3:

$20/column inch for billable clients1 $18/column inch for pre-paid clients2

$10 per column inch

Color Rates: Billable clients are those clients who have already pre-paid 10 advertisements with The Daily and/or submit a satisfactory credit report. 1

Pre-paid clients are those clients who are pre-paying for their advertising, whether that be because The Daily has not extended credit to a client, or they elect to pre-pay for their advertising.

2

Local Non-Profit clients must be able to provide a non-profit number in order to recieve a non-profit rate and must have their billing address within a 300 mile radius of the UW. 3

Monday : Health & Beauty Tuesday : Clubs and bars Wednesday : Business Thursday : Faith Friday : Restaurants By contract only Artwork MUST remain the same throughout contract 10-run minimum

spot color full color

Contract Rates

$100 $200

Placement: 20% the total cost of the ad

(per column inch)

50”

$13

100”

$12.50

150”

$12

200”

$11.50

300”

$11

400”

$10.50

500”

$10

The UW Daily is here to help make it easier for you to reach the student, faculty, and alumni audience effectively and costefficiently! We have contracts based on ad space purchased, and even our smallest contract will save you $300! So contact the Daily’s advertising department today and promote your business in the only publication distributed campus-wide and watch your business grow!

Directory Rates 2x2 ad 1x2 ad $12/week

$20/week

Must be prepaid

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60% of UW students hold full or part-time jobs.

Directory ads are a great way for local businesses to start off advertising with The Daily. Directories are limited to either 1x2 or 2x2 ads, (shown left) the larger of which is roughly the size of a business card. Often readers will look through the directories for information about local businesses as well as any coupons or specials going on.


Campus Display Rates Campus Rate

$10/column inch

Student Rate

$5/column inch Campus departments must provide a budget number when reserving ad space.

Color Rates: spot color full color

Students recieve the lowest possible rate as The Daily strives to remain “The student voice since 1891.�

$100 $200

Students must prepay for their advertisements.

National Display Rates Open Rate

$20/column inch

Color Rates:

Pre-paid Rate

$18/column inch

spot color full color

Display Rates

ARE YOU LOCAL? To earn reduced local contract or local nonprofit rates, you must answer one question!

Is your billing address within a 300-mile radius of the University of Washington?

$200 $300

Pre-printed Inserts Inserts may be published in increments of 1,000 with a minimum of 10,000 and a maximum run of 20,000. The maximum size is 8.5 x 11 inches, once inserts are folded to tabloid.

Campus Rates 1-4 pages

$50 per thousand

5-8 pages

$60 per thousand

9-12 pages

$70 per thousand

Local and National Rates

The minimum size is 7.5 x 10.25 inches, once folded to tabloid.

1-4 pages

$75 per thousand

5-8 pages

$90 per thousand

The Daily will charge an additional $10 per 1,000 for inserts of odd size or shape.

9-12 pages

$105 per thousand

21-32 pages

$120 per thousand

48% of student readers are seniors or graduate students and are over the age of 21

Please send a sample of the insert to the publisher for approval at publisher@thedaily.washington.edu. Inserts must be to the printer one week before the insertion date: Pacific Publishing Company 636 South Alaska Street Seattle, WA 98108 Please clearly mark shipment for insertion in The Daily, along with date of insertion.

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Rates

Online Rates 728px. x 90px.

Rates

Home Page 300px. x 250px.

Home Page

The Daily’s Web site offers digital access to the day’s stories, classifieds, and much more. The Web site is the home of The Daily HuskyCast, videos brought to you by The Daily, as well as a blog, interactive polls, and other resources making it a high interest Web site for student, staff, alumni, and parents.

Top Banner

$250/week

Medium Rectangle

$300/week

180px. x 150px.

Small Rectangle (2 spots) $100/week

180px. x 150px.

728px. x 90px.

Inside Page Top Banner

$200/week

Vertical Banner

$100/week

Small Rectangle

$75/week

Inside Page 180px. x 150px.

The Web site recieves approximately 10,000 hits per day.

Fun & Games

Today’s Birthday (03-03-08) Your associates put you in touch with the right people this year. You have an amazing network of resources to draw upon. Don’t even try to do everything by yourself. To get the advantage, check the day’s rating: 10 is the easiest day, 0 the most challenging. sudoku_087A Aries Created by Peter Ritmeester/Presented by Will Shortz (March 21-April 19) _ Today is a 5 _ Information 1 8 5 you provide helps a great deal, so concentrate and provide correct answers. what you 6 3 Doing 7 promised, 2 however, is4even more important. Taurus 8 4 5 7 (April 20-May 20) _ Today is a 9 _ Something 1 7 you recently learned from a friend helps you get 3 4 ahead. You 1 have 2 a coach who can much further 9 3 teach you about a new technology. 7 Gemini 9 7 3

1col x 10in.

ADVERTISEMENT

(1.952in. x 10in.)

Fun & Games

Today’s Horoscope By Linda C. Black Tribune Media Services

sudoku_087A

8 4 7 9 1 3 5 6 2

3 5 2 8 6 4 7 1 9

5 6 1 3 7 8 2 9 4

9 8 3 4 2 6 1 5 7

7 2 4 5 9 1 6 8 3

6 3 8 1 4 2 9 7 5

2 7 9 6 8 5 3 4 1

4 1 5 7 3 9 8 2 6

Created by Peter Ritmeester/Presented by Will Shortz

1 8

The most read section of the paper now has advertising! This unique opportunity is an excellent way to connect with readers.

Do it for them. (May 21-June 21) _ Today is a 6 _ Having plenty Scorpio leads to a solid sense of confidence. Your status is (Oct. 23-Nov. 21) _ Today is a 7 _ Resolving a going up, partly because of your attitude. Feeling domestic matter once and for all takes a load off like a winner shows. your mind. Stop worrying about it; get it fixed. Cancer Then, on to other things. (June 22-July 22) _ Today is an 8 _ Let someone Sagitwith experience coach you in a new endeavor. You tarius (Nov. 22-Dec. 21) _ Today is a 5 _ Make don’t earn extra points by doing things the hard way. Make it easy on yourself. sure you’ve done the homework before you mo Leo had given up on finding a solution (July 23-Aug. 22) _ Today is a 5 _ Your attitude should be pretty good, although you may be tired. to the problem are activated. Share Others offer encouragement. They believe you can your unique perspective. do it. Trust them, and go on. Virgo ___ (Aug. 23-Sept. 22) _ Today is a 9 _ You’re excep (c) tionally lucky now, especially in familiar games. Familiar people are favored, too, especially the 2008, Tribune Media Services Inc. fun-loving kind. They’ll help you with your work. Libra Distributed by McClatchy-Tribune (Sept. 23-Oct. 22) The _ Today a 7 _Times It maySyndication be hard NewisYork Sales Corporation Street, New York, N.Y. 10014 Services. to pull yourself out of 609 yourGreenwich snuggly nest. Motivate Information Call: 1-800-972-3550 yourself by thinking aboutFor the Information people you love.

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sounding papal name

5 Word on a

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3 7 4 4 5

1 7 3 4

Edited by Will Shortz

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headstone Gulped bar drinks Waffle brand “East of Eden” director Kazan Kind of typing They have a chilling effect Exterior Skating great Yamaguchi Doubting Thomas, for one Top guns Ancient Not imaginary Gun “___ directed” Unswerving

ANSWER

1 2 9 3 7 7 3

64 “Keep your ___ the ball” 65 Surefooted goat 66 In the thick of 67 ___ of time follow the starts 68 Runtish of 17- and 69 “___ Lisa” 61-Across and 10- and 30-Down DOWN 41 “One Tree Hill” 1 Pickled peppers target viewer measure 42 Jack-tar 2 Famed lab 43 X ___ xylophone assistant 44 Gave up 3 Wrinkled fruit 45 Cut (off) 4 Landscapers’ supplies 47 Port of Japan 5 “No nasty 49 Scam comments!” 52 Rod and reel, 6 Commercial e.g. suffix with Rock 53 Harvesting team 7 Abbr. on a 55 Subdued headstone 60 Departmental 8 G-suit acronym opening? 9 Laughingstock 61 1983 Burt 10 Congressional Lancaster film Record info 11 ___ lunch TO PREVIOUS PUZZLE 12 Kind of count in C A N D O E T N A a blood test S H I E R T H E N 13 Bit, as of C I E N C E T A R T evidence L M O O G A T O Z 18 General’s A B O O P S display N A T I O N A L G O D A R C S T A R R Y 22 Whittles (down) L A I R S C O A L 24 Singer James and others S I N I T E S T A T I N G C O D S E N 25 “The Twilight Zone” host A N W E S A L E E L I M I T 27 Recipe B O D C O L L E G E measures I D I O M A M O S 28 Hazmat T E E N S S O R T regulator

ACROSS

1 Appropriate-

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H I F I A R A N H O D S A N S E T T S P W O R M A R I A N E C K G R E E G M A H O Y L O U D T O G A O K E Y

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35 Popular brand

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39 Excellent,

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of lingerie slangily

40 Word that can

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No. 0927 5

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12

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35

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PRICE 1x10:

1 Week (5 days)

$120/ day

$600

$12

2 Weeks (10 days)

$115/ day

$575

$11.50

3 Weeks (15 days)

$110/ day

$550

$11

4 Weeks (20 days)

$105/ day

$525

$10.50

5 Weeks (25 days)

$100/ day

$500

$10

6 Weeks (30 days)

$95/ day

$475

$9.50

7 Weeks (35 days)

$90/ day

$450

$9

Full Quarter (50 days)

$80/ day

$400

$8

PER WEEK:

PER INCH:

69

Puzzle by Elizabeth C. Gorski

29 “Hud” Oscar

winner

30 Rancher’s

equipment

34 Ones touching

elbows

36 Spartan queen 37 Techie,

stereotypically

38 Me, myself ___

40 Escapade 44 Song often

51 Ingested

46

57 ___ sabe

48 49 50

sung outdoors Where the buoys are? Astronomical study Alternative to onion rings Actress Lotte

54 Skirt feature 56 “Pow!” 58 Land o’ blarney 59 “Star Wars” sage 62 Part of a

geisha’s attire

63 100 yrs.

For answers, call 1-900-285-5656, $1.20 a minute; or, with a credit card, 1-800-814-5554. Annual subscriptions are available for the best of Sunday crosswords from the last 50 years: 1-888-7-ACROSS. Online subscriptions: Today's puzzle and more than 2,000 past puzzles, nytimes.com/crosswords ($34.95 a year). Share tips: nytimes.com/puzzleforum. Crosswords for young solvers: nytimes.com/learning/xwords.

5 9 7 6 2 4 ADVERTISEMENT

6 8 2 3 7 1 2in. 1 3 4 8 9 5 3 4 5 1 6 7 7 2 9 4 8 3 8 6 1 2 5 9 2 1 6 9 3 8 9 5 8 7 4 2 4 7 3 5 1 6

8

Weeks Running

44

46

Solution sudoku_087A

1 8 3 9 4 5 5col x 6 7 2 2 9 8 5 1 6 7 3 4 4 5 7 3 6 1 8 2 9

Available in both a horizontal (5col. x 2in) and a vertical (1col. x 10in.) format.

19 21

23

49

9 16

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27

8

15

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Distributed by The New York Times syndicate

(c) PZZL.com

The Fun & Games page contains Sudoku, the New York Times crossword, horoscopes, and comics, and is a perfect location for advertisers looking to run on a daily basis.

Spots are limited and sold in per-week terms. This special opportunity not only offers cheaper rates than a regular contract, but also allows more visibility because of its amazing location.

For Release Wednesday, November 8, 2006

Solution sudoku_087A

1 9 6 2 5 7 4 3 8

160px. x 600px.

(10.264in. x 2in.)

087A

US college enrollment is at an all-time high of 17 million students.


Classfieds Rates Child Care 530

500

PERSONAL SERVICES Hair and Beauty 510 HI, I AM going through advanced training at Salon 7 in Seattle. I am looking for cut and color models every week from now through November. Contact me at: jennifer_sunny@live.com - Frankie

AFTER SCHOOL CHILD care needed for 2 kids (7 and 9) in Wallingford/Fremont. Hours: approximately 3-6 pm beginning in September. Reliable transportation required. (206)769-6322/ tdj475@hotmail.com. AFTER SCHOOL NANNY needed for 2 year old. Capitol Hill family seeking responsible help 3:30- 6:30pm, Monday- Friday beginning 8/27. Transportation important. fishtacos1@gmail.com.

Per Word Child Care 530

AFTER PRESCHOOL CHILDCARE NEEDED Beginning 9/2, we need our 4 year old picked up from school at 3:00 with supervision until 5-6, Monday-Friday. Will need own reliable car, we provide a car seat. Preschool and home are in Fremont/Phinney/Ballard area. Need someone who is willing to take our fun adventurous daughter to the zoo, (we provide membership) the park, etc. when weather permits. Our home is available for indoor activities as well. Must be energetic, can reinforce learning trends and creativity from preschool and can commit to the school year. Please email laurie@northforty.org if interested. AFTER SCHOOL CHILD care provider for The Evergreen School in Shoreline. Begins September 2. Working with schoolage and/ or middle school children Monday- Friday, 1:30 or 2:30pm (Start time may be flexible) until 6pm. $9.75- $11/ hour. DOE. Partial health benefits possible. Please contact Danielle Larway, sending letter of interest and resume to: dlarway@evergreenschool.org. Questions, call (206)957-1533.

ENERGETIC BABYSITTER FOR 4 boys (ages 5-11) Tuesday - Friday 3:00 - 5:30/6:00. Start September. Take to activities, get homeword started, have fun. Minivan provided. Lake City area. Send resume or statement of interest to kharmon@u.washington.edu.

EXPERIENCED PART-TIME nanny sought to care for two boys in the Madrona neighborhood (8 month old and 2 year old) for 8 hours/day two days/week (during work-week). Must genuinely enjoy children of this age, have solid experience, and be reliable. Please email with references: vicky@dobrin-han.com.

PART-TIME NANNY needed for two children, ages 7 and 9. Hours are Monday-Friday from 3:30 to 6:00 starting September 3. Must have own car. Duties include picking kids up from school bus, starting homework, preparing snack, etc. Please email cover letter and relevant experience to tanaandandrew@comcast.net. $12-$15 per hour DOE.

Extras

Rooms 810 FURNISHED BEDROOM (12 x 15) in large Cedar Park view home. Busy mom and vivacious teen give you tons of privacy! Share bath, kitchen, laundry, piano, dance floor. Utilities included. Female student, nonsmoking. Available August 20. Hardwood floors. Near bus. Price negotiable. (206)368-9608.

Ways to place a Classifieds ad:

AFTER-SCHOOL COMPANION. For bright 14-year-old son of UW faculty. School pickup, homework help, fun. 3 afternoons a week, roughly 2:15-6:30pm, and 2 weekend evenings a month, but flexible. Start September 2. Car, excellent driving record, and references required. No smoking. $13.75 per hour. Near UW. (206)760-2986 or jh1955@msn.com.

MATH, PHYSICS, PROGRAMMING, Digital Design. Steve: http://eagsalazar.googlepages.com/home

700

BUY - SELL - TRADE Garage/ Yard Sale 720 VINTAGE ESTATE SALE. Saturday 105pm/Sunday, 1-4pm, 6635 57th NE. NO EARLIES! Too much to list. Sizes 10-14; shoes: 8/8.5.

Computers/ Computer Supplies 780

Bold

$1/word per day

FUN, LOVING, RELIABLE and patient person needed to care for 2 and 10 year old Mondays and Fridays from 4pm-6ish starting in September. Some weekend availability a plus! References and background check required. Must have own car. Please call Dannie at: (206)363-3091.

Centered text Reverse type

INTERVIEWING NOW MERCER Island Nanny: Start 9/7. 2 great kids, 8 and 10. After school hours, Monday- Friday, approximately 3-6:30 pm. 15-25 hours/ week. Good driver, have car, insurance, references, love kids, upbeat, and organized. Light housework and errands. Salary DOE, range $10-15 per hour. Additional hours available nights/weekend. Chris (206)769-3663 Resume: chriskanemi@hotmail.com

Logo

LOOKING FOR A good natured and fun after school nanny for 2 children, age 11 and 14. Very close to UW. Your own car and good driving record required. Good English speaking skills mandatory. Help with homework, play with kids, prefer person with energy who likes to play outside. Hours: approximately 2:30-6, Monday-Friday. $12-$15 per hour. DOE. E-mail: martibee@u.washington.edu. LOOKING FOR A nanny. We have a newborn who is 8 weeks old and needs a nanny to watch him a couple of days a week from 8-3pm on some days and on others days 2:30-6pm. Hours per week is between 10-20 hours; pay will depend on experience ($9-12/hour). Must have experience with infants and references. We live in the Broadview/Bitter Lake area. Must have own transportation to and from our house. Call (206)517-8140/ valandclara@mac.com.

$1, 2, 3, 4 bedroom apartments for Fall. Available early September. Close to campus. Secured parking, laundry on-site. Lowest price guarantee! rentals@cohorealestate.com; (206)633-0424, extension 201.

PART-TIME NANNY needed in BOTHELL, 4- 5 weekdays per week, for 2 children (5.5 and 4 years old), in early morning (5:00- 8:30am) for prep for school, walk to bus stop (older child) and transport to daycare (4 year old). Start mid- September through early June 2009. Must be nonsmoking, have own car, experience, and references please. Please call Stephanie at (206)321-0249 or e-mail: whaledoc@verizon.net

$1/day

$3/day $5/day

PART-TIME NANNY needed in BOTHELL, 4- 5 weekdays per week, for 2 children (5.5 and 4 years old), in early morning (5:00-8:30am) for prep for school, walk to bus stop (older child) and transport to daycare (4 year old). Start mid-September through early June 2009. Must be nonsmoking, have own car, experience, and references please. Please call Stephanie at (206)321-0249 or e-mail: whaledoc@verizon.net. PART-TIME NANNY wanted in Bellevue. Care for 4 month old girl in home 12 hours/week. Monday 8-12; Wednesday 124; Friday 8-12. $10-$12/hour. Must provide references and have own transportation. E-mail: keb292@hotmail.com.

A COMMUTE- FREE studio! 1/2 block to UW. Clean studio rooms with private bath, refrigerator. (206)524-5544, 4629 21st Ave NE. www.huskycourt.com.

Charming 8 plus bedrooms home, 2 bath, newly refinished hardwood floor, newly painted interior, new kitchen. $3900. First, last and $1500 deposit. (206)227-7981 or (206)632-9009 Furnished apartments, within walking distance to Campus, Good size Studio, $675 includes Heating bill. First, last and $200. Extra large 1 bedroom. $775 includes Water/Sewer/Garbage. First, last $300 deposit

and

Spacious 2 bedrooms. $1350 includes Water/Sewer/Garbage. First, last $450 deposit

and

One Year Lease.

$400- 450. UTILITIES included. Two blocks to UW. (206)683-3783 Sue, (206)551-7472 Peir.

1 BEDROOM/1 BATH condo, in-unit washer/dryer, secure parking, on BurkeGilman, 5 minute bike ride to IMA, U-Village shopping, excellent for quiet, studious person. $1200, unit 407 Blakeley Place Condominium, (206)729-3540. 2 BEDROOM, 1 1/2 baths in 4-plex, with new large capacity washer and dryer, $1395. Wedgwood, Maple Leaf, Hawthorne Hills area. Great neighborhood, conveniences nearby, Starbucks across the street. When current tenant vacates, new carpet, vinyl, paint. Covered parking space included, water/sewer/garbage $35/person/month. 7061 35th Ave NE, 98115. (206)525-7300. 2 BEDROOM, 2 bath, $1495. First floor with semi-private yard (available approximately 9/15). Quiet, 10 minutes from UDistrict, 1/2 block from bus, near U-Village and Children’s Hospital. 4054 NE 55th St. (206)525-7300.

Want to stand out? Ask our Sales Team for more information Room and about Board 820 Classifieds Display advertising options!

Free!

$1/day

NEAR UW $450 and above. All utilities included. Private, locked rooms. Furnished and unfurnished. (206)300-6906.

UNIVERSITY WALK TO campus, spacious 3 bedrooms, 1 bath, newly painted interior. $1375/month. First, last and $500 deposit. (206)227-7981, (206)632-9009

First three words bold and capitalized Border

Unfurnished Apartments 845 ! FALL PRE-LEASING NOW ! We invite you to tour our 1- 2 bedroom units with balconies, full bath, kitchen, secure entry and parking, on-site laundry and management. Priced $815- 1,205. Parking is now available! Priced $35- 75. Ask about out special discounts! E-mail us at: 4262@cohorealestate.com.

Ph: (206) 543-2335 Fax: (206) 543-2345 25¢/day 600 E-mail: classifieds@thedaily.washington.edu INSTRUCTION/SCHOOLS 144 Communications Bldg. $5/day Tutoring In-person: 630 Online: theuwdaily.com/classifieds

AFTER SCHOOL NANNY/DRIVER. Fun and busy Clyde Hill family with three children: 11, 13, 15 years. Monday/Wednesday afternoons, approx 2-6pm. Start in September. Cool car provided, EXCELLENT COMPENSATION. Contact: lhaeger@seanet.com.

Minimum

Housekeeping 540 WE ARE LOOKING for a part-time housekeeper/ nanny in North Ballard. 3 year old boy and 1year old girl. $17/ hour. Tuesday and Thursday mornings from 8am- 12:30pm. Monday/ Wednesday/ Friday afternoons 12:30pm- 5:30pm. Flexible days as long as fixed schedule. Approximately 20- 25 hours/ week. Is plus if you are fluent in 2nd language. High energy, multitasking job. Household management and nanny experience required. E-mail your qualifications to: ballard.mama@hotmail.com. More details available.

(206)227-7981 or (206)632-9009 Shalinahomes@yahoo.com

FREE ROOM/ BOARD in exchange for light housework. Spacious Mother- in- law apartment, furnished. Great location. West Seattle, bus- line. (206)323-1972, (206)790-5000, khudesman@yahoo.com.

2 BEDROOM, 2 blocks from campus. Washer, dryer, bamboo floors. $1200/ month. (206)794-4779, universityrandy@comcast.net.

3 BEDROOMS, 2 bath, remodeled upstair duplex, dishwasher, hardwood floor, gas, parking, busline, UW Night Ride. $1380. Available September. (425)281-1268 ALL YOU NEED in a studio. 1/2 block to campus, private bathroom, high speed Internet access. 4548 20th Ave. NE, (206)524-5544. www.huskyplace.com.

Furnished Housesconsecutive 830 *Ads that run in four issues earn a fifth issue FREE!

NO CREDIT CHECK Computer Purchase. Low Payments and Interest Rates. ezfinanceelectronics.com 1-877-236-0935.

800

FULLY FURNISHED 6 bedroom house. Very clean. 10 minute walk from campus. Washer, dryer, dishwasher. Ideal for responsible students. $3000/ month. Available September 1, 2008. Call Barry: (206)275-3920.

BEAUTIFULLY RESTORED STUDIO. Southwest corner apartment, top floor. Hardwood floors, walk in closet, washer/ dryer. Lots of windows, quick walk to campus. Pleasant kitchen with abundant storage, full tiled bath with shower and a deep tub. Old world charm. $700. Nonsmoking. Parking available. (206)282-4027.

*All Classifieds ads are 835 published on our Furnished Apartments HOUSING RENTALS Web site at no extra cost. FREE ROOM/ BOARD in exchange for light housework. Spacious Mother- in- law apartment, furnished. Great location. West Seattle, bus- line. (206)323-1972, (206)790-5000, khudesman@yahoo.com.

8 well-maintained buildings In the �of the U-District Friendly, helpful managers

NICE FURNISHED ROOM 2 blocks west of Starbucks on the Ave. Walk to UW campus and shops. $450 includes all utilities. Shared bathroom and kitchen. Spacious, light, furnished living room. Laundry on premises. 4142 12th Ave NE. (206)313-8881, www.sunsproperties.com.

JUST COMPLETELY REMODELED luxury 2 bedroom, 1 bathroom apartment in a duplex few blocks from UW. $1,500/ month. (206)595-8862. LAKE CITY: PROMENADE at The Park Apartments. Gorgeous newer building, studio, 1 bedroom, 2 bedroom territorial views, washer/ dryer, microwave, easy to UW. (206)368-6882. www.westlakeassociates.com

VISIT OUR WEBSITE leeandassociatesmanagement.com Vacancies listed & how to rent a great apartment!

We go the extra mile for you!

WATERFRONT LIVING ON Portage Bay! 15 minute walk to UW! Beautifully furnished 2 bed/ 1 bath. Dishwasher, washer/ dryer, parking. Nice deck! Charming, quiet. Pictures at www.waterviewrentals.shutterfly.com $1850/ month. Call Tara: (310)270-6269. Thanks!

Unfurnished Houses 840

NEW MINI STUDIOS 2 blocks west of Starbucks on the Ave. Walk to UW campus and shops. Private bathroom, shared kitchen. 1100 NE 47th St. $575- $675. (206)313-8881, www.sunsproperties.com.

ad designed for you business our Creative

Rooms 810

! AFFORDABLE ROOMS! Boarding House near SU. Single rooms, shared bathrooms and kitchens. Laundry on-site. E-mail Sam at samm@cohorealestate.com. (206)633-0424x201.

NICE 2 BEDROOMS, 2-story townhouse design. $1095. Skyline windows, deck, dishwasher, washer/dryer. Busline to UW. 5 minutes to Green Lake.

staff will be happy to work with you to 4- 5 BEDROOMS, Bryant, Ravenna, UVillage area, $2350/ month, 2 bathrooms, garage, fireplace, all appliances including washer and dryer, near bus line, bike trail, groceries. Lease September 1st. (206)729-2423.

10337 Midvale Ave. North Call Mary: (206)526-9966, (206)779-6157.

Corner of 18th build Ave & NE 50th If an ad is created in one of the following anything from a business directory ad

UPGRADE FOR LESS! Great Rooms, Great House. 2 Blocks From UW.

programs please verify that the FONTS and

www.soundmountainproperties.blogspot.com

or converted to paths:

NANNY AVAILABLE FOR Fall afterschool care. 24 year old UW graduate with 5 plus years experience. CPR certified, email for full resume: montgal@u.washington.edu.

PART TIME SITTER beginning September 4th. Need sitter to take and pickup kids (ages 6 and 8) from school Monday/Tuesday/Thursday. Hours: 7:30am9am and 3pm-5:30pm throughout the school year. Car required. Very responsible. Some light housework/errands. $15 per hour. Please e-mail resume/references to: romanos2407@msn.com.

InDesign

Illustrator

Photoshop

PART-TIME ENRICHMENT TEACHERS in Seattle. Non-profit child care agency has part-time openings: 7- 9am or 2:456pm, Monday through Friday with partial benefits.$10- $15 per hour DOE. Experience with children 5- 12 years old. Please send cover letter and resume to: richard@communitydayschool.org, or fax to: (206)726-1318

FAMILY OR STUDENT group’s updated Queen Anne home. Upper level: open floor plan, 2 bedrooms, bath with washer dryer, kitchen, living room with gas fireplace, dining room. Deck and porch for entertaining. Fenced for pets. Lower level: private entrance, second complete living area, fireplace, laundry, bath, and kitchen. Garage, shop. 5 minute walk to public transit (13, 17, 31) for Downtown in 20 minutes and UW in 25. (206)216-5800.

have artwork created must be submitted

SPACIOUS 1 BEDROOM apartments. Close to transit, easy access to freeway. Walk- in closets, large balconies, tanning, hot tub, fitness center. Willows Court Apartments: (206)361-0051.

at least one week prior to the deadline 2 BLOCKS FROM University; clean, quiet, rooms, all utilities included except water. Free cable/wireless Internet and phone/cable TV. Students welcome. 11th and 42nd Ave NE. $400-$500 (206)484-7866.

GREEN LAKE. 10 minutes to UW. Availble September. 4 bedrooms, 2 bath, fireplace, washer, dryer, parking. $1,800. (425)739-9572, (206)355-7635.

UW 10 MINUTES, near Medical and Law Schools, Gasworks Park. Nice 1 bedroom, 1 bath, $1125 (720 square feet) and $1295 top floor with view (825 square feet). Washer and dryer, dishwasher, microwave, parking available for extra. 4016 8th Ave NE. (206)391-1463. Visit leeandassociatesmanagement.com.

for the intended publication. For more

Prepayment required for new customers. No refund for cancellation of a partial order.

WALK TO CAMPUS. Big, beautiful, almost new 10 bedrooms, 3 bathrooms. Harwood floors, granite countertops, fireplace. $4800; first, last and $2000 damage deposit. 1 year lease. (206)525-2582; shalinahomes@yahoo.com.

Each copy of the newspaper is read by an average of 3.2 students. This means that approximately 60,000 people pick up the paper each day.

involved projects such as an ad campaign,

$675 INCLUDES UTILITIES (near Northgate); Available Sept 7th. Seeking a female graduate student to share quiet, beautiful home. Very large room with full bathroom and walk-in closet. We share the kitchen and laundry room. Eleven minutes from UW right on the busline. Beautiful backyard with deck and hottub. (206)368-0493

only use it as a guideline to create the ad.

BALLARD FAMILY SEEKING nanny for 2 children (8 and 5), Monday-Friday, 7:30am-9:00am. Also interested in possibly 1-2 days/week after school 3-5. Pay DOE. Please contact Michelle at (206)683-5826 or mota@mindspring.com.

REMODELED UNFURNISHED APARTMENT for rent, lower unit of a duplex house, 5 bedroom, 2 bath, washer and dryer, one year lease, no pets and no sublet, rent is $2200/ month plus utilities, available from 1st of September. No sublets. 5007 Brooklyn Ave NE, Apartment B. Please do not disturb tenant. Cell: (206)261-1570, Message: (206)523-4257.

finished and proofed on time, a request to

If an ad is sent in Word format, we can VIEWRIDGE FAMILY OF 2 kids (10 and 7 years) needs part-time nanny. Starting late September; weekdays, 2:45-5:30PM. Must have own car, gas reimbursed. Duties: driving for lessons, start homework. Prior experience helpful. Pay DOE. Call (206)987-2653 or e-mail: zerr@u.washington.edu

DUPLEX 2 BEDROOM, short walk to campus, fireplace, washer/ dryer, parking, gardening possibilities, large kitchen. $1150. (206)617-2608.

PRELEASE FOR FALL New Studios with Private Bath 1/2 block to UW Secure building 4629 21st Ave. NE (206)524-5544 www.huskycourt.com

In order to guarantee artwork will be

THERAPY ASSITANT NEEDED for two year old in Columbia City from 9-11am, Monday-Friday. Excellent opportunity for students in fields related to psychology, education and speech and language. $10-$13/hour, DOE. Training will be provided. Email diam1@aol.com or call (206)335-6745. TUESDAYS. NANNY NEEDED for 13 month old and 4 year old adorable boys for Tuesdays from 8am- 6pm. Older boy goes to school 9am- 3pm. Nonsmoking, must have car and love dogs. Green Lake area. We’re looking for someone who is responsible yet energetic and fun- loving. Please call (206)617-7754 or e-mail orlysteinberg@hotmail.com.

5 BEDROOMS - beautiful craftsman close to campus. $2500/ month. 5252 19th Ave NE. 1 year lease. Call (425)278-1776.

to a full advertising campaign.

IMAGES used in the ad are either included SANDPOINT COUNTRY CLUB. After-school nanny needed for 2 kids, 4th and 7th grade. Monday-Friday, 2:45-6pm. Need car. $12 per hour. Send resume to kbenoit@gvakm.com.

Ad copy and payment due by 2 pm, one business day prior to publication.

NEW MINI STUDIOS 2 blocks north of UW campus. Walk to shops and U- Village. Private bathroom, shared kitchen. Laundry on premises. 4733 21st Ave NE. $450- $585. (206)313-8881, www.sunsproperties.com.

formats: PDF(preferred), EPS, JPG, and TIFF.

LOOKING FOR RESPONSIBLE, energetic, honest, caring female to work with 12 year old child with special needs. Experience helpful but not necessary. Approximately 20-25 hours a week. No calls after 9pm. Call (425)372-8369.

No changes can be made once an ad begins running.

LARGE 1 BEDROOM/ 2 bedrooms, 15th Avenue NE and NE 52nd. From $765$875. Lease, security, parking. No smoking. (206)985-1308.

We offer creative services! If you need an

PROFESSIONAL FAMILY LOCATED in Matthews Beach area of Seattle (minutes from UW) looking for help with our childrens’ after school and summer schedules. Will provide a monthly salary, car, cell phone and room and board during the summer schedule if needed. Starting date would be September 3, 2008; please call Trina at (206)919-0253.

QUEEN ANNE FAMILY looking for a fun, enthusiastic nanny to watch our 2 children (7 and 9) after school Monday-Thursday 3:30-6:30 starting in September. Needs a reliable car. $14 per hour. E-mail marty_collins@comcast.net.

Logos must be emailed in grayscale and in .jpg format three days before publication.

Artwork Details 29 years renting to students

Electronic ads are accepted in the following

LOOKING FOR ENERGETIC nanny to have fun with our girls ages 3, 7, and 10. We are located in Seward Park area. Hours: 1-5, number of days flexible. Car and insurance required. Please e-mail: elana1977@hotmail.com for more information.

Rates

please allow more time to ensure our Maple Leaf brand new homes. Awesome stainless steel kitchen, fireplace, hardwood floor, granite countertops. 4 bedrooms, 3.5 baths; $3000. First, last and $1500 damage deposit. (206)227-7981 or (206)525-2582; shalinahomes@yahoo.com.

UW 5 BLOCKS- Nice 1 bedroom, 1 bath, plus den, $1425 with washer, dryer, dishwasher, microwave. Fitness and tanning rooms. Parking $85. 4746 11th Ave NE. (206)525-7300. Visit leeandassociatesmanagement.com.

Creative staff has enough time to complete

AVAILABLE NOW: $550 inclusive, including food. Large room completely furnished. (206)525-2082.

UW- 1 BEDROOM, $725. No smoking, no pets. 4222 7th Avenue NE. Contact (206)375-3980 or (206)613-9804.

Fonts and design may be different, and you

the project and have all pieces approved

will be billed for creative services.

before the first piece is scheduled to run.

US college students spend $46 billion in discretionary income every year.

Source: AM+M 2008 College Newspaper Audience Study conducted by MORI Research

9


5 Columns (10.264”)

10 91/2 9 81/2

4 Columns (8.186”)

8 71/2 7

2.5 Columns (5.139”)

3 Columns (6.108”)

61/2 6 51/2 5 41/2

The Daily is printed on tabloid-sized paper, and space is measured in column inches. To calculate the column inches of an ad, you multiply the number of columns wide, by the vertical inches tall. Ads can run as any combination of columns and vertical inches, up to a maximum of 16, which is the full height of the paper. The most common sizes of ads are shown here, along with the total number of column inches each ad fills.

Column Width 1 COL.

1.952”

2 COL

4.03”

2.5 COL

5.139”

3 COL

6.108”

4 COL

8.186”

5 COL

10.264”

10 COL

21.4”

Common Ad Sizes Full Page 5 columns x 16 in. (10.264 in. x 16 in.) 80 col. inches

1/4 Page 2.5 columns x 8 in. (5.139 in. x8 in.) 20 col. inches

1/8 Page 2 columns x 5 in. (4.03 in. x 5 in.) 10 col. inches

1/2 Page 5 columns x 8 in. (10.264 in. x 8 in.) 40 col. inches

Make your ad earn you money!

4 31/2

2 Columns (4.03”)

Sizing Guides

3 21/2 2

1 Column (1.952”)

11/2 1 1/2

10

Size: Larger ads have higher readership and draw more attention than smaller ones. Color: Full color ads are nearly 30 percent more effective than black and white. Position: Target passive readers by placing on the back page. Attract a more specific audience in specific sections, such as Arts & Entertainment or Sports. Repetition: Print advertising is most effective when repeated at least three times. Basic information: Don’t forget to include specials, contact information, and dates as applicable!

Our Advertising Representatives are very knowledgeable and can help you decide the best way to reach your target audience. They will go over the different advertising options available to you, as well as help build packages that can encompass several different options at once. It is our goal to help your business reach a larger audience, and it is in our best interest to make sure that your advertising is successful. If you have any questions about advertising in The Daily, do not hesitate to ask! Our staff will be happy to answer any questions you have.

While major newspapers are seeing a decline in readership, university publications are experiencing an increase in readership and online visits.


Advertising Strategies See the difference color makes! Connect with Them Throughout Their Day Students will pay attention to ads that catch their eye.

Full Color

For more information call: 1.877.360.9688 email: CollegeExplorer@AlloyMarketing.com

18 Q1505 - Base: All Respondents (n=1,592) 2007 Alloy College Explorer Study

© 2007 Alloy Media + Marketing. Confidential and proprietary. All rights reserved.

Spot Color

Where are Students Spending Extra Cash? McDonald’s is students’ top fast food choice, with students visiting an average 2.4 times per month

Food $17.6

26% of college students use Verizon Wireless; Cingular/AT&T follows at 24% Clothing & Shoes $5.6

Entertainment $4.7

Cell Phone Service $4.5

Personal Care Products $3.4

Nightlife $3.3

Technology* $2.6

Cosmetics $1.6

Annual Spending in Billions For more information call: 1.877.360.9688 email: CollegeExplorer@AlloyMarketing.com

8 Note: Projections are based on the 97.6% of the 18 – 30 year old college population that spends money on discretionary items. Q531 - Base: Respondents who spend money on discretionary items (n=1,525) 2007 Alloy College Explorer Study © 2007 Alloy Media + Marketing. Confidential and proprietary. All rights reserved.

Print advertising is most effective when repeated at least 3 times.

Black and White

11


Steps to Placing an Ad

1. Contact your advertising representative to discuss your advertising options. 2. Make sure you have signed our Advertising Policies and the appropriate Contract. (Confirm with your advertising representative about the contract details.) 3. Submit artwork to your advertising representative via e-mail (preferably in .pdf form) or to ads@thedaily. washington.edu. 4. Relax! That’s all there is to it. Ad Manager: Holly Hendricks

Place Ad Rep Sticker Here!

Local and National Display Advertising hollyhendricks@thedaily.washington.edu Ph: (206) 543-2336 Fax: (206) 543-2345

Sales Team Manager: Andrea Roark

Classified Advertising, Campus and National Agency Display Advertising andrearoark@thedaily.washington.edu Ph: (206) 543-2335 Fax: (206) 543-2345


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