Page 1

e ll m Fu ram sed og clo Pr En

Where Saudi & International Industry Leaders Meet

Catalyst for Change & Innovation Principal Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors


Hear From & Meet the Leading Industry Decision Makers Distinguished Speakers Include

SWPF at a Glance 3 DECEMBER Site visit to Kaust

4 DECEMBER Strategic Forum

H.E. Abdullah Al-Hussayen Minister of Water & Electricity

H.R.H. Prince Khalid Bin Faisal Bin Abdulaziz Governor of the Makkah Region

H.E. Dr Waleed Abulfaraj Vice President for Atomic Energy

H.E. Dr Khalid Al-Sulaiman Vice President for


Renewable Energy K.A.CARE

Dr Abdullah Al-Shehri Governor ECRA

Steve Bolze President & CEO, Power & Water GE Energy

Paddy Padmanathan President & CEO ACWA Power

H.E. Loay Al Musallam CEO NWC

Registration & Networking Breakfast hosted by

Networking Lunch hosted by

Coffee Breaks hosted by

Exhibition Opening Tour & Inauguration Awards Ceremony International Exhibition SWPF Gala Dinner hosted by

5 DECEMBER Strategic Forum 

Networking Breakfast hosted by Networking Lunch hosted by

International Exhibition BMG Foundation Dinner hosted by

6 DECEMBER Strategic Forum 

Networking Breakfast & Coffee Breaks hosted by Networking Lunch

International Exhibition

3, 7-8 DECEMBER Technical Workshops led by

Sessions on Nuclear and Renewable Energy endorsed by

1 EW 1 N 20 r fo

“It is expected that the funding requirements for the expansion in the water and power industries will exceed 500 billion Saudi Riyals ($130 billion) over the next 10 years’”

Focus on the Future of Green Desalination led by Technology Showcase

HE Abdullah Al-Hussayen, Minister of Water & Electricity

The Premier Forum for Networking & Debate Find Solutions • Meet New Partners • Do Business

29th March 2011

I am delighted to announce that SWPF 2011 will be taking place in Jeddah from 4-6 December.

Given the significance of this major international Forum for Saudi Arabia’s power and water sectors it is my pleasure to give SWPF my full support once again.

As we work towards ensuring the Kingdom’s future role as global leader in power, water and renewables, the Forum will address the key issues facing the industry. We will look

at how to push the boundaries and add value through innovation and cooperation, and

how the sector can support the transformation to a knowledge-based economy. The programme will include particular focus on the opportunities for partnership and growth. SWPF includes the international exhibition, which offers companies a platform to

showcase their products, services and expertise to the most influential decision-makers, buyers and users assembled under one roof.

I look forward to another successful Forum and to welcoming you to Jeddah for some outstanding debate and exceptional networking.

Abdullah Al Hussayen Minister of Water & Electricity Kingdom of Saudi Arabia

What Makes SWPF Exceptional? • Support and endorsement from the key government bodies, leading industry figures and companies • Interactive and productive debate on the transformation of the sector and opportunities for cooperation • Exchange of perspectives on the strategies for success • Development of top level partnerships • Focus on breakthrough technologies and alternative energy solutions • Opportunities to network with the most influential people in the industry

Contact Chris Hugall on +44 20 7978 0084 or email for more information

Forum Day One – Sunday 4 December 2011

09:00 Registration & Networking Breakfast hosted by

1 EW 1 N 20 r fo

10:30 Challenges & Opportunities in Nuclear Energy endorsed by


15:00 Networking Coffee hosted by

15:30 Water & Food Security


• How do we achieve sustainable water and food supplies in the Kingdom? • How do we realise water and food security at the family level especially for the poor?

• How do we maintain Saudi Arabia’s leadership role in the changing global energy landscape?

• What is the role of the consumer?

• Prospects and opportunities for nuclear energy for power and desalination

• Options for raising the efficiency of water use in agriculture. How can efficiency be improved throughout the value chain?

• What are the driving forces for atomic energy?

Moderator: Dr Fawaz Al-Alamy, Consultant

• Setting the benchmark for safety, efficiency and operational excellence

Panel: Prof Walid Abderrahman, Managing Director, Miahona

Moderator: H.E. Dr Waleed Abulfaraj, Vice President for Atomic Energy, K.A.CARE

• What has been the impact of the Japanese experience? Addressing the issue of public acceptance


Prof Youssef Shatilla, Associate Dean for Academic Affairs, MASDAR Institute of Science & Technology Daniel Roderick, Senior Vice President, GE Hitachi Further Panel Speakers to be Announced

Kostas G Stamoulis, Director, Agricultural Development Economics Division, Food & Agriculture Organization of the United Nations (FAO)

17:00 Close of Day One & Coffee Break hosted by

18:00 Press Conference

12:00 Networking Lunch hosted by 18:30 Exhibition Opening Tour 13:30 Climate Change & Water Resource Management


20:00 Forum Inauguration Ceremony

• How is climate change impacting the water cycle? • What infrastructure investment is required to optimise the management of our water resources? • Strategies and opportunities in water re-use • Options and innovative solutions for flood management

Moderator: Dr AbdulAziz Al-Khedheiri, Deputy of the Governor of the Makkah Region Panel:

H.E. Dr Hani bin Mohammed bin Ahmed Abu Ras, Mayor of Jeddah

H.R.H. Prince Khalid Bin Faisal Bin Abdulaziz Governor of the Makkah Region

H.E. Abdullah Al-Hussayen Minister of Water & Electricity Featuring the Awards Ceremony and the presentation of the SWPF Award for Innovation & the Marafiq Award for Sustainability

21:00 SWPF Gala Dinner hosted by

Senior representative, NWC

Awards Ceremony & Gala Dinner - Sunday 4 December 2011 Celebrating Excellence & Outstanding Achievement in the Industry The SWPF Award for Innovation and the Marafiq Award for Sustainability will be presented at the Forum Inauguration Ceremony at 20:00

Achieving sustainable development through innovation is a key theme of the forum and the SWPF Award for Innovation will reward the company acknowledged by its industry peers as having been the most innovative in the Saudi power and/or water sectors over the past year

The Marafiq Award aims to promote sustainable practices across the water and power industries in Saudi Arabia. The recipient of this year’s award will be recognised for their remarkable work in the fields of environmental, economic and social sustainability in the Kingdom

Award Winners 2010

SWPF Award for Innovation:

Marafiq Award for Sustainability:

Acwa Power International

Royal Commission for Jubail & Yanbu

Make your nomination for the 2011 Awards now! You can nominate any company, including your own, by completing the online form at Nominations close 17 October 2011

SWPF Gala Dinner Sunday 4 December 2011 at 21:00

Hosted by

Always a popular highlight the Gala Dinner is a perfect setting for speaking to old, new and prospective clients, whilst enjoying delicious food and entertainment

“Great event, which reflects the innovation in the power and water sector” Maher Baflah, Marafiq

Contact Chris Hugall on +44 20 7978 0084 or email for more information

Forum Day Two – Monday 5 December 2011 08:30 Networking Breakfast hosted by

12:30 Networking Lunch hosted by

09:00 Strategic Transformation & Achievements


• How is a sustainable water-energy balance being achieved? • What progress has been made on the recommendations of SWPF 2010 and the quick wins recommended by Al-Aghar Strategic Framework?

14:00 Building a Knowledge Economy


• How can the power and water sector support the transformation to a knowledge-based economy and drive growth? Initiatives to encourage human capacity development

• Meeting the need for an integrated framework in water and power. Update on the water law

• How can the Kingdom create the right enabling environment for innovation and localized solutions? Successful models for commercialising technology

• What are the plans to extend water and power infrastructure and improve services in small towns to improve quality of life and reduce population migration to major cities?

• The role of international companies in human resource investment, knowledge transfer and development of technical capacity

Moderator: Christopher Gasson, Publisher, Global Water Intelligence Panel: Dr Mohammed Al Saud, Deputy Minister for Water, Ministry of Water & Electricity

Moderator: Dr Faleh Al-Sulaiman, Vice Rector Technology Development & Industrial Relations, KFUPM Panel:

Thabit Bin Suaidr Al-Luhibi, Deputy Governor for Operations & Maintenance, SWCC

Eng Ali Saleh Al-Barrak, President & CEO, Saudi Electricity Company

H.E. Loay Al Musallam, CEO, NWC

Amin Shibani, Vice President for Economic Development, KAUST

Steve Bolze, President & CEO, Power & Water, GE Energy

Frédéric Certain, Director, Veolia Water Training Center

Dr Adil Bushnak, Chairman, Moya Bushnak & Co-founder, Al-Aghar Group

Rafee Yusoff, Director, Group Strategic Planning, Islamic Development Bank & Senior Advisor, Al Aghar Group

15:30 Networking Coffee

10:30 Networking Coffee


• Latest developments in transmission, generation, upgrading and raising efficiencies • Plans to export electricity to GCC and Europe and develop regional power networks • What is the experience of other countries in managing the expansion of power distribution? How can we learn from successful experiences? • What are the opportunities for investment and future international cooperation?

Moderator: H.E. Dr Saleh Alawaji, Chairman of the Board of Directors, Saudi Electricity Company & Deputy Minister for Electricity, Ministry of Water & Electricity Panel: Dr Abdullah Al-Shehri, Governor, ECRA

16:00 Technology Showcase: Innovative & Integrated Solutions


This session will feature a selection of exciting breakthrough technologies which are pushing the boundaries in the power and water sector • Focus on the most promising new technologies • What are the innovators doing to add value and provide sustainable solutions through technology?

If you are a technology developer and are interested in submitting a proposal to be considered for inclusion in this session please contact Chris Hugall with a 200 word abstract by 12 September. Successful applicants will be notified and announced in October.

17:30 Close of Day Two

Paddy Padmanathan, President & CEO, ACWA Power

Mansoor Durrani, Vice President & Head of Project Finance, The National Commercial Bank

1 EW 1 N 20 r fo

11:00 Power Market Development & Opportunities

20:00 BMG Foundation Dinner hosted by

Forum Day Three – Tuesday 6 December 2011 08:30 Networking Breakfast hosted by


1 EW 1 N 20 r fo

09:00 Realising the Potential of Renewable Energy in Saudi Arabia endorsed by

• How can renewable energies effectively and efficiently contribute to the economy?

Dr Gary Amy, Director, Water Desalination & Reuse Research Center, KAUST

Roberto Borsani, Technical Director, Fisia ltalimpianti

Vincent Baujat, CEO, SIDEM

Dr Yousef M Alyousef, Executive Director of National Energy Efficiency Program, KACST

• What is the outlook for utility scale solar production? Improvements in cost competitiveness and materials • What is needed to make renewable energy a more attractive investment? • Outlook for the local manufacture of equipment • Coupling renewable energy sources with desalination

Moderator: H.E. Dr Khalid Al-Sulaiman, Vice President for Renewable Energy, K.A.CARE Panel:

Vahid Fotuhi, Director, BP Solar Middle East

Dr Nazar Hassan, Deputy Director & Science & Technology Unit Chief, UNESCO Regional Bureau for Sciences for the Arab States

12:30 Networking Lunch

14:00 Smart Grids for Water & Power


• Extending the smart grid concept to the water distribution network • What can we learn from international experiences of smart grids and smart metres? • The role of government, utility companies, technology providers and academic institutes

Peer Günzel, Managing Director, Utility Systems Business Group EMEA, First Solar Don McConnell, President, The Tarrington Group


• What strategies can we adopt to mitigate the environmental and energy effect of desalination? • How can government and stakeholders work together towards an inclusive and integrated process? • What progress has been made to date in reducing the carbon footprint of desalination? • Impact of advanced and emerging technologies on growing the momentum for green desalination

Moderator: Dr Abdulrahman Al Ali, Professor, The American University of Sharjah Panel:

Dr Amer Al-Swaha, Head of IPP Program, Saudi Electricity Company*

Jussi Heikkinen,Vice President, Marketing & Business Development, Wärtsilä Finland

Dr Bernd Koch, General Manager Energy Automation Applications, Siemens AG

Senior representative, NWC

10:30 Networking Coffee hosted by

11:00 The Future of Green Desalination endorsed by

• How can Saudi Arabia make the move towards sophisticated grid connectivity? What are the regulatory, economic and social implications? The conceptual framework and security issues of intelligent networks

15:30 Close of Forum * speaker to be confirmed

Moderator: Leon Awerbuch, President, LET Director & Past President, IDA Panel:

Paddy Padmanathan, President & CEO, ACWA Power

Dr Corrado Sommariva, Managing Director, ILF, Director, IDA

Contact Chris Hugall on +44 20 7978 0084 or email for more information

Further Highlights Creating Opportunities • Developing Knowledge • Encouraging Innovation Site Visit to King Abdullah University of Science & Technology 3 December 2011 This is your opportunity to take part in a VIP guided tour of this state-of-the-art facility and gain an insight into the new solutions being developed at KAUST. Highlights include: • Tour of the Water Desalination & Reuse Center and Adsorption Desalination (AD) pilot facility • Visit to the New Energy Oasis (NEO) and the Museum of Science and Technology in Islam • Networking lunch and return coach transfers from the Jeddah Hilton will be provided. KAUST promotes excellence in engineering research as well as innovation and commercialisation of technology in a range of disciplines including energy, environment and water desalination. KAUST is located on the eastern Shore of the Red Sea at Thuwal, 80 kilometres North of Jeddah. We recommend you register early to secure your place. Call Chris Hugall on +44 20 7978 0084 or email Please note that places on the site visit are strictly limited and for Forum delegates only.

BMG Foundation Dinner 5 December 2011 Be part of this very special evening which includes the closing ceremony of the “Our Water, Our Life” awareness campaign. Contact Chris Hugall on +44 20 7978 0084 or email to find out more.

3 December 2011

Technical Workshops

Control of Organic & Biofouling of Seawater RO Plants by Prof Harvey Winters

For further information email Majid Al Malki at

7-8 December 2011

or call +966 92000 6300 ext 102.

Desalination Short Course by Tom Prankratz & John Tonner

“Outstanding. Best industry update and networking function of the year” Mike Paul, Vice President of New Business, Supply Core Middle East

The International Exhibition 4 – 6 December 2011 The Gateway to Saudi Arabia’s Water & Power Industry Join us at the biggest gathering for the Saudi Arabian water and power industry; everyone who matters to your business will be there.

Enhanced Layout for 2011!

The exhibition is free to attend for all trade industry professionals. Register online at for your visitor tickets. Don’t miss out on the chance to network and meet all the exhibiting companies, whilst seeing all the latest technologies and exciting innovations in the market place.

Stands are now sold out! For more information on how to get involved contact

Oliver Stevens on +44 20 7978 0002 or email

Contact Chris Hugall on +44 20 7978 0084 or email for more information

Engaging in Real Dialogue Advisory Committee The programme is developed under the expert guidance of leading industry figures to ensure that the Forum addresses the key issues and adds maximum value to the sector. Fahad Abualnasr CEO Al-Aghar Group

Leon Awerbuch President, LET Director & Past President, IDA

Dr Bakr Khoshaim Power Consultant & Member of the Majlis Ash Shura

Dr Abdullah Abdulaziz Al-AlShaikh Deputy Governor for Planning & Development SWCC & Director, IDA

Dr Saleh Bakhrebah Vice Governor for Support Services ECRA

Christian Lefaix Vice President & Managing Director Veolia Water Saudi Ltd

Hisham Ali Al-Bahkali Country Executive GE Energy Saudi Arabia

Dr Raed Ahmad Bkaryat Technology Application & Advancement Group Head, Economic Development, KAUST

Ailsa Matkevich Project Manager CWC Group Limited

Thamer Al-Sharhan President & CEO Marafiq

Dr Adil Bushnak Chairman, Moya Bushnak Director & Past President, IDA

Dr Abdulghani M Melaibari Coordinator Scientific Collaboration K.A.CARE

Eng Fouad Al-Sherebi Executive Vice President of Power Generation SEC

Dr Ghassan Ejjeh Director Besix-Sanotech

Paddy Padmanathan President & CEO ACWA Power

Dr Yousef M Alyousef Executive Director of National Energy Efficiency Program, KACST

Christopher Gasson Publisher Global Water Intelligence

Werner Sigg Vice President, Power Generation Siemens

Technology Committee The Technology Committee is responsible for selecting the shortlist of submissions to be presented in the Technology Showcase on 5 December and will also sit on the panel and question the selected presenters during this session. Tom Pankratz Editor GWI Desalination Report

Dr Maher A Alodan Consultant K.A.CARE

Dr Omar Al-Harbi Director of Water R&D Center KACST

Dr Gary Amy Director, Desalination & Re-use Center KAUST

Dr Ahmed Al-Arifi, Director General of Research & Technology Department, SWCC

Partners "Given the significance of this major international forum for Saudi Arabia’s power and water sectors it is my pleasure to give SWPF my full support once again. As we work towards ensuring the Kingdom’s future role as global leader in power, water and renewables, the Forum will address the key issues facing the industry." HE Abdullah Al-Hussayen, Minister of Water & Electricity

Moya Bushnak is a leading water solution provider to industrial, commercial, and public customers under contract for services or various investment models. Our services include project development & investments, value engineering, O&M and upgrades, in addition to industrial supply services. We are active in the GCC, Singapore and Asia. The company was established in 1990 by Dr. Adil Bushnak and subsequently re-branded as Moya Bushnak in 2009. Moya Bushnak has been involved in water related projects with a combined capacity of over 481,000 m3/day and owns various BOO/T projects. Moya Bushnak pioneered the local application of latest technologies and innovative solutions, including the privatization of bulk water supply in Saudi Arabia.

About CWC in the MENA Region

The CWC Group is the market leader in providing products and services to the international energy sector, particularly in the Middle East and North Africa. Over the past 14 years, our events have attracted thousands of delegates, sponsors and exhibitors. Ministers, government delegations and industry experts support and attend all CWC events.The CWC Group is also proud to announce that it has won the Queen’s Award for Enterprise – International Trade, one of the most coveted awards in UK industry for 2011. These awards are made by the Queen on the advice of the Prime Minister, assisted by an Advisory Committee and recognise the winners for being among the most successful companies in the UK and for their outstanding achievement in international trade.

CWC School for Energy is the global market leader in providing high-level, up-to-date training services to the energy sector. Operating globally over the last 13 years including Egypt, Kuwait, Oman, Qatar, Saudi Arabia and UAE, our courses are widely acknowledged within the energy community for quality and up-todate information.

CWC’s portfolio of Middle East & North Africa events includes

18-20 Oct 2011

Istanbul, Turkey

Jeddah, Saudi Arabia

25-27 Oct 2011

Jubail, Saudi Arabia

25-28 Mar 2012

Erbil, Kurdistan

Riyadh, Saudi Arabia

11-14 Dec 2011

6-7 Mar 2012

Istanbul, Turkey

13-15 Nov 2011

28 Feb - 1 Mar 2012

May 2012

Jeddah, Saudi Arabia

Dubai, United Arab Emirates

13-15 Feb 2012

Coming Soon in 2012

Kuwait City, Kuwait

For more information contact Chris on

ONLINE NETWORKING #SWPF Saudi Water & Power Forum

Start networking online now prior to the event. Get the latest updates about speakers, programme information and hot topics.

Contact Chris Hugall on +44 20 7978 0084 or email for more information

Principal Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors


Gold Media Partners

Silver Media Partners

Bronze Media Partners

Register your interest Receive information on how SWPF 2011 can work for you: Sponsorship - Speaking - Networking - Branding - Exhibiting Chris Hugall Tel: +44 20 7978 0084 Email:

Saudi Water Power Forum 2011 Brochure  

Saudi Water Power Forum 2011 Brochure